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MAJOR 

PROJECT REPORT

ON

“Share Khan’s Marketing and Promotion of 

Online trading account and Equity Research”

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR 

THE DEGREE OF

BACHULAR OF BUSINESS ADMINISTRATION

(GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY)

TO

TRINITY INSTITUTE OF PROFESSIONAL STUDIES

2009 – 2012

SUBMITED BY SUBMITED TO

GAUTAM LUTHRA M/S.SAKSHI MAM

07824001709

BBA(5th SEM)

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CERTIFICATE

This is to certify that “GAUTAM LUTHRA” is a bonafide student of this institute

 persuing BBA full time programme of three years duration which is an affiliation with

“GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY”.

And has undertaken a minor project report on “SHAREKHAN’S MARKETING AND

PROMOTION of ONLINE TRADING ACCOUNT AND EQUITY RESEARCH” in

 partial fulfillment of BBA degree as required under the rules of the university.

I wish him all the best in his entire future Endeavour.

Name of the Faculty Guide

M/S.SAKSHI MAM

(T.I.P.S)

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ACKNOWLEDGEMENT

The present work is an effort to throw some light on “SHAREKHAN’S MARKETING

AND PROMOTION Of ONLINE TRADING ACCOUNT AND EQUITY RESEARCH ”.

The work would not have been possible to come to the present shape without the able

guidance, supervision and help to me by the number of people.

With deep sense of gratitude I acknowledgement the encouragement and guidance

received by our faculty members.

I convey my heartfelt affection to all those people who helped and supported me duringthe course of completion of my Project Report.

07824001709

GAUTAM LUTHRA

BBA (GEN.)

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COMPANY’S PROFILE

OUR MISSION

To educate and empower the investor to make better investment decisions through

QUALITY ADVICE INNOVATIVE PRODUCTS and SUPERIOR SERVICE

Sharekhan background

Sharekhan is one of the leading retail brokerage of SSKI group which is running

successfully since 1922 in the country. It is the retail broking arm of the Mumbai based

SSKI group, which has over eight decades of experience in the stock broking business.

Sharekhan offers its customers a wide range of equity related services including trade

execution on BSE, NSE, derivatives, depository services, online trading, investmentadvice etc.

The firm’s online trading and investment site-WWW.SHAREKHAN.COM- was launched

on Feb. 8, 2000. The site gives access to superior content and transaction facility to retail

customers across the country. Known for its jargon-free, investor friendly language and

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high quality research, the site has a registered base of over one lakh consumers. The

number of trading members currently stands at over 7 lakhs

On April 17, 2002 Sharekhan launched TRADE TIGER, a net-based executable

application that emulates the broker terminals along with host of other informationrelevant to the day trader. This was for the first time that a net-based trading station of 

this caliber was offered to the traders.

Sharekhan’s ground network includes over 816 centers in 366 cities in India, of which 178

are fully-owned branches

With a legacy of more than 80 years in the stock markets, the SSKI group ventured into

institutional broking and corporate finance 18 years ago. Presently SSKI is one of the

leading players in the institutional broking and corporate finance activities; SSKI group

holds a sizeable portion of the market in each of these segments. SSKI’s institutional

 broking arm accounts for 7% of the market for foreign institutional portfolio investment

and 5% of all domestic institutional portfolio investment in the country. It has 60

institutional clients spread over India, Far East, UK and US. Foreign institutional investors

generate about 65% of the organization’s revenue, with a daily turnover of over US$ 2

million. The corporate finance section has a list of very prestigious clients and has many

firsts to its credit, in terms of the size of deal, sector tapped etc. The group has placed over 

US$ 1 billion in private equity deals. Some of the clients include BPL cellular holding,

Gujarat pipavav, eassar, Hutchison, planetasia, and shoppers stop.

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OUR ORIGINS

Sharekhan traces its lineage to SSKI, an organization with more than eight decades of trust

& credibility in the stock market.

• Sharekhan started of as retail arm of SSKI*

• Pioneers of online trading in India- Sharekhan.com was launched in 2000 and is now

the second most visited broking site in India

• Has one of the largest network of Share shops in the country

• Has attracted investment from leading Private equity players of the world

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SHAREHOLDERS & THE MANAGEMENT TEAM

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SHAREKHAN- ONE OF THE FASTEST GROWING FINANCIAL

SERVICES COMPANY IN INDIA

PRODUCTS OFFERED BY SHAREKHAN

1− OFLINE TRADING

2− ONLINE TRADING

3− PORTFOLIO MANAGEMENT SERVICES

4− COMMODITIES

5− MUTUAL FUND

6− IPO’s

7− INSURANCE

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CUSTOMER CARE IS OUR STRENGTH

TYPES OF ACCOUNTS

CLASSIC ACCOUNT

This is a user friendly product which allows the client to trade through website and is

suitable for the retail investor who is risk-averse and hence prefers to invest in stock or do

not trade frequently.

FEATURES

• Online trading account for investing in equity and derivatives via

www.sharekhan.com

• Live online terminal and single terminal for NSE, BSE and NSE F&O.

• Integration of online trading ,saving bank and demat account

• Instant cash transfer facility against purchase & sale of shares

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• Competitive transaction charges.

• Instant order and trade confirmation by e-mail

• Streaming quotes

• Personalized market watch

• Single screen interface for cash and derivatives and more

• Provision to enter price trigger and view the same online in market watch

TRADE TIGER 

It is an internet based application that enables you to buy and sell in instant CASH,

DERIVATIVE AND COMMODITY through single online trading terminal. It is ideal for 

active traders and jobbers who transact frequently during day’s session to capitalize intra

day price movement

FEATURES

• Instant order and confirmation

• Single screen trading terminal for NSE cash, NSE F&O, BSE, MCX & NCDEX

• Technical studies

• Multiple charting

• Real time streaming quotes, tic-by-tic charts

• Market summary

• Hot keys similar to brokers terminal

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• Alerts and reminders

• Backup facility to place trades on direct phone lines

• Live market debts

CLASSIC ACCOUNT:

A/c opening charges Rs.500

Trading through website live terminal. No brokerage commitment required. NSE and BSE

online. Both cash & F&O.

TRADE TIGER:

A/c opening fee: Rs-500 both cash, F&O, MCX & NCDEX.

BROKEAGE:

0.05%+T for each leg of intraday trade*

0.25%+t for trade resulting during delivery*

(* negotiable).

EXPOSURE: 4 times

DEMAT ACCOUNTFee: classic 750+5000 initial margin (negotiable)

Trade tiger 100+5000 initial margin (negotiable)

We have tie up with 11 banks for online funds transfer i.e. HDFC, ICICI, IDBI, CITI,

Union Bank Of India, OBC, INDUSIND, YES BANK, BOI, Centurion Bank Of Punjab

and AXIS BANK.

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