First Steps Into Marketing_Applying for a Job

8/10/2019 First Steps Into Marketing_Applying for a Job

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UNIT 4

MARKETING YOURSELF

Lead-in1. Discover the basics of this topic and, at the same time, decide which answer

A, B, C or D best fits each space:

The moment someone starts (1)for a job, s/he is confronted with the drafting of a(n) (2)and of a(n) (3) . In case s/he has been short-listed, the net ste! is to !re!are for the(").1) #. calling $. loo%ing &. waiting '. !re!aring2) #. re!ort $. contract &. & '. letter3) #. letter of com!laint $. letter of adjstment &. bsiness letter '. co*ering letter

") #. meeting $. enconter &. inter*iew '. conference

$efore starting writing the &, it is im!ortant for the (+) to std *er carefll the job() . This wa, s/he can realie whether s/he needs to write a chronological or afnctional one.+) #. !artici!ant $. a!!licant &. member '. em!loee) #. see%er $. inter*iew &. ad*ertisement '. satisfaction

The () CV!resents se0entiall the most recent acti*ities and ends with those moreremote in time. ne has to () those acti*ities that are rele*ant for the job and to lea*easide the other ones. This t!e of & is not ad*antageos for those who ha*e () their

jobs *er fre0entl and for those with little e!erience. It is a !referable t!e for domainsli%e health, edcation and management.) #. chronological $. fnctional &. !eriodical '. tem!orar) #. o*erloo% $. select &. ad*ertise '. re!eat) #. mo*ed $. gi*en ! &. lost '. changed

The (14) CVem!hasies achie*ements withot focsing on chronolog. It is !erfect forthose who want to change their (11) or domains of acti*it and when certain 0alitiesand (12) ha*e not been sed so far. It is also sefl for those a!!licants who lac%(13) .14) #. chronological $. fnctional &. !ermanent '. smbolic

11) #. career $. li*es &. training '. com!an12) #. 0alifications $. degrees &. e!eriences '. s%ills13) #. confidence $. trst &. e!erience '. com!etence

5owe*er, there are lots of sorces to hel! o go throgh this and this is one of them. 6oodlc%7


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2. Study the followin !ob advertisements and decide for each what type of

C" the applicant should write. #ou need to pay attention to the requirements

and to thejo des!ri"tions#

Howard Johnson Grand Plaza is one of the newest and most popular 5 star international hotel chain inBucharest, part of Cedant Corporation, the worlds largest hotel franchiser with more than 6400 hotels and

540 000 rooms on five continents.We are looking for someone to fill in the position of

8#9:8 ;#


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Rn(!r Romanais part of the &ingier #roup, the largest print media compan+ in 1wit/erlandwith su-sidiaries in Central and $astern $urope and 'sia. &ingier $urope division pu-lishesaround 40 titles in 2 countries including &omania where &ingier is the leader in the printed mediawith its titles Capital, $venimentul /ilei, (i-ertatea, 3ro1port, Bolero, Bravo, Bravo #irl, (umeaemeilor, )ania, v1atelit and nica. or the &omanian su-sidiar+, the compan+ is looking toappoint a"

)arketing /ssistantTo +on $h! N!wspap!r ,-son $!am

7&ef.%o." )8'1%9:Th! r!spons#l$!s wll &o-!r"- internal and eternal promotions for Capital, (i-ertatea and 3ro1port;- contests planning and organi/ation;

- contacts with suppliers, sponsors, readers;- organi/ing events;R!*)r!m!n$s of !d)&a$on and !.p!r!n&!"-


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(f the answer to one of these )uestions is 0o, then you can wor' on it. ere

are some more tips:

1. 3earn how to sell well your abilities% #our strenths must be visible in

the first part of your C".

2. Be ob!ective, adapt your C" to re)uirements% Althouh you are proudof all your achievements select only those you thin' will help et the

interview.

Readin& +

1. Startin from the information iven in the readin above, identify the

mista'es in the C" below.

ELEN CRANE

Address> +th#*ene,


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2. ow compare your list with the one below:

+ it contains too many irrelevant details such as 0marital status, 0ender,

0nationality4

+ it contains too many different fonts4+ it is not result+oriented4

+ althouh it contains a list of abilities, these are not properly presented4

+ you dont say 0remar'able computer literacy and you stop4 you must mention

the prorams that you master.

