FeedFront Magazine, Issue 4

8/14/2019 FeedFront Magazine, Issue 4

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Th Wom o

A iliATeMArkeTingi t v w W thT m Sto m Pa 4 i t oduct o toPodcast Pa 11

Ta t.com Af at P o amo Tw tt Pa 21

Af at Oppo tu t s a r c ss o Pa 67

Th Ofc a Ma az o Af at Summ t

www.af at summ t.com

Issue 4 | January 2009


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We're a new breed of a liate network. Energetic, knowledgeable, innovative, respon-sive, and cutting-edge. We provide the mostpersonalized service, with industry-leadingsales reporting and analytics tools, huge com-missions, and the highest-converting shop-ping cart in the business.

Our a liates can choose from the hottest sellingdigital products from world-class merchants.And what's more, each member of our sta trainswith an a liate guru in the high mountains forseveral months before joining the team. Theseare just a few of the reasons we're able to levitateyour a liate business to the next level of success.


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03 Struggling Entrepreneurs,Do Not Give UpJim Kukral

04 Taking the A liateWorld by StormMissy Ward

08 Opportunities or A liateMarketers in 2009

Mike Sprouse

09 Niche Picking:Finding a Pro table Niche

or Your WebsiteLisa Cara

11 Introduction to PodcastingShawn Collins

12 How Social NetworksValidated the So t SellBrian Littleton

13 Celebrating Womenin A liate MarketingShawn Collins and Missy Ward

20 A liate Fraud A Growing Concern inA liate Marketing?Tyler Allen

21 Target Targets A liatesThrough Social MediaJillian McGary

22 A liate Summit SocialMedia in NYCAmy Rodriguez

23 What to Look For in anA liate Network

Ian Fernando

24 Call to ActivationGeno Prussakov

25 A liate Summit 2009 WestA liate Marketing Listings

34 A liate Summit 2009 WestCon erence Agenda

42 Will Blog or FoodShawn Collins

44 Gary Vaynerchuk BioA liate Summit 2009West Keynote

45 A liate Summit 2009 WestSpeaker Bios

58 London Calling:a4uexpo RecapMatthew Wood

59 Thinking Outside the AdDavid Fortino

60 How to E ectively Blog orBranding and MonetizationAndrew Wee

61 Click Fraud: What EveryOnline Advertiser Needsto KnowHarald Anderson

62 Ask InternetGeekGirlStephanie Agresta

63 Improve Your Blog EarningsZac Johnson

65 My .02 on SMX EastWil Reynolds

66 Chat Improves Conversions Thats What We All WantDurk Price

67 A liate Opportunitiesin a RecessionNicky Senyard

68 Using Trademarks inA liate MarketingMark Rosenberg

FEEDFRONT MAGAZINE | JANUARY 2009 |

Table o Contents


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Its rough out there right now, I know. Youre losingyour cool in this tough economic market. Youretrying to make ends meet, while at the same time,youre trying to push ahead and be success ul as anentrepreneur. Youre working your a#* o and itsgetting you by, but not getting you ahead.

I know how youre eeling.

I know what its like to be spending more than youmake. I know what its like to have your wi e giveyou that look when you tell her you need to spendanother $1,000 or more to start a new project.I know how it eels to be so rustrated that youhavent made ityet that you want to give up andgo get that real jobyou said you would never take.

I know how youre eeling.

I know what its like to see millionaire riends notworry about money. I know what its like to see yourassociates who have already hit their home runnot worry about the economy because theyve gotmoney coming in consistently every month. I knowwhat its like to wake up every day and wonder i today is going to be the big day you get an idea toturn it all around.

Welcome to being a struggling entrepreneurough li e.

But theres good news too.

I youre struggling there is hope. There iscarry on. You can make it work, i you carrRemember that every single great success started with one o the ollowing

1. I ailed 1,000 times be ore I succee2. We had no money le t in our bank a3. I was on the verge o giving up

Sound amiliar? Being an entrepreneur hasups and downs. Yes, there is going to be strthrough the tough times, and yes, it could pdrain your bank account and damage your mand yes, it could drive you to want to give

But thats when your passion comes througyou. Thats when you stop pitying yourseltowards the sun and give it another go. Thayou work even harder to get what you want

Dont give up. Keep taking your shots. Keeinnovating. Keep pushing new ideas and suold ones. Keep on keeping on.It will happen. You can succeed. You can hhome run. You may look back at these days

rom now and remember about how toughbut then be proud o yoursel or perseve

The entrepreneur inside you knows you canNow, just do it.

You can nd out more about Jim Kukral by TheWebCoach.biz.

ue 4 | January 2009

TAFFEditors in Chie sy Ward, Shawn Collins

Publisherssy Ward, Shawn Collins

ntributing Writersphanie Agresta, Tyler Allen, Harald Anderson, Cara , Shawn Collins, Ian Fernando, Davidino, Zac Johnson, Jim Kukral, Brian Littleton,an McGary, Durk Price, Geno Prussakov, Wilnolds, Amy Rodriguez, Mark Rosenberg, Nickyyard, Mike Sprouse, Missy Ward, Andrew Wee,thew Wood

aphic Designn Lee Design

o readery Rodriguez

iate SummitSherman Ave#8 PMB 185keley Heights, NJ 07922-1173908) 364-2767(908) 364-4627

cles in FeedFront Magazine are the opinionshe author and may not necessarily re ect the

ws o the magazine, or its owners. FeedFrontgazine always welcomes opinions o anosite nature.

more in ormation, visit:w.FeedFront.comrested in advertising? Please visit:// eed ront.com/advertising/mail us at: contact@ eed ront.com009 A liate Summit, Inc. and Individualhors.

Many a liate marketers are scared aboutthe state o the economy right now, andhow it might impact their business.

While your peers tremor and considerhow their business will are, take controlo your ate and be aggressive in yourmarketing and advertising.

So were in a recession or a depression orwhatever. So what!

As Evel Knievel, the King o All Stuntmenonce noted, With every adversity, there isan equivalency to bene t. Sometimes you just have to look or it.

Its all about how you rame it. You dontwant to deliberate whether youll survivethe downturn, but rather how youll surviveand thrive.

Consider the experiences o D.G.Yuengling & Son, the oldest beer maker inthe U.S., in the early part o the last century.

By the time the Great Depression hit,Yuengling had already endured seventeenyears o Prohibition.

The company produced near beer

throughout the Prohibition years to stayin business, and then diversi ed theiroperations into dairy arming, Broadwayshows, and dance halls during the GreatDepression.

These days, Yuengling is one o thebiggest American commercial breweriesand they continue to expand.

Down the road, there will be companiesthat are recalled as examples on how toweather adversity, and others will simply be

orgotten. Which will you be?Be a business daredevil. Now is not the

time to old up and go home. Go hard, gostrong, and jump over anything that gets inyour way.

Missy Ward & Shawn CollinsFeedFront Co-Editors-in-Chie

FeedFront Editors Note 4th issue

Jump the Economy

FEEDFRONT MAGAZINE | JANUARY

Struggling EntrepreneuDo Not Give Up By Jim

MissyWardandShawnCollinsatA liateSummitSocialMedia

Jim KukralModeratesa SessionatA liateSummitSocialMedia

PhotobyDeb Carney

PhotobyDeb Carney


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The site was really just a hobby at thatpoint. I was simply hoping to get my $100

back that I spent on the domain name andWeb hosting.

Amusingly enough, I recouped my $100investment back in my irst month inbusiness.

Missy: When did you realize that youcouldnt run the whole site by yoursel ?

What were some o the challenges thatyou aced when it came to jugglingcreativity and business?

Tim: Be ore I started working onFatWallet ull time in September o 2000,my wi e had been helping out while I wasearning a steady paycheck at my real job.

We started bringing on employeeto help keep the site up to date.

I learned early on that it was eato gloss over some important detalso began recognizing my strengI wanted to spend more time on twas then that I hired people that better than me at the things that Irather not do, or wasnt good at.Missy: When did you realize thatFatWallet had arrived and what issecret to its success?

Tim: While I do see FatWallet assuccess ul, I still believe that weto arrive. There is so much oppout there, so much room to grow,people that we havent been able yet.

We recently had our 1 Milliont join our site. That would have binconceivable in the early days.

Whenever I go to a sporting evelarge venue, I visualize all the pethe stadium with a laptop sitting o them, and then recognize howstadiums ull o these people weany given day. It is quite humbli

There are no secrets to our sucFatWallets purpose is to serve thconsumer community. We have sourselves time and time again to decisions that are aligned with oucustomer.

Our core values o Integrity,Commitment, Change, Respect, Band Passion will keep us on courour 10 year goal o 10 million encitizens.

Missy: Shi ting gears here. How you characterize the current state o

a iliate marketing?

Tim: I see a iliate marketing amaturing. There is so much ophere, but un ortunately, there areopportunists looking to make a qbuck . Luck ily, I can usually sniquite quickly.

m Storm, the owner, ounder and Chie Mucky Muck o Wallet.com, an online community and shopping resource, isdoubt, a cornerstone o the a iliate marketing industry.

Known or his technical savvy, his strong emphasis on hisployees wel are, his hands-on approach with his site visitors

d yes, his relentless quest or the per ect gol swing, Stormtomizes all that is good in a iliate marketing ethics,ovation and commitment.

