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Mid-America International Agri-Trade Council & Food Export USA - Northeast. Bringing the Foods of Mid-America and Northeast to the World. Mission Statement. - PowerPoint PPT Presentation
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Mid-America International Agri-Trade CouncilMid-America International Agri-Trade Council& &
Food Export USA - NortheastFood Export USA - Northeast
Bringing the Foods of Mid-America and Northeast to the World
Mission StatementMission Statement
The Mid-America International Agri-Trade Council (MIATCO) is a non-profit organization
of 12 Midwestern state and agricultural promotion agencies that use federal, state,
and industry resources to promote the export of Midwestern food and agricultural products.
Who is MIATCO?Who is MIATCO?
Private, non-profit international trade Private, non-profit international trade organization organization
Members are State of Departments of Members are State of Departments of AgricultureAgriculture
Work with producers and processors in the Work with producers and processors in the Midwest Midwest
Small and medium-sized Small and medium-sized producers/processors and cooperativesproducers/processors and cooperatives
Focus on products that are value-added, Focus on products that are value-added, consumer-orientedconsumer-oriented
Private Trade AssociationPrivate Trade Association Utilizes human and financial resources of the Utilizes human and financial resources of the
12 Midwest State Departments of 12 Midwest State Departments of AgricultureAgriculture
Provide a wide access of USDA services to Provide a wide access of USDA services to companies through member state officescompanies through member state offices
Members serve as a “one-stop shop” to Members serve as a “one-stop shop” to companies within their statecompanies within their state
Governed by a Board of Directors consisting Governed by a Board of Directors consisting of Secretary , Director or Commissioner of of Secretary , Director or Commissioner of Agriculture from member statesAgriculture from member states
MIATCO MembersMIATCO Members Illinois Department of Agriculture Indiana Department of Agriculture Iowa Department of Economic
Development Kansas Department of Commerce Michigan Department of Agriculture Minnesota Department of Agriculture Missouri Department of Agriculture Nebraska Department of Agriculture North Dakota Department of
Agriculture Ohio Department of Agriculture South Dakota Department of
Agriculture Wisconsin Department of Agriculture
Participant in FASParticipant in FAS
Promotional activities under FAS programs Promotional activities under FAS programs are carried out by MIATCO and other are carried out by MIATCO and other agricultural trade associations, state-regional agricultural trade associations, state-regional trade groups, and cooperative groupstrade groups, and cooperative groups
Administers Branded Program fundsAdministers Branded Program funds
Plans, manages, and contributes staff Plans, manages, and contributes staff resources and funds to execute projects and resources and funds to execute projects and activitiesactivities
