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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Formal Models of Consumer Behavior: A Conceptual Overview James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM Global pg. 544

Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

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Page 1: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Formal Models of Consumer Behavior: A Conceptual OverviewJames R Bettman; Morgan Jones JThe Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM Globalpg. 544

Page 2: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 12: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 13: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 14: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 15: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 16: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 17: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 18: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 19: Formal Models of Consumer Behavior: A Conceptual Overview …jrb12/bio/Jim/5.pdf · James R Bettman; Morgan Jones J The Journal of Business (pre-1986); Oct 1972; 45, 4; ABI/INFORM

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.