First 140 m mast new modular Cue Pole

1CUE DEE is DEvEloping anD markEting innovativE solUtions for thE global WinD anD tElECom inDUstry. thEsE inClUDE masts anD toWErs

CueBitsM A G A Z I N E

C U E D E E C U S T O M E R M A G A Z I N E - O K T . 2 0 1 3 cue dee magazineOKT 2013

Sikeå 58 | SE-915 93 ROBERTSFORS | SWEDEN Telephone: +46 934 153 10 | Fax: +46 934 150 [email protected] | www.cuedee.com

www.cuedee.com / interesting news, case stories, updates, products and facts

First 140 m mast the 120 m masts at the site called Björnsjöbodarna in northern sweden are constructed of K-600 strong modules. Page 6

newmodular Cue Polewe have already made pilot installations in norwayand have new orders for around ten poles. Page 8


C U E D E E C U S T O M E R M A G A Z I N E - O K T . 2 0 1 3

32 CUE DEE is DEvEloping anD markEting innovativE solUtions for thE global WinD anD tElECom inDUstry. thEsE inClUDE masts anD toWErs CUE DEE is DEvEloping anD markEting innovativE solUtions for thE global WinD anD tElECom inDUstry. thEsE inClUDE masts anD toWErs





cue pOle 8this is a solution that many have waited for and now we can transport CuePoles in pieces for very easy assembly on site.

green wOrld cOnferenceCue dee attended as speaker and exhi-bitor at Green world Conferences for the very first time. this time it was held in stockholm, sweden.

4Sca/TelecOnthis project is sCa energy´s own project. otherwise they also establish wind mill farms in cooperation with other partners, such as eon.

6

africa.cOm

11

BeST regardSlars olofsson, President

dear readerwelcome to read the cue Bits octoBer 2013 edition.

cOnTenTScue dee cuSTOmer magazine

2OKT.2013

J-O Hemmerwallr&d manager at Cue dee

FEATURED PRODUCT

deSigner aSSignmenTmRRU clamps foR micRo sites

on the 12-14 of november it is time for africaCom again, the largest meeting place for the telecom industry on the afri-can continent in Cape town, south-africa.

www.cuedee.com

CUE DEE triplE-A rAtEDCUE DEE has been rated triple-A according to Soliditet, the leading credit rating company in the Nordic region. Their AAA credit rating system is the Nordic region’s most trusted and advanced evaluation model.

CUE DEE ABSikeå 58 | SE-915 93 ROBERTSFORS | SWEDEN Telephone: +46 934 153 10 | Fax: +46 934 150 72

[email protected] | www.cuedee.com

THiS ediTiOn iS really exciTing. First of all we are very proud to present a new range of brackets for ericsson´s mrru´s.we are talking about four different articles that will enable fast and secure application of mrru´s on poles, walls etc. the development has been done to-gether with ericsson and it has been a real high speed project.

SecOndly we are presenting a new Cue Pole which is a Cue dee developed product which we think fits the market demands very well with it´s environmental friendly approach. now in this new version with a much better possibility to export the pro-duct due to the modular system with about two meter long pieces that are built to-gether at site. we think this will be big sel-ler in the market. we are also presenting two new employ-ees both in the area of sales and marke-ting which shows our ambition for further growth.

i THinK THe aBOve describes a bit of the essence of Cue dee today, fast deve-lopments of new products together with customers or products developed from internal ideas fully developed on our own. also the focus on marketing and sales that we always have had but now further strengthened by the increase of resources.

enjoy your reading, we plan to be back be-fore Christmas with a new version.

cue dee waS cHOSen By ericSSOn for de-velopment of mrru brackets, exclusively for the ericsson mrrus. these are used for micro sites that enhance mobile broadband capacity and transmission quality in smaller areas such

BaSe uniT mrru (with or without extension)the base unit can be used in single version – for tilting only – or in double version (two identi-cal units) for combined tilting and panning.

the design also anables vertical or horizontal assembly. all assembly and adjustment ac-cording to tilting and/or panning angles can be done prior to the actual mounting on site.

pOle clamp KiTa kit for assembly on the Base unit for instal-lation on round or square poles. the design is based on the very flexible standard Cue dee pole clamp.

pOle clamp KiT ligHTa cost effective pole clamp kit using hose clamps for mounting, for installations where tilt function might be needed.

Omni SuppOrTa flexible support for vertical or horizontal as-sembly of omni antennas (for surround trans-mission).

the design started in april this year and the products were released in the end of June. the different products are integrated in ericsson’s product line and continuous deliveries have begun.

