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ALEXANDRA VOGLERGlobal Skin & Personal Care Digital Transformation & Communications DirectorProcter & Gamble
CHERYL WEEFounderCheryl W.
KUSHAL MANUPATIHead of DigitalZilingo
MANISHA SEEWALGroup Chief Marketing OfficerCarro Singapore
CHRISTINE NGInternational Brand and Creative DirectorClass Pass
LISA WONGAssociate Director of Marketing, SEA and IndiaSWAROVSKI
CHRISTOPHER DAGUIMOLDirector Brand CommunicationsZALORA Group
MINDY TEOVice President, Brand & MarketingThe Ascott Limited
SHANE ANG SIONG AIKGlobal Revenue Growth Lead, GCOEThe Kraft Heinz Company
BRYAN CHOOFounder & Managing DirectorThe Smart Local
Keynote: Understanding Influencer Marketing and Why It Is So Effective in Getting Brands on The Map
Fireside Chat: Demystifying Influencer Marketing: The Effects An Influencer
Can Have on Brands' Success
Ensuring a Consistent and Healthy Growth through Customer Retention and Lifecycle Marketing
Visionary Keynote: A Trillion-Dollar Demographic: The How, What and Why of Millennial Marketing
Class Pass Case Study: Micro Influencers - Major Impact: The Marketing Force of The Future
How Swarovski is using Influencers & Experiences to Modernise Its Brand
for Millennials
Why Marketing to Millennials is Synonymous with Influencers Marketing
lyf by Ascott - A Brand for Millennials by Milennials
Case Study: Growth Hacking for Grownups: How Big Brands like Twitter are Leveraging
Startup Growth Tactics?
Case Study: Why Content Marketing Matters More Than Ever to Reach Millennials
[email protected]://www.claridenglobal.com +65 6899 5030
FEATURING KEY SPEAKERS & THOUGHT LEADERS
INFLUENCER, MILLENNIAL AND GROWTH HACKING
MARKETING CONFERENCE
MAIN CONFERENCE: 1 – 2 JULY 2019
POST-CONFERENCE WORKSHOPS: 3 JULY 2019
SHANGRI-LA HOTEL SINGAPORE
UNLEASHING THE POWER OF INFLUENCER MARKETING AND GROWTH HACKING TO ENGAGE THE LARGEST GENERATION OF
CUSTOMERS - THE MILLENNIAL
2
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
REGISTER BY 8 APR 2019 TO SAVE UP TO SG$400
DAY 1: MONDAY, 1 JULY 2019
DAY 2: TUESDAY, 2 JULY 2019
DAY 3: WEDNESDAY, 3 JULY 2019
MAIN CONFERENCE
MAIN CONFERENCE
POST CONFERENCE WORKSHOP
PARTICIPATING COMPANIES INCLUDE:
• Keynote: Understanding Influencer Marketing andWhyItIsSoEffectiveinGettingBrandsonThe Map
• How FMCG Giants Build an Organic Influencer Marketing Programme
• Micro Influencers –MajorImpact:TheMarketing ForceofTheFuture
• Why Marketing to Millennials is Synonymous with Influencers Marketing
• The Shady Side: Solving the $500 Million Influencer Fraud Problem
• How Brands Execute and Optimise Influencer Marketing With Data
• Artificial Intelligence's Role in the Future of InfluencerMarketing
• Transparency Advertising: Why Influencer Marketing Without the Proper Checks & TransparencyWillNotWork
• Visionary Keynote:ATrillion-DollarDemographic: The How, What and Why of Millennial Marketing
• Digital Natives: A Look inside the Mobile-First Generation
• Hyper-Personalization: Delivering Powerful Personalized Experiences with Data, Analytics, andAIforMillennials
• On-Demand Apps:WhatDrivesAdoptionandHow Brands Are Using Apps to Attract, Engage and Retain Millennials
• Growth Hacking Explained: How Titans like Facebook and Uber Growth-Hacked Their Way to become $50 Billion Companies
• Case Study: Growth Hacking for Grownups: How Big Brands like Twitter are Leveraging Start-up Growth Tactics
• HowtoTransformfromaTraditional to a Growth Oriented Organization
• Workshop A: Mastering Influencer Marketing: GrowingYourBusinessin2019andBeyond
• Workshop B: A Complete Guide: Developing a Successful Growth Hacking Roadmap to SuperchargeYourBusinessGoals
THE CONFERENCEAT A GLANCE 5
KEY TAKEAWAYS FROM ATTENDING THE INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE:
