Food Export - Midwest & Food Export - Northeast

Bringing the Foods of Northeast and Midwest to the World

Our Mission

Food Export Association of the Midwest U.S.A and Food Export USA-Northeast are non-profit

organizations that use federal, state, and industry resources to promote the export of Midwestern and

Northeastern food and agriculture products.

Participant in FAS

• Partner with Foreign Agricultural Service (FAS), an agency of the United States Department of Agriculture (USDA)

• Promotional activities under FAS programs are carried out by Food Export – Midwest and Food Export - Northeast, other state regional trade groups, agricultural trade associations, and cooperative groups

• Plans, manages, and contributes staff resources and funds to execute projects and activities

• Market Access Program (MAP) Funding

State Regional Trade Groups

Food Export - Midwest Members

• Illinois Department of Agriculture

• Indiana Department of Agriculture

• Iowa Department of Economic Development

• Kansas Department of Commerce

• Michigan Department of Agriculture

• Minnesota Department of Agriculture

• Missouri Department of Agriculture

• Nebraska Department of Agriculture

• North Dakota Department of Agriculture

• Ohio Department of Agriculture

• South Dakota Department of Agriculture • Wisconsin Department of Agriculture, Trade and Consumer

Protection

Food Export – Northeast Members

• Connecticut Department of Agriculture• Delaware Department of Agriculture• Maine Department of Agriculture, Food and Rural

Resources• Massachusetts Department of Agricultural • Resources• New Hampshire Department of Agriculture, • Markets & Food• New Jersey Department of Agriculture• New York State Department of Agriculture & Markets• Pennsylvania Department of Agriculture• Rhode Island Economic Development Corporation • Vermont Agency of Agriculture, Food and Markets

Strategic Alliance

• Alliance began April 1, 2000• One Executive Director for both groups• We have seen many benefits

Products• Focus on products that are value-added,

consumer-oriented• Branded food products

– Snack Food – Convenience Food – Natural Products– Specialty Foods – Private Label

• Food Ingredients• Foodservice Products• Feed Ingredients• Other Value-Added Agricultural Products• Seafood

Programs and Services

- Exporter Education

- Market Entry

- Market Promotion

Programs & Services

• Provide export services to small, value-added

companies

Outreach & Exporter Education• Newsletters

- Global Food Marketer

- US Foodlink

• Web Sites

- www.foodexportusa.org and www.foodexport.org

- www.usfoodlink.org

- www.agexportlinks.org

• Educational Seminars and Workshops

- Other seminars and workshops

• Food Export HelplineSM

- Export Essentials Online

Food Export Helpline

• Provides customized, one-on-one assistance to suppliers

• Short-term or long-term support

• Industry expert provides assistance

Food Export Helpline

• Provides assistance on a variety of topics- export readiness- NAFTA rules and regulations- top 25 markets - secondary market research- trade event preparation- documentation and correspondence- payment and collections- and many more

• Participation agreement is needed

Market Entry

• Market Builder

- Market Scan

- Rep Finder

• Food Show PLUS!SM

• Buyers Missions

• Trade Missions

• Online Product Catalog

In-Market RepresentativesFood Export-Midwest• China • Hong Kong • India • Japan• Korea • Mercosur• Mexico• Southeast Asia• Taiwan • Vietnam

Food Export-Northeast• Caribbean • Central America • France• Germany • United Kingdom • Middle East• Seafood Industry• Canada

Market Promotion

• In-Store Promotions

• Branded Program

In-Store Promotions

• Feature Midwestern products in promotional displays

- supermarkets

- restaurants

- hotels

• Coordinated by in-market representatives

• Short-term and long-term impact

Branded Program

• Cost share assistance for branded products sold in foreign markets

- 50% cost reimbursement of eligible expenses

• U.S. food & agricultural products only

- minimum 50% US agricultural origin

• Products not covered by another industry group

• Small companies only (<500 employees)

• Application from a US company

Additional Requirements

• Activities approved in advance

• Company incurs all expenses up front

• USA Origin Statement for ALL products, activities, and materials

- Made in …

- Product of …

- Grown in …

• US, USA, America or State name can be used

What Are Eligible Expenses?

• Advertisements and publications

• Public relations and seminars

• Promotions and demonstrations

• International tradeshows

- including limited travel costs

• Certain domestic trade shows

• Package and label changes

Reimbursements • Maximum request is $250,000

• Minimum request is $2,500

• First-time applicants

- with exporting experience, initial maximum request is $50,000

- without exporting experience, initial maximum request is $25,000

• $200 application fee

– non-refundable

• 6% administrative fee

– non-refundable

– based on approved allocation

Maximum/Minimum requests are based on the reimbursement amount

.

Performance Measure

Result

# of participating companies

18

Total dollars reimbursed $748,425

First time sales to a new market

3

Actual sales reported $24,650,624

New Distributor Relationshipsestablished

22

20% increases in export sales

8

2007 OHIO

Branded Program Results

Branded Program Application

• Pre-qualify - determines eligibility to participate

- notification within 72 hours

• Complete the application - application summary

- country marketing plan and/or domestic tradeshow plan

• Submit application - original, signed certification form

- application fee, $200

- samples of labels/packaging or promotional literature

- Private Label and Exclusivity Agreement, if required

Growing Export Sales

Increased Sales from Exports

Export Essentials On-line

Buyers Missions Branded Program

Market Builder

Food Show PLUS!

Food Export Helpline

Trade Missions

In-store Promotions

Educational Seminars

Online Product Catalog

Q & A