Fine Food Australia - 7-10 SEPTEMBER 2020 · 2019. 12. 22. · Fine Food Australia is the only foodservice, hospitality, retail and bakery tradeshow in the country that offers you

The only externally audited food tradeshow in Australia.

7-10 SEPTEMBER 2020 MELBOURNE CONVENTION

& EXHIBITION CENTREAUSTRALIA

PLATINUM SPONSOR

Fine Food Australia is the only foodservice, hospitality, retail and bakery tradeshow in the country that offers you unparalleled brand share in this highly competitive market.

By exhibiting at Fine Food Australia, you are putting your business in the best possible position to capitalise on an industry valued at $69 Billion.

Celebrating our 36th year – we are the nation’s only established tradeshow dedicated to all things food, which brings along with this experience and real results in matching trade buyers to exhibitors.

With the largest pool of qualified trade professionals in one place over 4 days, don’t miss your chance to meet 25,956 buyers in Melbourne this year.

START YOUR FINE FOOD AUSTRALIA JOURNEY IN 2020 25,956

VISITORS

74% NEW QUALIFIED BUYERS EACH

YEAR

60+ BUYERS FROM

OVER 60+ COUNTRIES

1,000+ EXHIBITORS

“Fine Food Melbourne was a very successful event for us and was very well organised. The amount of leads we received from this show was one of the best in recent years. Thank you to the Diversified Team for organising such a successful show.”

CATHERINE, ROBOT COUPE

“We LOVED our stand position and had such an awesome response from the industry to Mr Yum. It was so well received and people were really blown away.

We had over a crazy amount of venue applications, including pub groups, multi-venue groups and international venues.

I didn’t get to walk the show as much as I wanted to, but there were lots of awesome exhibitors and we’re now working on some great partnerships from meetings we had there. Congratulations to Fine Food on an awesome event and thanks so much for giving this little startup an opportunity and making it possible for us to be there.”

KERRY, MR YUM

2 | FINE FOOD AUSTALIA 2020

FINEFOODAUSTRALIA.COM.AU

WHERE THEY COME FROM

6% Bakery/ Patisserie

8%Retail

40%Foodservice

Foodservice & Hospitality 8.60%

Restaurant 8.90%

Café/Coffee Shop/Tea Room 7.30%

Catering 4.40%

Club/Bar/Venue 2.40%

Hotel/Pub & Accommodation 2.70%

Fast Food/Quick Service 2.30%

Educational Facility/Canteen 0.50%

Pizzeria 1.20%

Health Care & Aged Care 1.40%

Independent Takeaway 0.50%

Retail 3.90%

Supermarket 1.40%

Independent Food Store/Specialist Food Store 1.10%

Butcher/Deli / Gourmet Store 1.00%

Convenience Store 0.50%

35%General Food

Food Importer / Exporter 5.90%

Manufacturing 11.20%

Wholesaler 6.00%

Consultant 3.60%

Education & Training 3.80%

Foodservice Distributor 3.50%

Association/Government/Media/Agency

1.70%

MEET OUR 25,956 VISITORSEVENT HIGHLIGHTS

92% of exhibitors were satisfied with the quality of visitors

89% of visitors were likely or very likely to purchase from an exhibitor

60 average number of sales leads generated per exhibitor

5HR 44MIN

average visiting time

93% of visitors said attending is important to their business

87% of exhibitors were satisfied with meeting the right buyers

“Fine Food Australia has proven once again to be a true quality lead generator! The potential is incredible if you want to make it big in Australia.”