Back in 2002, Storm made headlines when he squared o ainst retail giant Wal-Mart. A ter one o the FatWallet.comrum members posted product pricing in ormation scheduledappear in the retailers Black Friday advertisements, Wal-Martught the identity o the member, invoking sections o thegital Millennium Copyright Act (DMCA).

torm re used to provide the personal in ormation o the orummber, and solidi ied his reputation as an advocate or thehts o consumers to gather and share in ormation.

ince FatWallets launch in 1999, Storm has been eatured inmerous media outlets, such as the New York Times, MSNBC,st Company, National Public Radio, and more. His vision anddership is the driving orce behind FatWallets outstandingwth.

n 2006, Storms contribution to the a iliate marketing industrys recognized as he became the second a iliate marketer toeive the A iliate Marketing Legend award during the A iliatemmit Pinnacle Awards Gala.

FeedFronts Co-Editor-in-Chie , Missy Ward recently talked withinspirational Storm about his business, and his views on li e

d a iliate marketing.

ssy: So, talk to me about your childhood. What was youngms li e like growing up?

m: When I was inishing 5th grade, my parents told me that

y had signed me up or summer school. I had no idea what Iwrong. I thought I was getting decent grades.en they told me it was or a computer class. My next questions What is a computer?

Over that summer I became connected to something that willely be with me or the rest o my li e. I taught myse l basicebra as I learned to write computer programs to entertainsel and my riends. Programming was always more un thanactual games that I wrote.

A ew years later, when I was in my early teens, I wrotea bulletin board program and took over my sisters phoneline when she moved out to college. It was my irst onlinecommunity, be ore I could drive, on a 300 baud modem and aCommodore 64.

Missy: And as I understand it, you still live close to whereyou grew up. Correc t?

Tim: Yes, I live in a small rural community. I literally have cowsin my neighborhood. It is close to where I grew up, and close to

amily. It takes me about 12 minutes to get in to the o ice in themorning, even though Google Maps says it should take 21.

Missy: So tell me about your irst Web site and how you gotstarted on the Internet.

Tim: While my online interactions started back in the 300 baudCompuserve days, I dont think I did my irst o icial Web site untilthe mid-90s, when I was designing loudspeakers as a pro ession.I was working or a consumer electronics company (Mitek Corp)at the time, and built out their entire Web site in my spare time,and ended up taking over all the Internet projects across theirbrands.

Missy: How did you make the leap into a iliate marketing?

Tim: My irst connection to a iliate marketing was through theAmazon Associates program, where I had added some links tosome re erence books to back up the content that I had beencreating in a technical support area or the audio brands I wasworking on.

Missy: How did you come up with the idea or FatWallet.com? What were some o the irst a iliate programs that you joined?

Tim: One day I was going to place an order at an online retailerthat had previously sent me an email coupon. I didnt haveaccess to my email at the time, so I did an AltaVista search or

coupons, and came across sites that werent current or didntlook pro essional.

And thats when FatWallet.com was born. It seemed like it wasa manageable project to do in my spare time, so I simply startedin. I joined a bunch o programs on the same day the earlyones were Buy.com, Amazon.com, BN.com.

Taking the A liate World by Stormy Missy Ward

| JANUARY 2009 | FEEDFRONT MAGAZINE FEEDFRONT MAGAZINE | JANUARY

Tim Storm WinsA liate SummitLegendAward


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th statistical data and casual evidence support that per ormance-ed marketing has the potential to survive, i not thrive in toughnomic times.

As advertisers and agencies around the world look or greaterountability and transparency, and or their marketing dollars toork harder, it opens the door to responsible networks and a liaterketers to shine.

t may sound counterintuitive to say 2009 might be the time ourustry grows up even more, but its looking good or this space aser sectors, not based on per ormance, are in decline.

ession Proo Marketing?ormance marketing and a liate marketing are not totally

ession-proo . There is simply no way to tell what will happen torldwide consumer demand in 2009, the e ect o the credit crisis,

d what a new administration in the U.S. will mean or large and smallinesses and sole proprietors.

To try and claim that online marketing at large is part o a businesssystem resistant to larger, global, external actors is nave at best. Im

mply stating that our sector has as good a chance as any at thriving.

Per ormance Growth Trendth every report published by the Interactive Advertising Bureau (IAB),ery clear trend has been happening or years.

Per ormance marketing is increasing to the point where it now makesthe majority o advertising spend online in the U.S. This trend islowing suit globally, too.

earch is growing. Display, despite its negative press in recentnths, is growing. Tra c and internet usage worldwide continues torease overall which means there will be inventory, eyeballs, clicksd actions to be had.

ocial networks continue to blossom and represent opportunity orrketers who can monetize them e ectively.

portunity is Knockingyouve been around this business or any length o time, you knowre are always new opportunities to make money, build newinesses, and invent new products or brand-build in unsaturatedhes.

There is an appeal to the practice we call direct marketing, and theseare the times to educate the larger population, including advertisers,about its virtues; such as greater measurability, speed to market,transparency, accountability; none o which have to be at the expenseo a brand.

The opportunities exist or new o ers, new ad ormats and new waysto reach consumers in 2009.

On a macro scale, it could be an opportune time or per ormancemarketing as a whole to attract a new breed o advertiser or agencylooking to market more e ectively.

A liates should keep their eyes open every day, but also be mind ulo the long-term vision and stability available rom a reputable network.

With an industry still in its adolescence, its good or everyone in theecosystem to build sustainable, responsible businesses that attracts amore diverse group o advertisers; can stand the test o time; weather

uture downturns; and provide uture rewards.

Michael Sprouse is the Chie Marketing O cer or Epic Advertising, and isbased at the companys headquarters in New York, NY.

One o the most rustrating exercises or an Internet marketer canbe the task o picking the right niche.

In general, there are two ways to go about deciding on a nicheor a Web site or blog, depending on the reason that the site was

created.

For example, a blog that is ocused on a particular topic or interesthas a sel -de ned niche and shapes up much di erently than a Website created or the sole purpose o making money.

Those looking to blog about a particular subject, meet otherswith similar interests, and make a little money, should consider the

ollowing:

Passion matters. Antique watch fanatics might choose to createa blog about the mechanics o antique watches, as well as otheraspects o watch collecting, but Web sites and blogs require

requent updating. Passing interests do not make or an e ectivea liate niche.

Expertise matters. It is not enough to enjoy a particular topicand to have a sur ace knowledge about the subject matter athand. Readers will see through the aade and comment on anymisin ormation. Having credibility is important when trying toestablish visitor loyalty.

The criteria changes i the purpose o the Web site is strictly tomake money. Finding a revenue producing niche requires keenobservation, plenty o research and persistence.

The main objective for this type of site is to sell what is hot. There ore, publishers that belong to a network should contacttheir a liate manager, who can usually o er input on the bestper orming verticals and their best converting o ers.

Tools like WordTracker and Google Trends assist in determiningsearch volumes. When using them, it is important to make surethat the search volume o a par ticular keyword is not the only

criteria. Publishers should pay attention to the depth o theresults to see how many keywords can e ectively be used totarget tra c.

Trends in the media, particularly magazines and television, canassist in determining a niche. Publishers should embrace thenewest ads and know how important it is to be on the cuttingedge o what is now. Promoting a product or ser vice or as longas it is pro table is key, but looking or the next big thing willlead to a constant revenue stream.

Spy on the competition. Do a search with niche keywords see what the organic results are doing. This is a great wnew ideas or content and to spot trends in the niche.

Picking the right niche is o ten a challenging task, but it easier once a publisher understands the objective o the Weblog in question.

Yet, regardless o the ocus, launching a success ul Weblog relies on quality content, an eye or new trends and ato have un.

Lisa Cara is A liate Network Manager or Kowabunga!, provider o interactive per ormance-based advertising netwtechnology plat orms.

JANUARY 2009 | FEEDFRONT MAGAZINE FEEDFRONT MAGAZINE | JANUARY

Opportunities or Per ormance AdNetworks and A liate Marketers in 2009

Niche Picking:Finding a Profitable Niche for Your Website

y Michael Sprouse

By Lisa Cara

GoogleTrends


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I am requently asked what I use to createpodcasts, so I thought Id put togetherin ormation on the various equipment,programs, etc. or anybody interested ingetting into podcasting.

First o , why podcast? Well, its anadditional area or you to reach youraudience to share in ormation, generaterevenue, and create more content or yoursite(s).

One thing to note is that the things I useare or the PC (I use them in both XP andVista). Im a PC, what can I say?

Anyhow, I most o ten record over Skype,which o ers a cleaner sound than arecorded telephone call. But I dont recordwith Skype - I pair it up with a programcalled Pamela.

This enables me to host and record a callwith multiple people at multiple locations,though I wouldnt recommend more than3-4 people, as the recording gets a littlemessed up when people speak over eachother.

When I record over the computer, I weara Plantronics DSP400 Foldable MultimediaHeadset, which gives the option to plugineither by USB or two plugs or hearing andspeaking.

There are a lot o varieties o Plantronicsheadsets, as well as other brands. Ivebeen most pleased with the quality usingPlantronics.

And then when I am recording in-person, I use the M-Audio MicroTrack 24/96 Pro essional 2-Channel MobileDigital Recorder. Thanks to Jay Berkowitzo Ten Golden Rules or turning me on tothis one.

This recorder is very light and small(about the size o a cell phone) and has allsorts o bells and whistles, such as levels, jacks or lines, external mic, etc.

The M-Audio machine connects tothe computer via USB to trans er ilesand records to a SanDisk 4GB ULTRA IICompact Flash.

A ter Ive got a recorded podcast, I use

Sound Forge Audio Studio 9 so tedit the audio. Its an easy interedit out dead air, as well as convbe ore and a ter the recording.

