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Expanded Cultural Inventory Project
Final Report
Presented by the Durham Convention & Visitors Bureau
May 30, 2008
3
Table of Contents
Introduction .............................................................................................................. 4
Website Portal .......................................................................................................... 5
Home Page .......................................................................................................... 5
Secondary Page ................................................................................................... 6
Tertiary Page ....................................................................................................... 7
Inventory of Cultural Facilities, Programs, Organizations........................................ 8
Organizations in the Cultural Resources Database ............................................. 8
Data Fields ........................................................................................................... 12
Upkeep of Information by Cultural Providers ........................................................... 15
Home Page/Log in ............................................................................................... 15
Initial Landing Page ............................................................................................ 16
Sample Organizational Pages .............................................................................. 17
Sample Contact Information Page ....................................................................... 18
Submit and Log Out Page ................................................................................... 18
Maintenance of the Site and Data ............................................................................ 19
Strategies for Increasing Awareness of the Site ........................................................ 19
Appendix .................................................................................................................. 20
Work Plan and Budget Estimate ......................................................................... 21
Costs with Supporting Documentation ............................................................... 22
Statement of Project Hours from Cross Comm Inc. ....................................... 23
Cross Comm Invoices .................................................................................... 24
Purchase Requisition for Temporary Employee ............................................ 27
Office Team Invoices for Temporary Employee ........................................... 28
4
Introduction
A core part of Durham’s distinct identity is its cultural landscape including signature festivals,
noteworthy historic sites, championship spectator and participant sports and renowned visual,
performing and culinary arts.
The Durham Convention & Visitors Bureau was asked to work with the City of Durham and
Durham County in implementing a project of the Cultural Master Plan to create a portal to the
DCVB website housing a searchable database of cultural inventory for planners, educators, visitors
and residents, so they may explore the many indigenous features, cultural experiences, performers
and agencies in Durham.
This was done in pursuant of the Cultural Master Plan goal to provide improved on-line information
and access for arts and cultural institutions and participants as well as for the benefit of the general
public.
The cultural inventory of Durham including facilities, programs, organizations and educational
opportunities now numbers more than 365 records, with up to 135 fields of data collected for each.
DCVB had an existing cultural inventory prior to the start of this project, which it had been tracking
and updating for use primarily by visitors. As requested, DCVB provided this database to Phyllis
Coley who was working on a printed educational catalogue through a different Cultural Master Plan
grant. Supplemental data was received back from Ms. Coley in early May, and DCVB has been
working to integrate that data into its expanded database.
Because the primary deliverable for this project is a website, this report has been prepared to
showcase the many features of that website portal through screen captures.
Deliverable #3
5
Website Portal
As a visitor or resident comes to www.durhamculture.com, they see the following home page. The
center photograph rotates through a diverse selection of images giving an overview of the various
types of cultural entities in Durham.
From this page, users can determine a specific area of interest to hone in on, such as dance, music,
or visual arts. Or, if preferred, the user can use the search box in the upper right hand corner to
search the entire database.
When a category is selected, such as theatre/drama, for example, a listing of all the entities coded as
dance will appear on a secondary page. From here, an additional search can be done on criteria in
the red bar (which will soon be expanded to include a search for an organization/business,
individual or venue.)
Deliverable #4
6
From this list, users can select a specific organization to drill down on for more complete
information about the cultural provider, such as you see on the following page.
Because this is a work in progress, it is worth mentioning the following enhancements that will be
made to this website portal in Phase II (DCVB is not requesting funds at this time to move to
forward with these improvements.)
Translation icons that will translate the site into Spanish, French, German, Italian,
Portuguese, Chinese, Japanese and Korean.
Category specifically for festivals and events
Links to ticketing options for those that support online ticketing
Calendar bug that allows visitors to search for events
Improved search functionality
Link to the Cultural Master Plan
Inventory of Cultural services in Durham
Deliverable #4
8
Inventory of Cultural Facilities, Programs, Organizations Currently, there are a total of 365 records in the cultural resources database representing
individuals, organizations, facilities and programs. Some of the records are completed up to date
and viewable on the site. Some of the records are not yet complete due to lack of response, but will
be in the near future.
