FINAL: GlidePath Brand Book

BRAND IDENTITY GUIDELINESGLIDE PATH

FOREWORD 5

LOGO full color 6

ORIENTATION/ICON/WORDMARK 7

LOGO single color 8

LOGO VARIATIONS single color 9

LOGO grayscale 10

LOGO black & white 11

MEASUREMENTS OF LOGO 12

EXCLUSION AREAS / LOGO SIZE USAGE 13

LOGO COLORS 14

COLORS FOR GRAYSCALE 15

TYPOGRAPHY fonts 16

TYPOGRAPHY hierarchy 17

TABLE OF CONTENTS

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5

... your GlidePath to financial succes.

GlidePath Financial Solutions, LLC was founded upon the premise of bringing objective, independent, financial

advice and solutions to individuals and families that are approaching retirement or are already in retirement.

Our firm differentiates itself by taking an education-based approached with clients and enabling them to take

advantage of what they can control; not listen to media noise, misinformation, and react to day-to-day market

volatility and unrest.

This Style Guide looks to compliment that mission with information about the GlidePath brand.

FOREWORD

LOGO

MAIN LOGO - COMBINATION MARK The main logo includes three key elements:- The paper plane icon (in 3 colors)- The typeface- Tagline (descriptor)

Full Color

6

ORIENTATION / ICON / WORDMARK

MAIN LOGO - HORIZONTALThe Logo can be displayed in a HORIZONTAL ORIENTATION, but should only be used in the horizontal orientation when the space it is to be placed in is also horiztonal in orientation.

Different possible applications: Header Image on Stationery / Website, Business Cards

MAIN LOGO - ICON & WORDMARKThe Logo can be displayed in the ICON ONLY format when accompanied by the WORDMARK in an alternate orientation or, as the secondary logo to the WORDMARK. It should be noted that the ICON and WORDMARK should only be separated when necessary for stylistic or fit purposes.

Full Color

7

LOGO Single Color

LOGO - SINGLE COLORThe logo can be used in a single color application only when dark backgrounds or high contrast images are present. All other applications should use the full color logo when possible.

8

LOGO VARIATIONS Single Color

LOGO - SINGLE COLOR OVER IMAGESThe logo can be used in a single color/white application only when dark backgrounds or high contrast images are present. When light colored images are present, the grayscale logo (following page) should be used.

LOGO VARIATIONS - PAPER PLANE & OPACITY PERCENTAGESThe paper plane icon uses opacity percentages for the interior of the pla-ne to gain the multi-color effect. Opacity percentages of Process White can be found on page 15.

9

LOGO Grayscale

GRAYSCALEThe logo should be used in grayscale format when full color print isn‘t available. The grayscale colors can be foun on page 15.

10

LOGO Black & White

BLACK & WHITEThe logo should be used in black and white format when the logo is on a dark background and full color print isn‘t available. The grayscale colors can be found on page 15.

11

MEASUREMENTS OF LOGO

54 units

7.5 units

2.5 units

7 units

3.5 units

3.5 units

24 units

MEASUREMENTSThe logo dimensions and measurements can be seen above. All measurements are made in units as to keep proper proportion given in the official vector files.

12

X X

Y

2 5/8 inch2 inch 2 inch

1/2 inch1 inch

1/2 inch

EXCLUSION AREAS / LOGO SIZE USAGE

1/2X

1/2X1/2X

1/2X1/2X

1/2X 1/2 X1/4 Y

1/2 X1/4 Y

1/2 X1/4 Y

1/2 X1/4 Y

1/2 X1/4 Y

1/2 X1/4 Y

1/2 X1/4 Y

1/2 X1/4 Y

1/2X1/2X

EXCLUSION AREAS - WORDMARKThe top graphic shows the measurement of X as it relates to the height of the of the logo. At all times at least 1/2 X should be used an exclusionary area between the logo and other elements.

