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Since we opened our doors in 1988, we've learned a lot about communications. We've discovered what works and what doesn't. What used to be true and what will always be true. We've worked on a lot of projects, won a lot of awards and shaped experiences for people all over the world. And through it all, five key things stand out - the five elements that we've found to be present in all great work. We don't start any project without them now, and we wanted to share them with you.
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Hello
CREATIVE COMMUNICATIONS
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we’ve learned a lot about communications.
We’ve discovered what works and what doesn’t.
What used to be true and what will always be true.
We’ve worked on a lot of projects, won a lot of awards and
shaped experiences for people all over the world.
And through it all five key things stand out – the five
elements that we’ve found to be present in all great work.
We don’t start any project without them now, and we
wanted to share them with you.
This book gives a snapshot of those five things and why
they’re effective. We hope you find them as inspiring
as we have.
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...and it’s there through to the end. Agencies can
do good work on their own, but truly great work is
only produced when we collaborate. We think all
marketing professionals should be open-minded
about collaboration, embracing input from unexpected
sources at every stage – from initial ideas to delivery.
There’s no room to be precious any more. Audiences
have the power to drive brands, so we all need to be
comfortable letting them have their hands on the
steering wheel.
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With a strong focus on strategy, we work with brands and causes across the UK and beyond to shape experiences.
We guide creative programmes with great thinking and bring powerful ideas to life with beautiful craft.
Our core team of creative practitioners have decades of experience, and deliver a personal service to everyone we
collaborate with. Since each new challenge requires a unique approach, we have a talented pool of industry specialists on
hand for when we need them.
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Account Director Creative Director
Strategy DirectorManaging Director
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Want to know more about our team or how we work?
Just get in touch with James Kirk and he’ll make you feel right at home.
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say hello
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t: e: [email protected] w: kadm.co.uk
CREATIVE COMMUNICATIONS
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