Food Service Marketing

Goal 2.02Food Service MarketingAnalyzing the Market Placemarketplace= location, people, atmosphere of a particular geographic arearesearch these factors to see if a business can be successfulHow busy is the location at mealtime?Is the location convenient and accessible to a large number of people?What products will I offer?Is there a need for my product?How much will the space cost?Is the area growing?

Marketing Strategiesplan of actionmust be well plannedconsider:locationcustomer basecompetitiontrendsLocationWhat can I afford?Should I build or renovate?Why did the last owner leave?What are the traffic patterns? Is it easy to access my business?Customer Baseclientele- the people who will be the businesss main customersWhat type of people do you want to attract? (young, old, business people, health conscious)market segment- a specific type of clientelemass marketing- market to all possible segmentstarget market- market segment that you want to attractfocus on customer base when advertisingCompetitionWill my business have competition? How many competitors will I have?How close in proximity is my competition?How will I be different from the competition? TrendsIs the location in an established area with other thriving businesses?Will customers have easy access to my business?Is there adequate parking?Are there business nearby that could attract customers to my business?What is the future plan for my location?