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15 % OFFOn your next visitVALID TRHOUGH 12/15/13 LIMIT ONE COUPON PER PERSON
1237 Southview Ave Moscow ID 83843 2 0 8 0 0 0 - 0 0 0 0 o j o s c e n t e r. c o m
Ophthalmology Center
1237 Southview Avenue Moscow ID 83843 208 000-0000
Dear Suzette
Vivamus id diam tellus, ut iaculis sapien. Phasellus at eros purus, pharetra sodales nibh. Morbi rhoncus, metus quis hendrerit placerat, quam massa ornare tortor, in mattis orci tellus in metus. Duis commodo tellus sit amet libero iaculis rutrum quis eu nulla. Donec porta fermentum justo, a blandit ante aliquam vitae. Suspendisse pulvinar mollis odio, ut dictum risus ornare et. Phasellus vitae turpis libero. Sed ut nisl eu justo semper accumsan sed in elit.
Integer nulla sapien, lobortis eget lobortis ut, varius at diam. Ut non lobortis turpis. Sus-pendisse volutpat, leo nec rutrum molestie, nisl risus faucibus enim, sed aliquam quam orci quis lorem. Sed faucibus sem id augue aliquet vulputate. Cras iaculis hendrerit massa non vehicula. Maecenas viverra laoreet bibendum. Aliquam cursus venenatis nisi et ullamcorper. Aenean faucibus fermentum turpis, ut luctus mi ornare eget.
Praesent hendrerit interdum quam pretium ornare. Ut fermentum orci ac nulla placerat ut fermentum quam semper. Donec venenatis ullamcorper justo, eu porta nunc posuere viver-ra. Nunc sed purus in sem faucibus venenatis. Pellentesque dapibus congue diam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam at tellus ut metus iaculis laoreet ac et neque. Pellentesque tristique nisl suscipit eros molestie aliquam in non ligula.
Sincerely Yours.
Ale Lozano
OPHTHALMOLOGY CENTER
15 % OFFOn your next visitVALID TRHOUGH 12/15/13 LIMIT ONE COUPON PER PERSON
1237 Southview Ave Moscow ID 83843 2 0 8 0 0 0 - 0 0 0 0 o j o s c e n t e r. c o m
Ophthalmology Center
1237 Southview Ave Moscow ID 83843 2 0 8 0 0 0 - 0 0 0 0 o j o s c e n t e r. c o m
University of Idaho1237 Southview Ave Moscow ID 83843
The King Of Football
O Rei Do Futebol
JUNE 21 1970
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O D
IAM
AN
TE
NE
GR
O R
EI
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CO
M ARAVHIL
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AG
ICO
TA
NQ
UE
FE
NO
ME
N
REIMAGICO FUR
AC
AO
DIV
INO
TA
NQ
UE
LOVE REI
G
OL
GO
LG
OL
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LG
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ach day our world changes, the old quickly vanishing, displaced by inspired new designs, new perspectives and brilliant imaginative creations. Society seemingly demands it, our fascination and appetite for embracing the new apparently endless. Who of us is not awed by the scale of Dubai’s architecture, amused by the latest television commercial, drawn to the value and logic of the Prius Hybrid automobile or the aesthetic wall of the CBS building.
While some may not be aware of this in-spiring three-dimensional memorial to ty-pography, many are familiar with its creator, Lou Dorfsman. The CBS cafeteria wall is as legendary as its visionary designer and art director.
REBUILDING A LEGACY: THE GASTROTYPOGRAPHICAL ASSEMBLAGE
Time and improper storage had ravaged the monment, however, leaving it in a state of disrepair.
E
onceived in the mid-1960s and ulti-mately completed in 1966, the expansive wall, spanning over 35-feet wide and 8-feet tall, is a national design treasure. In produc-ing the wall Dorfsman enlisted support from life-long friend and design legend Herb Lubalin. Lubalin, along with Tom Carnase, masterfully crafted the typography for the apt-ly dubbed “Gastrotypo-graphicalassemblage.”
Dorfsman, now ap-proaching 90, considers the wall his magnum opus, his gift to the world. Unceremoni-ously discarded by CBS management in the ear-ly 1990s, the wall’s nine panels were thankfully salvaged by New York designer Nick Fasciano.
Time and improper storage had ravaged the monument, however, leaving it in a state of disrepair. The Center for Design Study, having acquired
the wall, is engaged in fundraising to support the meticulous and extensive restoration required.
The goal is to see Dorf-man’s wall restored to its full integrity and as part of a permanent traveling exhibition on historical American design, to serve as a tool for education and expanding awareness of the value of intelligent-ly applied design. he wall is a window to the past that should be built up, not torn down.
Too many once-revered icons may now only
“The wall is a window to the past that should be built up, not torn down.”
be found in books and journals or in some digitized visual library; the least fortunate are committed only to memory. Countless pieces of art and design are silently destroyed each year, lost forever, receiving only quiet bereavement after the fact. Many are lost to ignorance, either to their very existence or as historical symbols of our professions contri-butions in shaping our culture and its values.
Loudly signaling ac-knowledgment to the inherent value of our professions artifacts, and the importance of their preservation, AI-GA’s installment of a national design archive at the Denver Art Mu-seum is to be applaud-ed. But is it enough to simply belong to an organization that sup-
ports the design field’s creative contributions? I believe the answer to be a resounding no—we must each person-ally challenge ourselves to take responsible ac-tion, to celebrate not only the new but to re-spect our industry’s val-ued legacy and preserve the esteemed work of those who came before us.
C
Article by Richard Anwyl March 5, 2008
