Filling in the blank: a multimedia portfolio by Annie Green

FILLING in the a creative portfolio

by annie green

I bloom ideas.

The delicate smoothness to your touch, and aromatic transformation to the air. Spiraling in an organic fashion, the flower appears to be made of identical petals, yet when examined closer, no one petal is the replica of another. Each varying color and characteristic has the potential to inspire an idea, and in relation to my design philosophy, showcase the ultimate one thing I strive for as a creative thinker; to be that initial inspiration among a variety of talented petals.

When staring at a blank medium, blooming an original thought can stem from any walk of life. Could be that repetitive song on the radio or even the contrast of yolk to white. Having acknowledged the joy found when I wake up, and smell these roses, designing inevitably has become my passion. A passion producing relevant content for the intended eyes and ears of an endeavor ultimately becoming worthy of word of mouth. As a visual storyteller drawing from a bank of experiences and borrowing from influential minds, my creative process requires relentless digging and examining to reach this viral ambition, yet once the gem glimmering with success is found, that story will soon become the solution to another tackled challenge. And that certainly feels rewarding.

Similar to the varied genres of music I listen to affecting my mood based on its melody, I find the high and low notes of life orchestrate this creative thought process. Emotion is the not so secret weapon to captivating audiences, and taking into consideration my personal experience with any client or brand at hand, ideas are morphed and molded accordingly. As individuals constantly surrendering ourselves to various technologic devices, weaving a specific feeling into a blank canvas, breaking news, or advertisement keeps us human connecting us through similar interests and in turn, spurring chatter. We talk about the things that tug on our emotional strings, and as an individual whose strings consistently dangle over trending conversations, taking flight with social media butterflies is where I begin my mornings. Why not contribute to the worlds talk and potentially inspire thoughts?

Whether inspiring over a cup of morning tea, or across an entire lifetime, this is my motivation pushing me through caffeinated all-nighters, revising my craft, and maintaining my perfectionist aesthetic. Despite lacking a universal formula for the who/ what/ wheres affecting our worlds conversations, this unpredictable nature to my work play is what stops me from pressing Snooze. With aspirations to continuously create, inspire, and learn from each days discoveries,

let me show you how Ive filled in blanks.

Visualize the petals of a rose.

f a n t a s y b e c o m e s r e a l i t yMULTIMEDIA CAMPAIGN FOR THE 2013 FORD FUSION HYBRID

In an effort to intrigue Millennials affecting the future

of Fords financial health, nostalgic Disney storylines

were drawn upon to spark consumer interest and add

adventurous and innovative to its list of identifying

adjectives. Noting modern design elements associated

with this generation and capable of these goals,

elements of typography, color palette, and graphic

direction were also embedded in the story further

appealing to this groups identity. Ultimately by

creating this cohesion between imaginative fantasy

and contemporary reality, embodying the role of story

protagonist brands the Fusion hybrid as a classic never

going out of style and fit to make fantasy a reality.

fa n ta s y b e co m e s real ityMULTIMEDIA CAMPAIGN FOR THE 2013 FORD FUSION HYBRID

In an effort to intrigue Millennials affecting the future of Fords financial health, nostalgic Disney storylines were drawn upon to spark consumer interest and add adventurous and innovative to its list of identifying adjectives. Noting modern design elements associated with this generation and capable of these goals, elements of typography, color palette, and graphic direction were also embedded within the print, outdoor, and television executions further appealing to this groups identity. Ultimately by creating this cohesion between imaginative fantasy and contemporary reality, embodying the role of story protagonist brands the Fusion hybrid as a classic never going out of style and fit to make fantasy a reality.

DESIGN STRATEGY | 2013 FORD FUSION HYBRID

placed in

Teen Vogue

Seventeen

NYLON

Ford Fusionhybrid 2013


#fantasybecomesreality

print


Reaching the targeted Millennial market by means of print advertising, the publications of Teen Vogue, NYLON, and Seventeen will prove to intrigue these expected readers. Delivering the emerging fashion, beauty, and pop culture trusted by youths, readers will welcome the opportunity to recall their past adolescent memories with Disney especially when flipping through the

#fantasybecomesreality

ever changing trends. Transforming this personal connection with the Ford Fusion hybrid as the new evolved protagonist, fans of the magazine will desire further informtion to make the fantasy their reality.

THE PROCESS | 2013 FORD FUSION HYBRID

initially the skethbook was brought out putting ideas to paper.

Revising and erasing became a repetitive motion, until three final concepts emerged.

Venturing onto the digital hemisphere was the next step involving tireless editing on the layout, copy, and elemental sizing to each print.

fantasy becomes

reality

2013 Ford Fusion hybrid

Once the decision was made to rely on scene recognition over character involvement, I explored variations of typography to fit the modern style of the targeted audience. The final output allows the physical car to take on the cherished character persona without a headline, making fantasy a reality.

Audio: rushed clicking heels on wood floor

Dialogue, womans voice: Oh goodness, Im so late for this important date. So so late!