Sometimes, I will add in some ree music to play or introducti

transitions. A good site or this smusic at reasonable prices is Sto

Finally, I use the podPress plugWordPress to post podcasts to my This is a really use ul plugin thayou to provide streaming o the well as a download link. Plus, yoon the number o listens.

Another WordPress plugin you which doesnt have as many eatpodPress is Audio player.

A ter you have your podcast gbe sure to submit it to iTunes to plisteners with another way to acclisten to it.

Listen to me on the A iliate TGeekCast Show podcasts on Gee

Shawn is a Co- ounder o A iland Co-Editor-in-Chie o FeedMagazine.

FEEDFRONT MAGAZINE | JANUARY 2

Introduction to PodcastingBy Shawn Collins

ShawnCollinsandMissyWardrecordanepisodeo theA liateThingpodcast

PhotobyDebCarney


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How Social Networks Validatedhe Soft-Sellm not a an o the hard sell. In omercials, long- orm salesers and persistent aggressive sales calls cause me to zone, rather than creating any interest, on my part, in the product.

As a sales alternative, I have advocated so t selltechniques,cusing on the product, needs o potential clients, and lettingmand build organically, instead o by orce.

For years, Ive o ten been told that I am wrong on thisnt. However, recent reactions rom social networks, withpect to the emergence o marketers, have shown thatt sell techniques are already playing a big role in the new

rketing arena.

RLY RETURNS ARE INny marketers agree that social networks are the next bigyground. Un ortunately, most have seen disappointing earlyults. I believe it is because their marketing approach hasn o the mark.

trong-armed sales techniques are nearly universally ignoredsocial sites. These types o campaigns can actually have a

gative e ect on brand; not to mention an enormous waste o e and resources.

Members o social networks pre er to interact amongsth other, peer-to-peer. Hard sell techniques serve as an

erruption to that conversation.

A means to encourage conversation and interaction, such aserson or application is ar better suited or this marketingannel. Marketers shouldnt be a raid o jumping in toial networks, but they need to be respect ul o the peopleo make up the community, and the unwritten rules o

gagement.

FT SELLsocial networking, a marketers best play is to become partthe community, not just to market to it. This approach takes

nsiderably more time, e ort, and creativity, but has ar greaterg-term potential.

Quality conversation, sincere opinions, and just being aneresting person to ollow, builds loyal bases. Followers dontnt to see just your latest and greatest deal; they also want toto know you.

Social networks are communities, and, as such, have di erentexpectations and tolerance levels or the marketers amongthem. Carry yoursel more as i you are a new guest at a party.

You wouldnt be to popular i you just walked in saying Buymy stu !

REPEAT BUSINESSRepeat business is the core o any businesssuccess. Selling acustomer on a product which doesnt deliver on its expectationsor providing poor customer service will result in less overallsuccess even i the original sale technique is working.

On the ip side, marketers drawing inollowers or riends in social networking

will have di culty in the long term i their eeds dont continue to deliver.

Even worse, a marketer canexperience a drop in ollowers i their eed is consistently lled withover-marketing that annoys theirreadership.

Using social networks to interact withand help current customers is one o theso t sell techniques gaining a lot o traction aswell as media attention.

Companies who have a real presence onmessage boards, blogs, and other socialplat orms can build brand loyalty andincrease the chance or repeat business.

Brian Littleton is the President/CEO o ShareASale.com, Inc., aretail- ocused a liatenetwork or businesses

o all sizes.

y Brian Littleton

Amy Elybuy.at / Plat orm-A, US Marketing Manager Years in A liate Marketing: 3Favorite Website: buyat.comI see more a liate marketers using newtools and technologies to enhance and earnmore money rom their sites - including video,widgets, and more.

Stephanie AgrestaInternetGeekGirl ,Founder Years in A liate Marketing: 11Favorite Website: Twitter.comBuild an audience. Core to any publishingbusiness model is the ability to have aninterested, active and targeted ollowing. It isyour job to connect that audience with o ers,

content and in ormation that interests them and that serves theneeds o your advertisers

Jill AndersonGoogle A liate Network , Account Strategist Years in A liate Marketing: 2Favorite Website: Linkedin.comOne year rom today I see the a liatemarketing industry taking on a strongerpresence or many merchant brands. With

the current state o the economy, online shopping seems to be theanswer or many households.

Cindy BallardSunshine Rewards, Marketing SpecYears in A liate Marketing: 2Favorite Website: SunshineRewardAttending the A liate Summits whheld twice a year is one o the best sI have ound to help expand my knoand give me a better understanding oa liate marketing.

Missy BarnsteinPlat orm-A, Sr. Marketing Manager Years in A liate Marketing: 9Favorite Website: Jambase.comStay true to your word. Never maka promise you cant keep and nevercompromise your integrity. But moshave un!

Kit BennettKaboose Inc., Founder and GM AmazingMoms.com, A liate MarketYears in A liate Marketing: 10Favorite Website: AmazingMoms.Be patient, there is no such thing aseasy buck. Use as many tools as youmake linking easier. I still believe yoto provide quality content to the user

again I am an old school a liate marketer utilizing organicopposed to PPC or an SEM budget.

Celebrating Women in A liate MarketingBy Shawn Collins and Missy Ward


Back in the late nineties, it was not unusual to attend an a liate marketing event (or anonline marketing event or that matter) and see very ew women in the room.

Fast- orward ten years later and youll nd that the opposite is true. A liate marketing is ovwith women who are leaders in their elds or bright, up-and-coming innovators.

The ollowing are sel -submitted brie bios and wisdom rom the women who make up thitalent pool o a liate marketers.

The women o a liate marketing were asked to share one tip they would give to a new a liatgetting into the industry and where they see the industry one year rom today.

Lets hear it or the ladies!

BrianLittleton Speakingat A liateSummit East2008


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Connie BergFlamingoWorld.com, Head Bird Years in A liate Marketing: 10Favorite Website: Twitter.com, Tmz.com andPerezHilton.com its a 3-way tie.Take something you love and nd a way tomake money with it. I you do s omething justto make money and have no passion it wont

rk. A liate marketing is a lot o work. You cant just put up a sited expect the money to ow. Dont try to copy what everyone elsedoing, nd something unique to add value to your site so peoplel want to visit.

Ayako Binghambuy.at, A liate Development Manager Years in A liate Marketing: 3Favorite Websites: I have too many avoritesites to listA liate marketing is going to growbigger and bigger. That will lead to healthy

competitions between a liate networks asll as great revenue opportunities or all a liates.

Deborah CarneyTeam Loxly, CEOYears in A liate Marketing: 10Favorite Website: ABestWeb.comI see a liate marketing evolving away rommega mall sites into more review sites andinteractive sites. More retail and less leadgeneration as the economy changes the way

ople shop plus the regulatory agencies jumping in and restrictingtics that people are nding intrusive or misleading.

Liane DietrichLinkShare, Managing Director, UK Years in A liate Marketing: 5Favorite Website: iStorez.co,I see the uture o a liate marketingswimming in convergence in all areas. Thatis, maximizing the bene t to the consumerby combining a balance o the key value

positions o creative promotions, communities, technologies,w media, etc. And still un!

Megan EganoneNetworkDirect - Digital River, A liate Development Coordinator Years in A liate Marketing: 1Favorite Website: MSN.comBe a sponge. Do your research and get yourhands dirty and try something that stretchesyour abilities.

Trisha Lyn FawverNew Edge Media,Director o A liate MarketingYears in A liate Marketing: 2Favorite Website: Facebook.comI see a liate marketing advancing into videoand rich media much more, but otherwise in asimilar position to today.

Melissa FeemsterLinkShare Corporation, Director, Client ServicesYears in A liate Marketing: 4Favorite Website: ShopItToMe.comIn the current climate o uncertainty, a liatemarketing is well positioned to be a growthchannel in 2009. Because the CPA model is

as cost e cient and quickly measurable as you can get, we have anadvantage as CMOs look to design next years marketing budget.

Jen FlukerMarketLeverage.com, Publisher Manager Years in A liate Marketing: 2Favorite Website: OrlandoWeekly.comBeing a success ul a liate requires a passion

or the industry, patience, and dedication.

Anne FognanoCleverMoms, LLC, Mama in ChargeYears in A liate Marketing: 9Favorite Website: Google.comAs social networking and mobile technologycontinues to grow, I would expect thata liates will continue to move more in thisspace to attract a wider margin o customers.

Rosalind GardnerRosalind Gardner Consulting, CEOYears in A liate Marketing: 11

Favorite Website: Google.comI believe that the gloomy economic orecastshould actually result in growth or ourindustry as more people bargain hunt onlineand more merchants seize the opportunity to

start or move their businesses online.

Kristen GraceBuyCostumes.com, A liate Marketing Manager Years in A liate Marketing: 4Favorite Website: Twitter.comEvery a liate marketer should know HTML.A liates and their a liate managers! Itseparates those who just want to earn a buck

rom those who want to earn a living. It amazes me how manypeople in the industry dont know how to read an a liate link.

Stephanie HarrisSchaa Consulting, A liate Manager Years in A liate Marketing: 5Favorite Website: RevenueToday.comI think well see a deeper saturation o a liatemarketing programs in social networks, morea liates whose sites are social networks orwho use social networks more heavily to

market their own sites, and more customers using social networkingplat orms as ways to interact with brands.

Rachel HonowayA liate Classroom, Inc., VP o MarketingYears in A liate Marketing: 10Favorite Website: Facebook.comI think that this industry is due or a majortechnological advancement. Weve beendoing a great job at adopting and applyingall o the new technologies that have been

thrown at us or the last ew years, but its been a while since thea liate marketing industry demanded, developed and spread newtechnology.

