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FINANCIAL LITERACY PROGRAMS
THAT WORK
NCPCU Annual Convention
May 1, 2017
ENGAGE – INFLUENCE - IMPACT
CREDIT UNION PHILOSOPHY
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A cornerstone of the credit union People Helping People philosophy
ENGAGE – INFLUENCE - IMPACT
FINANCIAL LITERACY PROGRAMS OFFERED
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ENGAGE – INFLUENCE - IMPACT
FINANCIAL REALITY FAIRS
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• Designed for high
school students
• Students experience
real life financial
challenges
• 2-hour event exposes
students to financial
responsibility that
comes with adulthood
ENGAGE – INFLUENCE - IMPACT
FINANCIAL REALITY FAIR
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• Career/Starting Salary
• Essential Booths:
• Housing
• Furniture
• Transportation
• Cellphone
• Clothing
• Food
• Insurance
• Wheel of Reality
ENGAGE – INFLUENCE - IMPACT
FINANCIAL REALITY FAIRS
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• Non-Essential Booths:
• Electronics
• Entertainment
• Lifestyle (salon, gym)
• Part-Time Job
• Pets
• Travel
ENGAGE – INFLUENCE - IMPACT
FINANCIAL REALITY FAIR
• Financial Counseling
• Discuss loans, credit scores, interest rates, saving & investing
• Encouraged to save a minimum of 10% income
• placing 3% in a long term retirement investment
• 7% in a shorter term investment
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ENGAGE – INFLUENCE - IMPACT
FINANCIAL REALITY FAIR
• Building community relationships
• Schools and School Administration
• Students and parents – POTENTIAL MEMBERS!
• Credit union awareness
• Practical understanding of what a credit union does
• Live illustration of People Helping People
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ENGAGE – INFLUENCE - IMPACT
FINANCIAL REALITY FAIR
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ENGAGE – INFLUENCE - IMPACT
IN-SCHOOL BRANCHES
• Partnership between credit union
& a school/district
• Student-run, providing hands on
experience in financial setting
• Learn lifelong career skills-
organization, handling money,
teamwork
• Learn responsible saving &
spending habits, financial
planning
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ENGAGE – INFLUENCE - IMPACT
IN-SCHOOL BRANCHES
• Foundation for future membership
• Increase visibility & build relationships
• Identify & recruit credit union employees
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ENGAGE – INFLUENCE - IMPACT
IN-SCHOOL BRANCHES
Do your homework
• Visit CU in-school branch
• Consider benefits to
students & your credit union
• Meet with school/district
representatives
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ENGAGE – INFLUENCE - IMPACT
IN-SCHOOL BRANCHES
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First Financial FCU
• Educational based credit union
• 6 student run branches
• 3,000 active members
• 277 student interns since 2006
• 5 former interns are now FT
employees
• Celebrated 10 years of first in-
school branch
ENGAGE – INFLUENCE - IMPACT
MILLIONAIRE’S CLUB
• The Millionaire's Club is a high school-
level, club-like financial literacy
experience
• Delivered after school, in-class, or in
community settings.
• Cirriculum developed by the National
Endowment for Financial Education
(NEFE).
• Materials are provided at no cost
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ENGAGE – INFLUENCE - IMPACT
MILLIONAIRE’S CLUB
• Club sponsorship is a
perfect means for credit
unions to demonstrate:
• Support for financial
literacy
• Protect their nonprofit
status
• Prepare young adults
for financial freedom
• Grow membership
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ENGAGE – INFLUENCE - IMPACT
MILLIONAIRE’S CLUB
Getting Started
• New clubs are seeded through
a three-year grant investment
provided by credit union
sponsor
• Funding is used for team
competitions:
• The Stock Market Game
• The Personal Finance Challenge
• Cover entrepreneurial project
start-up costs
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ENGAGE – INFLUENCE - IMPACT
MILLIONAIRE’S CLUB
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Sponsor Commitment
• Club coursework is led by professional educators at host high schools
• Sponsors supplement curriculum with occasional guest speaking engagements on topics you are familiar with...
• Avoiding identity theft
• Choosing a financial institution
• Responsible borrowing
• Three to six 30-minute visits per school year
ENGAGE – INFLUENCE - IMPACT
MILLIONAIRE’S CLUB
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• Club Agreement:
• One-page document outlines
expectations of partnership
• Provides general guidance to
what Clubs can expect from
their Sponsor
• What is expected from the
Club's host site and its
Advisor
ENGAGE – INFLUENCE - IMPACT
MILLIONAIRE’S CLUB
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Ensuring Club’s Future:
• Members sustain their
Club through
entrepreneurial projects
that generate funding
• Coffee delivery
service
• School stores
• School spirit
apparel
ENGAGE – INFLUENCE - IMPACT
MILLIONAIRE’S CLUB
Maryland Snapshot
• 36 clubs in MD high schools
• 11 jurisdictions – nearly 50%
• 13 sponsoring credit unions
• 1,520 students per year
benefit from participation
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ENGAGE – INFLUENCE - IMPACT
MILLIONAIRE’S CLUB
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ENGAGE – INFLUENCE - IMPACT
BIZ KID$
• National financial literacy initiative through the National
Credit Union Foundation that teaches kids about money
and business
• Objective of Biz Kid$ is to engage young people and help them
develop life skills in the areas of financial literacy and
entrepreneurship.
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ENGAGE – INFLUENCE - IMPACT
BIZ KID$
• Initiative includes:
• Emmy award-
winning television
series
• Free classroom
curriculum
• Outreach activities
• Website targeting
kids 9 – 16 years old
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ENGAGE – INFLUENCE - IMPACT
BIZ KID$
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ENGAGE – INFLUENCE - IMPACT
BIZ KID$
The Impact of Biz Kid$
• Biz Kid$ has aired on over 340 public TV stations, reaching 98% of the country.
• Episodes have been broadcast more than 373,000 times since 2008.
• Since the series launched in 2008, it has reached more than 77.1 million viewers. In an average year, Biz Kid$ reaches 9.6 million viewers.
• Biz Kid$ has reached over 10.8 million parents, educators, and students through education outreach projects.
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ENGAGE – INFLUENCE - IMPACT
BIZ KID$
Recognition
• Biz Kid$ has received two national Daytime Emmy Awards & thirteen Emmy nominations, including a nomination for outstanding children’s series.
• The Internal Revenue Service has adopted Episode 401 – A World Without Taxes – for their education outreach across the country.
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ENGAGE – INFLUENCE - IMPACT
RESOURCES
• Financial Reality Fair: contact your local league
• Millionaire’s Club: millionairesclub.org
• Biz Kids: bizkids.com
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ENGAGE – INFLUENCE - IMPACT
THANK YOU!
Contacts
• Leigh Philibosian: VP of Engagement
[email protected] | 443.325.0768
• Michelle Byrnie-Parker: VP of Public Affairs
[email protected] | 443.325.0769
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