FlyWheel never been better

Johan, Sarah, Navid, Jay

Table of contents

• Introduction• Mission & Goals• Differentiation of our business• Marketing mix• Budgets

Mission & Goals

Mission StatementFlywheel is an innovative spin class & fitnessstudio with a focus on luxurious living; wherefitness, art and relaxation share the same dimension. Come in and rethink traditionalfitness standards.

Goals1. To obtain 60 full time members within six

months of opening.2. To be featured in a handful of press

outlets in Vancouver within first 3 months3. To break even in regards to profit making

within the first year of operation

Key Features

• Spin class• Yoga class• Skin care lines

Target Market

• Female• Working class• Age between 20-50 years old• Market size (35.99% of 11000+

population)

Points of difference

• Providing various types of service• Comfort & informal atmosphere• Manage schedules• Book online

Location

• 901 Mainland Street, Vancouver

Product Strategy

Class Description• Spin class• Power Yoga• Skin care lines

Pricing Strategy

Objective: Membership fee -> Third goal

Factors• Start-up costs• Expenditure on fitness• Competitors pricing

Budget

• Fixed costs = $188,316.00• Notes payable = $88,316.00• Variable costs = $19,530.65• Projected revenue = $28,047.00• Profit = $323.00

Financial Statements

Promotional Strategy for LT

• Grand Opening• Charity Event (Karma classes)• Holiday Sales Promotion• Vancouver Health & Wellness• Promotional Advertisement throughout year

Media Channel

• Georgia Straight• Vancouver Sun• Breakfast Television Vancouver• Vancity Buzz• Vancouver Lifestyles Magazine

Electronic Marketing Strategy

• Facebook• Twitter• Instagram• Focus on social media to connect and

communicate with members

Conclusion

THANK YOU