Organizations in the Cultural Resources Database
African American Dance Ensemble
Alan Botifoll, Artist
All About Beer Magazine/World Beer Festival
All People's Grill
American Dance Festival
Andalee Belly Dance
Andrea Miralia
Andrea Sumner
Angela Pendergrass Photography
Anotherthyme Restaurant & Bar
Arete Frame Gallery
Armadillo Grill Taproom - Duke University
Art Institute
Art Therapy Institute
Artful Greetings
B&W Videography
B.N. Duke Auditorium
Balloon Man Mike
Barriskill Dance Theatre School
Bennett Place State Historic Site
Bernett Productions
Beverly Botsford - Cross-Cultural Percussionist
Billum Video
Blu Seafood and Bar
Bogart & Bogart Photography
Both Hands Theatre Company
Bouncing Bulldogs - Rope Skipping Demonstration Team
Branch Gallery
Brickhouse Photography
Brightleaf Square
Broad Street Café
Bull City Art & Frame Company
Bull City Headquarters
Bull City Riders Clubhouse
Burn Unit Records Studio
Campell Robert Photography
CAPS (Creative Arts in Public and Private Schools)
Caption Perfect, Inc.
Carla Wilson & All American Country
Carol at the Keyboard Carolina Academic Press
Carolina Ale House
Carolina AudioVisual
Carolina Dancesport
Carolina Stained Glass, Inc.
Carolina Theatre
Carolina Wren Press
Catch the Wind at the Museum of Life and Science
CCI Photographics and Gallery
Center for Documentary Studies at Duke University
Center Stage Productions Inc.
Chamber Orchestra of the Triangle
Chiaramonte Studio
Choral Society of Durham
Choreo Collective
CIS Photo Works
City Beverage
City of Durham Parks and Recreation Department
City Place
Claymakers Studios
Clear-Vue Glass
Colorful Waves Bellydance Troupe
Common Ground Theatre
Common Woman Chorus
Constantino Ferrer
Cosmic Cantina
Council for Senior Citizens
Craven Allen Gallery/House of Frames
Crystal Pictures, Ltd.
Custom Light and Sound Audio/Video Specialists Inc.
Dan Crawford Photography
Deliverable #2
9
Dance Black
David DiGiuseppe
DDT Entertainment
Devine's Restaurant and Sports Bar
Dey Photography
Digital Durham
Digitolo Photagraphy
Double Dog Dare Productions
Down Under Pub
Downtown Durham YMCA
Doyle's Sports Bar
Duke Coffeehouse
Duke Department of Theater Studies
Duke Department of Theater Studies
Duke Homestead State Historic Site and Tobacco Museum
Duke Hoof 'N Horn
Duke Performances
Duke Recording Studios
Duke Symphony Orchestra
Duke University Band
Duke University Chapel
Duke University Chorale
Duke University Dance Program
Duke University Law Library
Duke University Music Department
Duke University Musical Instrument Collections
Duke University Perkins Library
Duke University Press
Duke University Touchable Art Gallery
Duke University Undergraduate Publications Board
Duke University Wind Symphony
Duke-Durham Neighborhood Partnership
DUMC Cultural Research Services
Durham Art Guild
Durham Arts Council, Inc.
Durham Bulls Athletic Park
Durham Central Park
Durham Children's Choir
Durham Chorale
Durham Civic Center Complex
Durham Community Concert Band
Durham County Cooperative Extension
Durham County Library, Main Branch
Durham Craft Market
Durham Library Foundation
Durham Performing Arts Center (Opening Dec 2008)
Durham Public Schools Community Education
Durham Savoyards
Durham Symphony Orchestra
DUU LiveEnt
Earthquake Productions
East 22nd
El Centro Hispano
Ellen's PhotoArt
Emily Eve Weinstein
Eno Chamber Ensemble
Eno River Association
Eno River Media Productions
Environmental Protection Agency Library
Exotique
Fargo-Hanna Ltd./Oriental Rug Gallery
Federal
Fidgety Feet Dixieland Band
Film Shots Studio
Film/Video/Digital Program of Duke University
Five Points/Muirhead Plaza
Flamenco Vivo Carlota Santana
Flower Mosaics
Flying Foto Factory
Food Co-op Building Mural by Edie Cohn
Forest History Society
Former Coca-Cola Building (Bevan Building)
Former Wright's Automatic Machinery Co. Building
Fred Astaire Dance Studio
Full Frame Documentary Film Festival
Fusión - Latin Life in North Carolina
Geer Cemetery
Geoff Lloyd, Magician
Geomagic, Inc.