Food Export USA – Northeast
150 S. Independence Mall W
Public Ledger Building 1036
Philadelphia, PA 19106
T: 215/829-9111
F: 215/829-9777
www.foodexportusa.org
Mid-America International Agri-Trade Council
309 W. Washington St. Suite 600
Chicago, IL 60606
T: 312/334-9200
F: 312/334-9230
www.miatco.org
Western U.S. Agricultural Trade Association
4601 NE 77th Ave. Suite 200
Vancouver, WA USA 98662
T: 360/693-3373
F: 360/693-3464
www.wusata.org
State Regional Trade GroupsState Regional Trade Groups
Southern U.S. Trade Association
2 Canal St.
New, Orleans, LA
T: 504/568-5986
F: 504/568-6010
www.susta.org
Strategic Alliance With Food Strategic Alliance With Food Export USAExport USA
Alliance began April 1, 2000 Common strategy in
complementary markets Coordinated activities with
similar tactics We have seen many benefits…
Food Export USA Food Export USA MembersMembers
Delaware Department of Agriculture
Maine Department of Agriculture
Massachusetts Department of Agricultural Resources
New Hampshire Department of Agriculture
New Jersey Department of Agriculture
New York Department of Agriculture and Markets
Pennsylvania Department of Agriculture
Rhode Island Department Corp. Vermont Agency of Agriculture,
Food and Markets
Annual Application Process (UES) Competitive with other
Cooperators and State Regional Trade Groups (SRTGs)
Products not handled by other Cooperators - mostly value-added, consumer-oriented products
Subject to Foreign Ag. Service (FAS) regulations on reimbursement
FAS Program FundingFAS Program Funding
Programs & ServicesPrograms & Services Focus on providing export
services to small, value-added Midwestern companies
•Exporter Education
•Market Entry
•Market Promotion
In- Market RepresentativesIn- Market Representatives Canada (M)Canada (M) Mexico (M)Mexico (M) Mercosur (M)Mercosur (M) Japan (M)Japan (M) Korea (M)Korea (M) India (M)India (M) Hong Kong (M)Hong Kong (M) China (M) China (M) Taiwan (M)Taiwan (M) Southeast Asia (M)Southeast Asia (M)
Canada (F)Canada (F) Caribbean (F)Caribbean (F) Central America (F)Central America (F) Germany (F)Germany (F) United Kingdom (F)United Kingdom (F) France (F)France (F) Czech Republic & Czech Republic &
Hungary (F)Hungary (F) Middle East (F)Middle East (F) Seafood (F)Seafood (F)
(M) MIATCO (F) Food Export USA
Export EducationExport Education
Newsletter: Newsletter: Global Food Global Food
MarketerMarketer
Educational SeminarsEducational Seminars
Web Site, Web Site, (www.miatco.org)(www.miatco.org)
Food Export HelplineFood Export HelplineTMTM
Export Essentials OnlineExport Essentials Online
NewsletterNewsletter
•Covers MIATCO and Food Export USA activities.
•Calendar of Events
•Market Updates
•Marketing Tips
•Column by Dennis Lynch, Food Export Helpline Counselor
Educational SeminarsEducational Seminars In collaboration with our member states Expert presenters and export-related service
providers. Tailored to the local audience Among the topics covered
• Overseas opportunities and challenges• Step by step breakdown of export transactions• MIATCO and Food Export USA programs and services
Food Export HelplineFood Export Helpline
Customized assistance based on exporters specific needs
Top markets, strategy, pricing, transportation & logistics
Assistance for suppliers on how to get ready for Buyers’ Missions and Trade shows.
No fee, but registration is required. Brochures available.
Export Essentials OnlineExport Essentials Online10 Module Online Training System10 Module Online Training System
1. 1. Exploring Export Options2. Market Research3. The Export Marketing
Mix4. Strategic Planning5. International Marketing
Activities6. Pricing, Quoting & Terms
of Sale7. Logistics & Physical
Distribution
8. Documentation & Procedures
9. Payment Methods & Strategies
10. Exporting-A Business of Details
Low cost and flexible Free demo at
www.exportessentials.org
Market EntryMarket Entry Market BuilderMarket Builder
Food Show PLUS!Food Show PLUS!SMSM
Buyers MissionsBuyers Missions
Trade MissionsTrade Missions
Trade Lead ConnectionTrade Lead Connection
MARKET BUILDER SERVICEMARKET BUILDER SERVICE
Service designed to help companies understand product potential
Assists companies to make and solidify market contacts
Assists companies to determine strategic plan
SERVICES INCLUDE:
MARKET SCAN & REP FINDER
1. Store Check and Distribution Analysis • Helps participants to determine whether products similar to
theirs are being sold in the foreign market
2. Competitive Product Shopping• Participants receive product samples of similar and competing
products sold in the market
3. Importation Analysis• Participants receive a report that identifies regulations and
restrictions affecting the importation of the product into the country
4. Distributor Referrals
• Samples and literature are given to pre-qualified importers
• Companies receive a distributor referral report and targeted importer list
• Provides feedback on company products from active importers, including product size, packaging, labeling, taste, formulation, shelf life, price and market suitability
Market ScanMarket Scan
Rep FinderRep Finder1. Distributor Referrals
• Samples and literature are given to pre-qualified importers
• Companies receive a distributor referral report and targeted importer list
• Provides feedback on company products from active importers, including product size, packaging, labeling, taste, formulation, shelf life, price and market suitability
2. Market Visits
• Company representative will travel to local market to follow-up on research provided in steps one and two
• Company will receive assistance with hotel arrangements and logistics, an introductory market briefings and a meeting schedule with potential buyers
MMARKET BUILDER ARKET BUILDER SSERVICEERVICE
CaribbeanChinaCzech RepublicEnglandFranceGermanyHungaryIndia
JapanKoreaCanada MercosurMexicoMiddle EastTaiwan
Available in the following markets:
Southeast Asia
Central America
Hong Kong
Taiwan
FOOD SHOW PLUS!FOOD SHOW PLUS!tmtm Services Services
• Assisting exhibitors with registration
• Pre-show product research regarding pricing, import regulations, competitor analysis
• Targeted invitation of qualified buyers to exhibitor booths and setting appointments
• Translation of exhibitor materials for show visitors
• Providing technical interpreters at the show booth
• On-site show assistance by local in-market representative
FOOD SHOW PLUS!FOOD SHOW PLUS!tmtm Services Services In-market briefing and local industry tours
Qualifying exhibitors’ leads from the show and conducting checks on the top few.