Audio: clicking heels on wood floor, two car honks Dialogue, womans voice: Uncle Matty is going to take you to school Alice.

Audio: On Top of the World | Imagine Dragons Audio: On Top of the World | Imagine Dragons

Audio: On Top of the World | Imagine Dragons Audio: door opening Dialogue, womans voice: How was school today Alice?

commercial


Noting the nostalgic effect Alice in Wonderland has on virtually all citizens living in developed nations, Alice in Wondercar specifically employs the 1951 animation as nostalgic bait to baby boomers. The story of the daydreaming teenager evokes a sense of whimsical nirvana escorting those who recognize the classic animation off to their carefree childhood while purposefully interwoven into contemporary time. From the perspective of a teen nearing approval of a drivers license, Alice in Wondercar demonstrates the fun and eco-friendly perks this hybrid could provide as a first car. Strategically using Uncle Matty as the driver and host into Wonderland, the viewer naturally ties the familiar lines and imagery from the film to the Ford model. While several competitive car brands rely on green factual verbiage or environmentally friendly backdrops to portray the benefits of a hybrid, employing the iconic adventures of Alice not only breaks through the clutter of commercials geared toward this lifestyle, but presents green practices as an effortless and fun slice of life.

fantasy becomesreality

FordFusionhybrid2013

Audio: On Top of the World | Imagine Dragons Dialogue, Uncle Matty: Why dont we go on an adventure today Alice?

Audio: On Top of the World | Imagine Dragons Audio: [beginning of chorus at 2:03] On Top of the World | Imagine Dragons

Audio: On Top of the World | Imagine Dragons

Audio: On Top of the World | Imagine Dragons Audio: On Top of the World | Imagine Dragons Audio: On Top of the World | Imagine Dragons Audio: On Top of the World | Imagine Dragons

Audio: On Top of the World | Imagine Dragons Audio: On Top of the World | Imagine Dragons Audio: On Top of the World | Imagine Dragons Audio: On Top of the World | Imagine Dragons

outdoor


Plastered unavoidably within urban downtowns, Millennials will resonate with the unmistakably Disney transformation of building exteriors. Employing an even cross between current society and animated fantasy, younger generations will feel implored to halt their planned agenda to enter the scene. Meeting lifesize dimensions of contemporary styled crowds at the eye level, those that feel engaged by the environmental advertisement will accept the Ford Fusion hybrid as an identifying symbol of this generation. Held up by Rafiki as the newest king of its competitors, awareness of the brand will engage individuals in adjacent office buildings, on busy sidewalks, and waiting for street lights to turn green. Similar to the simultaneously revealed print advertisements in TeenVogue, Seventeen and NYLON/NYLONguys magazine, the car stands out from the animated backdrop, and in this case literally protrudes from the building further making the fantasy a feasible experience.

go platyapuses!VISUAL IDENTIT Y FOR GREEN INTERNATIONAL SCHOOL OF THE ARTS

DESIGN STRATEGY | GISA

Upon having been accepted into the Green International School of the Arts, students are expected to exemplify a certain degree of individuality that will in turn inspire their peers and acquaintances to follow their lead. Through exclusive selection, grueling interviews, and a final portfolio displaying that je ne sais quoi, the school purposefully harbors scholars contributing new culture from across the globe. GISA specifically searches for those with passion and this knowledge of multiple subjects which ultimately inspired the collage of interests featured on their apparel and school branded posters.

what will you create today?

s u r v i v i n g without . . .BRAND AWARENESS & PRINT CAMPAIGN FOR CHARITY : WATER

Focusing on the expensive luxuries women aged 25-50 of Los Angeles splurge on, Surviving without. strategically lessens the value of such commodities in favor of charity : waters main cause. Seamlessly blending in with similar lifestyle advertisements upon first glance, women inevitably discover the vanity of their personal life choices once reading the message.

Red soled heels iconically linked to Louis Vuitton are bait to the clientele until reading the guilt ensuing headline. Relaying the burden underprivileged women and children bear when walking 40 billion hours annually for likely contaminated water, loyal buyers will reevaluate the true value of high end shoes.

Featuring another location specifc luxury unnecessary to survive[on the following pages], relaxed women receiving hair blowouts and touch-ups within the salon Drybar set the backdrop to the header copy, you can survive without Drybar. Emphasizing the dry, humid environment that escalates dehydration within countries lacking nearby sanitary water, displaying a serviced blowdry prompts guilt when noting these circumstances. Lastly, noting this demographics tie to foodie culture, highlighting the Sprinkles mini confection as overpriced for presentation and luxurious ambiance will present the treat as calories worth donating to charity:waters cause. Presenting the commodities through the greater scope of true needs, there is no comparison when access to clean water is questioned.

DESIGN STRATEGY | CHARITY : WATER

you can survive without Drybar.

c h a r i t y w a t e r . o r g

you cant survive without water.

c h a r i t y w a t e r . o r g

you can survive without Sprinkles.

you cant survive without water.

