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Five Literatum Features(and one bonus feature!) You Should Be Using
Derek YoungManager, Client ServicesOctober 16, 2019
Each of the features in this webinar can be used invidivually.
They can also be combined for a powerful way to increase website traffic, deepen engagement with your content, and generate new readership and revenues.
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All available now
Improving SEO for books, proceedings, and collections
New product creationwith “content slices”
Content distribution via microsites
Content promotion throughin-house ads and offers
Granting access with tokens
Special bonus feature!
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Agenda
Improving SEOfor books, proceedings,and collections
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Improving SEO for books, proceedings, and collections#1
A tactic for enabling search engines to more fully index your open access book content.
Whatis it?
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Improving SEO for books, proceedings, and collections#1
It is an easy way to:
• Improve discoverability for books and your site overall
• Increase site traffic
•Boost search engine rankings
Why shouldyou do it?
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Improving SEO for books, proceedings, and collections#1
Add a specific XML element that allows Google to fully index the book.
How doesit work?
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XML tags for monographs, conference proceedings,
and edited collections
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Improving SEO for books, proceedings, and collections#1
Speak to your typesetterand account manager.
How doI get it?
Free
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Questions?
#1 Improving SEO for books,proceedings, and collections
New productcreation with“content slices”
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New product creationwith content slices#2
A core component of subscriptions and business models.
What is it?
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New product creationwith content slices#2
A content slice lets you create a new product—and generate new revenue—by grouping existing content by topic, relevancy, or other characteristics.
What is it?
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New product creationwith content slices#2
No limit on:
• How many new products can be created
• How many offers (sales and subscription models) can be created
• The ways in which new productscan be associated with sales and subscription models
How doesit work?
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PPV on paywell page
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2. Specifying the type of content slice
1. Creating content slices in the Admin Tool
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4. Assigning a license type3. Creating an offer
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New product creationwith content slices#2
Package existing content in new ways to attract new users, generate new revenue, and/or create new open access products.
Why shouldyou use it?
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New product creationwith content slices#2
Standard feature for all Literatum clients.
How do youget them?
Free
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New product creationwith content slices#2
Questions?
Made books more discoverable
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Created new ways to package and/or monetize them2
Distributing your content via microsites
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Distributing your content via microsites#3
A microsite is a single- or multiple-page website focused on a specific topic or event and built from existing content.
Whatare they?
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#3
What can you do with them?
Public/member service
• Quickly respond to an important issue or event
• Fulfill a core organizational value
• Curate content as a member service
Distributing your content via microsites
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#3
Marketing and branding
• Use your main site’s branding or unique branding
•Market publications, authors, conferences, or events
• Boost relevance of older content and improve SEO
• Raise industry profile
What can you do with them?
Distributing your content via microsites
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#3
Full Literatum functionality
• Attract new readers and advertisers
• Extend site visits
• Sell sponsorships
• Increase impact of your content and brand
What can they do for you?
Distributing your content via microsites
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A targeted collection of content from your main
website
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A microsite
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Creating a microsite
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#3
How do Icreate a microsite?
•Easy to create and maintain with Admin Tool and Page Builder
•Can use existing designor unique design
•Additional work may be neededto address technical issues
Standard for all Page Builder sites
Distributing your content via microsites
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Distributing your content via microsites#3
Questions?
Made books more discoverable
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Created new ways to package and/or monetize them2
3 Built a topic-based place to distribute them along with related content
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Promoting content throughin-house adsand offers
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Promoting content throughin-house ads and offers#4
The same Page Builder widget that lets you display third-party or paid ads can also be used for your in-house ads and promos.
How doesit work?
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Promotion throughin-house ads and offers#4
• Promote and cross-promote your microsites or content on other sites,
• Promote marketing offers, conferences, and event
• Target ads to specific site visitors
• Control how and when they appear
• Get metrics on ad performance
What can I do with them?
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Creating and spec’ing an ad in the Admin Tool
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Ad placeholders on website
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Promotion throughin-house ads and offers#4
Ads can be set up, turned on and off, targeted without any Atypon involvement (but we’re happy to help!).
How doI get it?
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Promotion throughin-house ads and offers #4
Questions?
Made books more discoverable
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Created new ways to package and/or monetize them2
3 Built a place to distribute them along with related content
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Attracted users to the microsite through in-house ads on your main site4
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Granting access to your content with tokens
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Granting access to your content with tokens#5
Access tokens are a special way to provide users with accessto specific content.
Whatare they?
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Granting access to your content with tokens#5
Clicking on a link will automatically grant access, and can redirect the user anywhere (on your site).
How dothey work?
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Creating an access token in the Admin Tool
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Selecting an existing offer to associate with
the access token
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Access tokens#5
• Improve content visibility
•Time-limited licenses
Why shouldI use them?
Free
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Granting access to your content with tokens#5
Questions?
Made books more discoverable
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Created new ways to package and/or monetize them2
3 Built a place to distribute them along with related content
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Attracted users to the microsite through in-house ads on your main site4
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Gave special access to that content to your visitors5+
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Bonus feature!
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Atypon Insights Bonus feature!
Atypon Insights is Literatum’sbuilt-in reporting and analytics module.
Whatis it?
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Atypon Insights Bonus feature!
Get a detailed history of platform activity
• Content usage, click-through rates
• Content and campaign performance
• Informs editorial, marketing, and sales decisions
Why shouldI use it?
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Atypon Insights
70+ built-in reports
Drag-and-drop custom reportcreation for targeted analyses
How doesit work?
Bonus feature!
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Selecting an existing offer to associate with the
access token
Standard reports
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Using a standard report
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Creating a new report
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Atypon Insights BONUSFEATURE!
•Additional marketing data
•Extended data history
•Data warehouse integration
•Upgrade with no long-term commitment
Insights Premium Monthly fee
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Atypon Insights#5
Questions?
Each of these features can be used invidivually.
They can also be combined for a powerful way to increase website traffic, deepen engagement with your content, and generate new readership and revenues.
60
All available now
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