RAFAEL, MARCEL’S



WHAT THEY WANT TO SEEBakery Equipment & Ingredients

Coffee

Catering & Hospitality Equipment

Dairy

Drinks

Food Handling, Storage & Transit

Food Ingredients

Foodservice Products

Food & Organics

Gluten Free Food

Gourmet Food

Hospitality Equipment

Meat & Seafood

Packaging

Retail Products

20%

15%

32%

17%

12%

6%

11%

11%

25%

10%

12%

12%

8%

12%

9%

Aldi

ALH Group

Alliance Catering

Atlantic Group

Arbory Bar & Eatery

Atlas

Black Truffle Catering

Coles

Compass Group

Costco

Crown Melbourne

David Jones

Deganis

Geelong Football Club

IHG hotels

La Porchetta

Langham Hotel

Peter Rowland / Victoria Racing Club

Pizza Hut Australia

Spotless Catering

Qantas & Qantas Link

Sodexo

St Vincents Health

Terminus Hotel

The Carlton Hotel

The Lucas Group

Tiger Air

Van haandel group

Vue De Monde

Woolworths

Zoos Victoria

Zonzo Estate

TOP VISITING COMPANIES

“Fine Food is a wonderful opportunity to showcase my company to a wider market. The show is well respected and attracts high quality visitors from Australia and around the world. I’ve been exhibiting with them for many years and can say that Fine Food Australia has definitely helped my business and my brand to grow.”

MEGANSWEET BY NATURE



With a proven track record and independent auditing of audience numbers and quality, Fine Food Australia is the largest and most established event for food businesses to actively pursue new sales and generate strong leads.

EXHIBITING AT FINE FOOD AUSTRALIA

Meet decision makers face to face

Discover new business

Raise your brand awareness

Stay ahead of the competition

Demonstrate and present your products

RESEARCH SHOWS THAT LIVE EVENTS ARE

MORE POWERFUL

2X

more powerful than TV ads

3X

more effective than print media

4X

more effective than radio

“Each year we look forward to exhibiting at Fine Food Australia - it is a valuable part of our marketing strategy.

Fine Food helps us stay up to date with the latest industry trends as well as connecting us with key decision makers

in both the foodservice and retail sectors.”

NATE, WELL AND GOOD

The only food trade show

in Australia whose audience

numbers are independently

audited



Meat & Seafood

Catering Equipment

Front of House

Hospitality & Retail Tech

Flavours of the world

Artisan Marketplace

Incubator Village

ACF Culinary Challenge

Natural, Organic, Free From, Vegan

Dairy

Drinks

Bakery

Packaging

Speciality Food

Food

Additional exhibiting costs:

• $550 Marketing Package • $250 Corner Loading • $40 Public Liability Insurance

All prices are quoted in Australian Dollars and exclude 10% GST. Additional powerpoints can be arranged for exhibitors. Costs apply.

MARKETING OPPORTUNITIESTo enhance your impact at the show, you can invest in one of the limited sponsorship opportunities. Contact a member of the Fine Food team to discuss your options.

STAND RATES & INFORMATION

Space Only

Bare floor space, ideal for exhibitors who wish to build their own stand

$610 per m2

Shell Scheme

Space plus walls, carpet, spotlights and fascia with company name

$675 per m2

Walk on Package

Shell scheme plus lockable counter, shelves, table, chairs and 1 x 4Amp power outlet

$745 per m2

Fine Food Australia is organised by an experienced food and hospitality team who work year-round to deliver proven results for exhibitors.

Included in costs: Exhibitor Manual, Visitor Tickets, PR Assistance, Floor Cleaning and Cocktail Party Tickets



Austria

Italy

PolandTurkey

Cyprus

Greece

Germany Denmark

USA

Chile

Colombia

Peru

South Africa

IsraelUnited Arab Emirates

Saudi Arabia

MongoliaIran

BelgiumNetherlands

UK

Spain

France

Ireland

Tunisia

Cook Islands

Fiji

New Zealand

Tonga

Thailand

Malaysia

Singapore

VietnamIndonesia

Philippines

Papua New Guinea

Switzerland

BruneiIndia

Nepal

China

South Korea

Japan

Vanuatu

Hong Kong & Macau

Taiwan

Cambodia

Pakistan

Mauritius

As the must attend event for international buyers sourcing products from the Asia Pacific region, each year the number of import and export sales generated at the show has increased. More than 1,000 international buyers from 60 countries from around the world attend the event.

It is estimated that in the 12 months post Fine Food Australia, over $40 million in export orders have been generated as a direct result of participation in the event.

IMPORT & EXPORT



Exhibiting at Fine Food Australia is more than just a stand. Our in-house marketing team are experienced event marketers with the knowledge to maximise channels to reach a targeted audience of qualified buyers.

INDUSTRY REACH 2020 MARKETING CAMPAIGN REACH

FREE MARKETING TOOLS FOR EXHIBITORS Promote your presence at the event with these additional free marketing tools:

Printed and digital visitor invitations

Personalised email invitation to send to your database “Come see us at the show!”

