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Better fit. Better feel. Better run.™
2 0 1 4 P R O D U C T G U I D E
Feetures! is a family-owned company headquartered in Conover, North Carolina, where all of our socks are
designed and developed. At Feetures! we believe in a healthy, active lifestyle. We are passionate about running
and proud of the diverse running opportunities available in our home state of North Carolina. Throughout
these pages we will share some of our favorite places to run – from charming neighborhoods to scenic
mountain trails. Come join us as we showcase our colorful new line of performance socks, along with some of
North Carolina’s most appealing runs and picturesque trails.
To Passionate Runners Everywhere... From Our North Carolina Home.
2 0 1 4 P R O D U C T G U I D E
HIGH PERFORMANCE
High Performance Ultra Light . . . . . . . .6
High Performance Light Cushion . . . . .8
ELITE PERFORMANCE
Elite Ultra Light . . . . . . . . . . . . . . . . .10
Elite Light Cushion. . . . . . . . . . . . . . .12
Elite Merino+ . . . . . . . . . . . . . . . . . . .14
Elite Compression . . . . . . . . . . . . . . .16
THERAPEUTIC
Plantar Fasciitis Sleeve . . . . . . . . . . . .18
Therapeutic . . . . . . . . . . . . . . . . . . . .20
2
With 3600 acres of pristine mountain terrain, a 100-year-old mansion and a stunning view of the lake
below, the Moses Cone Manor is a great place for runners to stretch their legs and clear their minds.
Beacon Heights on the Blue Ridge Parkway of North Carolina offers runners breathtaking views of the surrounding mountains, including Grandfather Mountain, and its rugged terrain can be a challenge for any runner to negotiate.
33
®
Early each morning runners take to Charlotte’s tree-canopied streets in neighborhoods all around the city, like this one at Hempsted Place.
Have our trademarked seam-free toe closure.
The “Perfect Toe” is hand-linked so both the inside
and outside surface of the sock are completely
smooth, eliminating the irritation and discomfort
caused by traditional toe seams.
Feature power bands of Lycra designed to contour
to the individual shape of your foot. This individualized
fit delivers the perfect amount of compression so that
each sock hugs the foot in a comfortable, supportive
way. As a result, Feetures! socks stay firmly in place
and eliminate movement between the foot and sock
that often causes blisters.
Feature a Y-heel construction
to keep the sock from sliding
into the shoe.
All of Our Socks...
4
Use high-density knitting to
provide a softer hand and more
durable construction with less bulk.
Have a lifetime guarantee. Feetures! socks are designed to withstand repeated
wearing and washing, and to maintain their fit and feel over the lifetime of the
product. If a customer feels their socks do not live up to this standard, they can
contact Feetures! customer service for a replacement or a full refund.
2 0 1 4 P R O D U C T G U I D E
Ultra LightOur Ultra Light socks are super thin and
extra breathable, and are designed to
keep feet cool under the most intense
conditions. These socks take up less
room in the shoe and are perfect for
those who prefer a lighter, cooler feel.
Light CushionOur Light Cushion socks are designed
with high-density cushioning that
provides extra protection in high
impact zones. Light Cushion socks are
great for those who prefer cushioned
comfort without a lot of bulk.
Heavy CushionOur Heavy Cushion socks feature
high-density cushioning throughout
the entire sock, and are designed
to provide maximum warmth and
protection.
55
Our Cushion Levels...
Feetures! High Performance Ultra LightWith the perfect amount of
compression, our seamless Perfect Toe,
and iWick moisture managing fibers,
our High Performance socks hug your
feet, prevent blisters and keep feet dry
and comfortable all day long.
• Our High Performance Ultra Light
sock is the preferred option for
those who want a lightweight
sock that takes up less room in
the shoe.
Historic Fourth Ward, with its restored Victorian homes and new townhouses, is a favorite running spot for young
professionals who work in Uptown Charlotte. 6
H I G H P E R F O R M A N C E
6
ULTRA LIGHT
7
Electric PinkStyle #FA5570
i kWhiteStyle #FA5500
WhiteStyle #FA1500
WhiteStyle #FA3500
WhiteStyle #FA2500
WhiteStyle #FA4500
BlackStyle #FA5501
BlackStyle #FA1501
BlackStyle #FA3501
BlackStyle #FA2501
BlackStyle #FA4501
Brilliant BlueStyle #FA5569
ReflectorStyle #FA5559
Heather GrayStyle #FA5558
No Show Tab
Bl kBl kWhit Whit
Crew Quarter
Bl kWhit
Low Cut No Show
8
H I G H P E R F O R M A N C E
8
Take a run through NoDa, Charlotte’s historic arts and entertainment district, and you’ll find shops, restaurants, musical
venues and a great spot for craft beers at the end of your run.