/. ere is the improved version of elens C" in which there are 1 empty

spaces. $hile readin the C" fill in the empty spaces with oneword from the

list below:

involvement4 to manae4 success4 e5ceedin4 oals4 promotion4 needs4 achievement4

trainin4 communication4 sales4 leadership4 advancement4 s'illed4 e5ceptional

HELEN CRANE_________________________________+th#*ene,


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TRAINING AND INSTRUCTION

'edicated to the 12) of stdents throgh the de*elo!ment and im!lementation of organied,

engaging and inno*ati*e crriclm and lesson !lans recognied with nomination for 8tate Teacher of the?ear b !eer gro! for ecellence in teaching and meaningfl 13) in the li*es of stdents, !arents and

faclt as well as in school fnctions.

8%illed in recogniing indi*idal stdent 1") and ada!ting crriclm and classroom goals to meetthose needs, reslting in enhanced stdent 1+) and self-esteem.

PROFESSIONAL WORK HISTORY______________________________________________


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II T'e !o.erin& )etter

1. &his is an e5ample of coverin letter that may help you understand t'e

)a/outof a letter. After studyin it pararaph by pararaph, discuss it with

your teacher.

8!lail Inde!endentei,


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Note:

Althouh some time ao, it was not advisable for the applicant to tell the

employer he will !onta!thim and rather to let the latter ma'e this decision

while the first was supposed to reassure the potential employer of his

permanent availability for an interview, nowadays applicants are advised to putthis )uestion directly li'e in the e5ample:

0( will contact you in a couple of days for any )uestion that you miht have.

6eanwhile, you can find me at 172 /7 8 or at draos+ nic9yahoo.com.

2. ow can you ma'e a list of do0s and don0tsthat can be applied to a coverin

letter in eneral-

/. (s your list ready- (f yes, compare it with the one on pae ----

1ritin&

Startin from elens C" on pae ----- and with the tips in front of you, in

pairs or in small roups, write a coverin letter sined by elen. Choose from

the !ob advertisements on paes ----the one that is most appropriate to her

s'ills and e5perience. $hen you have finished, compare it with the letter of

another pair;roup.

Suestion: some pairs are free to choose a different !ob advertisement for

which to create the correspondin coverin letter4 this, in its turn, may be

compared in point of layout and content to a different letter, written by

another roup.

Readin& 2

(f you have !ust finished faculty and you are loo'in for a !ob but do not have

enouh e5perience, here is an e5ample of coverin letter for fresh raduates.


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Ioana Go!esc+ 9alelelor 8treet,

Gloiesti, "3+2

(123) "3+33

'-l Ionesc ;arin

=98 &o.

2 &alea itan$charest, 3+"

+ El 244+

'ear ;r. Ionesc,

#. Than% o for the time o allowed to read this letter.

$. I belie*e I ha*e the matri, abilities and s%ills necessar to start a career in insrancebro%erage and I wold li%e to wor% in m nati*e cit, Gloiesti, where I %now o ha*e jsto!ened a sbsidiar.

&. #t the end of this month I will come to $charest and I wold reall a!!reciate if I coldmeet o and discss abot the !ossibilit of m occ!ing a !osition in or com!an. Iwill contact o in a co!le of das to confirm whether it is !ossible to establish a meeting.

'. I ha*e recentl gradated from #.8.:., $charest and I got a di!loma in finances andban%s. 'ring m last two ears of std I ha*e been a member of the stdent organiation

#I:8:& and I !blished s!ecialied articles in $ariere'

:. #lthogh I ha*e jst gradated from ni*ersit, I am not a reglar stdent. In the thirdear of std I won a 8ocrates scholarshi! at the Dni*ersit of slo. #s a stdent I managedto earn m own mone b getting different jobs, sch as> radio ad*ertisements and sam!ling,selling news!a!er sbscri!tion. These acti*ities hel!ed me com!lete the formal !re!arationoffered b the ni*ersit.