Social media posts for your channels, and opportunities to provide us with content to share on our channels

Digital banners and email signatures

Secure trade media partnerships

– Broadsheet, Baking Business, Hospitality Magazine, Retail World, Intermedia NZ and more.

Telemarketing

– Speaking to hundreds of people a week!

Digital Marketing

– Online advertisements on widely browsed industry sites

Email Campaign

– Sending over 35 emails to 100,000 contacts

Direct Mail

– Acquisition, retention and conversion direct mail pieces are sent to 40,000 contacts

– Inserts into key publications

Partners & Supporters

– 50,000 invitations distributed through the networks of exhibitors, associations and media partners

Publicity

– Professional PR agency is engaged to maximise reach through editorial in trade journals and consumer publications

“Fine food is pivotal to our business strategy. It provides us with the perfect platform to launch new products and gain maximum exposure with a wide range of customer groups.”

TRACIE, PRIESTLEY’S



NEW TO MELBOURNEWE ARE BRINGING NEW FEATURES TO MELBOURNE, INCLUDING:

Talking Shop & Talking Trends Stages

Tackling all aspects of a food business, hear from industry experts on a wide array of topics including what trends are worth adopting, the role of digital in your venue and dietaries of the new world.

Australian Specialty Coffee Association Coffee Championships

Presenting the best in the business, watch on as baristas show how to make the perfect coffee in different time, dietary and pressure stakes.

Innovation Kitchens

A fully specified kitchen tailored to delight and inspire chefs of all cuisines, this feature focuses on new products and recipes cooked with time and cost efficiency in mind. This purpose built kitchen will be wildly popular amongst chefs and business owners alike.

Artisan Market Place

The first of its kind tailored to both retail and foodservice buyers, this will be the go-to spot to find unique products and ingredients for chefs to

create that next perfect dish. If this sounds like you –

contact us now!

Incubator Village

Showing the hot new players, this little village will feature the

newest products to market. If you have been trading for less than 5 years and never

exhibited at Fine Food before, be introduced to buyers specifically

looking for new products!

AND INTRODUCING BRAND NEW ZONES TO FINE FOOD AUSTRALIA:



MEDIA PARTNERS

PLATINUM PARTNER

SHOW PARTNERS

SPONSORS & PARTNERS

SHOW FEATURE PARTNERS

Innovations in Patisserie Stage Sponsor

Talking Shop Stage Sponsor

Innovations in Patisserie equipment sponsor

2020 ASCA Central Region Coffee Championships

FCSI Innovation Kitchens supported by

Mastering the Art Sponsors

“Our first time at the Fine Food Show was a great experience. The level of attention to detail was outstanding and the quality of visitors to the show was great.”

SIMA HANIMYAN MARKETING MANAGER MYPOS



JOIN US IN 2020for the leading food trade event

Recognised as a global event by the Union des Foires Internationales

A member of the Exhibition & Event Association of Australasia

Diversified Communications brings over 33 years of premium exhibition experience together with an extensive range of food industry events, including Fine Food Australia, foodpro, FoodTech Qld and Commercial Drinks. With this combined experience and knowledge, you can be sure that Fine Food Australia 2018 will give you the best return on investment.

Organised by

Minnie Constan Event Director +61 3 9261 4500

Holly Burgess Client Manager +61 3 9261 4512

Malua Kamu Client Manager +61 3 9261 4585

Tahlia Petyanszki Marketing Manager +61 3 9261 4693

Jacqui Summerhill Event Sales Manager +61 3 9261 4533

Jerrie Vise Client Manager +61 3 9261 4695

Fiona Kent Event Coordinator +61 3 9261 4623

Lakisha Di Valentino Marketing Assistant +61 3 9261 4526

Speak to a member of the Find Food Australia team about exhibiting in 2020.

7-10 SEPTEMBER 2020 MELBOURNE CONVENTION

& EXHIBITION CENTRE

AUSTRALIA

PLATINUM SPONSOR

Monday - Wednesday 10am- 6pm

Thursday 10am - 4pm



Documents

Fine Food Australia - 7-10 SEPTEMBER 2020 · 2019. 12. 22. · Fine Food Australia is the only foodservice, hospitality, retail and bakery tradeshow in the country that offers you