Feetures! High Performance Light CushionWith the perfect amount of
compression, our seamless Perfect Toe,
and iWick moisture managing fibers,
our High Performance socks hug your
feet, prevent blisters and keep feet dry
and comfortable all day long.
• Our High Performance Light
Cushion sock offers plush
cushioning in high impact areas
where you need it most.
e
LIGHT CUSHION
WhiteStyle #FA5000
WhiteStyle #FA1000
WhiteStyle #FA3000
WhiteStyle #FA2000
WhiteStyle #FA4000
Brilliant BlueStyle #FA5069
ReflectorStyle #FA5059
BlackStyle #FA5001
BlackStyle #FA1001
BlackStyle #FA3001
BlackStyle #FA2001
BlackStyle #FA4001
Electric PinkStyle #FA5070
Heather GrayStyle #FA5058
Crew Quarter
Low Cut No Show
9
No Show Tab
10
E L I T E P E R F O R M A N C E
Feetures! Elite Ultra LightFeetures! Elite is our most
technically advanced sock. Our
Elite socks are anatomically
constructed using our patent-
pending Sock-Lock technology to
provide targeted support where
it’s needed most.
As a result of this enhanced fit,
the foot and sock become one.
• Our Elite Ultra Light sock is
our thinnest sock, and fits
like a second skin.
o
10
If you are looking for a serene running spot, nothing beats Camp Yonahnoka near Linville,
North Carolina. The setting is magical with a mountain lake, views of Grandfather
Mountain and a lush green lawn.
11
ULTRA LIGHT
Olympian Blue + OrangeStyle #E550479
Black + Fiery RedStyle #E550477
Melon + Hot CoralStyle #E550481
Hot Coral + Sky BlueStyle #E550482
White + AquaStyle #E550449
Lavender + MelonStyle #E550480
Gray + Electric GreenStyle #E550478
White + ReflectorStyle #E550476
White + CobaltStyle #E350421
White + BlackStyle #E250437
Carbon + Electric GreenStyle #E350422
Carbon + Cherry TomatoStyle #E250462
QuarterLow Cut
No Show Tab
12
E L I T E P E R F O R M A N C E
12
One of Charlotte’s newest places to run is the Little Sugar Creek Greenway, a linear park and stream restoration
project, which will eventually provide nearly 20 miles of trails and paved walkways throughout the county.
Feetures! Elite Light CushionFeetures! Elite is our most technically
advanced sock. Our Elite socks are
anatomically constructed using
our patent-pending Sock-Lock
technology to provide targeted
support where it’s needed most.
As a result of this enhanced fit,
the foot and sock become one.
• Our Elite Light Cushion sock
features high-density
cushioning that provides just
the right amount of
protection in the high-impact
areas of the heel and toe.
LIGHT CUSHION
Black + BlueStyle #E500454
Fuchsia + ReflectorStyle #E500475
Sherbert + FuchsiaStyle #E500474
Fiery Red + SilverStyle #E500472
Graphite + Brilliant BlueStyle #E500471
White + BlackStyle #E500437
Black + OrangeStyle #E300431
White + RedStyle #E300430
White + PinkStyle #E500453
Sky Blue + MelonStyle #E500473
Low Cut
White + CobaltStyle #E200421
Reflector + BlackStyle #E100484
Black + ReflectorStyle #E200461
White + ReflectorStyle #E100483
White + PinkStyle #E200453
Black + ReflectorStyle #E100461
Quarter Crew
13
No Show Tab
14
E L I T E P E R F O R M A N C E
Feetures! Elite Merino+Our Elite Merino+ socks
combine our Elite technology
with our unique blend of super
fine Merino wool and silky soft
rayon from bamboo to provide
truly unsurpassed comfort.
• Insulates when wet,
keeping feet warm in
cool, damp conditions.
• Merino+ fibers have natural
anti-odor properties.
For a picturesque run, the path at the Red Barn along the Blue Ridge Parkway provides a colorful glimpse of North Carolina’s historic past and natural beauty.
