Future HouseTREND FORECASTING COMPANY

FALL/WINTER 2016-17

Future HouseLOS ANGELES

Future house is a trend forecasting company based in Los Angeles, CA. We began in the year 2014. Future house has a team of four dedicated forecasters driven to sustain your brands image and give you up to date knowledge and

suggestions of everything fashion: color, designs, trends, etc.

OUR CLIENT:OUR TEAMCOURTNEY PYLEMACKENZIE LOPEZ

LEE POPPLEILA PUGH

OUR PAST CLIENTS:

INTRODUCTION

HISTORY, MISSION, PHILOSOPHY

Marcus Wainwright and David Neville created the brand, Rag & Bone, in 2002. The brand is known for their innovative, tailored pieces that are edgy yet wearable. With both designers not having any formal fashion training, they focus on quailty by using time-honored techniques on their clothing

of some of the most skilled manufactures in New York.

OVERVIEW

Rag & Bone offers full mens

and womens ready to wear

collections as well as a shoe

and accessories collection.

Rag & Bone has 20 stores

worldwide, 7 of which are in

New York, and 4 being in Cal-

ifornia. The garments range

from $60 - $2,900. They have

an online store as well as

being featured in boutiques

and deparment stores in over

54 countries.

The Rag & Bone Customer“CITY DWELLER”

Male and Females, ages 20-35. Generations X and Y. Well-ed-ucated, has a high income and larger propensity to spend or just started career and wishes to purchase statement invest-

ment pieces from luxury brands. Resides in popular, busy loca-tion, with a lot of activity and a social surrounding. Seeks

products that endure time and remain on trend from premium and luxury brands. Finds value in well-made clothing

Mixes high street with premium brands.Enjoys a busy lifestyle, balancing work

and pleasure.

TARGET MARKET

COMPETITORS/IMAGE MAP

Low Fashionability

High Fashionability

Low Price

High Price

COMPETITOR ANALYSIS

- Created in 1986 by Helmut Lang, born in Austria.- Designer until 2005, bought by Prada and then Link Theory- He defined“lux minimalism”- Contemporary brand - Price range: $75 - $2,500- Known for suits and jeans- Women’s and Men’s RTW, accesso-ries- Uses more uncommon materials like neoprene - Stores in 11 countries, also carried department stores, and online.

- Created in 2004- Founder and Creative Director, Paige Adams-Geller.- Born in LA, CA- Price range: $69 - $1,098- 7 stores, sold online, and in department stores and high-end retailers.- Known for their denim.- Women’s and Men’s RTW, no accessories- Partner with the best wash houses in country, Los Angeles.-Design pieces you can wear morning until night- Features petite and maternity- Has celebrity campaigns

CURRENT TRENDS

FabricsRAG & BONE

merinowool

cotton

silk

leather

rayon

CURRENT TRENDS

RAG & BONE

black

Colorswhite grey charcoal fiery red sulfur

CURRENT TRENDS

StylesRAG & BONE

leathersatchels

pant-suits

button-ups

chunky knits

basic tees &skinnyjeans

ankle boots

MEGATREND #1

Safe HavenCacooning

With many terrible events occuring

in the today’s world, people are

finding comfort within the four

walls of their own home.

Consumers are hesitent to

venture out and would rather

stay inside where it is safe and

isloated.

SHORT TERM THEME #1

Sunday MorningSafe Haven

The Rag & Bone customers are tired of tai-lored suits, restricted jeans, and starchy

button up shirts. In this Fall/Winter 2016-17 collection, we are bringing our cus-

tomers the ultimate feeling of sunday morning by introducing a new collection

filled with high quality, comfortable pieces while keeping the Rag & Bone uniformed

aesthetic.

INSPIRATION

Sunday Morning

SHORT TERM COLOR SCHEME

Color SchemeSUNDAY MORNING

gloomyday

cleansheets

morningkiss

cafelatte

powerberry

burnttoast

SHORT TERM FABRICS

FabricsSUNDAY MORNING

fur

sherpa

wool

cashmere

SHORT TERM STYLE

StyleSUNDAY MORNING

midiskirts

maxidresses

floordusters

turle necks

oversizedblanketcoats

trousers

MEGATREND #2

Strain to Sustain

Our country is regaining a social concience

again. Due to global warming, excess

liter in our oceans, and unhealthy

water conditions, citizens are finally

becoming aware of the issues

surrounding our planet. They

are realizing what companies

can do, and how we can

help.

SAVE OUR SOCIETY

SHORT TERM THEME #2

FlauntSTRAIN TO SUSTAIN

Flaunt is our Fall/Winter 2016-17 environmentally friendly collection that our customer will feel

guilt-free flaunting in the city.