C. ; sociable and commnicati*e !ersonalit, m e!erience in sales, as wellas m recentl finished stdies recommend me for the !osition of insrance bro%er that oad*ertised in todaMs"anii nostri'

?ors sincerel,

Ioana Go!esc


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III Goin& to t'e inter.ie3

Ti"s

1. &ranslate the followin te5t to discover some of the thins an employer is

loo'in for in an applicant:

#ngajatorii tilieaO inter*irile !entr a *erifica sa a confirma dacO abilitOPile,cnoQtinPele Qi dorinPa lor de a contribi Qi de a se ada!ta cltrii organiaPiei seregOsesc Rn candidat. :i rmOresc sO gOseascO Rn *iitorl angajat !otenPiall de ade*eni n membr !rodcti*, a!reciat Qi demn de Rncredere al echi!ei.

Trebie sO Rncerci sO iei Rn considerare modl Rn care iPi !oPi !reenta abilitOPile Qie!erienPa Rntr-o lminO bnO Qi Rn acelaQi tim! onestO, Qi sO Rncerci sO le oferi*iitorilor angajatori !robe cO t eQti !ersoana !otri*itO !entr acel !ost.

2. $hich do you thin' is the most appropriate answer:

A. $hen you o to a !ob interview havin in mind the possibility of ettin an

acceptable salary, do you

a) sim!l go there and ho!e to react well on the s!ot

b) go there with the intention of not toching this sbject becase it doesnMt cast a good light ono

c) research or mar%et *ale (gather the most recent information on the salar ranges for the!osition that o want)S

B. #ou are in front of the interview panel and you thin' you have answered

)uite a lot of )uestions, but nothin has been said about salary > the matter

that concerns you the most%?. $hat do you do-

a) I as% them what the salar the offer for that job is

b) I wait for them to toch !on this isse

c) If the do not mention the to!ic, I lea*e withot as%ing anthing.

C. (f as'ed directly how much you would li'e to ma'e, do you:

a) answer in *age terms, a*oiding gi*ing a nmber (e.g.> Hhat wold a !erson with mbac%grond and 0alifications t!icall earn in this !osition with or com!anSM)

b) as% them to ma%e o an offer first

c) gi*e a nmber o ha*e been thin%ing of beforeS


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D. (f you are made an offer, do you:

a) ta%e the first offer that has been made

b) wait for another offer b ma%ing them nderstand that the sm was not what o had had in

or mind

c) eamine fist the entire com!ensation !ac%age ( insrance, stoc% o!tions, !ension, salar

!rogression, !aid holida, *acation das etc.)S

@. (f the company has not offered a salary acceptable to you but you still want

the !ob, do you:

a) ta%e it anwa

b) gi*e it ! and forget abot it o*er a bottle of beer

c) shift the con*ersation to the ftre and discss a 4-, 4-, or 124-da !erformance re*iew and a

ear-end bons S

. $hat do you do; say if you are made

a) an o%a offer

b) a good offer

c) a low offer S

The answers can be found on page

S"ea,in&

1. $hen you are about to o to a !ob interview, the followin )uestion arises:

what can ( do to ma'e a ood impression at the interview- ow can ( prepare-

&here are some )uestions that are recurrent in each interview. Can you predict

some of them-

2. ere are some )uestions that are usually as'ed at the interview. $ith a

partner, select si5 )uestions from the list. Student A will answer to three

)uestions, student B will answer the remainin three.


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1.Hhat are or strengthsS

2. Hhat are or wea%nessesS

3. Hhere do o want to be fi*e ears from nowS

". If I were to call or com!an, what do o thin% or boss wold describe oS

+. Hhat t!es of !eo!le do o find hard to get along withS

. Tell me abot orself7U

. Hhat do o want from this !osition and this com!anS 'escribe or ideal job.

. Hh are o thin%ing abot lea*ing or crrent jobS

. Hhat wold o do if or s!erior tells o to do something that o %now is notright in the wa of doingS

14.Hhat wold o sa abot or time managementS

11. Hhat do o %now abot or com!anS

12.Hhat are o loo%ing for in or net jobS

13.5ow do o handle a conflict sitation that occrs in or wor% !laceS

1".?o seem to ha*e little e!erience with sales and mar%eting (in fact whate*er).5ow do o intend to learn ! the %nowledge o need to !erform well in this jobS

1+.Is there anthing else abot o I shold %nowS

1. The salar oVre as%ing for is near the to! of the range for the job o are

a!!ling for. Hh do o thin% we shold !a o this mchS

1.Hhen can o startS

&ip: if you do not feel comfortable with situation no.8 you can ma'e use of the body

lanuae: smile, ma'e eye contact, lean toward and tal' toand not at your listener.