RedproNorpas
RpNp
14
MERINO+
Charcoal + ReflectorStyle #EM500563
Raspberry + ReflectorStyle #EM500565
Silver + Cherry TomatoStyle #EM500564
Ultra Light Quarter
Light Cushion Quarter
Silver + ReflectorStyle #EM550567
Gray + Brilliant BlueStyle #EM550566
GrayStyle #EM100228
CharcoalStyle #EM100208
CharcoalStyle #EM110208
LighterQuar
G B illi t Bl
Light Cushion Crew
Heavy Cushion Crew
Charcoal + GrayStyle #EM250542
Gray + BlackStyle #EM200546
Silver + DenimStyle #EM250541
Silver + BlueStyle #EM200545
Eggshell Blue + FuchsiaStyle #EM550568
15
Ultra Light No Show Tab
Light Cushion No Show Tab
16
E L I T E P E R F O R M A N C E
Runners appreciate the diverse urban surroundings of Charlotte’s NoDa neighborhood.
17
Feetures! Elite Compression Light CushionFeetures! Elite Compression Socks incorporate all the
advantages of Feetures! Elite technology to give runners a
superior compression sock with an unsurpassed fit. Perfect for
warming up, performing or recovering.
• Features 18-22 mmHg of compression at the ankle, and
gradually less compression as you move towards the top of
the sock.
• Graduated compression improves circulation in the legs by
encouraging blood flow back up to the heart.
• Promotes faster recovery and reduced fatigue.
• Elite technology provides targeted support in the arch,
delivering a superior fit in a compression sock.
COMPRESSION
Black + SilverStyle #E650434
White + CobaltStyle #E650421
18
Feetures! Plantar Fasciitis SleeveThe easy-to-use way to treat Plantar Fasciitis. Easy
to slip on, easy to slip off. Wear comfortably under
socks when active for extra support. Wear while
sleeping to reduce morning heel pain. Finally, an
effective and convenient way to relieve Plantar
Fasciitis symptoms.
Now Available in Singles or in Pairs
Patent-Pending FS6™ Technology
• Provides six zones of support
• Graduated compression improves circulation
• Lifts, stretches and stabilizes the plantar fascia
24/7 Relief
• Day or night use
• Can even be worn while running
• iWick® fibers wick moisture to keep feet dry and odor-freeRelieves Painful
Plantar Fasciitis Symptoms
• Eases heel and arch pain
• Alleviates pain of first few steps when you get up
• Reduces swelling
Black SingleStyle #PF250601
Black PairStyle #PF252601
White SingleStyle #PF250600
White PairStyle #PF252600
T H E R A P E U T I C
19
Heel Bone (calcaneus) Heel Bone (calcaneus)
Area of Pain Relief after Use
Plantar FasciaPlantar Fascia
Zone #1
Gentle Compression
(10-15 mmHG) –
Flat and smooth without
the ridges that cause
excess pressure.
Zone #2
Moderate Compression
(15-20 mmHG) –
Graduated compression,
loosening as it fits around
the widening portion of the
foot/arch.
Zone #3
Firm Compression
(20-30 mmHG) –
Graduated compression firm
enough to create venous system
support, tissue stabilization and
lift of the plantar fascia.
Zone #4
Moderate Compression
(15-20 mmHG) –
Anatomical turn and fit to the
shape of the heel and in-step.
In-step release with thinner
fabric to minimize bunching at
the turn of the foot and ankle.
Zone #5
Firm Compression
(20-30 mmHG) –
Firm graduated compression
provides leverage to the
support of zone #3, and
further boost to the venous
system.
Zone #6
Gentle Compression
(10-15 mmHG) –
Graduated and made in a
wide, smooth knitted hem
to further support circulation
and non-binding comfort.
Patent-Pending FS6™ Technology Provides Six Zones of Support
Before Use of Plantar Fasciitis Sleeve
After Use of Plantar Fasciitis Sleeve
PLANTAR FASCIITIS SLEEVE
20
Feetures! Therapeutic Light CushionFeetures! Therapeutic socks are specifically designed for
active people who have special footcare needs. There
are no irritating seams. The sock gently hugs the foot
to provide added support. Plus, the sock features a
comfortable nonbinding top. Recommended for active
Diabetics, Feetures! Therapeutic socks promote improved
foot health.