Karen HoxmeierMyBargainBuddy.com, Owner Years in A liate Marketing: 9Favorite Website: MyBargainBuddy.comIn the uture, I believe merchants will ndtheir metrics are improved by a liates thatpromote their speci c products and brands.

Erin HughesAzoogleAds, Assistant Manager,Network DistributionYears in A liate Marketing: 2.5Favorite Website: Facebook.comYouve got to spend money to make money!Make sure to allocate a proper budget ortesting new o ers.

Jessie JonesPopShops.com, CEOYears in A liate Marketing: 5Favorite Website: Instacalc.comThere is no magic bullet. It takes crpassion, hard work, originality, smarand great marketing to make money industry.

Beth KirschuAmpli y, VP, Business Developmenand MarketingYears in A liate Marketing: 10Favorite Website: Facebook.comLearn the perspective o everyone together deals that help people makeConnectors in this eld go a long wa

this eld karma pays o .

Jackie Lane BatesLinkConnector, Director o MarketYears in A liate Marketing: 4Favorite Website: WebMD.comI see the a liate marketing Industrylegitimizing itsel urther over the nAs we work to standardize our practitighten up the ethics in this industry,

gain ground in being perceived as a serious and essential sethe advertising and marketing world.

Stephanie LichtensteinAndy Rodriguez Consulting, A liate Program Manager Years in A liate Marketing: 1Favorite Website: Facebook.com an Twitter.com are a tie.Prepare yoursel or ongoing chanindustry.

Kathleen LindsayAllegiance Marketing Resources, Director Years in A liate Marketing: 9Favorite Website: Spree.comTheres an interesting trend that is growing now: more anmanu acturers and brands starting their own programs thatin competition with their retail outlets. This will be one to w

FEEDFRONT MAGAZINE | JANUARY 2| JANUARY 2009 | FEEDFRONT MAGAZINE


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Jessica LuthiA liateProgramAdvice.com, CEOYears in A liate Marketing: 10Favorite Website: Wicked re.com I predict that a liate marketing will have amajor surge in new business as the su eringhigh street shops still struggle to get olksthrough there bricks and mortar doors. I

dict we will see more ofine businesses entering our space,ssibly the mom and pop type stores.

Rebecca MadiganPer ormance Marketing Alliance,Founding Organizer Years in A liate Marketing: 4Favorite Website: RelevantlySpeaking.com

A liate marketing is the most e ective,measurable and pro table marketingannel, but we su er rom misin ormation. It is time to change theception and promote our legitimacy.

Rexanne ManciniRexanne.com, Owner Years in A liate Marketing: 10Favorite Website: ABestWeb.comPrepare to spend countless hours sitting inthat chair.

Donna McCarthyDMC A liate Consulting, Consultant Years in A liate Marketing: 7Favorite Website: A liateTips.comRead, read, read. There is so much goodin ormation out there. Make sure you arereading to stay up with the latest technologiesand trends.

Tara McCommonsLinkConnector Corporation ,

Director o SalesYears in A liate Marketing: 4Favorite Website: Wikipedia.comAs an a liate, in order to success ully pre-sella merchants products or services you need tobe able to relate to that product or service andbelieve in it.

Jillian McGaryTarget, Marketing Analyst -- A liate ProgamYears in A liate Marketing: 1.5Favorite Website: SnowPro essor.comBe proud! Starting a business is a greataccomplishment. I it were easy, everyonewould do it.

Tricia MeyerHelping Moms Connect/Sunshine Rewards, Owner Years in A liate Marketing: 4Favorite Website:SunshineRewards.com/videoblogNew a liates should get involvednetworking on orums, Facebook, industry

blogs, and Twitter. The more people you know, the moreopportunities you will have to learn and grow.

Theresa MillerDigital River, Inc., Corporate Events Manager Years in A liate Marketing: 3Favorite Website: Cascadegear.comIn one year rom today, I see a liatemarketing starving or innovation.

Judi Moore A liate and Chie Juggler Years in A liate Marketing: 4+Favorite Website: Hu ngtonPost.comForget the eBooks that promise quick oreasy wealth and just steadily build a businessthat re ects what you want to be. Surroundyoursel with ethical, positive, and orward

thinking people.

Renee OBanionCelebrateExpress.com, A liate Marketing Manager Years in A liate Marketing: 3Favorite Website: Facebook.comIdenti y which merchants you want topromote and establish a relationship withthe a liate manager. Ask questions, request

eedback, and get involved. By reaching out to your a liatemanager, it shows that youre interested in making the most o thepartnership.

| JANUARY 2009 | FEEDFRONT MAGAZINE

Angela Pak Amazon, Marketing Manager Years in A liate Marketing: 1Favorite Website: Amazon.comSubscribe to as many email lists as youcan, to be in the know about upcomingpromotions to advertise on your site.

Swetal PatelMediaWhiz, Director, Advertiser ServicesYears in A liate Marketing: 8Favorite Website: SheFinds.comThe smartest a liates will continue tond ways to spread their wings, diversi y

and work through many marketingchannels at the same time. Advertisers

will continue down the path o seeing a liates as truepartners, rather than just a liates.

Heather PaulsonPaulson Management Group, Inc.,President Years in A liate Marketing: 9Favorite Website: Ice.comIn a year rom now, 3.0 a liatenetworks will better enhance the multi-channel a liate marketing e orts to

serve the a liates tracking and segmentation by way o bettermedia and reporting.

Melanie Pawlak LinkConnector, Merchant Sales Manager Years in A liate Marketing: 2.5Favorite Website: BagsBuy.comInclude resh content and in ormationon your website that you are interestedin and have a lot o knowledge about.

Kerri PollardCommission Junction, General Manager

Years in A liate Marketing: 9Favorite Website: Yahoo! FinanceIn todays competitive environment, itsa must to put the consumer rst. In orderto achieve your goal o making money,you need to rst determine how youre

going to add value to the consumer path.

Elena PotoupaWow Things, Inc. (Wow-Coupons),President/Owner Years in A liate Marketing: 3.5Favorite Website: Google.comBelieve. Listen to your gut. Work harup. Set goals and resolutions. Be creaplay by the rules!

Kelly PowersZazzle.com,Senior Customer Acquisition ManageYears in A liate Marketing: 4Favorite Website: Zazzle.comAs you become established, take the get to know your advertisers. Understneeds and goals, and communicate yo

Great things are accomplished when we work together as a t


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Amy Preisbuy.at / Plat orm-A, A liate Development Years in A liate Marketing: 1.5Favorite Website:ICanHasCheezBurger.comAsk questions. When people in theindustry o er their business card or contactin ormation, reach out. You might be surprised

how many people are ready and willing to help you get started.

Laura Przybek buy.at, Events Marketing Manager Years in A liate Marketing: 3Favorite Website: Facebook Attend every networking opportunity andtalk to everyone... new or old to the industry.

Dina RiccobonoMarketLeverage, Marketing Manager Years in A liate Marketing: 1Favorite Website: MarketLeverageTV.comNetworking opportunities are going toaccelerate; business channels such as tradeshows, orums, and blogs, will have an evenbigger in uence. Video is going to have a hugerole in a liate marketings uture, as well.

Kim RiedellCommission Junction, Vice President, Client Development-East Years in A liate Marketing: 5Favorite Website: Fidelity.comIn a year, I see more large brands realizing thatthey need to expand their scope and includeeven more a liates who are success ul and can

ve sustainable pro table sales.

Lisa Riololisariolo.comYears in A liate Marketing: 9Favorite Website: Current.comDont give up too soon. The learning curveis deceptively steep. Consistent, predictablesuccess takes time. I you understand this,youll have realistic expectations and su cient

patience to get to the un part.

Kim RowleyKey Internet Marketing, Inc., CEOYears in A liate Marketing: 10Favorite Website: ShoppingBookmarks.comIn a year rom now, we will likely have lostsome a liates who were discouraged with the

recession, while others will have ourished bycapitalizing on the situation.

Melissa D. SalasBuy.com, Director o Marketing,Buy.com / BuyTV Host Years in A liate Marketing: 6Favorite Website: Facebook A liates need to evaluate programsholistically, in terms o brand recognition,conversion, reliability, convenience, security,

and guaranteed customer satis action.

Kim Salvinobuy.at, Sr. Delivery Manager Years in A liate Marketing: 4Favorite Website: ABestWeb.comI see a liate marketing making great strideswith regards to reputation management.Strong a liates are beginning to take actionto clean up the industry.

Melanie SeeryNYA liateVoice, Business Owner Years in A liate Marketing: 4Favorite Website: NYA liateVoice.com &ABestWeb.comAside rom adhering to ethical practices,my advice is to always seek to improve yourknowledge and skills in order to diversi y and

adapt to changes in the industry.

Carolyn TangShareASale.com, Inc., Director o Client ServicesYears in A liate Marketing: 10Favorite Website: ICanHasCheezBurger.comThere are so many great mobile e-commerceapps in their in ancy right now that bridgethe gap between online and ofine shopping.

Increased price transparency, better customer service and actual,true integration are right around the corner.

Missy WardA liate Summit, Inc., Co-Founder Years in A liate Marketing: 10Favorite Website: Twitter.com andBloglines.com

Look or merchants, networks, a liatemanagers and OPMs that are embracingsocial media marketing. Its likely that their

programs will be stronger as their sites become stickier and theircustomers more loyal.

Kimberlee WhiteAKMG, Inc., President Years in A liate Marketing: 8Favorite Website: AKMG.comIn one year rom today, I see a liatemarketing skewed even more towardper ormance based models (CPA). I alsosee a liates utilize more creative ways o

generating tra c such as via text messaging and social sites such asFacebook.