George's Garage
Girls Rock NC
Glowing Wood Sculptures
Goingbarefoot, Inc.
Greystone Inn and Conference Center
Guitar Center
Hamilton Hill Jewelry
Harris-Chewning, Inc
Hayti Heritage Center
Historic Baldwin Building
Historic Stagville
History of Medicine Collections
Deliverable #2
10
Hi-Tones Entertainment
HLD Productions
Horizon Productions, Inc.
Horizon Video Productions, Inc.
Horse & Buggy Press
Ideas! Coffee House
Imagery Photography Services
Infinity Productions, Inc.
Infuzion
Insight Productions, Inc.
It's A Mystery (Murder Mystery Entertainment)
James E. Shepard Memorial Library
James Joyce Irish Pub
Janet Gaino & Associated, Ltd.
Jewelsmith
Jim Alexander Metalsmith Studio
Jim Shaw Photography
Jim Wallace, Photographer
John Avery Boys & Girls Clubs
John Elkins Photography, Inc.
John Hope Franklin Center for Interdisciplinary & International Studies
Johnny White & the Elite Band
Journey Publishing Company
Jump Shots Billiards Studio
Junior Varsity Superheroes
Keith Nye
Kevin Milz Photography
Kinship Press
Kirkland Newspapers
La Regia Latina
Laluna Night Club
Larry Weaver Entertainment
Lee Thompson Photography
Legacy Studios, LLC
Lesbian Resource Center
Liberty Arts, Inc.
Light Up Durham
Lightning Strike Productions
Little Green Pig Theatrical Concern
Lowery Lighting
Madd Waxx Records, Inc.
Maggiano's Little Italy
Magic Wings Butterfly House and Bayer CropScience Insectarium
Magnolia Grill
Main Street - The Streets At Southpoint
Mallarmé Chamber Players
Manbites Dog Theater Company
Markay Media
MarVell Event Center
Mary Lou Williams Center for Black Culture
Mechanics & Farmers Bank Building
Michael's Music DJ Service
Millennium Hotel Durham
Mindworks Multimedia, Inc
Mr. Rainbow The Clown
Musess Music
Museum of Life and Science
Music Maker Relief Foundation
My Photographer Studio
Nana's Restaurant
Nancy Kalow
Nancy Tuttle May Studio
Nasher Museum of Art at Duke University
National Humanities Center
Native American Powwow
NCCU African American Jazz Caucus Research Institute
New Century Digital Media
North Carolina Biotechnology Center
North Carolina Boys Choir
North Carolina Central University
North Carolina Central University Art Museum
North Carolina Central University Jazz Ensemble
North Carolina Collection at Durham County Library
North Carolina Gay & Lesbian Film Festival
North Carolina Pride
North Carolina Pride Marching Band
North State Video
Old North Durham Inn
Old-Time Music Group/Old Time Herald
Omnific Music
Orange Street Mall
OUTTriangle Inc.
Overdub Lane Recording
P’Gale Fine Art Studio
Papas Grille
Parizade
Parker Imaging
Pelican Productions
Deliverable #2
11
Penelope Maunsell & Associates
Percussionist Khalid Saleem
Perk Gallery
Photography by Jerry Head
Pitchforks
Pizza Palace
Plachta Studios
Playful Portraits Photography
Preservation Durham
PromptAmerica
Rags to Riches Theatre for Young Audiences
Rare Earth Bead Shop
Replay Photos
Ringside
Rosenzweig Gallery - Judea Reform Congregation
Sacred Grounds Coffeehouse
Saladelia
Sankofa Fine Art
Satisfaction Restaurant, Bar and Pizza Delivery
Savage Arts
Sea Cow
SeeSaw Studio
Shawn Tomkinson Photography
Sheraton Imperial Hotel & Convention Center
Shooters II
Sirens Lounge
Site of Former Downtown Durham Woolworth Store
Skyline Entertainment, Inc.
South Eastern Efforts Developing Sustainable Spaces, Inc.
