Find the Good Life in North Dakota is a private/public sector funded program designed to help solve the greatest challenge facing our business community: workforce development, recruitment and retention.

Website

75,000+ Users 69% are

accessing via mobile or tablet

Top States: Illinois, Minnesota, Pennsylvania, Michigan, California

Research -356 respondents recently moved to ND 1/2 came to be closer to loved ones 1/4 came for quality of life 1/3 had spent significant time in ND prior to

moving 2/3 were employed before relocating Internet and family and friends were main info

sources used

Research

ExperienceND Facebook Page Fan recruitment ad campaign March-June Promoted post campaign March-June

Fargo post got 1,667 likes and 355 shares Website conversion campaign March-June The three of these has increased traffic to the Facebook

page to almost 12,000 likes (increase of 4814).

Social Media Efforts

Twitter Promoted tweets 2378 New Followers

LinkedIn Targeting passive job seekers 6.4 Million Impressions

All social media is targeting people in:ND, MN, MT, CO, TX, SD, WI

Social Media Efforts

Delta Sky Publication

July 2015 Delta Sky Magazine

20 Page spread with FTGL

and Tourism Ads 5.4 million monthly

readers 14 million monthly

Delta passengers ½ Page Ad in August

North Dakota State Fair Event Digital Campaign Media Buy

Target CO, IL, MI, MN, MT, OH, PA, WA and WI.

Recruiter Network Resources Military Publications

Civilian Jobs Military Transition News 250K printed, 145K email subscribers

GI Jobs – 75,000 printed Transition News ad in Jan/Feb 2016

Next Steps

Explore new ways to collaborate Email Marketing Campaign Collaborate to expand the

reach of local efforts Smart Move – Fargo Make Your Mark – Bismarck What other efforts are out

there??

Next Steps

What you can do List your jobs on jobsND.com and

encourage other business owners to do the same

Update your website to tell people why they should work for you

Notify HR departments about the link to your communities offerings

Put a link on your website to FindTheGoodLifeInNorthDakota.com

Share success stories you hear about the campaign

Collaborate to extend local reach

Thank you