FlipSide Promotional Video

By Johnathan Aldrich

GoalsTo create a video that appeals to the correct

target audience.To tailor the video to be suitable to be used on

the internet and for public display.To make a Promotional that sells the business to

potential customers.The video must also be produced to a high

quality standard and be visually interesting.

Target audience Young Students 18 – 25 Male/Female Mature Middle Class (including lower and upper) People local to Coventry (or close by e.g. Birmingham) Passionate Musicians A mixed range of musicians Musicians who are looking to build a reputation/Career Musicians who are keen to learn

Selling PointsProfessionally trained and experienced staffAdvanced recording equipment's and sound

facilitiesRelaxed and professional creative environmentContacts/OpportunitiesProfessionally designed sound roomCourses/training for young studentsWorked with numerous signed bands

Idea 1 House style Red White and Black.

Motion Graphics featuring logo./Fast Heavy music

Fast Paced editing cut to the beat of the music

Presenter outside the studio introducing the viewers.

Shot of the location

Brief montage of bands performing and staff working

Split screens

Titles/Voice over

Interviews/Vox pops

Graphics on screen with voice over (prices)

Motion Graphics featuring logo./Acoustic music photograph montage

Motion Graphics featuring website, contact details and additional information

Idea 2 House style Red White and Black.

Motion Graphics featuring logo./Slow acoustic music

Slow Paced editing/Video transitions

Voice over introducing the location

Shot of the location

Split screens (Interviews/Cutaways)

Titles/Voice over

Interviews/Vox pops

Graphics on screen with voice over (prices)

Motion Graphics featuring logo./Acoustic music photograph montage

Motion Graphics featuring website, contact details and additional information

Questions