Final Deliverable Vivian Lam, Kj Shah, Andres Ramirez, Grace Allison

Jeremy Pagtalunan, Layla Albalooshi

Online Product PlacementAdWords advertising via Google Grant

- Ad’s only on google

- $2 max CPC (Cost Per Click)

- Education avg = $1.74 CPC

- Only one website domain

Rejected:

www.hiplearning.org → second domain

www.hiplearning.wordpress.com → third party provider

www.facebook.com/hiplearning → social media website

Solution: additional website domain request form

Strategy 1: Negative Keywords● Prevents your advert from being triggered

● Eliminates wasteful advert spendingWhen you search this…

You don’t want this coming up

What should be ‘negative’ for Hiplearning?

❖ Hip-hop

❖ Rap

❖ College-level education

❖ Music videos

❖ Relevance is key

Strategy 2: Keyword selection

wordstream.com

Broad keywords

Specific keywords

● Words that will trigger your advert

● Be creative

Aim:

To get more views on the videos, CD purchases, song searches

Obvious Keywords:

Creative Keywords:

Learning

Keyword selection - Continued

Science flashcards

Study Guide

Fun learning

Educational songs

Children’s tutor

Strategy 3: Long-tail keywords● Very specific, less competitive E.g. “Bay area hip hop science videos”

● Don’t ignore broad terms though

● Look at your analytics - how are people getting to your site?

● Google analytics → traffic sources→sources→ search→ organic

Where to find long-tail words?

Google Suggest

Related searches

Google Trends ● Cater to your audience

Sales Representative Acquisition Pros

Offer longevity

Learning experience

Less time management

Would not need an in house sales force

Cons

Not very controlled

“First time out of the bag syndrome”

Might not have the same insight

Sales Representative Acquisition More than 50% of college grads go into sales at one point or another

Many don’t have sales course experience

Low retention can drain funds / time

Hire more than needed

Clear understanding of commission expectations

Educational BlogsCool Cat Teacher: local teacher, author, and non-profit, dedicated to inspiring fellow teachers with innovative and fresh ideas for reaching students in the classroom

Teaching Blog Addict: a blog dedicated to educators who want a one-stop shop for all the best education blogs and resources on the web. They arrange posts by category, so teachers looking for ideas in a certain subject can find content quickly and easily

Current Spotify Presence

Spotify Marketing Strategies

Tailoring music for Spotify

● Short edits tend to work better in a playlist

○ Songs with long intros and outros tend to lead to “skips”

Strategic uploads

● Spotify has its own complex process to determine which songs to feature

○ Give them and your distributor 5 weeks prior to your release

○ Update distributor about a big promotion results 1-2 weeks before release

Push playlists

● Insert your Spotify links on social media outlets

○ Don’t push releases on outlets until the songs are on Spotify

Spotify Marketing Continued

Spotify follow button

https://developer.spotify.com/technologies/widgets/spotify-follow-button/

Spotify play button

https://developer.spotify.com/technologies/widgets/spotify-play-button/

Verified profile

Gain the check of approval

Communicate with fans

Include tour dates, merchandise, photos, biography, etc

Fans receive instant push notifications after uploads

Track metrics

Next Big Sound

Free analytics on follower growth, streaming data, and campaign success

Social Media Strategy

Expanding Followers Content Management &

Facebook Page Management

➢ Layout

■ Information could be located more effectively

- Brand Logo should be the page profile picture

- “Review” section must be added & located at the beginning of the page

- Currently no videos on page, vital to add videos of product being used and events

■ Some post are out of context

- Ex. “It's grant writing time, so I am in busy mode” mod

- Must always ensure content adds to customer needs or what they value about Hip Learning.

- Video explaining Hip Learning should be placed in the beginning of the page

Content Management ➢ Use Facebook Insights: provides useful

metrics on page performance

- Reach of specific posts

- Number of engaged users

- Engagement rate

➢ These metrics help you understand what drives likes and engagement, so you can adjust posts accordingly.

Expanding Facebook Audience

➢ Advertisements

● Facebook business

○ allows you to manage your marketing strategy

● Located on your page setting as “ads manager”

● This feature allows you to manage your key issues of marketing by targeting a focus.

Advertising Processes In the ad creation process, you set parameters that the auction will use to deliver your ad to people:

1) Audience - select demographics like age, gender, and current cities to connect with people or interests.

2) Budget - you set your budget - maximum amount you’re willing to pay.

3) Create - Design and finalize your ad.

Questions?

Linkshttps://hbr.org/2015/11/the-best-ways-to-hire-salespeople

http://blog.close.io/recruit-first-sales-rep-for-startup

https://www.facebook.com/business/help/214319341922580