1. Be part of the exclusive gatheringofbrandsand retailers across Digital, Marketing, Ecommerce, Retail, Innovation and Customer Experience thatwant to stay at the cutting-edge of insights, technologies and solutions across marketing, advertisingandcommunications
2. Stay ahead of the technology curveanddiscover what can empower your marketing and CX professionalstoeffectivelybuildrelationshipswith themostdesiredcustomergeneration
3. Embrace new digital technologies, innovations and strategiesintelligentlytodriveunprecedented growthandgainacompetitiveedgeagainsttoday’s ultra-competitivelandscapes
4. Acquire cross-sector insights, thought leadership, real-time case studies and knowledge sharing to help your organization to prepare for a paradigm shiftforthecustomersoftomorrow
5. Engage and networkwithsomeofmostinnovative minds at the marketing, communications and PR forefront to build valuable partnerships in the thrivingtimesofnovelbreakthroughs
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
LEVERAGING MICRO INFLUENCERS & ITS MAJOR IMPACT
PROCTER & GAMBLE: UNLEASHING THE POWER OF INFLUENCER
MARKETING FOR GLOBAL BRANDS
HOW ZALORA OPTIMIZES INFLUENCER MARKETING
WITH DATA
KRAFT HEINZ: HOW BIG BRANDS ARE
LEVERAGING START-UP GROWTH TACTICS
PROVEN GROWTH HACKING STRATEGY FOR
DIGITAL MARKETERS
ADDITIONAL SUCCESS STORIES FROM CARRO, LUXURY ESCAPES,
SHOPBACK AND MORE!
FORMULATING A TRANSFORMATIONAL ORGANIC
INFLUENCER MARKETING STRATEGY
HYPER-PERSONALIZATION: DELIVERING POWERFUL PERSONALIZED
EXPERIENCES WITH DATA, ANALYTICS, AND AI FOR MILLENNIALS
DEVELOPING NOVEL AND HYPER-PERSONALIZED MOBILE
CONTENT THAT ENGAGES MILLENNIAL
3
CONFERENCE HIGHLIGHTS
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
CHRISTOPHER DAGUIMOLDirector Brand
CommunicationsZALORA Group
BELINDA ANGFounder & Director of
Strategic CommunicationsthinkBIG Communications
ALIN DOBREAHead of Marketing Solutions
and PartnershipsZALORA
WU YING YINGRegional Head of Communications
ShopBack
ALEXANDRA VOGLER Global Skin & Personal Care
Digital Transformation & Communications Director
Procter & Gamble
SHANE ANG SIONG AIK Global Revenue
Growth Lead, GCOEThe Kraft Heinz Company
4HEAR FROM KEY EXPERTS IN THE AI INDUSTRY
WORLD-CLASS LINEUP OF SPEAKERS
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
JULIANA CHUAHead of Digital TransformationNTUC Income
CHERYL WEE Founder
Cheryl W.
MANISHA SEEWALGroup Chief Marketing Officer
Carro Singapore
DIOGO MARTINSContent & Community Lead
Mediacorp
KUSHAL MANUPATI Head of Digital
Zilingo
HO CHEE WAICountry Manager Singapore &
Director of New ProductsInstaReM
RAVISH DOCTOR Head of Growth Marketing, Asia
Luxury Escapes
BRYAN CHOO Founder & Managing Director
The Smart Local
BENJAMIN CHOO Ecosystem Launcher
Circles.Life
5HEAR FROM KEY EXPERTS IN THE AI INDUSTRY
WORLD-CLASS LINEUP OF SPEAKERS
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
JOHN CARODigital Lead of Foods Asia
Unilever
NISARG SHAHCo-Founder & CEO
Affable.ai
EUNICE YUEGroup Head of Business Development, Marketing
& User GrowthLazada
LISA WONG Associate Director of Marketing,
SEA and IndiaSWAROVSKI
CHRISTINE NGInternational Brand and
Creative DirectorClass Pass
MINDY TEO Vice President, Brand &
MarketingThe Ascott Limited
6HEAR FROM KEY EXPERTS IN THE AI INDUSTRY
WORLD-CLASS LINEUP OF SPEAKERS
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
TONY TAN GAN HUPAssistant Vice President
(Brand & Marketing, Digital Innovation and lyf)
The Ascott Limited
AARON KOHGrowth HackerNTUC Income
EVANGELINE LEONGFounder & CEO
Kobe Global Technologies Pte Ltd
DAVINIA KHONGMarketing Leader
Mercer
RESHMI ROY Market Growth Lead
Skyscanner
MICHELLE TAN Manager, Business
Development & AccountsSGAG
SEE WEE HENG Head of Marketing
NTUC LearningHub
JONATHAN ANG Founder
Adscelerate Marketing
JAMIE LEE Regional Partner Marketing Asia
Carousell
SHARON TANSenior Vice President,
Regional Consumer FinanceDBS
STUART LA BROOY Senior Marketing Director Asia & Special Projects
Diageo
GLENN CATONSenior Vice President Growth:
