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365 Days of SOcialMEdiaTrials, Tribulations & Successes wrangling
a University's Online Voice
Social Media Beginnings
Social Media Beginnings
• 2010 - KSU created a Facebook Page and a Twitter Account
• Primarily used for KSU News Releases
• Began working with other departments and units to help promote their events and news
• End of 2011 - 4500 Facebook Likes; 1800 Twitter Followers, no official LinkedIn, Google+ or YouTube presence
Social Media Specialist Hired
Self Regarding Nonsense
Initial Strategies
• Jumpstart content• Boost/engage audiences on Facebook &
Twitter• Establish footprint on LinkedIn companies
and Google+• Reign in Foursquare• Plan for YouTube and other new platforms
There's a new Social Media
In Town...
Approach and Tactics
• Singular Voice - mine• Horses for Courses• If in doubt; BBC-it• 3F Postings • There's gold in them there tweets
Success Stories #1
Examples of engaging posts here
Success Stories #2
Success Stories #3
2012 in Facebook
• Posts - 3455
• Likes - 20788
• Shares - 1295
• Comments - 1644
• Total Views - 6,697,238
• Amount spent on promoted posts & Facebook advertising - $0.00
2013 Facebook Tactics & Strategies
• More pictures and videos - Graph Search
• Ask Audience Questions
• Integrate Events
• Sharing is Caring
• Increase audience and engagement
• Become the most engaged university in GA
Analytics
• Weekly analytics report produced for all KSU platforms
• Monitor all GA peer institutions for analytics, tactics, trends, frequency
• Engagement = Talking About This/(Likes/100)
• Consistently one of the top 5 most engaged universities in Georgia and USG group
• Most Engaged University in Georgia with Facebook fanbase over 10k
A word from our sponsor (please!)
2012 Top Tweets
2012 in Twitter
• Tweets - 4376
• Retweets - 2385
• Mentions - 3080
• Favorites - 586
• Total Views - 14,878,372
• Amount spent on promoted posts & profile - $0.00
2013 Twitter Tactics & Strategies
• Signposting
• Active listening to KSU conversations
• Talking
• Shameless Self Promotion
• Encourage more interaction
• Use new tools in the space - Vine/Images
• Increase audience and engagement
• Become the most engaged university in GA
2013 LinkedIn Tactics & Strategies
• Bespoke Content
• Platform for courses & enrollment
• Boost to Alumni
• Shameless Self Promotion
• Encourage more interaction
• Use new tools in the space - Video/Uploads
• Increase audience and engagement
Google+
2013 Google+ Tactics & Strategies
• Encourage more staff and student specific interaction and content
• Hangouts (On-Air integration with YouTube)
• Communities
• Shameless Self Promotion
• SEO and Social Search
• Increase audience and engagement
• Picture Sharing - Smugmug
KSUspottedowl.com
FourSquare
2013 Foursquare Tactics & Strategies
Warning
The following slides do not exist and are merely fragments of your
imagination
YouTube
Social Media Guidelines
• Guidelines not commandments
• How to do it better
• Should you be even doing it at all?
• Literally not set in stone
• "Don't do anything silly"
Social Media Hub Page
• Navigation
• Consolidation
• Social stream - Readers Digest for Web 2.0
• Shameless Self Promotion
Trouble at Mill - what didn't go right2
It's nothing personal - Just Business
What could possibly go wrong?
Pay to Po$t - the co$t conundrum
That's a nice post you got there...
It would be a shame if nobody saw it...
Facebookmail is such an ugly word
- this is promotion...
Remember - if in doubt, post something fluffy
Easter Egg - my favourite social media post ever
@guyrbailey & guyrbailey everywhere else
Easter Egg 2 - My First Vine
@guyrbailey & guyrbailey everywhere else
SM Links Page
