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FOR THE
FUTURE DREAMERS,OF THE
CITY OF DREAMS…
FOR THE
FUTURE DREAMERS,OF THE
CITY OF DREAMS…
1
SETTING THE STAGE
FOR THE HISTORIC
RUN…
SETTING THE STAGE
FOR THE HISTORIC
RUN…
2
THAT SHOWCASES - BKCTHE NEW BUSINESS
DISTRICT OF MUMBAI
THAT SHOWCASES - BKCTHE NEW BUSINESS
DISTRICT OF MUMBAI
THE MOST EXPENSIVE COMMERCIAL DESTINATION OF INDIA
3
Sunday | 6 Dec 2015 | BKC | 6:00 am onwards
FIRST EVER U-15 MARATHON IN MUMBAI
www.juniorthon.com
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“FIRST EVER” U-15 Marathon in Mumbai.
First ever Annual Running Event for Children & Junior Athletes in Mumbai.
JUNIORTHON is all about Children running towards a healthier future and supporting a Good Cause.
The goal of JUNIORTHON is to encourage Outdoor Activities and Physical Fitness amongst children by giving them an opportunity to SET OUT & accomplish the goal of running.
ABOUT
RUN FAST, RUN SLOW, RUN FAR, RUN CLOSE JUST RUN. 5
JUNIORTHON aims to create awareness on the rise of Childhood Obesity & related diseases due to lack of outdoor activities.
We seek to promote that getting dirty outdoors is healthier than playing indoors with gadgets which makes children more vulnerable to Vitamin D deficiency, depression and chronic weight-related diseases.
Every child needs to play outdoors for his or her physical, social and emotional wellbeing.
The event promotes running as an active lifestyle for children and the entire family.
We appeal to every parent, teacher & coach to inculcate, support and exercise their RIGHT TO SPORTS for children!
LOG OFF, SHUT DOWN,
OUR VISION
GO RUN!6
School children to participate and benefit from this life changing programme.
Open to children between the age group of 6 to 15 years with their friends & family.
The MUMBAI JUNIORTHON – An annual property that would get bigger & more challenging with every passing year & something that the children, parents, coach & schools would look forward to.
Children Parents
TARGET AUDIENCE
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First ever Marathon for Juniors in Mumbai promoting Outdoor Activities & Fitness
amongst Children. It will commence with a warm
up session by our fitness experts.
5 Different Categories for various levels of
runners considering age and distance. The goal is to introduce children to long distance running &
encourage them to FINISH the race.
The race will be followed by a fun-filled CARNIVAL
for all. It will include Game Stalls, Food Stalls, Fitness & Fun Activities,
Workshops & other Entertainment.
MUMBAI JUNIORTHON 2015
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• Sunday, 6th December 2015Date
• 6:00 a.m. to 1.00 p.m.Time
• Bandra Kurla Complex (BKC)Venue
• 6 – 15 years with their friends/ parentsParticipants Age Group
• 5 No. of Categories
• 500No. of Participants Per Category
• 2,500 Total Participants
• 7,000+Total Audience
EVENT DETAILS
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Distance: 0.5 km
Age: 6-8 years
OPENERS (1 Child + 1 Parent)
Distance: 1 km
Age: Under 11
BEGINNERS
Distance: 2 km
Age: Under 13
AMATEURS
Distance: 4 km
Age: Under 15
PROS
Distance: 0.5 km
Age: Under 15
DIFFERENT-IALLY
ENABLED
RACE CATEGORIES
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Online Registration: www.juniorthon.com
Registration Fee – ₹ 500/-
Includes the following: Participation in the Mumbai Juniorthon Run Run for a Cause Coveted Trophy for Top 3 Winners in each Category Chance to win the Grand Prize for Top 3 Winners in each
Category Participation Certificate for All T-shirts & Bibs for All Refreshments Finishers Medal
REGISTERATION DETAILS
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Recog
nit
ion
: • Trophy for Top 3 Winners in each Category
• School with maximum registration to win a Trophy
• Certificates: For all Participants
• Finishers Medal for everyone who finishes the race
Pri
ze:
• Grand Prizes for Top 3 Winners in each Category
• Prizes to be announced soon!
PRIZES / REWARDS
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MUMBAI JUNIORTHON has empanelled with NGO’s that work towards development & empowerment of children from vulnerable backgrounds via Education / Sports / Health Care, etc.
MUMBAI JUNIORTHON seeks to create awareness about the NGO & the CAUSE they support.
The event boasts of fundraising platform for these NGO’s wherein 30% of the registration fees will be donated to these NGO’s.NGO CAUSE
Atma Education for Children
Magic Bus Sports for Children
Education First Education for Children
NGO ASSOCIATION
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Game Stalls
Food Stalls
Activities / Workshops
Entertainment
The race will be followed by a fun-filled CARNIVAL .