Fo))o3-u"

&he column on the left contains )uestions followed by the candidates sincere

answers. &he 0correct answers, those that should be iven, are in the column

on the riht and are put in a !umbled order.


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W 1 W2 W3 W" W+ W W W W W14

1. (hat are your weaknesses)

I am not able to concentrate on a thing for more thanfi*e mintes, I do not acce!t athorit and I tend to fall

aslee! at the office.

A. $ecase it no longer offered me the o!!ortnit to se

m ca!acit and %nowledge.

2. (hy did you lea*e your last +o&)

$ecase it was horrible.

4. To be sccessfl means to be aware of the fact thatwor%ing in a team I can contribte to the !rofit and

effecti*eness of the com!an.

3. You seem to ha*e changed uite a lot of +o&s in arather short period of time' (hy do you think you will

stay longer with us)

#ll m former bosses had this obsession> to %ee! onlthe com!etent ones.

C. ;abe it wold be better if I arranged that the callo.

".-ow do you cope with change)

I change e*erda, ece!t when I no longer ha*e cleanclothes.

D. I do not %now if it is correct to call him m boss.

;entorM is a more a!!ro!riate word.

+.-ow do you get along with the others)

I lo*e !eo!le as long as I donMt ha*e anthing to do

with them.

E. 8ensiti*e, creati*e, team-!laer, organied, effecti*e.

.-ow do you characteri.e /success0)

It means that I do not ha*e to brsh or coat to get

!romoted.

F. I am what !eo!le call a wor%aholicM. I need to do

something all the time.

.-ow do you get along with your present &oss)

Grett well considering the fact that heMs a totalschmc%7

G. I thin% e*erbod is aware of the fact the onlconstant nowadas is change. I rel on this.

.-a*e your colleagues e*er made you get mad)

=1> I ne*er get angr. I alwas !a them bac%7

H.


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. May 1 contact the persons you mentioned under

/%eferences0)

f corse, bt I donMt thin% the %now who I am.

I. I belie*e inter!ersonal relationshi!s with colleages

re!resent the most !leasant as!ect of a job.

14.-ow would you descri&e yourself)

I am norganied and la, bt I am a genis7

5. I ha*e come to that !oint in m career when I am tired

to mo*e from one com!an to another. I reall want tobecome !art of a team where I can bring m contribtionon long-term.

&ips

&his is a list containin some tips for writin a coverin; cover; application

letter.

DO6 DON7T6

1. Write a short and direct letter. It may containsome elements that are not present in the CVsuch as: the reason for you looing for a ne!"o#, information on salary$%&' (A% W)I*+ %&') )+-+* -A/A)% B'* I* I-&* ADVI-AB/+ 0&) %&' *& (+*I& *+ -A/A)%

%&' WA*2,the position$s2 you are applying for.

3. Use a powerful introduction! Do not start !ith

4lease tae me into consideration for 56. A moreconvincing e7ample is the follo!ing: 4*he need ofyour firm, of an a#solute performance in the salesfield, is e7cellently met #y my three8year e7perience56

9. Be precise! Mention the name of the job youare applying for.

. Give an active end to your letter!e7.: 5. I !ould appreciate the opportunity of anintervie! to discuss !hy I #elieve I am a good match

for your re;uirements.

1. o not overuse the personal pronoun ! %ourcovering letter is not an auto#iography, therefore youmustn6t focus on the story of your life #ut on thosethings that meet the employer6s re;uirements.

3. o not forget to mention your best s"ills andabilities! When you mention them also mention ho!you got to master those a#ilities.e7.:

Communication sills: developed !hile I !as!oring as uman )esources (anager for ABCCommunications

9. o not write too much nor too little! (ention allthe things that help you get the intervie!, overloothose that are of a lesser importance.

. o not copy your #$! )ephrase the sentences

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First Steps Into Marketing_Applying for a Job