F IREHOUSE SUBSB E N C H M A R K S C O R E C A R D S F O R E V E R Y

F R A N C H I S E

C U S T O M E RQ U O T E

C H A L L E N G E

“Working with Keboolachanged how we work withour franchisees. By giving

them access to data we areempowering them to makedecisions, that are best for

their business, which in turnare better for our business as

a whole.”-Danny Walsh, Director of

Reporting & Analytics

Firehouse Subs, the 11th fastest growing franchise of2015 according to Entrepreneur Magazine, was lookingto put the power of data into the hands of theirfranchisees. Instead of looking to the top for theinformation their goal was to provide each of their1000+ franchisee owners with insights into their ownoperations and overal l performance to better managetheir businesses.

A W A R D SFirehouse

SubsHospitalityTechnology(HT) 2015

RestaurantBreakthrough

S O L U T I O NFirehouse Subs partnered with Keboola to create an analyticsplatform called Station Pulse powered by KeboolaConnection (KBC.) The platform connects data from the point ofsale system, customer experience platform, call center feedback,Yelp ratings, and weather, all by zip code, and puts all theinformation in one easily accessible place. There was need notonly to centralize the data, but also incorporate the value of addingthird party applications such as elastic search forkeyword detection and weather augmentation to enrich that databeing presented to each local franchise. The data is theneasily consumed visually in charts and graphs through theGoodData platform.

R E S U L TNow franchisees have 24/7 access to review their restaurant(s) dataand an understanding of how to use this tool to monitor theiroverall health and performance. By doing things like keeping aneye on sales and sales KPIs, benchmarkingKPI’s against otherrestaurants and noticing correlations to things like the weather andcommunity donations,franchisee owners can now use the datagiven to them to run the most successful business possible. Byensuring operators focus on the 10 metrics of the Station PulseScorecard, year-over-year comparable sales have increased alongwith all of customer experience metrics.

H I G H L I G H T S1000+ franchise with

the same data10 metric benchmark

scorecard24/7 access to data