Top Digitale Trends: Internet of things, EV

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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Connected everything

• Internet of things

• Hardware access to service

• Connected Tandenborstel

• Personal fitness & Healthcare

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Connected everything

• Internet of things

• Hardware access to service

• Connected Tandenborstel

• Personal fitness & Healthcare

Tuesday, June 3, 14

Connected everything

• Internet of things

• Hardware access to service

• Connected Tandenborstel

• Personal fitness & Healthcare

Tuesday, June 3, 14

Connected everything

• Internet of things

• Hardware access to service

• Connected Tandenborstel

• Personal fitness & Healthcare

Tuesday, June 3, 14

Connected everything

• Internet of things

• Hardware access to service

• Connected Tandenborstel

• Personal fitness & Healthcare

Tuesday, June 3, 14

Connected everything

• Internet of things

• Hardware access to service

• Connected Tandenborstel

• Personal fitness & Healthcare

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Google Glas

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Google Glas

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Vele vormen

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Vele vormen

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Cloud everything

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Cloud everything

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Met je handen

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Urthecast Earth HD streaming

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Social Media

2.0

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What are we going to talk about?

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time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

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How do we spend our time?

4%6%

19%

33%

39%

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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

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Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

Tuesday, June 3, 14

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

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• $35 billion sales• 3 Billion searches/day• Money from Adwords• Youtube, Google

salmaps, gmail, apps etc

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Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

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BYODCYOD

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BYODCYOD

85% doet het!25% heeft policy!

45% “werkt eraan”!

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BYODCYOD

85% doet het!25% heeft policy!

45% “werkt eraan”!

50% mag het niet50% doet het toch

50% is bereidt

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4 miljardbekeken video’s op YouTube

dagelijksTuesday, June 3, 14

120 uurvideo’s geupload op YouTube

per minuutTuesday, June 3, 14

Videoblogger

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Videoblogger

Talk to Me!

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• kassa

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Olie Future?

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Olie Future?

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• d

4G verandert alles!

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• d

4G verandert alles!

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• d

4G verandert alles!

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Zelf aan de slag

• Download INCROWD op IOS/ANDROID

• Zoek ->

• Maak foto’s en video’s backstage

• Maak foto’s tijdens presentaties om te oeferen

• In pauze interview een andere gast 1 minuut met top ideeen om zelf te gebruiken

• Tesla Model S rijden

•

Instant publishing

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Video vertelt het verhaal achterhet product

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bron: Unruly Media

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Lithium ion 100 watt/kg

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Lithium ion 100 watt/kg

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170 Rijkswaterstaat plekken

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Car2Go

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b

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• Tesla

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Crowd sourcing

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Social Media

2.0

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Vincent Everts

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Tuesday, June 3, 14