Linda WoodsPartnerCentric, Inc, CEO/Founder Years in A liate Marketing: 11Favorite Website: It changes all the timeI see the rise o Social Media playing a verylarge part in online marketing overall. In many

ways it is like the a liate channel in the earlydays.

Tara ZottolaAKMG, Inc., VP Business DevelopmYears in A liate Marketing: 2Favorite Website: IMediaConnectiBe honest and straight orward - thbest way to earn respect in our busin


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th an ever growing number o publishersd bustling campaigns, a liate managerscertainly busy people. Amongst theiate managers long list o concerns isiate raud. Both click and CPA raud are

ntinual concerns in the a liate marketingustry.

Recent estimates indicate average raud inCPA segment to be as high as 8%, with

me o ers/industries experiencing raudging upward toward 22%.

n this competitive marketplace, theresle room or raud, which hurts honestblishers, merchants, and networks.

olution o FraudFraud is on the rise today, due to the

phistication o cutting-edge tactics usedraudulent publishers. Many a liatenagers used to be able to spot almost all

aud with the naked eye by monitoring ablishers conversion rates, re erring URLs,d IP addresses.

The most sophisticated raudsters todayusing automated systems to completeltiple o ers with real in ormation that is

stolen/b orrowed to create a pro le. Thispro le consists o a working virtual phonenumber with a matching voicemail, a validemail, and a new IP address or each o er.

Sometimes, these raudulent publisherswill even have someone answer the phoneand tell the merchant they are no longerinterested in the o er because they havealready purchased the product/serviceelsewhere. This tactic is all in an e ort tomake the conversion look legitimate to themerchant.

The main problem is that increasinglycomplex schemes used by publisherstoday are becoming much more di cultto identi y without access to data thatis typically unavailable to the a liatemanager.

What Else Does Fraud A ect Besides ROI?Un ortunately, raud a ects many other

aspects o the advertisers business. Fraudagainst advertisers that require the use o acredit card to complete an o er can result inthe cancellation o their merchant accountdue to a high amount o chargebacks or useo stolen credit cards.

For advertisers tying to generate qualitysales leads, it can really a ect the moraleand productivity o the sales orce, resultingin many wasted phone calls and emails topotential clients who dont exist, or who didnot and will never have an interest in usingtheir product/service.

Is A liate Fraud Illegal?In short yes. A liate raud is stealing.

It is not just a way to outsmart the systemor to get back at the networks, as somepublishers choose to believe.

The Federal Bureau o Investigation (FBI)Cyber Crimes division is spending more andmore time investigating a liate raud dueto its volume and potential to provide hardto track unds or devious uses.

The industry will likely see more attentionrom the FBI in the uture i the growth o raud in this area goes unchecked.

Tyler Allen is Executive Director o the Cyber Crimes Field Agency (CCFA).


Target Targets A liates ThroughSocial Media

A liate FraudA Growing Concern in A liate Marketing?

By Jillian McGary

The Target.com a liate program began to explore social mediato better serve our publishers. We started by observing thecommunity. Through Twitter, we ollowed the members o thea liate community and learned rom industry experts. Listening todiscussions gave us insight into current events and helped generateideas to improve our a liate program.

Once we understood the landscape, we created an account on Twitter or our a liate program to o er our partners another line o direct communication.

The @A liateTarget Twitter account was established inSeptember o 2008 and has 70+ ollowers and ollows 40.

We wanted to ensure our partners knew real people are workingon Targets a liate program and how to reach us. Twitter is a greatway or a liates to contact us i they have questions, as we canrespond quickly using the Direct Message and @Reply eatures.

Publishers are busy and get a ton o emails, but Twitter can be aconvenient alternative that is accessible rom a computer or mobiledevice.

We use Twitter to announce program updates and reach out topublishers, but also to solicit eedback rom the community.

Our a liates are the experts when it comes to their visitors, so weask about banner creative, video player vendors and even our plan

or the holidays.

Twitter is a wonder ul way to grow relationships, o er aconvenient communication option or our publishers and ensurethat a liates know who to contact i they have questions.

Relationships are the best part o the business without themwed just be le t with spreadsheets, and thats not nearly as un.

Jillian McGary began working on the Target.com A liate Programin July 2007. Be ore going to Target, she spent three years at anadvertising agency and two years teaching behavior therapy tochildren with autism.

y Tyler Allen


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October 2008, A liate Summit had ahe one day show at Baruch College inw York City ocused on the di erentects o social media in a liaterketing.

Lots o exciting buzz around Facebook,ySpace, Twitter and making videos butw can you make money rom them?w can you use social media e ectivelyhin your business? How do you getrted? The keynote and breakout sessionskled these topics head on and gave theendees lots o use ul tips and ideas.

Don Crowther, social media guru andgging expert, delivered the days

ynote setting the tone with electri yingergy. He captivated the audience withts, tips and ideas. This is de nitely asion you can watch multiple times andrn something new each time.

Kudos to Kukral. Jim kept the showving along as the Emcee and panelderator. He did an excellent job

gaging the speakers, keeping themtheir toes and on task. Shawn Collins

d various other tweeters kept everyonennected with live twittering throughoutshow up on the big screen. Good stu !

The rst panel o the day was Gain Friendsd In uence, With Video eaturing Stevesenbaum, CEO/Founder, Magni y.netd Melissa Salas, Director o Marketing,y.com. They concentrated on tailoring

videos to your audience and selecting theright content while using lots o rst-rateexamples.

Next up was Social Media Case Studies,presented by Michael Jenkins, CEO/Founder,MarketLeverage; James Keating, VP o Marketing, ShopWiki; and Jivan Manhas,President, Advaliant. These gentlemendetailed the undamentals o their ownsuccesses with social media - how they gotstarted and what makes them pro table.

The third session was Making Social MediaMake Money eaturing Larry Bailin, CEO,Single Throw Internet Marketing; ShashiBellamkonda, Social Media Swami, Network Solutions; and Jay Berkowitz, CEO, TenGolden Rules. They addressed what blogsand podcasts you should be ollowing, aswell as increasing return visitors and how tomake them want more.

The last session Leveraging SocialNetworks with Sachin Agarwal, President/CEO, Dawdle.com; Zac Johnson, President/CEO, MoneyReign, Inc.; and Adam Alter,Head o Network Management at EpicAdvertising. They talked about setting upad campaigns, custom banners and creatinglanding pages. The panel also discussedhow to nd what works or your site andbuilding pro table relationships.

Thanks to Plat orm-A or sponsoring thecocktail hour. It was a nice way to wrap up a

ruit ul con erence day.

To cap the night o , olks headed overto Room Service NY or a par ty hosted byShareASale to continue networking. What aterri c venue.

I encourage you to check out t hevideotaped sessions rom the show. Donskeynote and all o the panels are availableon A liateSummit.tv.

A special thanks to all o our sponsors,including oneNetworkDirect (PlatinumSponsor) and NextWeb Media (GoldSponsor).

Thanks to everyone that attended, weappreciate you coming out. It was a lot o

un to have a smaller ocused show withattendance capped at 300 and only onetrack o sessions. Next up Vegas!

Amy Rodriguez is the Con erence Director at A liate Summit.

A liate SummitSocial Media in NYC

y Amy Rodriguez

By Ian Fernando

| JANUARY 2009 | FEEDFRONT MAGAZINE

What to Look Forin an A liate Network

1. ReputationHow o ten is the network spoken abouton the Internet? Are the media and blogsportraying the network negatively orpositively? Why? Reputation and brand arevery important. Reputation is an indicator o how they operate and per orm. All networkssay they have the best o whatever they mayclaim but how truth ul is it really?

2. Ask About Tracking and ReportingWhich tracking so tware does the network use? Is it an in-house system or third partyso tware? Do they have a backup system?How do they generate and create subIDreports? Also, ensure that the network so tware is secure and updated on a regularbasis.

3. Request a Temporary Account Priorto JoiningBe ore joining a network, ask or atemporary login or account. This gives youa chance to view the inter ace and exploreo ers, payouts, and more importantly totest reporting/tracking. You do not wantto join a network and nd out they do nothave the o ers you want to promote. Even

worse that their tracking and reportingsystem are not recording everythingaccurately.

4. Diversity o O ersHow wide o a range o o ers do they have?How concentrated are they? Some networksare solely on particular niches, such asUK o ers, credit loans, and insurance.Others may have a wide variety o items topromote, rom in ant diapers to ashion andclothing. There are also networks who caterto a little o everything but do not have ahuge list o o ers in each niche. You willneed to ask yoursel what type o o ers youwant to run.

5. Talk to the Managers

Is the a liate manager riendly when youspeak to them? Are you able to small talk while on the phone? How many peopledid you talk to a ter signing up? You wantto talk and get the eel rom the a liatemanager or team members o the network.Accessibility is also important are you ableto reach representatives rom the network via email, phone, IM, Twitter, etc.? Accessand responsiveness will give you a sense o

security and com ort when promoo er via the network.

6. What are the Methods o PaymCheck to see how you will be paidwire trans er, check, etc. I by cheis it delivered? How o ten are youWeekly, bi-weekly, daily? What is quota or such payments? Can youdirect deposits? Inquire about the the direct deposits, i any. And i located outside o the United Statethey securely ship checks or directinternationally?

Take these steps to per orm due on a network, and you will limit risheadaches down the road.

Ian Fernando is the Founder o IAMedia LLC and Blogger/A liate MIanFernando.com.