Southern Portico Antiques & Interiors
Southerners On New Ground
Spartacus Restaurant
St. Joseph's Historic Foundation, Inc.
Staircase Band
Stanley Baird Group
Steel Blue
Stella A Cappella Vocal Group
Stephen Peters Design Works
Studio, Dance, and Gymnastics Center, Inc.
Sunset Grille
Superhero Birthdays
Susan R. Williams
Sweet Ivory
Symposium Cafe
Talk of the Town
Tamara Lackey Photography
Telegrams 4 U
Televersity
Temple Building
Terry Sanford Institute of Public Policy
The Bead Room
The Book Exchange
The Bullpen at the Durham Marriott At The Civic Center
The Chest Pains
The Ciompi Quartet
The Clock Depot
The Community Chest
The Duke Center for Latin American and Caribbean Studies / Latino/a Studies at Duke University
The Endocrine Society (Endocrinology)
The Famous Jordanaires
The Freeman Group & FilmSouth
The George Watts Hill Pavilion for the Arts
The Green Room
The Groove Productions
The Herald-Sun
The Know Book Store & Restaurant
The North Carolina Folklife Institute
The Oren Belvin House
The Portal Sculptures by John Donnelley
The Sarah P. Duke Gardens
The Scrap Exchange
The Sessoms-Markham House
The Solution Center
The Stained Glass Shop
The Torch Marauder
The Tuba Exchange, Inc.
Theatre Or
Thomas Day Education Program
Through This Lens
Tomato Jake's Pizzeria
TOSCA Ristorante Italiano & Wine Bar
Triangle Brass Band
Triangle Cultural Awareness Foundation, Inc.
Triangle Dance Studio
Triangle Gay Men's Chorus
Triangle Jazz Society
Triangle Recorder Society
Two Near the Edge
Deliverable #2
12
Tyler's Restaurant and Taproom & The SpeakEasy
Ujamaa Digitalworks Inc
United Voices of Praise Gospel Choir
Universal Talent Agency/Universal Production, Inc. of NC
Upchurch Drugs
Utopia Video, Inc.
V Cullum Rogers
Vega Metals, Inc.
Vibrant Memories Photography
Video Dialog Inc.
Viewpoint Video Services
Vin Rouge French Café & Wine Bar
Vintage Studios Iron Furniture
Visions
Waller Digital
Walltown Children's Theatre
Washington Duke Inn & Golf Club
West 94th Street Pub
West Campus Plaza at Duke University
William Branson Photography
Willow Park Antique Mall & Galleries
Wilson's Creative Photography
Wings Community Art Center
Wood Spirit Carvers
Yater Studio
Young People's Performing Company
Zion Gates
Zola Craft Gallery
A total of 135 individual data fields are included, although it is important to note that all categories
do not apply to all records. Below and on the following pages are screen captures of the data that is
being collected.
Deliverable #2
Deliverable #2
15
Upkeep of Information by Cultural Providers
DCVB launched www.MyDurhamInfo.com in February, a tool used by a variety of organizations
and individuals in Durham as a means of updating information in the DCVB database. It is not
viewable by the general public, but rather a place to collect information which is then used to
update websites and publications produced by DCVB.
Users are provided with a user name and password to log in. Upon log in, the password can be
immediately changed to something the user finds easier to remember.
Deliverable #4
16
Within MyDurhamInfo, users can manage both the organizational information as well as contacts
for the organization.
Everything that is currently in the cultural database will appear on the screen, so it is not necessary
for users to “start from scratch” when updating their record.
The users simply verifiy the information is correct, or if the information is not correct, use the back
space button to delete the outdated information and type in the current information. Depending on
the type of business or organization, there are several screens of information to view.
Deliverable #4
18
Upon completion, the user simply hits the submit button and the corrected information comes back
to DCVB. The data submitted will be reviewed by DCVB for accuracy and appropriateness and
will go “live” on the website within one business day.
Deliverable #4
19
Maintenance of the Site and Data
DCVB will maintain the www.DurhamCulture.com site at their expense in addition to taking
responsibility for pushing the www.MyDurhamInfo.com site to all cultural organizations and
individuals in the database. Ideally, users will update their information as changes occur, but at
least once a year DCVB will send reminders to encourage a review and update if needed.
