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Greg RidderIndependent,
Non-Executive Chairman
Ruslan KoganFounder & CEO
David ShaferCFO & COO
Harry DebneyIndependent,
Non-Executive Director
YOUR BOARD
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$289.5mrevenue
$7.2mPro Forma NPAT
$13.2mPro Forma EBITDA
7.7 cpsTotal Dividends
37.1% on FY16
800.0% on FY16
230.0% on FY16
FY17 RESULTSF
or p
erso
nal u
se o
nly
STRATEGY DRIVEN RESULTS
FY16A
$211.2m15.5%
$4.0m
$6.9m
$13.2m
$241.2m
15.2%
$289.5m
17.9%
FY16A FY16AFY17F2 FY17F2 FY17F2FY17A FY17A FY17A
17.5%
18.0%
18.5%
13.5%150.0 0
14.0%170.0 2.0
14.5%
190.0 4.015.0%
210.0 6.0
8.0
10.0
12.0
14.0
15.5%
230.0
16.0%
250.0
16.5%
270.0
17.0%
290.0
REVENUE GROSS MARGIN
STRATEGY
PRO FORMA EBITDA1
Notes:1. The basis of the Pro Forma results is consistent with the Prospectus. 2. FY17F reflects the Prospectus Forecast.
1 2 3 4Build a data-driven cultureInvest in industry leading IT platforms
Take a consumer-centric approach to every decision
Deliver a compelling offering
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GROWTH DRIVERS
Release of Cash Constraints
Portfolio Strategy
Investment in Brand
Operating Leverage
Investment in Exclusive Brands inventory
Kogan Mobile total commissions $3.6 million (FY16 = $0.5 million)
1M+ Active Customers1, NPS2 of 60
EBITDA Margin ▲ 2.7pp to 4.6%
Notes:1. Active Customers: unique customers who have purchased in the last twelve months from 31 October 2017.2. NPS: Net Promoter Score (NPS) is calculated based on answers to the question, “How likely is it that you would recommend Kogan.com to a friend or colleague?” Kogan.com measures its NPS as the percentage of customers who are “promoters” rating its products and services 9 or 10 out of a possible 10, less the percentage of ”detractors”, rating its products and services 0 to 6 out of a possible 10. The maximum possible NPS is 100, and the minimum possible NPS is -100.
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MARKET OPPORTUNITY
Notes:1. NAB Online Retail Sales Index (August 2017)
7.5%
Online Retail1
AUSTRALIAN RETAIL MARKET
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KOGAN KINETICS
CUSTOMER & BRAND GROWTH
MORE PARTNERS & PRODUCTS
ENHANCED CONSUMER OFFERING
• Scale efficiencies• Customer acquisition
& retention
• More brands• Additional verticals
• Top tier manufacturing partners
• Broader selection• Improved pricing
OUR VIRTUOUS CYCLE
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2018 FOCUS
0.8 2.1 4.1 6.4 7.6 0.2 0.5 0.9
2.1
4.4
8.1
10.2 10.9
-
2.0
4.0
6.0
8.0
10.0
12.0
2013 2014 2015 2016 2017 2018f 2019f 2020f
Fixed-line Activated Fixed-line RFS
NBN FIXED-LINE MARKET (PREMISES, MILLIONS)
PRODUCTS
Competitively priced offerings on Vodafone mobile and fixed-line NBN network.
• Fixed-line NBN plans from 2018
• Mobile broadband plans launched in June 2017
• Kogan Mobile plans launched in October 2015 and continually improve
4.8
2.0PRODUCTS
2016 GROSS WRITTEN PREMIUMS - AUSTRALIA1
Car Insurance
Contents Insurance
Landlords Insurance
Travel Insurance
Home & Contents Insurance
$30.8 billion
Notes:1. Source: KPMG ‘General Insurance Industry Review 20162. Source: NBN Corporate Plan 2017 and NBN Weekly Progress Report (8 June 2017)3. Fixed-line includes FTTP, FFTN/B, HFC4. RFS refers to homes and businesses passed by the active network and ready for service, including premises activated and those which can’t yet access a service5. 2017 data as at 8 June 2017. All other data to 30 June
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TRADING & OUTLOOK
FY18 Outlook
Following stronger than expected results in FY17 the Board will not be providing formal EBITDA guidance for FY18. However, the Board will provide updates on the trading performance of the business around the time of the quarterly cash flow releases (Appendix 4C).
Trading Update - Strong trading performance in FY18 has continued in October
Financial YTD (four months from July to October) unaudited management accounts reflect:
• Revenue growth 36.2% YoY
• Gross margin of 18.4% in YTD18 (YTD17: 17.6%)
• EBITDA growth (compared to Pro Forma EBITDA in YTD17) of 58.3% YoY
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HIGH-PERFORMANCE TEAM
“As a consumer brand, there is no better vote than the vote of our customers.”
- Ruslan Kogan
Kogan won the People’s Choice Award at the Startrack Online Retail Industry Awards (ORIAS) Kogan TVs won the Canstar Value for Money Award
Chief Technology Officer, Goran Stefkovski, won Consumer
CIO of the year2
Kogan Portable Air Conditioners won the Canstar
Value for Money Award
Ansible named Kogan Mobile#1 Most Mobile Ready
Australian Brand1
Kogan 5-in-1 Steam Mop won the Canstar Most Satisfied
Customers Award
Notes:1. Source: Ansible, 27 February 2017.2. Source: itnews, 21 February 2017.
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ORDINARY BUSINESS
RESOLUTION 1 ADOPTION OF REMUNERATION REPORT
To consider, and if thought fit, to pass the following resolution as an ordinary resolution:
“That the Company adopt the remuneration report for the year ended 30 June 2017 in accordance with Section 250R(2) of the Corporations Act.”
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RESOLUTION 1 ADOPTION OF REMUNERATION REPORT
PROXY VOTING RESULTS
Number %2
For
Open - Nominated Chair1
Against
- Other nomination
Abstain
Notes:1. To be voted in favour of the resolution2. Of proxies cast
17
15,071,633
52,593
98.6%
Less than 1%
118,165
48,489
18,458
Less than 1%
Less than 1%
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ORDINARY BUSINESS
RESOLUTION 2 RE-ELECTION OF MR HARRY DEBNEY AS DIRECTOR
To consider, and if thought fit, to pass the following resolution as an ordinary resolution:
“That Harry Debney, who retires in accordance with the Company’s Constitution and, being eligible, be re-elected as a Director of the Company.”
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RESOLUTION 2 RE-ELECTION OF MR HARRY DEBNEY AS DIRECTOR
PROXY VOTING RESULTS
Number %2
For
Open - Nominated Chair1
Against
- Other nomination
Abstain
Notes:1. To be voted in favour of the resolution2. Of proxies cast
19
28,115,124
53,093
99.5%
Less than 1%
49,042
48,489
13,353
Less than 1%
Less than 1%
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