THe reSulT iS a range Of fOur prOducTS including:

BaSe uniT mrru

pOle clamp KiT

Omni SuppOrT

pOle clamp KiT ligHT

as a single block or a shopping mall, for ex-ample. “this might seem like an easy task, a piece of metal with some holes in it, but it takes a lot of engineering to figure out the optimum solu-

tion to create the flexibility and easy assembly that is demanded”, says J-o Hemmervall, r&d manager at Cue dee.






ExhibiTiOn CORPORATE nEws

– a way to meet cUstomeRs oUtside scandinavia

windenergy evenTS

9-10 SepTemBer pOnTuS from Cue dee attended as speaker and exhibitor at the an-nual Baltic wind Power conference for the very first time. this time the conference was held in stockholm, sweden, and around 100 persons gathered to learn and discuss about wind en-ergy issues. “there were some interesting potential customers and i also gave a presentation on wind measurement masts”, says Pontus ers-myre, sales manager for wind related products at Cue dee.

wind aT cue deethe Baltic wind Power conference participation is one of the steps taken in order to intensify the Cue dee marketing of wind measurement

masts outside scandinavia. Pontus has seve-ral bookings in his calendar regarding different exhibitions and lectures he is planning to take part in.

lOTS TO cHOOSe frOm“You could spend all your time travelling around to different events regarding wind energy and green solutions. we need to evaluate and pin-point those that are the most interesting for our customers.”

pleaSe cOnTacT pOnTuS erSmyre with tips on interesting exhibitions/events within the field of wind measurement or if you are plan-ning to attend an event and want to meet Cue dee there.

new SaleS Office in cHina

Back Office SaleS engineer

cue dee HaS eSTaBliSHed a new sales of-fice in suzhou, close to shanghai in China. “we anticipate increasing volumes in China and the rest of southeast asia and this is why we have taken this step”, says lars olofsson, president at Cue dee. “our intention is to support our distributor elektroskandia in shanghai on this very inte-resting and expansive market.”

THe inTrOducTiOn Of cue dee in China has so far been quite successful and orders and quotations are rolling in. “there is lots of activity all over southeast asia, especially in connection with the 4G rol-lout that really will be up and running during next year.”

larS OlOfSSOnPresident at Cue dee

BriTTa larSSOnBack office sales engineer at Cue dee

Hi! my name iS BriTTa larSSOn and i´m the new Back office sales engineer here at Cue dee. i have recently graduated from Jönköping international Business school and i am new in this industry.

i am lOOKing fOrward to work at Cue dee and i hope that i can provide the service Cue dee`s customer expects from the company.






HigHerand HigHer

wind iS mOre reliaBle and constant further up from the ground, this calls for even higher wind turbines. then wind measurement at higher levels is needed, this correlation is the main reason why sCa energy established their highest wind measurement mast to date in september 2013. “we can estimate, but never really be sure of what to expect at higher altitudes. this is why we this time invested in one 140 m mast and two 120 m masts from Cue dee. the highest mast is strategically located in order to give representative data for the largest area possible in the park. all masts are of course equipped with measurement equipment on dif-ferent levels”, says Henrik Karlsson, Project manager at sCa energy aB.

firST 140 m maST the 120 m masts at the site called Björnsjöbodarna in northern sweden are constructed of K-600 strong modules. the highest 140 m, the first Cue dee mast of this height for sCa energy, has a base of K-900 up to 78 m where a special frame carries the rest of the K-600 strong sections up to 140 meters. sCa has previously been using Cue dee masts of heights up to 120 m.

140 m mast gives moRe Reliable data

Sca energy planS fOr wind TurBineSno.of wind turbines: 190

location: Björnsjöbodarna, stugun in northern sweden.

Topography: 12 000 ha (120 square km), five different production areas, 300-500 m above sea level

power output: 665 mw

wind measurement: okt. 2013-2015

establishing: around 2015-16

Operation: around 2020

project up-date: Currently wind measurement is running in connection with further negotiations, permit process and other preparations.

installer: telecon aB

THiS prOJecT iS Sca energy´S own project. otherwise they also es-tablish wind farms in cooperation with other partners, such as eon. ice and snow is of course a very important issue at this new location where there is winter for almost six months a year. the Cue dee masts’ slim design and good resistance to ice load will be advantageous in this case.

winTer daTa crucial “while the winter season is the most important one, from energy produc-tion point of view, we really need to get reliable winter wind data and we must rely on the equipment to produce them also in the harshest wea-ther conditions. this is also why we have different kinds of instruments that also are heated and ice classed”, Henrik Karlsson explains. after one year´s measurement sCa energy will perform the first wind analysis with data from their new masts. the measurement will then continue another year for a final evaluation. “maybe we will demount the masts after this time, maybe the measu-rement will continue. it is too soon to tell.”