T H E R A P E U T I C
21
Feetures! Receives APMA Seal of Acceptance.Feetures! Therapeutic socks have earned
the The American Podiatric Medical
Association Seal of Acceptance which is
given to foot-related products which have
been deemed to enhance a consistently
applied program of daily foot care and
regular professional treatment.
THERAPEUTIC
Crew
Quarter
21
WhiteStyle #F200300
WhiteStyle #F100300
BlackStyle #F20301
BlackStyle #F100301
22
Brilliant Blue + ReflectorStyle #E500455
Black + Electric GreenStyle #E550436
Electric OrangeStyle #FA5560
Electric OrangeStyle #FA5060
PinkStyle #FA5502
PinkStyle #FA5002
Honeydew + IrisStyle #E550452
White + OrangeStyle #E550435
Carbon + RedStyle #E550450
Pink + AquaStyle #E550451
Carbon + ReflectorStyle #E500438
Camellia + VioletStyle #E500456
Electric Green + SilverStyle #E500457
D I S C O N T I N U E D
Pi kElectric Orange
Four High Performance socks and nine Elite socks are being discontinued on February 1, 2014 to make way for the new spring lineup.
High Performance Ultra Light No Show Tab
Elite Ultra Light No Show Tab
Elite Light Cushion No Show Tab
High Performance Light Cushion No Show Tab
g
23
How Do Your Sock Sales Measure Up?Great socks are as essential to the customer experience
as great footwear. The gratification that comes with
investing in great running shoes can be diminished
by a pair of low quality socks. Feetures! 1.5 is a
program designed to help retailers boost sock sales
and profitability, while providing more consumers with
products that enhance their running experience.
The national average for sock/shoe sales among Running
Specialty stores in 2012 (per Leisure Trends Group) was
.62 socks/shoe sold. Feetures! would like to work with
retailers to help improve their sock/shoe ratios, pushing
that number to 1.5 and higher!
Visit feeturesbrand.com/1point5 to learn more about the tools we have developed to help you reach that level.
Friends of the ForestAt Feetures! one of our core values is sustainability. Our goal is to develop great products while minimizing our
impact on the environment. To this end we use eco-friendly packaging that is composed of recycled paper and
uses soy based inks. Additionally, in our effort to neutralize our “carbon footprint” Feetures! has become a Friend
of the Forest. A portion of the sales from each Feetures! sock will be donated to the National Forest Foundation.
24
The Tanawha Trail heading up Rough Ridge in Western North Carolina leads runners across a footbridge and through a surprising range of terrains including sections that tunnel through thickets of laurel and rhododendron.
Point-of-sale materials are
provided without charge
as part of our Performance
Sales Program. Please
contact customer service
for additional details.
How to order Feetures!• M & L styles can be ordered in half dozen units,
and S & XL styles can be ordered in 3 pair units.
• Terms are always Net 30 days, FOB Conover, NC.
Phone: 888-801-7227Fax: 888-801-7243
E-mail: [email protected]: www.feeturesbrand.com
Mail: PO Box 1401 Newton, NC 28658
Ship: 425 North McLin Creek Rd Conover, NC 28613
Slat Wall Header
Feetures! POS Materials
Better fit. Better feel. Better run.™Better fit. Better feel. Better run.™
Merchandising Rack
25
Linda Corcoran, our Retail Support Specialist, is in constant communication with our customers.
2626
We’re Proud to Live, Run and Work in North Carolina. The Feetures! team at our office in Conover, North Carolina,
is dedicated to maintaining a level of personalized service
that only a family-run company can offer.
John Gaither makes a point to his father, Hugh Gaither, and his brother, Joe Gaither.
Our conference room in Conover is where product design and development take place.
Socks are stored in our warehouse and distribution center before being shipped to specialty stores around the country.
27
®
Boston Marathon survivor Nicole Gross of North Carolina, pictured here in the Fourth Ward section
of Charlotte, is still recovering from the devastating injuries she sustained during the bombing. We
are proud to salute her and the local running community that rallied to her support. She attributes
her steady progress to the fact that she can tap into her inner athlete. Her perseverance through such
great adversity has been an inspiration to everyone at Feetures! and our local community. You can
visit www.bestrongstaystrong.net to learn more about her story or to donate to her recovery fund.
Charlotte Runner is Boston Strong.
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®
Better fit. Better feel. Better run.™
How about a run through the meadow? With over 4200 acres, runners who take to the trails at Julian Price Park will find scenery and solitude in abundance – and, if you’re lucky, wildflowers in full bloom.