INSPIRATION

Flaunt

SHORT TERM COLOR SCHEME

Color SchemeFLAUNT

go green

cleanteal

hybridyellow

allnatural

non-toxicwhite

briodegradableblue

SHORT TERM FABRICS

FabricsFLAUNT

silk

wool

organic cotton

chemical-free printing

faux fur

linen

SHORT TERM STYLE

StyleFLAUNT

maxi dresses

layeringpieces

denim-flat finish

floordusters

a-line skirts

CONCLUSION

RAG & BONE / FUTURE HOUSE

Future house in the past, has had tremendous success with predicting trends and ideas. We are

confident that Rag & Bone would benefit greatly from a slight change in creativeness than

what they are used to. The Rag & Bone customer is looking for classic pieces but is willing to

the break the rules sometimes and add more edge to their style. With keeping the same mini-

malistic look, these new Fall/Winter 2016-17 trends will enhance the options and styles that

the customer is given. We as a trend forecasting company, pride ourselves on our success rate

and our abilty to think outside of the box. Rag & Bone would be taking a risk, but one we

believe would attract and inspire the customer.

Conclusion

SOURCES

HISTORY, MSSION, PHILOSOPHY: https://memorizethecity.wordpress.com

https://www.pexels.com/photo/skyline-buildings-new-york-skyscrapers-2324/ OVERVIEW:

https://www.rag-bone.com (all)THE RAG & BONE CUSTOMER:

https://www.bloglovin.com/blogs/stockholm-streetstyle-281/diana-moldovan-3534417315http://www.vogue.com/fashion-shows/fall-2015-menswear/rag-bone/slideshow/collection#5

https://www.flickr.com/photos/25830962@N06/4551292177RAG & BONE FABRICS/ COLORS/ STYLES

https://www.rag-bone.com (all)SAFE HAVEN

http://www.buzzfeed.com/alannaokun/the-28-coziest-and-most-beautiful-photos-of-sweateSUNDAY MORNING INSPIRATION

http://diethood.com/scottish-pancakes/http://www.esquire.com/food-drink/drinks/recipes/a28290/simple-mimosa-recipe/http://nymag.com/thecut/2015/04/today-is-the-last-day-of-wwds-print-daily.html

http://swim-class.tumblr.com/post/106660256863http://www.sfgirlbybay.com/2013/10/22/tuesdays-girl-coffee-with-cream/

http://www.detailcollective.com/blog/outdoor-spaces-winter-outdoor-styling

SOURCES

SUNDAY MORNING FABRICS

http://moldavia.tumblr.com/page/167

http://www.popsugar.com/fashion/photo-gallery/33054237/image/33054843/fuzzy-coat-got-chic-make

under-colorblock-bag-slim

http://www.thegirlinthephoto.com/en/

SUNDAY MORNING STYLE

http://www.whowhatwear.com/what-was-she-wearing-lily-aldridge-silk-coat-2014

http://www.polyvore.com/dark_grey_knitted_pencil_skirt/thing?.embedder=17231415&

.src=share_app&.svc=pinterest&id=131695464

https://www.bloglovin.com/blogs/poetry-material-things-4394053/photo-4250664430

http://rackkandruin.blogspot.com/2015/01/serenity-now.html

http://orlandaspleasure.tumblr.com/post/40368219105/rantipoles-d-o-l-c-e-calvin-klein-spring

STRAIN TO SUSTAIN

http://www.dailymail.co.uk/sciencetech/article-2142884/Earth-Stunning-picture-

Russian-weather-satellite-shows-definitive-image-planet.html

FLAUNT

http://weknowyourdreams.com/images/tree/tree-01.jpg

SOURCES

FLAUNT INSPIRATION

https://www.banthebottle.net/articles/5-ways-you-can-help-reduce-plastic-bottle-waste/

http://environmentvictoria.org.au/blog/posts/get-juice-single-use

http://www.clker.com/clipart-telephone-poles.html

http://picalls.com/wp-content/uploads/2015/03/New-York-Street.jpg

https://www.stocksy.com/45636

http://en.rocketnews24.com/2014/05/15/river-in-chi-

nas-huizhou-turns-crimson-earns-unflattering-nickname/

FLAUNT FABRICS

http://www.dezeen.com/2013/02/22/autumn-winter-2013-collection-by-mary-katrantzou/

https://www.thereformation.com/dresses?utm_source=pinter-

est&utm_medium=organic&utm_campaign=PinterestInspoPins

http://www.elleuk.com/fashion/what-to-wear/100-best-party-dresses

http://focus-damnit.tumblr.com/post/54020800547/fininawasteofwaters-amy-revier-lou-dress

https://www.flickr.com/photos/yarnmantra/5552169902/in/photostream/

FLAUNT STYLE

http://www.bettys.com.br/moda/sexta-branca-68/

http://thegiftsoflife.tumblr.com/post/103292699283

http://camilleovertherainbow.tumblr.com/post/80625119756

http://www.whowhatwear.com/how-to-look-stylish

http://www.alo-moda.ro/reduceri-la-bipolar.html