Of course, as new cultural organizations and individuals are identified, they will immediately
receive an email link to www.MyDurhamInfo.com in order to get their information in the database.
Additionally, users do not need to wait
Strategies for Increasing Awareness of the Site
The www.DurhamCulture.com portal will be highlighted and extensively linked on the
award-winning www.durham-nc.com website. Currently averaging 145,000 visitor sessions
each month (more than 1.7 million sessions each year with nearly 600,000 unique visitors),
the cultural portal will get significant exposure to visitors and residents through this means.
DCVB will actively encourage the 365 cultural organizations in the database to provide
reciprocal links to the site from their own websites.
DCVB will also work with other Durham messengers (the City of Durham, Durham County,
Durham Area Chamber of Commerce, Downtown Durham Inc., etc.) to make it easy to link
to the site.
DCVB will write and send press releases through Durham News Service to local media as
well as state and regional media with a specific interest in art and culture to generate
awareness and positive stories about the site.
DCVB will highlight the project in its weekly e-newsletter sent to nearly 5,000 civic,
business and university leaders in Durham.
Deliverable #5
21
Work Plan and Budget Estimate
CULTURAL RESOURCES DIRECTORY - WORK PLAN AND SCHEDULE
Phase I: Database Improvement and Online Inventory Development
Implementation of inventory software 10/1/2007
Integration of additional database fields with online inventory portal 1/28/2008
Public launch of phase one of online inventory portal (MyDurhamInfo.com) 2/4/2008
Phase II: Inventory Expansion Review of all currently inventoried fields 3/7/2008
Review of fields collected for the cultural education catalogue 3/12/2008
Research of best practices for further expanding inventory fields 3/28/2008
Phase III: Data Collection and Web Database Restructuring (cost estimated at $4,500)
Temporary employee on board to assist with data collection 4/1/2008
Draft of questions and script for telephone inventory 4/1/2008
List of all related organizations and contacts from DCVB database prepared 4/1/2008
Final planning for restructuring of website views by DCVB database coordinator 5/2/2008
Restructuring of website views to accommodate expanded fields 5/7/2008
Merge of data already collected from education catalogue 5/9/2008
Phase IV: Website Portal Design and Development (cost estimated at $5,500)
Preparation of website design by CrossComm March - May
Development of new pages for website portal 4/16/2008
Setup of website tables to match DCVB website views 5/2/2008
Receipt of cultural education catalogue PDFs as component of site 5/9/2008
Linkage of online inventory portal from new website portal 5/16/2008
Review of new site with data 5/16/2008
Deliverable #1
22
Costs with Supporting Documentation
As per the contract between the City of Durham and DCVB, the total amount of the grant is
$10,000, and the following stipulations were set as to payment:
“…the Contractor may utilize the web design services of Cross Comm, Inc, a corporation located in and doing business in Durham, and which is the vendor that is currently under contract to provide web design services for DCVB. It is agreed that an hourly rate not to exceed $107.50 for subcontracted technical services and an hourly rate for a temporary data entry clerk or clerks not to exceed $18 per hour shall be used for billing purposes.”
A total of 145.35 hours were spent on the project by DCVB’s web vendor, Cross Comm, Inc. (See
attached report from Cross Comm on page 21.) At an hourly rate of $102.00, this comes to a total
of $14,825.70. (See pages 22-24 for monthly invoices for March, April, and May. Many of the
charges will not be billed until June, but since the amount of reimbursement being requested was
already been paid in the 3 invoices attached, I did not hold up submitting this report awaiting the
final invoice.)
A total of 269.5 hours were worked by Michael Sample, a temporary employee from Office Team,
at an hourly rate of $16.80, for a total of $4,527.60. (See pages 25-32 for documentation.)
Total amount expended by DCVB:
$19,353.30
Total reimbursement requested:
$10,000
Durhamculture.com Hours BreakdownTask Hours % of Total Hours
Database Edits
Design
Flash
Management
Project Planning
Site Building
Testing
7.50 5.89
29.10 22.85
10.30 8.09
18.00 12.38
23.20 18.21
50.75 39.85
6.50 5.10
Total Hours 145.35
5%
20%
7%
12%16%
35%
4%Database EditsDesignFlashManagementProject PlanningSite BuildingTesting
Durhamculture.com Hours Report
May 2008