“The cue dee masts slim design and good resistance to ice load will be advantageous in this case”






THanKS TO THe new mOdular build-up the CuePole has potential to be a best-seller worldwide. “we have already made pilot installations in norway and have new orders for around ten poles.”attila Fabian, sales manager telecom at Cue dee, is very enthusiastic about the new CuePole, a telecom monopole made of wood. “the demand for a telecom pole that can blend in is huge in urban areas all over the world. this is a solution that many have waited for and now we can cost efficency transport CuePoles in pieces for very easy assembly on site.”

THe cuepOle waS inTrOduced a few years ago and caused lots of in-terest. there where though two major setbacks. the pole was manufac-tured in one piece (causing some transport issues) and the pole supplier decided to close down. “after intense searching we found a new supplier that had lots of experience in producing similar wooden poles, but in easy-to-handle modules, to the energy industry. together we have adapted this techni-que and created a new CuePole – stronger, better and with much better logistic prerequisites”, says J-o Hemmervall, r&d manager.

TeSTS cOnTinue“Based on the experiences from the energy industry we are positive that the strength and durability of the wooden pole at least matches a similar one of metal. the supplier has a pole that has been buried in the ground for over 20 years and only the outer layers of the veneer are affected (the new CuePole has a total of 20 layers)!

“we also made a bending test, but we did not manage to crack the pole before the metal bolt on the tractor broke down. But of course we will continue to challenge the pole to make sure that it will last in different climates and so on.”

THe cue dee r&d deparTmenT also works hard to develop a com-plete set of different foundations, new coatings and accessories to the new CuePole. news are released in a fast and steady pace, please turn to Cue dee for the latest up-date!

FEATURED PRODUCT

STrOngerpotential best-selleR woRldwide

a modular pole system for telecom antennas.

diameter:440 mm

modules:5.4, 3.6, and 1.8 meters.

five standard heights:10.4-17.6 meters (including radome).

antenna assembly:in a top cone of fiber glass, all accessoriespre-mounted inside the hollow pole.

material:spruce veneer, top coat oak.

coating:Protective coating as standard, other alternatives possible.

foundations:different foundations solutions available for ground or rock mounting.

advanTageSFast and easy assembly.the modules are thread on top of each other and then bolted together. all equipment is preassembled on the inside prior to the assembly on site.recyclable and carbon dioxide neutral material.manufactured of high quality spruce veneer from nordic countries. top-coat made of oak from central europe. the glue used during the manu-facturing process is also fully degradable, leaving no hazardous residues. esthetic impression with many design possibilities.different coatings possible, making it possible to use the pole as an ar-chitectural element, matching the surrounding environment or making an artistic statement of its own.

mulTiple uSeS different kinds of lamps, signs, flags or other equipment can be adapted. maybe a nice wooden bench around the base of the pole?Camouflaged telecom capacity.no-one needs to know where the antennas are, less optical impact of telecom equipment in urban areas. secure installations in urban environment the installations are safe and hidden. no risk of vandalism on installed equipment.

ligHT-weigHT SOluTiOn• The CuePole is significantly lighter than a corresponding one in metal. • Easier to handle and install.• Logistic advantages• Low weight and the modular system makes it easy to transport the poles all over the world.

THiS iS new cuepOle

J-O Hemmerwallr&d manager at Cue dee

aTTila faBiansales manager telecom at Cue dee

and BeTTer

“This is a solution that many have waited for”

FEATURED PRODUCT






my JOB iS

CORPORATE nEws CORPORATE nEws

BaHram larSSOn iS new sales manager nordic Countries at Cue dee. He is 38 years old, has an education in economics and a so-lid background within sales, most recently at elektroskandia in stockholm where he worked with telecom sales. “it feels like a very exciting opportunity to take on this new challenge. at Cue dee i will work with a limited number of products, com-pared to my old job where i dealt with some 250 000 articles”, says Bahram larsson. “while working at elektroskandia i noticed that the Cue dee products are very popular and i think that i have joined a winner.”

