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Beauty throughHistory: 1900 –
1950
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2eminists of the early 1900s
arrie hapman att was presient of the
3ational 4merican oman Su.rage 4ssociation
from 1900 – 1906! att was a %ey player in the
illustrious roa to female su.rage in the early
70s, an her presiency with 34S4 certainly
helpe her achie$e that goal!
ate hopin, author of The Awakening, showe
how a woman coul 'e artistically an seually
free! 2ew feminists of the #warian an
ictorian eras challenge seual social norms
so 'latantly, so hopin set a preceent for
future societal change!
+argaret Sangers career was in full swing at
the turn of the century as her ;ght forcontraception rage on! Her wor% resulte in
the normalization of 'irth control an other
contracepti$es, changing 4merican seual li$es
fore$er!
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1911 – 1970
)he prelue to the
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2eminists of the 1910s
#mily -a$ison, a young su.ragette, 'ecame
famous after throwing herself on a er'y trac%in the name of feminism!
harlotte >er%ins ?ilman was one of the ;rst to
pu'lish feminist science ;ction, which often
containe allegories to real*life feminist issues!
Her no$el, Herland, release in 191@, iscusseseism 'oth in the home an in society!
hrista'el >an%hurst was a %ey leaer in the
S>A, or omens Social an >olitical Anion!
She was one of the ;rst women to em'race the
pre$iously erogatory phrase su.ragette/ an
represente the ieological i$ie 'etween the
ol ieas of female responsi'ility an the
raical phenomenon of su.rage!
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2eminism of the 1970s
osmetics were inEuence 'y ;lms an art
aroun the worl, ma%ing way for the newlyli'eral ?i'son girl!/ Some women an girls
were a'le to party, illegally rin%, an act out
uner the isguise of the newly*popular
2lapper/ aesthetic!
Helena
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191 – 1960
)he ?reat -epression a.ecte all aspects of
life, incluing the cosmetics inustry! Styles'ecame more restraine than in the 1970s,
an ma%eup companies 'ecame less pre$alent
than they ha 'een 'ecause women no longer
ha etra money to spen on ma%eup!
)he ma%eup that was worn in the 0s fa$ore
natural colors an stylesD chee%s werecontoure to emphasize chee%'ones, an
eyeshaow was typically a warm color, either
'rown or pin%! #ye'rows were hea$ily pluc%e,
an lipstic% was once again use not for lip*
shaping, 'ut for emphasizing the natural shape
of the lips!
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2eminism in the ?reat -epression
Some historians 'elie$e that the 0s int
encompass much feminine changeD the
feminist fer$or that accompanies su.rage ha
ie own slowly uring the 1970s! omen
holing (o's uring the 0s pro$o%e
resentment from men in the wor%force who
'elie$e that women were stealing their
positions! "n aition, this era focuse more on
economic changes rather than social ones, so
mainstream feminists %ept relati$ely Fuiet
uring this time!
Cower*class women i, howe$er, ;n change
in their li$es! Sweatshop laws were slowly set
in place to protect poor wor%ing women, an
these laws 'ecame stronger from the
epression to ""!
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1961 – 1950
)he Secon orl ar an after em'oie another
cosmetic re$olution for 4merican women!Hairstyles 'ecame higher Gperhaps foreshaowing
the immense hairos of the 50s an @0s an lips
once more 'ecame a 'right cherry re with the
help of a smorgas'or of lipstic% 'rans!
4lcohol was ratione uring this time, so colognes
an perfumes 'ecame har to ;n! omen
respone to this 'y ma%ing
eoorant out of 'a%ing soa! "n
aition, women were a'le to use
their -"& s%ills to ma%e mascara out
of 'urnt cor%, lip shaes out of 'eet
(uice, an e$en fa%e tan out of gra$y!
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omen hel the (o's that men no longer coul
uring the Secon orl ar, creating an
inEu of wor%ing women that woul remain
there until the return of hus'ans! Howe$er,this perio of wor%ing women set an important
preceent for getting women outsie the
home!
omen ser$e as nurses in the
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