Upload
alexander-cooper
View
217
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Â
Citation preview
FINAL EVALUATION
Question 2.
How effective is the combination of your product and ancillary texts?
The distribution of a film is a very important process. It has to has to be done correctly to
ensure that a film makes as much income as possible and gets out to the correct target
audience to gain this. The distributor of a film is an individual responsible for working with
the film’s producers, movie studios, as well as other movie professionals to ensure that the
movie is released in a correct manner and to the widest audience possible. As a distributor
they may set the release date for the film as well as the method which the film may be
exhibited and made available for viewing for the audience. There are various different
advertising and promotional techniques which a film may use to promote and distribute
their film. They make use of various types of promotions to try and reach a very large
audience to attract them to watch. The most common form of promotion would be the film
trailer. The trailer is of extremely high importance as it gives the audience a taster of what
the film is actually going to be like. It shows them first hand footage which will determine
whether they will like it or not and this will attract them to watch even more if they do. The
trailer is distributed in various forms to once again reach a very large audience. They are
placed in cinemas so when people go to watch different films they will be shown to them
also to attract highly. Not only this but they will also be placed as an advert on television to
Key Frame from trailer Magazine front cover Poster
attract a much wider audience as most people today have televisions in their home which
they watch regularly. This will spread too much more of a wider audience overall.
The second most common form of promotion for a film I would say is the poster. A poster is
created usually with one main image containing the central characters/s in the movie. It
contains the title of the film, usually the release date, age restriction, character information
and also creation and production information. It tends to be very attractive to the audience
of the film. The main image is usually the main attraction as it is big and bold. With it usually
containing the main character/s of the film, if these are big stars and members of the
audience like these stars then it will attract them even more and then make them want to
watch the film again. With the production information also on the poster viewers may
notice that a film is created by a good production company who have made previous films
they like and this will make them want to watch also. The director is another big attraction
as their name is also contained on the poster and again if these are well known to some
viewers they may want to watch the film because of them also.
Today most films which are being distributed also have their own website. This is also a big
promotion method as it tells the viewer a lot of individual information on the film itself. It
will tell them about the characters, the story of the film, maybe the trailer, information
about the production team and much more. It will also usually provide photographs from
the film which can be viewed to give spectators a better idea of what it is going to be like.
The website really does provide a viewer with a lot of information on the movie, sometimes
more than what a trailer does and this is a method which can really attract someone to
come and watch. This is because they would know a lot more about a film on a whole and
would know whether it was something they would enjoy. I personally think that the
promotion method of a website can be very effective in bringing individuals to watch a film.
There are other smaller methods of promotion which can be used to get a film well known
to a large audience. Large posters will usually be placed on the side of buses large billboards
can be used to make the adverts stand out highly to everyday people whose attention will
usually be attracted. Mini versions of the film poster will be sometimes placed on a page
within magazines. This is another very interactive method of promotion as readers are
pretty much guaranteed to notice the poster when reading through the magazine. It is
usually bold and stands out highly as it takes up a whole page and will grab readers
attention for them too look. The film will sometimes be on the front cover of a magazine
also which is the first thing the reader sees. This can then attract them to look at the
magazine overall, going to the pages inside which are about the film. They may then read
these finding out more about the film which may encourage them to watch. All of these are
the main methods of promotion that a film would use to promote to the largest audience
possible.
Marketing can differ depending on the potential target audience for a film. Of course if the
target audience for a particular film is very large they will have to use larger promotion
methods and techniques which reach much more of a larger audience and are placed across
more locations also. If the film has a smaller audience they will then use promotion methods
which don’t reach as much of a large audience and this therefore won’t cost as much.
Depending on the type of target audience which a film has it will depend on where they
place their promotion. For example if the audience for a film was younger children, then
promotion won’t tend to be as adverts online or on the web they will tend to be inside of
children’s magazines and as film posters and trailers where this will interact with that type
of audience much more. If the audience consisted of adults then the form of promotion
would consist of online advertisements, adverts in adult type magazines, trailers in cinemas
and much more. This is because adults are likely to be interactive with these things where
they will therefore receive promotion of the film. Audience research to distribution
companies is of very high importance when trying to promote a film. It allows distribution
companies to identify what type of audience a particular film has. They would be able to
identify the age ranges of the audience and the type of audience (what they are interested
in etc). This then allows the distribution company to figure out where they need to promote
a film and how they need to promote it. It also the gives the film creation company
information about the audience so they can then tailor the film and trailer and to this
particular audience to attract them highly. Audience research will usually be completed via
surveys and questionnaires asked to members of the public. They will usually be asked a
range of 10-20 questions about the genre of the film which is being made. All of the
collected results will show what people expect from that genre of movie being made. This as
explained then helps the film production company to tailor the film to the audience’s needs.
Of course advertising for a film varies depending on the type of film and its audience. The
advertising method has to fit around the audience so it will be able to attract them very
highly. The two film posters on the next page show how advertising can differ with different
types of audiences. Both of the films advertised on the posters have different audiences
which means, as shown, the content, colour scheme, and attractive methods are different.
As explained previously also in this evaluation, with different types of audiences, advertising
can vary as distribution companies may have to choose particular locations to advertise to
fit around a particular audience. I explain in depth more about the film posters and how
there advertising differs depending on their audience on the next page.
The poster above is one for a children’s film.
The main target audience for this movie would
tend to mainly consist of children aged 3-12.
Therefore because of this the distribution
company have had to place certain colours,
content and text to attract this type of
audience. Instantly because of the type of the
audience the poster has to have certain
content to ensure they attract the right
audience to gain a high income on the film
also. The colours are very bright with the
yellows and blues used. These are attractive
aspects anyway so will attract people highly.
