fmgc-industry overview

8/7/2019 fmgc-industry overview

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Made by:Made by:SagarSagar SharmaSharma

NiyatNiyat PatelPatel

MilanMilan TrivediTrivedi

FMCGFMCG-- Industry AnalysisIndustry Analysis


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IntroductionIntroduction

CategoriesCategories

MarketMarket players and analysisplayers and analysis

ScopeScope

ReferencesReferences


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FMCG refers to those retail goods that are generally replaced or

fully used up over a short period of days, weeks, or months, and

within one year.

These are products that have a quick shelf turnover, at

relatively low cost and don't require a lot of thought, time and

financial investment to purchase.

The Indian FMCG sector is an important contributor to the

country's GDP.It is the 4th largest sector in the economy & contributes 5% of the

total factory employment in India.


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Personal carePersonal careOral careOral careHealth careHealth care

Skin careSkin careCosmCosmetics and toiletriesetics and toiletriesDeodrantsDeodrants perfumesperfumesCosmeticsCosmetics

Fabric wash productsFabric wash productsPaper productsPaper productsWhite goodsWhite goods


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Hindustan Unilever Ltd.Hindustan Unilever Ltd.

ITC(Indian Tobacco Company).ITC(Indian Tobacco Company).

Procter & Gamble Hygiene & Health care.Procter & Gamble Hygiene & Health care.

DaburDabur India.India.

BrittaniaBrittania industries.industries.

Marico Industries.Marico Industries.

Cadbury India.Cadbury India.


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Product brandsProduct brands

HamamLifebuoyRexonaBreezeLipton TeaBrooke Bond TeaBru CoffeePepsodentClose Up

SurfRinWheel Laundry DetergentKwality walls

KissanPond'sFair & Lovely

LakmClinic PlusClinic All ClearSunsilk

VimLux


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NoNo 11 FMGCFMGC companycompany inin termsterms ofof marketmarket salessales..

PProducesroduces 3030++ differentdifferent brandsbrands..

SalesSales turnoverturnover perper annumannum isis moremore thanthan

1752417524CrCr RsRs..

HPC business grew 5.5% during the

quarter(mar-10), with strong volume growth inSoaps, Laundry Powders and Personal Products

NetNet ProfitProfit 4747%%(mar(mar--20102010))

LargestLargest sellingselling skinskin carecare productsproducts

Recent TrendsRecent Trends


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market share of 8%.

In confectionery, ITC has built up a 17%

share of mint candies and 24% of hard-

boiled candies.

Ready-to-eat Sunfeast Pasta Treat hasclocked 6% of the branded noodles.

Gold Flake is the highest selling brand.


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BrandsBrands

Fiama di WillsVivel

Essenza di Wills

Minto

Candyman

Gold flake

Wills navy cut

Insignia


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IndiasIndias Fastest growing FMGC company.Fastest growing FMGC company.

Turn over of 500Rs+Turn over of 500Rs+

Largest sale of detergent brand tide in 2009Largest sale of detergent brand tide in 2009

35+ brands in the market35+ brands in the market

Market share of 7.6%Market share of 7.6%


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BrandsBrands

TideTide

PampersPampers

Head n shouldersHead n shoulders

PantenePantene

ArielAriel

Oral bOral b

WellaWella

OOlaylay


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I

ncreased focus on rural people.I

ncreased focus on rural people.Better marketing strategies.Better marketing strategies.

Change customers mindset to brandChange customers mindset to brand

consciousness.consciousness.

70% FMCG consumption in urban areas.70% FMCG consumption in urban areas.

AvailibilityAvailibility of raw material.of raw material.

EasyEasy availibiltyavailibilty..


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Reduced duty on oilReduced duty on oil favouringfavouring MARICOMARICO

Exemption of excise duty on biscuits costingExemption of excise duty on biscuits costing

50Rs & less favoring50Rs & less favoring ItcItc, Britannia etc., Britannia etc.

Displays of free samples on FBT purviewDisplays of free samples on FBT purviewsaves on marketing.saves on marketing.

Adding more and moreAdding more and more produtcsprodutcs to OTCto OTC

category increases the sales of FMCG.category increases the sales of FMCG.


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www.naukrihub.comwww.naukrihub.comwww.futureandsimple.com/research/scenarios/

fmcg.html

fmcgmarketers.blogspot.com


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