Asia, Australia, Middle East and Africa
Mondelez International
Discover the key technological drivers and
marketing, communications and CX trends Network, transfer knowledge
and strike mutually beneficial partnerships with organization
decision makers, industry experts and other stakeholders
Envision and digitally transform your marketing,
communications and CX processes to reap
massive rewards
Get your pressing questions answered from insightful,
engaging and thought-provoking keynotes, discussions,
workshops and networking sessions
Ready your organizations for the next battle grounds through developing strategic influencer, millennial and growth marketing
roadmaps
Tap into exclusive insights, market-leading case studies
and solutions from marketing, communication and CX experts
in creating effective and customer-centric strategies
Study the case studies of local
and global market leaders that have multiplied growth
through successfully embarking on key marketing
transformations.
Learn from best practices and
pitfalls to avoid when making the business cases for influencer, millennial and
growth marketing and obtaining
enterprise-wide buy-in
Harness unparalleled insights on the latest uses
and applications of emerging marketing innovations to deliver novel, hyper-personalized and emotionally engaging customer
experience
Gain a 360-degree overview about the
latest marketing strategies from the key players
in the scene and their corresponding
tremendous economic potential
INFLUENCER, MILLENNIAL AND
GROWTH HACKING MARKETING
CONFERENCE
7HERE ARE
10 REASONSWHY YOU SHOULDATTEND THE CONFERENCE
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
Industries • Apparel&Fashion(Luxury
Goods&Jewellery)• Automotive• ConsumerGoods&
Electronics&Services• Food&Beverages• Healthcare• InfrastructureandCivil• Internet• Music• RealEstate• Restaurants• Retail• Supermarkets• Telecommunications• WineandSpirits
In the Roles of: Boardlevelaswellasseniormanagementlevelasbelowwouldbebeneficialfromattendingthisconference:• Sales&Marketing• Productdevelopment• ProductDesign• ProjectManagement• CustomerExperience• CustomerRelationship
Management• CustomerEngagement• CustomerInsights• CustomerSuccess• CustomerService• ContactCentre• CallCentre
SENIORITY LEVEL OF DELEGATES
Vice President / Director /
General Manager
Board / C-Level / President / Managing
Director
Head of Department
Manager
40% 20% 20% 20%
8DISCOVER
WHO YOU WILL MEETAT THE CONFERENCE
Who You Will Meet:
• DigitalStrategies• DigitalTransformation• DigitalContent• Brand• Creative• Growth• GrowthMarketing• e-Commerce• SocialMedia• Technology• Productinnovation• TechnologyInnovation• ITConsultingandProjects• UXDesigners• BrandStrategist
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
Enjoyaglassofchampagne whilstnetworkingwithother
like-mindedindividualson topicsthatareofmostinterest
toyouandfellowdelegates.
1 JULY 2019, EVENING: CHAMPAGNE NETWORKING SESSION
91 JULYMON
09:00 Opening Address and Day 1 Highlights by Chairperson
MAIN CONFERENCE AGENDA
DAY 1
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
09:15 Keynote: Understanding Influencer Marketing and Why It Is So Effective in Getting Brands on The Map
ALEXANDRA VOGLERGlobal Skin & Personal Care Digital Transformation & Communications DirectorProcter & Gamble
BELINDA ANGFounder & Director of Strategic CommunicationsthinkBIG Communications
MARKETING’S NEXT BIG THING
• How influencermarketing hasmade itsway to theforefrontandcompaniesaredevotingmoretimeandefforttothetacticthaneverbefore
• Discoveringmassivebenefitsofleveraginginfluencersover traditional celebrity endorsements in the newagemarketingandadvertising
• Gaining topmanagementbuy-in on the importanceof implementing influencer marketing as part of acohesivedigitalmarketingplan
09:45 Fireside Chat: Demystifying Influencer Marketing: The Effects An Influencer Can Have on Brands' Success
CHERYL WEEFounderCheryl W.