FEEDFRONT MAGAZINE | JANUARY

There are a number o things you should look or when which networks to promote. Here are six areas I considerputting energy into a new network.

DonCrowther Deliversthe KeynoteAddress

PhotosbyDeb Carney


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FEEDFRONT MAGAZINE | JANUARY 2| JANUARY 2009 | FEEDFRONT MAGAZINE

e o the keys to running a ruit ul a liategram lies in understanding that not onlyuld there be a robust a liate recruitment

ategy in place, but also a continuousivation o the recruited a liates intooming producing a liates.

A liate activation is one o the mostquently overlooked components o iate program management, especially by

wly launched programs.

ooner or later, every merchant realizest success is not measured by the numbersrecruited a liates, but rather by the

mbers o those whom are truly active.

Over the years o experimenting witherent ways o motivating a liates, I havelized that the best way to activate a liateso expose them to activation o ers in eachp o their interaction with the a liategram.

ust as banners with a clear call to actionper orm those that do not, a liategrams with a compelling call to activationshine other a liate programs.

There are three phases o a liategagement the recruitment phase,lcoming phase, and routine phase.

cruitment PhaseHere you want to motivate a liates to

only join your program, but also to putyour links and re er their rst orders/ds. This can be done by remunerating theired actions with a tangible bonus or a

mmission increase.

This should be practiced throughout theruitment process - rom the outgoing

mails soliciting a liates to join the a liategram, to the very text o the programcription on the merchants website.

lcoming Phasetop your reading here and take a newk at the application approval e-mail thatu are currently sending. Do you sound

motivating enough or them to set asidetheir other projects and put up a ew links

or you? Does it inspire them to start a ewnew paid search campaigns to generate acouple o orders or your program within anX number o days a ter signing up?

Convincing calls to activation in thetext o the welcome e-mails are like seeds

alling on ertile soil. It is evident just romtheir application that they have intentionso promoting you. They applied, and youapproved their application.

Dont just send them a welcome-aboard-youll-love-working-with-usmessage. O erthem a reason to jump right on it, or you maywell be put at the very end o that endlessmerchants-to-develop queue.

Routine PhaseIt is the routine that has an unbelievable

power to waste and destroy(c Henri deLubac). Do not waste your a liatestimewith predictable monthly newsletters. Turnthis part o your routine into un or them.Run especially aggressive monthly activation

campaigns or the a liates that are already inyour program, but are not yet per orming.

The market o a liate programs willonly continue to grow more and morecompetitive. I you want your program tosucceed, make it stand out, and weave thecalls to activation into the very structure o it.

Geno Prussakov is the CEO o AM Navigator,and author o A Practical Guide to A liateMarketing and Online Shopping ThroughConsumers Eyes.

1115Media.comNothing or Sale!I have absolutely nothing or sale!Come on by WWW.1115MEDIA.COM or Mike Buecheles insightsinto the A liate Marketing, Online advertising and New Mediaindustries. Discuss some thought provoking questions about yourbusiness and career path, and join the conversation or some un.Football picks every Friday. Mikes new book on leadership andmotivation is coming soon along with a release party with a liveband in New York City. WWW.1115MEDIA.COM

AbeBooks, Inc.Join the AbeBooks A liate program and make revenue by re erringyour visitors to millions o books worldwide. We o er 90-day cookietracking, competitive tiered commission rates, ree shipping onmillions o books with no minimum purchase, API availability, andcommitted account management. AbeBooks is a leading onlinemarketplace or textbooks, new, used, rare and antiquarian books.Visitors can easily nd what they want, so whether youre addinglinks to a price comparison site, shopping portal, blog or personalsite, you can make extra revenue by re erring buyers to AbeBooks.Visit www.abebooks.com/docs/A liateProgram or more in o.

AdHustler.comAdHustler.com chronicles a serial internet entrepreneursexperiences with making money online. Topics discussed includea liate marketing, search engines, social media, traditional mediaand much more. Follow my case studies on new tra c sources andmake money learning rom my ailures and successes.

Adservice MediaNorthern European a liate network, one o the largest andastest-growing in Scandinavia, Huge network o high quality and

pro essional online media partners, Main ocus on CPA, CPO andCPC campaigns, State o the art e cient and user riendly partnerprogram. Visit us - www.adhustler.com

AdvantaIs your site requented by small business owners, businesspro essionals or entrepreneurs? I so you should become athe Advanta A liate program! One o the largest issuers obusiness credit cards, Advanta o ers a legacy o experiencsuccess in the a liate marketplace. Join our program and rebene ts such as historically high conversion rates in the bucredit industry, a cookie window o 60 return days, a liberabidding policy and a dedicated and experienced a liate mateam. To learn more and meet our team, visit us at the Meeton Sunday, January 11th!

A liateProgramAdvice.comServices the UK and USA. A liate Marketing is about conWe are more than just an a liate management agency, we taholistic approach and look at all the aspects o your busineall, i you dont make money, neither do we. O ering Conand service in all areas o E-commerce, are we any good? testimonials and then have a bit o a google.

aGoodCause.comaGoodCause.com is amongst the worlds leading online shosites. Were: Active in 8 countries, Working with 5000 onlistores, Supporting 700 charities, O cial partners with MySmany other major strategic partners. More in o on how to ban a liate or merchant on www.agoodcause.com

AlexBet.comAlexBet.com is a leading Graphic Design and Web Developstudio. We ollow the latest trends and have years o experin the A liate Marketing industry working with both merchand a liates. We make your websites work or you, not theway around. Our services include logo design, website desitemplates, e-commerce websites, coupon websites, automaa liate websites, banners, posters, brochures, and practicallanything that has to do with graphic design or web develop

or both the web and print.

Call to Activation by Geno Prussakov

GenoPrussakovchats withLisa Picarilleo RevenueMagazine

AFFILIATE SUMMIT 2009 WESTA il ia te Market ing Lis t ings

PhotosbyDeb Carney


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njani Square, Inc. (redtagdeals.com)dtagDeals.com is the leading destination or ree coupons,upon codes and promotional o ers to save money at thousandsstores online. Grab the latest and most recent online coupon

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therion So twareherion So tware makes applications that help users protectd secure their private in ormation and identity, and maintaind optimize the health and e ciency o their PCs. Foundedso tware security and utility experts, Atherions backgroundludes experienced veterans rom Microso t, Aluria, McA ee, and

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vantLink.comantLink was ounded on the basis o o ering innovative technologye o charge, a quality plat orm, brand protection, and exceptionalels o partner support. We o er standard banner/text/html campaignsddition to robust reporting, integrated and advanced data eedutions, tracking embedded RSS eeds, an A liate API and more. This isro essional and comprehensive systems or top tier A liate marketersd merchants alike.

4Playingare a liate marketers or over 9 years. We have developed our

hniques or doing SEO, PPC, Media buying and more. We areways happy & looking to work with new programs, networks andow new people in the online industry anyone is welcome tontact me. Feel ree to email me to [email protected] or Skype: itaypaz77

ackcountry.comckcountry.com is dedicated to being the best online retailer o thet built outdoor and backcountry gear on the planet. We scourplanet or the top gear you demand. In our stores, youll ndbest gear rom top brands like The North Face, Black Diamond,

ountain Hardwear, ArcTeryx and more. With over 600 brands and

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Bare oot Media, LLCAnyone whos done creative work k nows its a bit like being atsea. You cant make the wind blow, but you can put up a sail.Much more than just combined skills and talents, it takes a spirito interrelationship to harness the creative current. While ourbackgrounds and experiences are diverse, weve collaboratedtogether in many contexts and we know how to maximize eachothers strengths to deliver results. What you can expect romBare oot Media is uncompromising attention to detail and arelentless commitment to excellence. Contact us or your email andcreative needs. www.bare ootmedia.com

Blue Man ProductionsBlue Man Group is the rst top-tier live entertainment show too er its own direct a liate program. They are best known ortheir critically acclaimed theatrical per ormances that have beendescribed as a visually stunning, wildly inventive and hysterically

unny. Blue Man A liates bene t by selling a show that is widelyrecognized and universally acknowledged as being one o thehighest quality entertainment experiences on the planet. Blue ManGroup A liates Enjoy: 5-7% commission on ticket sales, Advancedweb-based tracking and reporting, Custom website, landing pagesand video widgets, Start Selling Now and Earn $25 a ter 1st Sale and$50 a ter 5th Sale To Join Visit www.bluemana liates.com

Brandlet.comBrandlet.com is an online ashion retailer eaturing more than 100o the best ashion brands with the latest styles or women. Expectto nd designer and brand name ashions, commonly ound indepartment and specialty stores, at a set price o $19.95 or all items.From trendy to classic, juniors to misses, there is something or everywoman at Brandlet.com. In addition to every day savings at Brandlet.com, were practically giving away top brands. Our Deal o the Daymarks down one item to just $1 every day, where early bird shopperswill have the opportunity to buy one item at $1 until it is sold out. Weoperate our own state o the art warehouse where everything we sellis stocked. We ship every order by ourselves, not partnering with anydrop-shippers like many o our competitors do. I its on our site, it willship within 1 business day.

BrandVerityMerchants, are your a liates violating your PPC keyword policies?Have you ever checked your search results rom home in theevenings? Have you ever asked a riend to conduct a search roma di erent city? PoachMark monitors search ads or you. Youinput your PPC policy and PoachMark alerts you when it discoversadvertisers violating your policy. PoachMark captures dayparting,reverse-geotargeting, and the use o source-masking redirects.PoachMark visits every website to nd which advertisers areyour a liates. You get a ull picture o who is buying ads on yourterms. Stop trademark poaching now! Learn more at http://www.brandverity.com

Broderick Street Partners LLCBroderick Street Partners is a major a liate marketer ocused on

nancial services. We promote loans and nancial products onboth ends o the credit spectrum via paid-search campaigns. I youare looking or a high quality and potent a liate to promote your

nancial product, please call us at 415-244-6101.

