Final Retail Market 25.03.10

8/9/2019 Final Retail Market 25.03.10

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Group Members

Kishor Nannaware 64

Sunny Parekh 67

Nitin Sakla 80 Chetan Sankhe 81

Siddhesh Sawant 87

Vivek Varier 114

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Welcome to

Shoppers Paradise

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Vision : To become a No.1 Department Store by satisfying the

needs of the Customer by delivering high quality

goods and service.

Mission :

Quality at its Best.

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Breakup of categorieswithin Modern retailTraditional

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Location

Shoppers Paradise,

Borivali (West).

Area : 20,000 Sq.ft. floor space with UndergroundParking.

Reason :No Particular departmental store. Target Group.

Booming Real Estate.

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External Layout

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Target Group Profile

Age : 15-45 yrs

Income : Rs 20,000 +

Occupation : Housewives ,student and

office goers. Social Class : Medium and Upper Middle.

Lifestyle : Value for money.

Personality : Trendy, Fashion Oriented.

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Competitors Analysis

Big Bazaar: Low pricing, target market served & maximum

number of outlets.

Shoppers Stop: Less promotions.

Less sales on product(volume).

Lack of special offers in low seasons.

Lifestyle: Less promotions.

Facilities like Snacks Parlour, Sofas for customer arenot there.

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Types Of Department

Apparels

Food & Snacks

Electronic

Appliances &

Gadgets

Accessories &

Cosmetics

Home

Furnishing &

Household

Items

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Apparels

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Apparels Brand

Private labels

Pepe

Levis

Peter England

John player Killer

Cantabill

Diesel

Lee

Apple

American trousers

Cottony comfort

Golden venture

Friction

Scorpio Dutch harbor Shirts

Kennedy Club shirts

Oxonil Shirts

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Electronic Appliances

General purpose appliances

Pen Drives

Home appliances

Air Conditioners

Food processors

Owens

Vacuum cleaner

Hand blender

Tea/coffee maker

Flour maker

Mini fridge

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Home Furnishing & Household Items

Home Furnishing

Handcrafts

Bed sheets

Pillow

Curtains

Carpet

Tablecloth

Household Items

Mugs

Crockery's

Plastic section

Steel section

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Accessories & Cosmetics

Accessories

Private Labels

Belts

Ties

Socks

Handkerchiefs

Gifts

Shoes

Bags

Cosmetics

Nail

Face

Eyes

Lip

Fragrances

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Pricing

Apparels:

Men's wear ranges from Rs.200 Rs.5000.

Women's wear ranges from Rs.300 Rs.7000.

Kids wear ranges from Rs.200 Rs.2500.

Electronic appliances:

Home appliances ranges from Rs.500 - Rs.20000.

General purpose appliances ranges from Rs.300 -Rs.25000.

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Contd

Household items ranges from Rs.50 Rs.2000.

Home furnishing ranges from Rs.50 Rs.5000.

Accessories ranges from Rs.100 Rs.5000.

Cosmetics ranges from Rs.100 Rs.1500.

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Ground Floor - Store Layout

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First Floor - Store layout (A)

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First Floor - Store Layout (B)

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Store Atmospherics

Marble flooring

Bright yellow light

Smooth wooden racks

Cream colored distempered walls Light instrumental music in low

volume

Centrally air conditioned 24


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MARKETING STRATEGY

PROMOTION:

Pamphlet

Local Best Bus

Local Cable Ads

Hoardings

Celebrity

Local Theaters.

Railway Platform.Sponsoring Various

Festival Events.

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SALES PROMOTION

Gift vouchers

Various festive offers

Two for the price of 1

Buy Two get 1 free

Coupons

Contests

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Contd

Every 500th Customer will get Gift Voucher.

LOYALTY PROGRAM: Points system.

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POSITIONING

High Quality Service.

Quality Goods at

Affordable price.

SOCIALRESPONSIBILITY:

Eco friendly bags. World Aids Day.

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Visual merchandising

Window display

Encouraging impulse purchase at checkout areas.

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Labels and signs-providing information about

products ,offers or new arrivals.

Destination category placed in

the corner.

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Customer Service

Free home delivery

Personal assistance

Website

Effective Handling of Customer Complaints.

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USP

Interior Design.

Beauty Tips.

Handcraft.

Private Labels.

Artist Painting On

T-shirts.

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Profitability Analysis

Expenses:

Cost of Goods Procured 70,00,000

Advertising &

Promotions10,00,000

Distribution & Delivery

Chargers2,00,000

Miscellaneous &StaffSalary

20,00,000

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Contd

Expected Sales:

Monthly Sales Expected= 10,00,000.

So, Yearly Expected Sales = 1,20,00,000.

Profit = 1,20,00,000 1,02,00,000

= 18,00,000.

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Documents

Final Retail Market 25.03.10