One Of HiS firST aSSignmenTS will be to establish a cooperation with the norwegian company otra, which is a sister company to elektroskandia, regarding logistics and supply of Cue dee products in general and the tele 2

rollout in particular. otherwise his main market area will be the nordic countries and the Baltic countries. “while the other key account sales ma-nagers Patrick Hedlund and attila Fabian will focus on key account customers such as erics-son and nsn, my job is to serve the installers.”

new Office in STOcKHOlmin connection with the recruitment of Bahram, Cue dee also establishes an office in Kista, stockholm, which will be his “home base”. the office will also serve as a hub for other meetings in stockholm and as a temporary workplace for Cue dee employees, close to the airport.

THe nameBahram larsson is an unusual combination. Bahram is a Persian name, originating from his

father, whom his Finnish mother met in mu-nich, Germany. His last name larsson (a very common Swedish name) was given to him when his mother married a swede that she met in moscow, russia. Bahram was brought up in Finland, moved to sweden when he was nine year old, and still speaks Finnish. “this might come in handy while we are aiming to intensify our sales efforts in Finland too”, says Bahram.

perSOnalBahram larson lives in stockholm with his fi-ancée and likes to take part in different sport activities in his spare time. He has been a quite active soccer and floorball player. He still plays, but on a more recreational level.

to seRve the installeRs

SaleS Manager nOrdic cOuntrieS

aTTila faBian and paTricK HedlundKey account managers telecom at Cue dee

On THe 12-14 Of nOvemBer it is time for africaCom again, the largest meeting place for the telecom industry on the african con-tinent in Cape town, south-africa.

cue dee will TaKe parT in their distri-bution partner elektroskandia’s stand with sales representatives Patrick Hedlund and attila Fabian and the Cue dee product portfolio, focusing on clamps, brackets and towers for the african market. this is the same arrangement as last year and both parties hope for lots of attention also this year.

THe africacOm THeme is 2013 “Building africa’s digital economy” with a focus on wimax and cost efficient networks.

“the african market is very expansive and in-teresting, but there are lots of challenges – for the acting operators and also for us as suppli-ers of site hardware.”Patrick Hedlund, sales manager telecom, gives us a market orientation regarding the sub-saharan countries, 50 of them to be precise, with a population of over 800 million speaking around 1000 different languages.

reverSe expanSiOn“of course this enormous area is very diverse, but there are some things in common. there are two major operators, mtn and Zain airtel, operating in 19 countries. everywhere the need for basic or enhanced telecommunication is great and the governments are struggling to achieve the most for the money.

Typically THere iS very poor infrastruc-ture, which makes the development almost re-verse to the more industrialized countries: the telecom expansion comes first, also in areas where there are very poor roads and no electri-cal grid. this fact makes it very difficult and ex-pensive to establish and operate telecom sites. this is why mCr solutions are very interesting

in africa, supplying the sites with solar or hydro electricity and using satellites for communica-tions.”

SiTe managerS“another interesting development is the site sharing where special companies manages the sites and rent them out to one or more ope-rators. one example is american towers that according to their website today owns and ma-nages 55 000 telecom sites in the usa and in africa.”

SpeaKS fOr cue dee“there are several aspects that speak for Cue dee in africa. we offer an interesting mCr site solution, our high quality products are well suited to cope with the climate and the easy assembly is also very advantageous in cases when the assembly personnel has less training. on the other hand our solutions might be con-sidered a bit too expensive (at least in the short run). this is why we cooperate with our logistic partner elektroskandia in africa in order to find fitting technical solutions and to establish a good supply chain.”

HellO africa,cue dee calling

africantelecom maRket

“There are several aspects that speak for cue dee in africa”

12 CUE DEE is DEvEloping anD markEting innovativE solUtions for thE global WinD anD tElECom inDUstry. thEsE inClUDE masts anD toWErs



AirAntEnnA SUppOrt

The AIR antenna support can handle a wide range of all common tower leg designs, round, square, angle etc. Thanks to the unique design you can install the AIR unit directly towards the frame leg without moun-ting tube and still rotate the azimuth +/- 60 degrees. Further features included are compensation for incli-ned tower legs and mechanical tilt function.

IS DESIgNED FOR INSTallaTION OF ONE aIR uNIT OR OThER cOmmON paNEl aNTENNaS ON ThE maRkET

welcome to visit our homepage for more information and manual downloads.www.cuedee.com • [email protected]

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First 140 m mast new modular Cue Pole