The main characters are animated which is a
very large attraction to children and placing a
variety of these as the main image on the
poster will attract children instantly making
them look at the poster finding out more about
the film. So as the poster is for a children’s film
there has been a variety of bright content used
to match a children’s audience and to of course
attract them.
This poster is of course for the film- ‘Taken 2’.
The target audience for the film tends to be
much older this time where the majority of the
audience are aged between 15-30. Again the
style of advertising and content on the poster
has to fit in with the target audience of the film
to attract them highly to the movie. As this film
is much more serious and aimed at an older
audience the colour scheme tends to be a lot
darker. The main image is of the central male
character who is a serious type of figure and is
also older. As he is of this age it would instantly
attract the attention of older people to the
poster and then to the film. A younger child
wouldn’t be instantly attracted to the poster
because it isn’t something they would take note
too or are interested in at that age. They
usually are attracted to brighter colours and
happy characters. Overall the content on a film
poster has to be correct with the right content
to attract the right target audience for the
movie.
There are various viral campaigns around today and these are very effective in promoting a
film and making it well known to a wide audience. A recent viral campaign was one on
Paranormal activity 5. There has been various stories and videos on the web about the
upcoming movie. The audience then get very excited at these for the new movie where they
will then share the content with various friends and it escalates from here where it reaches
a wide range of people and goes viral. This then makes more people aware about the film
and make them want to watch etc. It is attractive content and this is why it goes viral as
everyone wants to share with each other how good they think it is. It is easy to say the
campaigns are very appealing to the audience overall. Another viral ad campaign is one on
The Last exorcism. The movie placed an advert on chat roulette. When people go onto chat
roulette, a video of a girl about to strip would come up where she turns into some kind of
monster to the viewer. They then placed the movie website after the video to promote. It
was a very good promotion technique which caught many viewers out and they found it
very clever. Of course as they found this good, funny and scary they would then show their
friends and it would go viral again promoting the movie even more.
Unified identity for a film is very important. This means that with promotion methods such
as trailers, magazine covers, and poster, the content on them all should link together very
well to promote the film. Having the same colours, content and much more will increase
awareness about a film. On my own created products, they do link together very well. On
my magazine cover I have used a lot of red and grey/cream colours. The magazine cover
looks paranormal however it also follows typical horror conventions with the red colour
representing a bloody look. My created poster looks completely paranormal with the text
quite modern and the main image a close up of one of the characters in the trailer which is
scary and intimidating. The images on my poster and magazine are also both different. I
decided to create both pieces in this way as I wanted to aim at a wide audience. I wanted to
aim at an audience interested in paranormal horror however I also wanted to attract an
audience who were interested in a variety of horror like gore, slasher etc which is why I used
that type of colour scheme on my magazine. This would then attract that type of audience
where they could look at our paranormal movie to see whether it would be something they
are interested within. The image on the front of my poster for our film ‘Torment’ is actually
a shot taken from our created trailer. So overall our trailer links in very well with my created
poster for the film.
As explained previously my poster and trailer have a good relationship. The lighting on my
poster in the main image is as it is in my trailer. It is very dark. This creates suspicion for
viewers and an intimidating scary look to the poster overall. The character in the main
image on the front of the poster is from my trailer as the main image is a shot from our
created trailer as explained. I tried to connect my poster to ones created for the paranormal
activity films. They are dark and suspicious too as they are also a paranormal type of film.
For our film we decided to set the classification as a 15. This is because a wider audience will
be attracted to the movie where they then will be able to watch. After some research into
other films like paranormal activity we noticed the classifications for these movies were also
15 and they have a wide audience who go and watch. With this classification it would also
produce a higher income for the film. Getting our film onto the cover of a magazine is of
very high value. The main cover of a magazine is the first thing a reader looks at when
buying. This means the movie would then be the main aspect which has to attract readers
to buy. If the reader see’s the front cover they may then read this finding out more and
wanting to read about the film in much more detail which may lead them on to go and
watch. It is a large promotion method which can result in an extremely large audience.
Shown below are some examples of horror films with a supernatural sub-genre which have
a classification of 15 and link to our own movie.
The middle poster is my own on our film-
‘Torment’. The poster on the right is for
Paranormal Activity 2 and the poster on the left
is for The Blair Witch Project. These were both
very inspirational throughout the creation of my
own poster. I like their dark colours and how
they set a supernatural look. The poster on the
left is very similar to my own with the main
image. It also contains a close up of a charatcers
face like in our own. I constructed my poster
neatly so the main image stands out and the
poster is easy to understand overall for viewers.
The poster on the left is for the film- The
Crazies and the one on the right is for the
film- The Omen. I also used both of these
and inspiration for the creation of my own
poster. Both of them again are supernatural
which is how I wanted my own poster. They
also are both quite dark which sets
suspicion like I have also produced in my
own creation. Despite the poster for ‘The
Omen’ being scary and suspicious it is a lot
lighter than the other examples shown on
this page.
The middle magazine shown is my own created
one with the front cover being based around
our film- Torment. The one on the left is an
Empire magazine which has a horror front
cover. The one on the right is a Total Film front
cover. I again used these for inspiration when
creating my own front cover. They link to my
own very well. The colour schemes on both are
red with black which is how I have created my
own. They are also quite dark and suspicious
which is also how I have created mine. I aimed
to use this colour to attract a wider audience
who are interested in different genres of
horror.
The magazine cover on the left is a sight and
sound cover. The one on the right is a Fangoria
magazine cover. I also used both of these front
covers for inspiration. They are both dark and
suspicious which is exactly how I wanted my
own cover to be. They both also use brighter
colours for text on the front cover to stand out
to the viewer to attract them to the magazine
overall. I did exactly this on my own where I
used red and white colours for the text to
make it stand out highly.