Festivals & New Events Bernard Giampaolo Mirabilandia 26/09/2017

Catchment area Analysis

Customer catchment area analysis

Christmast 2016 catchment area analysis : similar events visited and evaluated in terms of type of installation, opening calendar, shows and street animation but also food and merchandising sold.

The park will offer a special and unique theming completely different from that of competitors .

Many different areas of the park will be themed with more than 150 sculputes andfigures specificately created by a team of Italian sculpturs and designed by creativeteam of the park.

Magic and warm atmosphere may be achieved only with big attention and care at any details.

Show and street animations

• Christmast style shows and street animations.

• Music

• Costums

• Scenografy

• Coreografy

• Definition in early Spring

Staff involvement

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Shops and restaurants will be decorated by ourstaff members.

Team building action to discover the creative spirit ofour staffmembers.

The key to achieve a very good results is through a very motivated

staff and a very good planning .

FESTIVALS AND EVENTS

‘Party Events’Ian Jenkins,

Casting Director Project Development

26.09.2017

What do you want from a new event?• New Customers?

• New Target Group?

• Existing Customer Satisfaction?

• Financial Gain?

• New Experience?

Highlight Components ?• New Target Audience - 18 Years +

• Mix between Club and Show

• Shared Experience - Dance

• Gastronemy Experience

• Media –“Make Love To The Beat“

Components for VampiresClub• New Audience – 16+ years advised

• Longer Experience

• Total Satisfaction

• New Concept

FESTIVALS AND EVENTS‘Party Events’

Ian Jenkins, Casting Director Project Development

26.09.2017

EURO ATTRACTION SHOW

SEPTEMBER 26TH, 2017

BERLIN, GERMANY

BRUNO VANWELSENAERS

ID KIT

BRUNO VANWELSENAERS

MD OF TOMORROWLANDFATHER OF JULIE, THOMAS AND JASPER

PASSION FOR LIFE, SPORTS AND GOOD TIMES

MAINSTAGE - 2005 MAINSTAGE - 2017

Questions?