Feet on the Ground,

Head in the Cloud

John Parker Senior Director, Enterprise Data Management Oracle

Classic MDM – Focused on Enterprise Data Inside the Firewall With limited integration into external data sources

Website

SaaS Applications

in the Cloud

Today’s MDM – Requires Interaction with External Data

Company

Website

SaaS Applications

in the Cloud

Social Media

Streams

Offline

Customer Data

Big Data Stores Big Data Analytics

Social Collaboration Web

Mobile

Partners

Email

…with the critical new requirement of Big Data

Data is Outgrowing Technology – for now

Gartner says:

Through 2015, 85% of Fortune 500 organizations will be unable to exploit big data for competitive advantage.

http://www.gartner.com/technology/topics/big-data.jsp

CL

OU

D-B

AS

ED

Online and Cloud-Driven Experiences

Operational Processes

ON

PR

EM

ISE

SmartPhone

Social

In Store Contact Center

Field Service

Direct Sales Channel Sales

MDM Plays a Key Role

Master Data Management

in both on-premise and cloud processes

Consolidated and Distributed Architectures

OLTP systems are moving to bigger hardware, more consolidated, engineered systems (e.g. Oracle Exadata)

While analytical systems are moving toward distributed filesystems (e.g. Hadoop) and distributed processing (e.g. MapReduce).

“Exadata Storage Servers provide up to 75 GB per second of raw I/O bandwidth and up to 1,500,000 database I/O operations per second (IOPS).”

To bridge the gap between these two different architectures,

MDM is a requirement.

WITH PUBLIC CLOUD SPENDING SET TO

SURPASS $100BN THIS YEAR … MUCH OF

WHAT HAPPENS NEXT IN THE CLOUD SECTOR

WILL DEPEND ON THE DEEPENING

INTEGRATION OF MOBILE, CLOUD, BIG DATA

AND TRADITIONAL IT TECHNOLOGIES.

Getting It Right Is Critical

Jonathan Bradon BusinessCloud News Roundup: The industry’s top cloud predictions for 2014 January 6, 2014

What does “fit for purpose” mean?

Defined by business use cases

which set thresholds for:

• Timeliness

• Consistency

• Accuracy

• Availability

• Confidentiality

• Validity

• Completeness

• …and other use-case-specific

parameters

The Problem Isn’t Information Overload

The Problem is Organizational Underload

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 11

Relational

Streaming of Both

Non-Relational

CAPTURE

Transaction Processing

On-Device Capture

Interaction Processing

MANAGE

Data Warehousing

Caching

Event Processing

Low-Cost Storage

Processing

ANALYZE

Reporting

Dashboarding

Forecasting

Machine-Learning

Predictive Modeling

Discovery

MDM Powers the Unified Information Architecture

MDM Roles in the Unified Architecture

Outbound, Inbound and Execution

Email Correspondence

Social Media

Technical Services and Sales

Real-Time Decisions Machine Learning Algorithms

Potential New Data

MDM

MDM Roles in the Unified Architecture

Outbound, Inbound and Execution

340K Active data points in millions of vehicles

spread across multiple databases Warranty Analysis

Change the Business

Warranty Strategies Run the Business

MDM

MDM Roles in the Unified Architecture

Outbound, Inbound and Execution

BUY

NOW

Relational

Non-Relational

Data Filter Processed Data

MDM Interest Profile

MDM Helps Determine Which Correlations Have Value

And Which are Actionable

MDM Needs to Act as the Integration Nexus

MDM

Important Considerations in MDM Planning

1. What do your use cases dictate for

the data to be “fit for purpose”?

2. How do you plan to – or need to –

integrate on-premise data with cloud

based systems and cloud-based data?

3. What does your target, “to be”

architecture look like?

Oracle Experience

2014 BlueKai Corente

2013 BigMachines Nimbula Compendium

2012 Eloqua Involver DataRaker Collective Intellect Instantis Vitrue SelectMinds ClearTrial Xsigo Systems Taleo

2011 RightNow Technologies InQuira Endeca FatWire Software GoAhead Software Datanomic

2010 Art Technology Group Silver Creek Systems Market2Lead

Big Data, Big Hardware, Big Solutions

Big Data Appliance

+

Hadoop

Exadata +

Oracle Database

On-Premise Private Cloud Public Cloud Hybrid

Oracle MDM Hubs: Deployment Flexibility