Buckingham, Doolittle & Burroughs, LLPBuckingham, Doolittle & Burroughs, LLP o ers comprehensiveintellectual property and litigation legal services to national andinternational clients. With o ces in Ohio and Florida, our attorneys

ocus on developing cost-e ective solutions to the challengesacing our clientele today. We provide experienced representation in

intellectual property, licensing, and IP litigation relating to the areaso cyber law, trademark, copyright, un air competition, trade secrets,patented technology, and computer so tware matters. Our clienteleranges rom the national and international corporations to the localentrepreneur, throughout the United States and abroad, in virtuallyevery industry and trade.

CDF NetworksCDFnetworks.com is one o the oldest and most respected a liatemarketing and pay per click blogs. Stop by or a no nonsenseview o PPC marketing rom an experienced super a liate. Nopaid reviews or u posts, just good content that youll want toread. We also eature a section with the latest PPC coupons. www.cd networks.com

CleverMoms, LLCCleverMoms.com has been o ering consumers coupons, deals, andsales, or over 800 online merchants, since 1999. CleverMoms and hasbeen eatured in Womans Day, Womans World, NBC, ABC, CBS andmore! Be sure to visit CleverBabies.com and CleverDads.com too!

ClickLeasing.comClickLeasing.com is the premier online marketing rm andleaser. ClickLeasing guarantees quality tra c and quality doour partners and customers. ClickLeasing.com - GuaranteeInstantly.

CopierSupplyStore.comA liate Marketers! Looking or a High Converting O er? promoting the worlds largest toner and o ce supply websitA liates can earn additional revenue by monetizing your exB2B tra c or get a high converting keyword lists or PPC The CopierSupplyStore.com has been a Brick-and-Mortar b

or over 30 years. I created this a liate program or a ewone, I realized how well it was converting and knew some awould be stoked when they ound this o er. And two, we ureliable 3rd party networks or payment. Monthly bonusesavailable, so please come take a look.

Copperstar ContentCopperstar Content is building two theme networks and is l

or a liate partners with exposure in the travel industry. Plcontact Robb Vaules ([email protected]) or more in o

D and D Marketing, Inc(dba: T3leads) T3Leads.com is an important lead generation company basin Sherman Oaks, Cali ornia. Centered around Pay-Per-Lemanage webmasters with a generation model that produceswhat advertisers really need to be success ul. Our search eoptimizers work to produce high quality leads, insuring theo the network. Leads generated in many categories payoubetween 1 and 60 dollars to a liates. Categories included aPayday Loans, Auto Loans, Debt Settlement, Mortgage, InsHome Improvement and others. In business since 2003, T3built momentum, expertise and understanding in the operatlead generation.

Edmunds.comJoin the Edmunds.com A liate Program on Commission JuWhat is Edmunds.com? The premier online resource or au

consumer in ormation and the #1 source o new car leads industry. Who are Edmunds.com publishers? Auto enthusiacar buying advice and nancial advice sites. What is Edmucoms o er? $4.75 or every completed new car lead ormcommission terms to top publishers, bonus incentive prograhigh EPC and conversion rate, 30 day re erral period, overavailable links and a monthly publisher newsletter Who dowith questions? David Camacho, A liate Marketing [email protected]

A liate Summit 2009 West | A liate Marketing Listings


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| JANUARY 2009 | FEEDFRONT MAGAZINE FEEDFRONT MAGAZINE | JANUARY 2

ntertainment Magazinetertainment Magazine (EMOL.org) has been online since 1995 withertainment news and eatures, ree movie downloads and casualmes. Every day between 20-30,000 unique visitors rom more than0-200 countries visit EMOL.org and EntertainmentMagazine.net,dynamic RSS section o the website. Entertainment Magazine, a

nt publication established in the Southwest US in 1977, is entireine with daily updates. EMOL.org partners with advertisers andelancers around the world.

nish Linenish Line is a leading athletic retailer o ering the best selectionbrand name ootwear, apparel and accessories. The companyerates over 700 stores in 47 states and online at www. nishline.m. Finish Lines a liate program o ers commission on allrchases made online including gi t cards. FinishLine.com alwaysers Free in store pick-up as well as ree returns to any o our 700res. Join the FinishLine.com a liate program today or emailb Gough (rgough@ nishline.com) to grow your Finish Linetnership!

ootball Fanaticsotball Fanatics is leading the way in o cially licensedrchandise or NCAA, NFL, MLB, NHL, NBA and NASCAR. We haveuge selection o jerseys, shirts, hats, collectibles, memorabiliad more. We have over 70,000 items available and many more onway! Become part o the winning team and gain immediateess to 1,600+ unique banners, video ads and a 70,000+ item data

ed. You can join us on ShareASale, Commission Junction or ourhouse program.

eeks.comnce 1996, Geeks.com has been one o the leading online direct-consumer computer products retailer, specializing in excessentory, manu acturer-closeouts, daily computer specials, high-

mand and unusual computer components, peripherals, andessories. As one o the Top 500 Web Retailers or 2007, Geeks.

m ships a huge selection o inventory rom its 160,000 squareot Oceanside, Cali ornia-based ul llment center to a dedicatedllowing o tech-savvy, Geekyconsumers. Geeks.com A liate

ogram o ers a dedicated Program Manager, data eeds, widgets,tom-branded coupon codes, competitive compensation andre. For more in ormation contact Anita York, [email protected].

HDRwalls.comHDRwalls.com o ers a welcome change rom hum-drum singlecolor desktop backgrounds or the limited selection o built-in OSwallpapers. They currently have about 350 High Dynamic Range(HDR) photos in resolutions ranging rom 800x600 to 1920x1200

or ree download. They also provide sizes or iPod Touch, PSP,Blackberry, and iPhone. HDR photography is the result o increasingthe dynamic range o a photo through tone mapping andcombining multiple exposures.

HLOLA.comHLOLA, a Conversion Tracking or PPC A liates reveals valuablein ormation that can dramatically improve your campaigns.Discover pro table keywords and the actual search terms peopleused to nd you; Check out your campaigns monthly, weekly, ordaily trends; and Learn about your most converting tra c sourcesand can target your campaigns more e ciently. HLOLA is extremely

exible... It supports ALL A liate/CPA networks, works with orwithout a website, and is compatible with all major search engines.Learn more here: http://hlola.com. Enter ASEAST09as the promocode to get a 50% discount.

IANternet Media LLCWe have access to hundreds o reputable advertisers, access to themost exclusive o ers, and provide the highest payouts! Does thatnot sound amiliar? Almost as i EVERY other network said the samething. Be ore you join a network, be sure to get another a liatesopinion on them. Be satis ed with the network you are joining andnot just the marketing hype. AFFpinions.com has real opinions romreal a liates on networks and their own experiences. Dont believeall the a liate marketing myths; get the REAL stories rom REALa liates! AFFpinions.com.

InspireMeToday.comInspire Others and Build Residual A liate Income! Receive yourunique a liate code and when your re errals join InspireMeToday.com, you will receive a very generous 50/50 residual payoutinde nitely! Visit InspireMeToday.com/Summit or complete details.Each day we eature inspiration rom a di erent Luminary. Business,motivation, health, wealth, relationships, li estyle, etc... includingJack Can eld (Chicken Soup or the Soul), Michael Gerber (E-Myth),Dr. Bernie Siegel (Love, Medicine and Miracles), Dr. John Dimartini(The Secret), Janet Attwood (The Passion Test) and hundreds more.From engaging interviews to a short motivational text or just thequote o the day, its a win-win or everyone.

iRetired Media Inc. Through our network o retirement planning, insurance, and nancerelated Web sites, iRetired Media provides business strategy andper ormance based marketing solutions.

iSpionage.comDiscover Pro table Niches without Spending a Dime! WithiSpionage, you will: Save time researching multiple niches at thesame time, Signi cantly increase your chance o nding pro tableniches, Write high click-through-rate ad copy in less time and loweryour CPC, Discover pro table keywords that your competitors arebidding on now, Get alerted when others started to encroachingyour territory, your data is guaranteed accurate and re reshed daily. This program delivers all the intel you need to dramatically save youtime, prevent competitors rom stealing your customers while yousteal theirs.

Kites In SeasonKitesInSeason.com is a new community in ormation website orthe single and dual line kite iers, rom beginners to experts. Jointhe community now and you can get started uploading photos,chatting in the orum, sharing tips, giving and receiving advice rom

ellow kite iers, and blogging about recent articles or videos. Wellbe doing reviews on some kite books, and also o ering you a placeto get your kiting needs lled. Remember Once you have a breezeyoull have kites in season

Long MarketingDiscover the truly incredible potential o Chinas massive customerbase or internet marketing! Now, you are aware that in 2008, theChinese mainlands internet population had reached 253 millionand this increasingly wealthy country is seeing explosive growtho online shopping. Compare d with the USA, the penetrationrate in China is still very low (19.1%) and with more than 200 newinternet users every minute, imagine how you can begin to easilypro t with the Chinese consumer. Now, or ree in ormation onhow you can reach this budding goldmine o internet riches, go toAFFILIATEMARKETINGCHINA.COM

Mary M Henderson LLCCover yoursel in style with the best umbrellas at www.a ordableumbrellas.com and a ter a walk on the beach restluxuriously in your avorite hammock purchased at www.mya ordablehammocks.com. Check it out; its just the best.

mgecom, inc.Has your a liate program grown stagnant? ROI reached a pIs your a liate channel no longer e ective? At mgecom, iour priority is to deliver measureable results through your aprogram. By managing your program with an individualizeimplementing e ective recruitment strategies, and targetinggoals relevant to your core business, we will e ectively incyour revenue. Choose a partnership with mgecom, expertsoutsourced a liate program management. Contact us or a consultation at www.mgecom.com, in [email protected], or447-1541.