Writing and sending a generic follow-up letter in the local language to all contacts.
Services provided to tradeshow exhibitors
Adds value to the trade show experience
Provides more potential for sales
Takes intimidation factor out of tradeshow
BBUYERS UYERS MMISSIONISSION
Brings buyers from target countries to U.S.
One-On-One Meetings with buyers and suppliers
Usually in conjunction with a trade show
Trade MissionsTrade Missions A three-day activity to bring exporters to a targeted marketA three-day activity to bring exporters to a targeted market
Participants receive import analysis and competitive product Participants receive import analysis and competitive product checkcheck
Seminars on product and label requirementsSeminars on product and label requirements
A table-top reception for suppliers to feature products to A table-top reception for suppliers to feature products to many buyersmany buyers
One-On-One MEETINGS with buyers. One-On-One MEETINGS with buyers.
Companies featured in a mission brochure that is printed in Companies featured in a mission brochure that is printed in the local languagethe local language
Essential tools provided such as ground transportation and Essential tools provided such as ground transportation and interpreters throughout the missioninterpreters throughout the mission
Trade Lead ConnectionTrade Lead Connection
•Leads are received from in-market representatives, FAS Overseas Offices and leads from our website.
•Lead is sent to states and registered companies within 24 hours
•Companies must register to receive the full lead. If companies are not registered for the service but meet the product request, they will receive a partial lead and encouraged to sign up!
•Registered companies will complete an evaluation at the end of the year
Market PromotionMarket Promotion
Branded ProgramBranded Program
In-Store In-Store PromotionsPromotions
Retail and Foodservice Retail and Foodservice PromotionsPromotions
Usually at request of marketUsually at request of market Broad category of productsBroad category of products Ideally with some assurance of long-Ideally with some assurance of long-
term product placementterm product placement Not a primary part of our strategyNot a primary part of our strategy
Performance MeasuresPerformance Measures Actual increase in export sales Actual increase in export sales Projected increase in export sales Projected increase in export sales Number of new distributorships Number of new distributorships
established established Number of companies with a first-time Number of companies with a first-time
export sale in a marketexport sale in a market Number of new contacts between Number of new contacts between
exporters and foreign buyers exporters and foreign buyers Number of companies who increase Number of companies who increase
export sales 20% or moreexport sales 20% or more
Branded Program Branded Program OverviewOverview
Cost share assistance for brand products in Cost share assistance for brand products in foreign marketsforeign markets
50% cost reimbursement of eligible 50% cost reimbursement of eligible expensesexpenses
U.S. Food & agricultural products onlyU.S. Food & agricultural products only Application from a U.S. CompanyApplication from a U.S. Company Small companies only (<500 employees) or Small companies only (<500 employees) or
cooperativescooperatives Products not covered by another industry Products not covered by another industry
groupgroup
What Are Eligible Expenses?What Are Eligible Expenses? Advertisements and publications International trade shows (incl. Limited travel costs) Promotions & demonstrations Public relations and seminars Freight costs for samples Package and label changes Certain domestic trade shows
Requirements of the Requirements of the ProgramProgram
All products minimum 50% U.S. Agricultural origin All products promoted as “Made in USA” Activities approved in advance Company incurs all expenses up front Funds released on a reimbursement basis, subject
to documentation Importer/distributor expenses also eligible
Other Details:Other Details: Maximum request is $250,000 Minimum request is $2,500 $200 application fee
• non-refundable 6% administrative fee
• non-refundable• based on approved allocation
Expenses incurred before approval are NOT eligible (except for pre-payment of booth/travel expenses)
Five year country limit (additional 5yrs for specific shows)