• I'm an influencer but I'm also a digital contentcreator/copywriter/photographer/editorandmanymore
• Whatit'sactuallyliketobeasocialmediainfluencer:Theworkbehindtheglitzandtheglam
• What influencers can bring to the table and howbrandscanworkeffectivelywithinfluencersforrealbusinessresults
10:15 Morning Refreshments & Networking Session
10:30 Panel Discussion: Is Influencer Marketing Best Done In-House or Outsourced?
• Prosandconsofhavingathird-partyagencyandanin-house teammanaging your influencer marketingstrategy
• Thetime,costs,benefitsandfrustrationsassociatedwitheach
• Learningwhatisbestfororganizationlikeyoursandmaketherightdecisioninthebattleofin-housevs.outsourcedinfluencermarketing
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
11:15 Influencers, Partnerships and The New Art of Marketing to Millennials
• Brand Hacking : armed with the new realities ofmillennials, technology and culture, what wouldhappenifwereinventedmarketingfromscratch?
• TheMillenialMyth:millennialsarenotwhoyouthinktheyare,andtheyarenotjustageneration,butalessononhowbrandsshouldbuildtheirstrategies.
• The Art of Influence (and Influencers): receptivitybasedplanning,thepowerofstrategicrelationships,themagicof in-culturepartnershipsand theartofcreativecollaborationtotransformbrandsintoicons
11:45 ZALORA Case Study: Working With Influencers In the Region and Measuring Their Effectiveness
CHRISTOPHER DAGUIMOLDirector Brand CommunicationsZALORA Group
DIOGO MARTINSContent & Community LeadMediacorp
SEE WEE HENGHead of MarketingNTUC LearningHub
LISA WONGAssociate Director of Marketing, SEA and IndiaSWAROVSKI
NISARG SHAHCo-Founder & CEOAffable.ai
Panelists:
STUART LA BROOYSenior Marketing DirectorAsia & Special ProjectsDiageo
• LessonslearntonInfluencerMarketingMeasurementovervariouscampaignsandengagements
• Buildingrelationshipswithimportantinfluencersandnotjustone-offtransactions
• WhyInfluencerMarketingneedstogohandinhandwithotherdigitalandtraditionalchannelstoensurebusinesssuccess
12:15 Lunch & Networking
13:15 Roundtable Discussion: Influencer Marketing Tools to Supercharge Your Marketing Campaigns
1. InfluencerdiscoveryLISA WONGAssociate Director of Marketing, SEA and India SWAROVSKI
BELINDA ANGFounder & Director of Strategic CommunicationsthinkBIG Communications
Moderator:
101 JULYMON
MAIN CONFERENCE AGENDA
DAY 1
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
3. ContentMarketingJOHN CARODigital Lead of Foods AsiaUnilever
14:15 Digital Natives: A Look inside the Mobile-First Generation
• Whatitmeanstobemobilefirst:Endlessnewopportunitiesandavenuestomarkettomillennialsviamobile
• Why brands need to think critically about the mobileexperienceandhowmillennialsinteractwithitfromtheirmobiledevices
• Understandinghowtodevelopnovel,engagingandhyper-personalizedmobile-friendlycontentthatworksandsticks
SHARON TANSenior Vice President, Regional Consumer FinanceDBS
14:45 B2B’s New Millennial Influencers – The Art and Science of Marketing to People and Algorithms
15:15 Afternoon Refreshment & Networking
15:30 Revitalizing Brands for Long-term Growth
• Utilizingshopper-centricdataandtrendstoidentifyissuesanddevelophypothesis
• Leveraging advance analytics and modelling to reviseportfolioandstrategy
• Ensuringsmoothexecutionandtrackingtooptimalresults
• MakingB2Brelevantforanewaudience• Becoming a media publishing house and gainingcredibilitybyassociation
• Improve sales and marketing handshake includingrevenueattributionthroughdataandanalytics
DAVINIA KHONGMarketing LeaderMercer
SHANE ANG SIONG AIKGlobal Revenue Growth Lead, GCOEThe Kraft Heinz Company
11:45 Shopee Case Study: Micro Influencers – Major Impact: The Marketing Force of The Future
16:30 Ensuring a Consistent and Healthy Growth through Customer Retention and Lifecycle Marketing
KUSHAL MANUPATIHead of DigitalZilingo
• Turning one-time buyers into returning loyalcustomersandcontinuouslygrowShopee
• Micro-segmenting your target audience to enablepersonalized, relevant and effective marketingcampaigns
• Championmachine learning tobuildpredictiveandattribute models that facilitate better decision-making
17:00 Closing Remarks by Conference Chairperson
17:15 Champagne Networking
Enjoyaglassofchampagnewhilstnetworkingwithotherlike-mindedindividualsontopicsthatareofmostinteresttoyouandfellowdelegates.