MyCoupons.com LLCMyCoupons.com o ers Advertisers Unique Opportunities. o er Coupon Codes or Individual Stores and a Shopping Eto showcase products, Couparison Shopping. We consisten Top Per ormers or our network partners. Advertisers havopportunity to work directly with us to create customized pincreasing their Tra c and receiving a better ROI. Mycoupo ers every advertiser the same opportunities no matter theyour company. Our team ocus is Personal Attention or Aand their business goals. We customize each program to mathe Revenues you receive rom your MyCoupons programdetails contact us at [email protected] or call 866-383

Needzilla.comLooking or a way to get more eyes on your product or serNeedzilla.com is the next generation o online social classiintroducing a third party to internet transactions. By utiliziwebsite you gain ree access to an unlimited sales orce oHunters. Name your bounty today and take advantage o tand amazing opportunity!

Omaha SteaksOmaha Steaks Shipping Great Gourmet Everywhere EDay. Our popular white coolers can be seen circling the gloon missions o culinary delight. Known both nationwide aninternationally or providing the nest in premium bee anexceptional gourmet oods, Omaha Steaks grew rom a vehumble beginning in 1917 as a custom butcher shop. Yet to

the company is Americas largest direct response marketer premium gourmet ood gi ts. Join our a liate program todstart earning $$$. Visit www.OmahaSteaks.com/a liate oin ormation.



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| JANUARY 2009 | FEEDFRONT MAGAZINE FEEDFRONT MAGAZINE | JANUARY 2

hoenix Publishing Groupy everyone, just thought Id use this space to tell you about aat new program that will help you save up to 80% on all o yourvel. I used it to get a $500 upgrade at the Seaport Hotel orliate Summit Boston. Check out the Discount Travel examples

d then contact me i youre interested in becoming an a liate.is really does work and its a lot o un too. You can get thell story on how you can save big bucks every time you travel at

ww.HomeVacationBusiness.com.

iceline.comceline.com is one o the most recognized names in the online travelce. We have relationships with all the major, name brand supplierstomers know and trust. We o er a wide variety o travel a liategrams to help you earn money selling airline tickets, hotel room,tal cars, and vacation packages on your web site. Whether youreking to make money by selling Priceline branded travel productsyour web site, build your own branded travel web site, or getess to our inventory through our travel XML solutions, we have aduct or you! Visit www.priceline.com/a liates

o essional CashProCash we believe EVERY a liate is important. Whether youreeginner or advanced marketer, we want to o er you as muchp and assistance as possible. We have an extensive promotionalterials area with banners, articles, tips, and more. Were availablehelp you directly with PPC, SEO, Email marketing, and any otherning or assista nce you may need. You can promote all our publicords niche products with a clear conscience knowing you areviding people with a valuable quality product at a air price. Youllrewarded VERY well with up to 75% commission on every sale.

uritans Pride & Vitamin Worldw is the time to join Puritans Pride & Vitamin Worlds a liategrams! Q1 is our peak season, which means more commissionr you! For more in ormation on our programs visit: Puritansde: http://a liate.puritan.com/ and Vitamin World: http://www.aminworld.com/pages/a liate.asp?

3RR is a web business consulting agency. We work on both sidesthe a liate marketing aisle as a liates and as merchants. Souse our experience and expertise to help small businesses build,mote, and monetize websites. Our strong background in lead

neration or service industries (i.e.: law, insurance, accounting,) comes rom operating a number o related publishing sites. In

05 we helped launch a major new in-house a liate program or aionwide insurance brokerage (CLICKinsure.com). We continue tonage all aspects o the program as outsourced program managersPM).

Red Tag TechnologiesRed Tag Technologies develops social media applications. Throughour port olio o web-based products, we provide our clients withthe tools and resources to establish monetized online socialcommunities. For more in o, please visit our website at http://www.redtagtech.com. Build, Promote, Monetize. We can help.

Round Sky, IncWe generate and sell exclusive Payday leads, Debt Settlement leads,and Auto Loan leads. Visit www.LeadHorizon.com or details!

ScrapbookersInnerCircle.comConnect with a worldwide circle o interesting people whoenjoy scrapbooking, the most versatile hobby o all. www.ScrapbookersInnerCircle.com appeals to dedicated scrapbook

a cionados, those who take this pastime to a high level o in-depth collecting and inspired creativity. Post questions, create ablog, upload photos. Were a venue o dedicated people sharinginteresting ideas, motivating each other and per ecting our cra t.Were eager to meet you and gain rom your contributions, so joinnow to get started and receive our gi t or joining, six-podcasts o help ul scrapbook lessons.

SkinCareRx.comSkinCareRx is an active retailer o pro essional skin care products,including: Obagi, iS Clinical, Glytone, M.D. Forte, and many more.Our Partner, SkinBotanica sells only 100% natural beauty products.Both sites share the same shopping cart. Our A liate Bene tsinclude: 20% commissions on all sales, average order o $110, 45-day action re erral period, and ree shipping on orders over $49.Visit SkinCareRx.com today to see what we have to o er, and receive10% o your entire purchase. Enter SUMMIT at checkout (expiresFebruary 28, 2009)

Top Toys or Kids Top Toys or Kids, www.top-toys-kids.com, is excited to be attendingA liate Summit West. We look orward to meeting with ourmerchants and ellow publishers.

TrainSignal.com TrainSignal.com A liate Program: Ourcompany creates real-world scenario basedcomputer training materials so your websitevisitors can prepare or IT certi cationexams. Our training is used worldwide byindividuals, small/medium business, someo the largest corporations in the world,educational institutions, governmentsand a avorite o the US Military. We valueour a liates and encourage them toconcentrate on marketing techniques thatwe cant allocate the resources to or donthave the expertise to manage in house. Oura liate program is exclusive on ShareASale,has high conversions, 20%+ commissions,

product data eed and pro essionalmanagement by Andy RodriguezConsulting.

TribanBiz IncHow many Bloggers ARE NOT usingWordPress? Too ew to mention. THE RESTARE YOUR POTENTIAL BUYERS! proudlyIntroducing WP A liate Elite http://www.wpa liateelite.com/ Join Our A liateProgram - Earn 45% O Each Sale You MakeWith WP A liate Elite EVERY KEYWORDon your Blog can turn into an A liate link.No programming knowledge is required. Takes only 3 minutes to install. Hides youra liate links to avoid losing commissions.Pre made link style included! Track eachclick making it easy to analyze which are themost pro table.

WattBuzz.comIntroducing an exciting new deal site:WattBuzz.com! This deal site is speci callytargeted to pro essionals in the low voltageelectronics industry. Whether youre

an installer, a speci er, or a consultant--or perhaps a power user who needspro essional grade security or homeautomation products--WattBuzz enablesyou to nd great deals in this niche space.At WattBuzz, we eature products ranging

rom security cameras and video productsto home theater/automation and accesscontrol. Through our relationships withsome o the top merchants in this space, wework tirelessly to bring you the best deals!Visit us today at WattBuzz.com!

Womens Tennis ApparelMy name is Cheri Britton and I am the ownero womens-tennis-apparel.com. I would liketo take this opportunity to thank James andArlene Martell and the private members o a liatemarketersbootcamp.com (The JamesGang) or all their instruction and ongoingsupport in building my business. It is greatto be here at the summit. My husband Peterand I are also here on our honeymoon.Please say hello i you see us at this greatevent!

Zynali Incorporated The world o online gambling is scam artists, phishers, and unscrupcompanies. Yet there are still repusa e services available to players countries. At http://GamblingRevcom you will nd the valuable inyou need to make an in ormed decGet in ormed...not scammed! Indgaming site reviews, ree sports pbetting tips, and much more.



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Listen to sessions rom Afliate Summit East 2008 ree at GeekCast. m

Thank YouA iliate Summit West

2009 Sponsors

PLATINUM SPONSOR

SILVER SPONSOR

GOLD SPONSOR

BRONZE SPONSOR


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liate Summit kicks o with an extended session o structured,ce to ace networking. Merchants will have tables set to meeth a liates to discuss their a liate programs and cut deals.ndors that cater to a liates and merchants will also have tablesshare in ormation about their products and services. Each table

meeting spot or teaching, learning, closing deals, creatingtnerships and nding new opportunities.

liate Strategies or Tra c Generation and Monetizationssion 1acation: Classroom A - Brasilia 1-3

me: 12:00pm-1:00pm

his Session is Open to Gold and Platinum Pass Holders Only)liate marketers on popular issues like PPC and SEO optimization,

ntent and website strategies, monetizing long-tail tra c andailing. Moderated session, includes a Q&A with the audience.

Andrew Wee , Founder, WhoIsAndrewWee.com (Moderator)

Miles Baker , President, MarketingWithMiles.com

Geordie Carswell , Founder, Diversion Marketing

Nick Koscianski , President, NickyCakes.com

Advanced Approaches to A liate Recruiting,Training & ManagementSession 1bLocation: Classroom B - Brasilia 4-7 Time: 12:00pm-1:00pm

(This Session

Documents

FeedFront Magazine, Issue 4