The CARNIVAL would be from 6:00 am to 1:00 pm.
Attractions Include:
JUNIORTHON CARNIVAL
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6:00 am : Participants gather at the Holding Area
6:15 am : Warm Up / Zumba Fitness by our Experts
6:30 am : Tattoo Artists, Face Painters, Mascots
7:00 am : Nasik Dhol / Flag Off Ceremony by a Celebrity
7:00 am : Run Begins
8:00 am : Mascots Fun Parade & Flash Mob
8:30 am : Refreshments Distribution
8:30 am : Prize Distribution
9:00 am : Carnival – Game Stalls, Food Stalls, Workshops, etc.
1:00 pm : Event comes to an end
EVENT SCHEDULE
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LAYOUT
RUN ROUTE
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All participants who register for the run will collect their Bibs & Goody Bags two days before the event between 3rd & 4th December 2015.
Goody Bags to include:• T-shirts• Race Bib • Route Map • Guidelines • Other Run related Information
JUNIORTHON KIT
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MARKETING WORTH ₹ 10 LACSATL ACTIVITIES
Print Ads
Radio Announcement: Spots + RJ mentions on a leading Radio Station
Hoardings: At Prime Location
PR Coverage – Children TV Channel, News Channels, Print & Radio
DIGITAL MEDIUM
www.juniorthon.com
Social networking sites (facebook/ twitter/ instagram)
Event listing (bpbweekend.com, mycity4kids.com, indiarunning.com, runinfinity.com, youtoocanrun.com)
Online Booking Portal: Bookmyshow.com
BTL ACTIVITIES
Extensive branding & visibility on the main BKC road
Posters and Invitations to 100 Schools PAN Mumbai
SMS Blast
Activation @ Partners Outlets: Kiosk
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NGO
• Media coverage, Monetary benefits, Concept promotion, Visibility, Awareness, Children Connection.
SCHOOL
S
• Recognition, Maximum Registration Award, Encouraging Outdoor Activities & Fitness amongst Children
SPONSORS
• Visibility, Branding, Media Coverage, Association with an Annual Property, Opportunity to target Children & Parents, Innovation in Offering
BENEFITS FOR STAKEHOLDERS
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SPONSORSHIP OPPORTUNITIES
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BENEFITS
7,000 + Audience - Children/ Parents
Visibility amongst
Large Brands
Aspiring runners, athletes
from Schools PAN Mumbai
360◦ Branding: Print, Web, Outdoor,
Events, PR
ASSOCIATION BENEFITS
OWNERSHIP OF 1st & ONLY JUNIOR MARATHON 21
PARTNERSHIP PACKAGES
Title Partner Diamond Partner Platinum Partner
SPONSORSHIP AMOUNT ₹ 25,00,000 ₹ 20,00,000 ₹ 15,00,000
NO. OF SPONSORS 1 1 2
LOGO SIZE TO TOTAL COMMUNICATION
4% 3% 2%
A. PRE – EVENT:
Print Ads
Hoardings
Radio Mentions Branding @ Partner
OutletsExclusive Activation
X X
Facebook, Twitter, Instagram
Bookmyshow Leaflets to be
distributed in Schools
E-mailers
SMS Blast X
Juniorthon Website 22
B. DURING EVENT:Exclusive Branding (Gantry,
Runner Boards, Board, Toblorans) X
X
Stall space
Branding at Holding Area Branding along the Route: runner boards, signages,
booths X
Logo on Start / Finish Gantry Logo on Backdrop
Logo on Event Standees Logo on Bib X X
Logo on T-Shirts X
Insignia on Trophies X X
Logo on Certificates Sponsor Brochure in
Registration Kit X
Branding at Carnival Area X
Speech by Management/ Prize Distrbution X X
Race Flagoff by Management X X
Complimentary Registration 50 25 15
Vote of Thanks By Emcee
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C. POST EVENT:
Participant Database
Post Event Press Coverage
Television Coverage
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COMMUNICATION CREATIVE(working reference)
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BRANDING(reference pictures)
START / FINISH GANTRY
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BRANDING(reference pictures)
RUNNER BOARDS & BACKDROP
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BRANDING(reference pictures)
BOARDS & TOBLORANS
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PARTNERS ON BOARD
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www.partysharty.in
Paresh Kataria
• +91 9892008362• [email protected]
Party Sharty Entertainment Pvt. Ltd.705, Simran Plaza, 7th Floor,
Junction of 3rd & 4th Rd, Khar West, Mumbai – 400052Tel: 022 – 26005770 / 26005771
CONTACT US
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THANK YOU
Look forward to your Support.
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