Multiplex industry overview

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    19-Oct-2014

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Overview of multiplex industry

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<p>PowerPoint Presentation</p> <p>MULTIPLEX INDUSTRY OVERVIEW</p> <p>BY RUPESH SURADKAR SUKHWINDER KAUR SAGAR CHEDA KUHU PATHAK GEETIKA MAHAJAN</p> <p>MULTIPLEX INDUSTRY OVERVIEWCINEMA INDUSTRY </p> <p>NET WORTH 13800 CRORESKEY SEGMENTS SINGLE AND DOUBLE SCREEN CINEMAS AND MULTIPLEXMULTIPLEX SEGMENT IS GROWING AND SINGLE SCREEN SEGMENT IS DECLINING1000 MOVIES CHURNED OUT EVERY YEAR3 BILLION TICKETS SOLD A YEAR </p> <p>MARKET DRIVERS &amp; CHALLENGESSUPPLY SIDE GROWTH IN THE FILM INDUSTRY , IMPROVING SUPPLY OF REAL ESTATE AND FAVOURABLE TAX EXEMPTIONS DEMAND SIDE - FAVOURABLE DEMOGRAPHICS , RISING INCOME LEVELS AND WILLINGNESS OF PEOPLE TO SPEND ON RECREATIONCHALLENGES UNCERTAINITY OVER ENTERTAINMENT TAX, SLOW DOWN IN ECONOMY, ALTERNATE ENTERTAINMENT AVENUES, DEVELOPMENT DELAYS AND PRIVACY </p> <p>CHARACTERSTIC &amp; TRENDS </p> <p>CHARACTERSTIC SEASONALITY REDUCING SHELL LIFE OF MOVIES LOW SCREEN DENSITY INCREASING AVERAGE TICKET PRICE </p> <p>TRENDSPRODUCER BYPASSING DISTRIBUTERSSHIFT TO DIGITAL CINEMA ALTERNATE CONTENT IN MULTIPLEXRETAIL PARTNERSHIPS NEW FORMAT IN SINGLE SCREEN THEATER </p> <p>COMPETITIONSMULTIPLEX SEGMENT DOMINATED BY FIVE ORGANISED PLAYERSMAJOR PLAYERS LIKE PVR, CINEMAX, INOX, ADLABS AND FAME FIERCE COMPETITION </p> <p>SWOT ANALYSISMULTIPLEX INDUSTRY IS ONE OF THE BOOMING SECTORS OF INDIA SECOND LARGEST IN THE WORLD AND LARGEST IN TERMS OF FILMS PRODUCED AND TICKETS SOLD.THE GROWING MIDDLE CLASS WITH HIGHER DISPOSABLE INCOME CHANGE IN THE LIFESTYLE AND SPENDING PATTERNS OF THE INDIAN MASSES TECHNOLOGICAL INNOVATIONS STRENGTH</p> <p>WEAKNESSBUSINESS FORTUNES DEPENDS ON THE SUCCESS OF THE FILMS THEY ARE SHOWING RAPID DEVELOPMENT OF DIGITAL TECHNOLOGY LIKE BROADBAND AND NETWORKING SPACE PIRACY EXISTING COMPETITION</p> <p>OPPORTUNITY INCREASING NO OF GLOBAL INVESTORS IN THIS SECTOR TECHNOLOGICAL INNOVATIONS LIKE ANIMATIONSRISE IN THE VIEWERSHIP </p> <p>THREATPRIVACYALTERNATIVE SOURCE OF ENTERTAINMENT SUCH AS DTH, DVD CAN LEAD TO LOWER SALESINCREASING COMPETITION WITH OTHER ENTERTAINMENT SECTOR LIKE IPL AFFECTS THE OCCUPANCY RATE IN THEATER </p> <p>PORTER FIVE MODEL ANALYSIS PEST ANALYSIS</p> <p>Political AnalysisPolitically less sensitive areaBarriers in FDI No clarity in terms of Govt. policy which is ambiguous in many places creating a big disconnect between the Govt. policies, infrastructure and planning.</p> <p>Economical analysisThe economic slowdown has great impact on the pockets of the customersEconomic slowdown is creating tough environmentFirst mover advantage creates barrier for new entrantsPEST ANALYSIS Socio- Cultural AnalyisIt is very difficult to understand the preference of Hindi speaking masses which might be different from other classes like the English speaking classThe fact that Hindi speaking segment reach is more than 10 times the English segment reach but there is still a huge gap as the English segment get 70% revenue as compared to Hindi segment.</p> <p>Technological Analysis The effect of IT industry is endless creating ever changing possibilitiesRapid innovations in the technological sector </p> <p>PENETRATION OF MULTIPLEX </p> <p>SERVICES PROVIDED MULTIPLEX PROVIDES THE USERS</p> <p>ENTERTAINMENT RELETED INFORMATIONPRICING AVAILIBILITYRESERVATION FOR ITS TICKETS </p> <p>THEATER ENVIORNMENT </p> <p>AUDITORIUM SEATING RESTROOMS PARKING AREAS </p> <p>FILM PRESENTATIONSOUND QUALITY PICTURE QUALITY VOLUME </p> <p>FOOD SERVICES CLEANLINESS OF SNACK BARSELECTION OF CONCESSIONSTASTE/TEMP OF FOOS ITEMS</p> <p>PERSONNEL</p> <p>TICKET CASHIERSNACK BAR ATTENDENT HANDLING OF PROBLEMS 1913196119972008193119741998Raja harishchandraFirst Indian movieSheila theaterFirst 70mm Theater,DelhiPVR First modern multiplex DelhiRoadside RomeoFirst Indian 3Danimations by YRF and Walt DisneyAlam Ara First Indian sound Ek Anek Aur AnekAnimation Movie on DD For Edu purposeChota ChetanFirst Indian 3DHISTORY OF INDIAN CINEMA Thank you </p>