EXCLUSION AREAS - ICON The top right graphic shows the measurement of both X and Y as they relate to the height and width of the plane icon. At all times at least 1/2 X and 1/4 Y should be used an exclusionary area between the logo and other elements.

MINIMUM LOGO SIZE USAGEThe minimum size usage dimensions are given above. Logo usage any smaller than this will result in a lack of clarity and legibility.

13

CMYK: 100 95 5 0

RGB: 12 49 131

HTML: #2B3990

CMYK: 85 50 0 0

RGB: 11 114 181

HTML: #1C75BC

CMYK: 70 15 0 0

RGB: 57 169 220

HTML: #27AAE1

PANTONE: Process Black

CMYK: 0 0 0 100

RGB: 0 0 0

HTML: #000000

LOGO COLORS

90% 80% 70% 60% 50% 40% 30% 20% 90% 80% 70% 60% 50% 40% 30% 20%

90% 80% 70% 60% 50% 40% 30% 20%90% 80% 70% 60% 50% 40% 30% 20%

Main Third

Second Tagline

LOGO COLORSThe Glide Path logo consists of three separate blue color tones:- Main: Color of the wordmark and internal portion of the plane.- Second: Color of the plane wings and used for headlines/display text.- Third: Color of underside of plane and used for headlines/display text.

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CMYK: 0 0 0 85

RGB: 38 38 38

HTML: #262626

CMYK: 0 0 0 85

RGB: 115 115 115

HTML: #737373

CMYK: 0 0 0 30

RGB: 179 179 179

HTML: #B3B3B3

PANTONE: Process White

CMYK: 0 0 0 0

RGB: 255 255 255

HTML: #FFFFFF

Note:

Opacities used for the

Single Color logo only.

COLORS FOR GRAYSCALE

90% 80% 70% 60% 50% 40% 30% 20%

90% 80% 70% 60% 50% 40% 30% 20%

90% 80% 70% 60% 50% 40% 30% 20%

Main Third

Second 30% Opacity

60% Opacity

0% Opacity

COLORS FOR GRAYSCALEFor grayscale, the Glide Path logo consists of three separate gray color tones:- Main: Color of the wordmark and internal portion of the plane.- Second: Color of the plane wings and used for headlines/display text.- Third: Color of underside of plane and used for headlines/display text.

OPACITY PERCENTAGESWhen it is necesary that the logo be used in single color forms, the above percentages should be used for opacity to keep the plane icon true to form. The percentages above are shown in white, but are transferable to the blues on the previous page.

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FONTSThere are three main fonts for the Glide Path brand:- Titillium Web [Regular & Semi Bold]: Wordmark, Display, and Titling font.- Maven Pro Light 300: Logo Tagline and Headline font.- Helvetica Neue: Body, and Content font.

Aa

AaAa

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz.,“”’‘123456789£$?!<>{}[]#¢™®

GLIDE PATH: Titillium Web Regular DISPLAY & TITLING: Titillium Web Semi Bold

TAGLINE & HEADLINE: Maven Pro Light 300 BODY TEXT & CONTENT: Helvetica Neue

AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz.,“”’‘123456789£$?!<>{}[]#¢™®


ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz.,“”’‘123456789 $?!<>{}[]# ™®

TYPOGRAPHY Fonts

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HIERARCHYThe font hierarchy is broken down as follows:- Titling font: 24 point Titillium Web Semi Bold - Headline font: 16 point Maven Pro Light 300- Subtitling font: 11 point Helvetica Neue Medium - Contents font: 9 point Helvetica Neue Regular


Title24 pt


Headline 16 pt


Subtitle [Medium]11 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz.,“”’‘123456789£$?!<>{}[ ]#¢™®

Contents 9 pt

TYPOGRAPHY Hierarchy

1717

Glide Path Financial Solutions, LLC

4304 E. Campbell Ave.

Suite 2049

Phoenix, AZ 85018

Telephone: (703) 994-5065

E-mail: [email protected]

www.glidepathfinancial.com

www.glidepathfinancial.com

Documents

FINAL: GlidePath Brand Book