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FOCUSED TECHNOLOGY CHOICES
Joachim Horn, Group CTIO
How we win
Focused Technology
Choices
Value Champion
Step-change Productivity
Winning People & Culture
Selectively push new technologies
& innovation
Quality up –where it matters for our customers
Drive down costs continuously in all
areas
Key focus areas
2
Total drop rate all countries Projects on time
50%
100%
2012 2013 2014
Fix the basics: network and IT quality
Priority 1 incidents all countries
0.3
0.5
0.7
Drop
Rat
e (%
)
2011 20140
20
40
2011 2014
New technologies Quality up Cost down
3
Cell availability whole network (Kazakhstan)
Quality perception (Kazakhstan)
0%
30%
60%Tele2
Activ
Beeline
Kcell
• Continue to fix the basics in design and operations
• Continuously increase quality where it matters for the customer
• Voice over LTE (VoLTE) and HD Voice
• Data experience in LTE
• Focus on customer perception
• Outside-in KPI’s• Tight collaboration with
customer service
Quality up - where it matters for the customers
CTIO customer complaints for technical reasons
Jan 2014
Aug2014
Target
Aug2013
Aug2014
90%
100%
Aug2013
Aug2014
%
New technologies Quality up Cost down
4
Customers want more data when moving to LTE
Tota
l Dat
a Us
age
3GLTE
Jan2012
Oct2014
New technologies Quality up Cost down
Today LTE stands for ~70% of all data usage in Tele2 Sweden
5
Dilemma: more data, higher quality, same cost
How to deal with + exponential traffic growth+ good quality for our
customers + cost efficient transition to
new technologies
New technologies Quality up Cost down
6
Total resource cost
LTE more cost efficient than 2G and 3G
3G
4G
CTIO resources
Drive down costs continuously in all areas
80%
90%
100%
• Push for scale• Invest in spectrum
and backhaul• Consolidation of data
centers• Focus on LTE
• Near/Offshoring
• Sharing sites and transmission
• Get rid of legacy fast
0
600 KistaRiga
2012 2017 2012 2017
Cost
/Mb
2013 2017 Cells
Busy hour traffic volume per cell
MBy
te
New technologies Quality up Cost down
7
-115 -107 -99 -91 -83 -75 -67 -59 -51 -43 -35-115 -107 -99 -91 -83 -75 -67 -59 -51 -43 -35
13%
11%
20%
18%
38%
Customer care Service & device portfolio
Network coverage Service quality
Cost & billing
Good coverage becoming even more important for the end user
17%10%
13%21%
39%
2012 2013
75% indoor coverage without U900
Source: Nokia
95% indoor coverage
with U900
100
%
New technologies Quality up Cost down
8
5Low frequencies and fiber backhaulensure scalability and cost efficiency
* Depending on radio plan, it is much easier to fully utilize capacity of 800/900 MHz compared to 2600 Mhz**Weighted coverage and capacity
Building a 800/900 MHz network is typically 5x more cost efficient**
compared to 2.6 GHz
70 % more data capacity*
Owned, co-built, dark fiber or λ-lease will ensure scalability for future
Microwave is acceptable alternative in rural areas
1
10
100
1,000
2G 3G 4G 5G
Mbi
t/s
5 000
40% fiber
80% fiber
Fiber required for speed and capacity at the lowest cost to scale
New technologies Quality up Cost down
2.6 GHz 1.8 GHz 800/900 MHz
9
800 Mhz 900 Mhz 1800 Mhz 2100 Mhz 2600 Mhz Comment
Sweden 10 20 35 20 40 Joint Ventures with Telia 2100 MHz and Telenor 800/900/1800/2600 MHz
Estonia 10 11 24.3 30 Estonia also have 4.4 MHz in 450 MHz and 1*30 MHz in 2300 MHz (TDD)
Latvia 10 11 24.8 20 20
Lithuania 10 11.6 24.6 20 20
Croatia 5 12 15
Norway 5 20
Kazakhstan 11 5 20
Netherlands 10 20 4G only
Tele2’s frequency portfolio2G 3G LTE
New technologies Quality up Cost down
10
Current IT legacy structure
New technologies every 10th year
Selectively push new technologies and innovation
2G Launched 1990
3G Launched 2001
4G Launched 2010
5G Planned 2020
New technologies Quality up Cost down
11
Current IT legacy structure
New technologies every 10th year 4G is adopted faster than 3G
Selectively push new technologies and innovation
2G Launched 1990
3G Launched 2001
4G Launched 2010
5G Planned 20201 2 3 4 5 6 7 8 9 10 11
3G
4G
Years from launch
Data
usa
ge
Threat of Legacy• Complexity• Maintenance efforts• Higher OPEX• Reduced flexibility• Low speed / time to market
New technologies Quality up Cost down
12
Current IT legacy structure
How to cope• Retire legacy fast• IT Blueprint• Focus on LTE• All IP, virtualization, cloud
technologies• Drive 5G definition
New technologies every 10th year 4G is adopted faster than 3G
Selectively push new technologies and innovation
2G Launched 1990
3G Launched 2001
4G Launched 2010
5G Planned 20201 2 3 4 5 6 7 8 9 10 11
3G
4G
Years from launch
Data
usa
geAPI:s
Siebel
Singl.eview
ANALYTICS EDW
Customer Touch points
SALES CRM
REAL TIME CHARGING BILLING
Threat of Legacy• Complexity• Maintenance efforts• Higher OPEX• Reduced flexibility• Low speed / time to market
New technologies Quality up Cost down
Tele2 IT Blue print
13
Latency lower in LTE than in 3G
0
60
120
%
Superior user experience in LTE
Data completion success rate higher in LTE
Jan 2013 Oct 2014
LTE
2G3G
Speed higher in LTE than in 3G
%
Average MOS• 4.1 VoLTE (23.85)• 3.9 3G (12.65)
MOS
VoLTE quality higher in LTE
141203 141207
LTE3Gm
s
0
30
60
141104 141204Thro
ughp
ut (M
bit/
s)
LTE3G
100%
New technologies Quality up Cost down
14
Customers at Tele2 spend more time on LTE
2014
New technologies Quality up Cost down
15
LTE is just at its beginningMany new features will easily bridge the time till 5G will be required
VoLTE and Video over LTE LTE roaming
Carrier aggregation
Coordinated multipoint
Further enhanced inter-cell interference coordination
Mobility load balancing
Now 2020
5G
New technologies Quality up Cost down
16
5G is not just a new radio access layerHolistic user/service centric approach and focus on E2E
Massive traffic growth and high density
demand
Wide variety and variability of services
consumedNew use cases
Standardization Development Trials/Testing
Accelerated evolution of 4G advanced and its ecosystem
5G2015 2016 2017 2018 2019 2020
Stringent demands for real-time
communications
New technologies Quality up Cost down
NGMNIndustry White Paper defining
end-to-end requirements
17
Summary
Selectively push new technologies
& innovation
Quality up –where it matters
for our customers
Drive down costs continuously in
all areas
18