Further emphasizing the underprivileged circumstances faced by women and children in underdeveloped countries, the close to home products and services featured in the contemporary ads will encourage refection on perceived necessities, and ultimately continue charity : waters well respected brand presence.

c rea t i v iTEALOGO & PACKAGE DESIGN FOR CREATIVITEA

Contending among an ever-increasing supply of tea brands, creativiTEA was developed to nurse blocked brains everywhere. No one can predict the nature of a mind blank striking even the greatest of thought rolls and noting this sudden word loss epidemic, a solution was requested to resolve this challenge. When time is of the essence to produce exceptional work, creativiTEAs personally picked dried leaves specifically are infused with memory boosting ingredients lending an inspirational hand to creating new ideas. Revealing the loose tea through a transparent light bulb shape on the package, consumers instinctually connect the symbols Eureka! like connotation to the tea. Complimented by the contemporary geometric logo, and abstract collage, creativiTEA implies the promise of boundless ideas ultimately segmenting the product from its competition and intriguing buyers to consider the brand.

DESIGN STRATEGY | creativiTEA

DESIGN STRATEGY | creativiTEA

THE PROCESS | creativiTEA

& the sketching begins...

R E A I V I

t

leading to digital.

In an effort to promote its national philanthropy, Chapman Universitys Greek chapter Alpha Gamma Delta created Serve It Up for Diabetes!, a fundraising tennis tournament open to the school population and surrounding city. With all proceeds going toward the international Alpha Gamma Delta Foundation focusing specifically on Diabetes Research and Education, the women of the Sorority needed a logo combining contemporary design and lively colors. While best showcasing that philanthropic events are both fun, and rewarding, individuals will want to join in the fun and give back to a greater cause.

s e r v e i t u p fo r diabetes!LOGO DESIGN FOR ALPHA GAMMA DELTA TENNIS TOURNAMENT

P .J .Mead

OWNER // HEAD CHEF

Meads greendoor cafe

5 13 E . CHAPMAN AV

E.

ORANGE, CA, 92866

7 14. 564. 8923

PJ@meadsgreendo

or.com

food for thought.

Me a ds g r e e n

feed

you

r bo

dy. f

eed

your

sou

l.

m ea d s green door cafeVISUAL BRAND IDENTIT Y FOR VEGETARIAN CAFE

P .J .Mead

OWNER // HEAD CHEF

Meads greendoor cafe

5 13 E . CHAPMAN AV

E.

ORANGE, CA, 92866

7 14. 564. 8923

PJ@meadsgreendo

or.com

food for thought.

Me a ds g r e e n

feed

you

r bo

dy. f

eed

your

sou

l.

Although located on Chapman Avenues consistently congested street, Meads Caf often isnt noticed. Facing heavy competition from nearby restaurants and parallel Starbucks Coffee houses, the completely vegetarian hub was in need of a brand revision. Initially examining its chaotic logo featuring a door, a mat, and conflicting typefaces, the new identifying ribbon incorporates contrasting sans serif typography and a spiraling leaves pattern to match their contemporary cuisine. Drawing on their tagline, Feed your body. Feed your soul., the Letterhead, envelope, and business card purposefully showcase these words representing the Owner // Head Chef P.J. Meads vision for his restaurant. Having voiced strong beliefs that vegetarian food can be enjoyed by carnivores and herbivores alike, creating a modern identity system will further aid in spreading this mentality.

a ge i s b u t a numberPA RA L L AX S C R O L L I N G W E B D E S I G N F O R AARP

Guided by the necessity of paying the bills, british band Bastille has accepted the role as AARPs newest advocate. Drawing from their original lyrics echoing the grace and beauty of growing older, users who venture onto the created website are prompted to scroll and witness the animated pictures and contempoary graphics fading in and out of the screen. Promoting AARPs mission in a contemporary manner, those who once were hesitant to join will reconsider the Real Possibilities available when reaping the benefits of AARP. WIth Bastilles prominent stardom on mainstream radio, and direct relationship with the brand, the website will expand their already growing fanbase, while still building AARPs brand awareness. oldbastille.businesscatalyst.com

w h a t i s gef i l te f ish?M U LT I M E D I A E N T E R TA I N M E N T M A R K E T I N G P L A N F O R SHORT F ILM

Revolved around the traditional dish prepared for an annual Seder, Gefilte Fish documents the unlikely cultural crossing between two stubbornly independent characters unexpectedly discovering value from each others company. Edited at just over thirty minutes, the short film was in need of an Entertainment Marketing Plan to intrigue specified audiences and spread awareness of its upcoming premieres. Divided into three phases capturing the Overview of the film, Film Festival strategy, and Consumer Strategy, designing a contemporary layout to best showcase these layered tactics was essential to put forward an exceptional first impression. Revealing the big idea fused within creative outdoor, print, and television executions, as well as social media marketing, a festival kit, promotional events, and various publicity stunts, the expansive outline begins Gefilte Fishs journey to distributed success.

DESIGN STRATEGY | GEFILTE FISH STUDENT FILM

how will you fill in a blank today?

let me know

anniegreenyo.com

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Filling in the blank: a multimedia portfolio by Annie Green