16:00 Creating Brand Partnerships that Drive Growth
ALIN DOBREAHead of Marketing Solutions and PartnershipsZALORA
• Buildingamutuallybeneficialmarketingrelationshipwithcompatiblepartnerstoreachyourgrowthgoals
• Expanding your universe of potential clients andensuringheightenedcredibilitybyassociation
• Leveraging on new sources of data and advancedanalyticsstrategiestoenabledata-drivenmarketing
2. Relationshipmanagement
SEE WEE HENGHead of MarketingNTUC LearningHub
112 JULYTUE
MAIN CONFERENCE AGENDA
DAY 2
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
MARKETING TO MILLENNIALS & GROWTH HACKING – A PARADIGM SHIFT FOR THE CUSTOMERS OF TOMORROW
11:00 Delighting The Millennial's' Customer Journey Through Digitisation
• Capabilitiestoconsiderfordigitaltransformation• Leveragingdisruptivetechnologiestoreimaginethecustomerjourneyforyourmillennialcustomers
• Customising the customer experience to delivercontextual,real-timeandhyper-relevantinteractions
09:00 Conference Introduction and Day 2 Highlights by Chairperson
09:15 Visionary Keynote: A Trillion-Dollar Demographic: The How, What and Why of Millennial Marketing
MANISHA SEEWALGroup Chief Marketing OfficerCarro Singapore
• Understanding and breaking down stereotypes onthelargestgenerationofcustomerswiththehighestpurchasingpower
• How they are supercharging a paradigm shift andirreversible disruptions to the marketing industry:Marketing to be done on millennials’ own terms,throughtheirchannels
• How marketers can leverage proven marketingstrategiestoeffectivelytargetthispowerfulaudience
09:45 Case Study: Why Content Marketing Matters More Than Ever to Reach Millennials
• How TheSmartLocal build their award-winningcontentmarketingstrategiestowintheheartsofthemillennialreaders
• TheSmartLocal’sbestmarketingassets:itscommunityandmillennialcustomers
• Leveraging and thriving on user-generated contentto build and grow your socialmedia presence, tellyourstoryandbuildamoretrustingrelationshipwithcustomers
10:15 Morning Refreshments & Networking Session
10:30 lyf by Ascott - A Brand for Millennials by Milennials
• Building and launching a millennial-friendly brandtailoredforandmanagedbymillennials to respondtogrowingdemandfromthisdemographic
• Unique features and activities to appeal to themillennial travelers - a new way of living andcollaborating
• Why millennial is fast becoming the most desireddemographicforthehospitalityindustry
MINDY TEOVice President, Brand & MarketingThe Ascott Limited
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
BRYAN CHOOFounder & Managing DirectorThe Smart Local
JULIANA CHUAHead of Digital TransformationNTUC Income
11:30 Class Pass Case Study: Micro Influencers – Major Impact: The Marketing Force of The Future
• Who are Micro Influencers and why they are themarketinggameofthecomingyears
• How brands win big by collaborating with microinfluencerswhoareapproachable, relatablewithasmalleryetimmenselydedicatedfollowing
• Identifyingtherightmicro-influencerstoworkwithandhowbesttoworkwiththemtobuildtrustandgainexposureandfollowingforyourbrand
CHRISTINE NGInternational Brand and Creative DirectorClass Pass
12:00 Panel Discussion: How to Engage Millennials for Customer Insights and Marketing
• Learn from brands that have successfully updatetheirmarketingapproachesandemergeaswinnersatconversingwithmillennialsandgainingtheirinterest
• Strategiestofindoutwhatmillennialsrespondbesttoandeffectivelyhitthemintheircorevalues
• Exploring innovative marketing strategies to buildaffinitywithmillennialsandletthemexperiencethebrandsinaction
WU YING YINGRegional Head of CommunicationsShopBack
TONY TAN GAN HUPAssistant Vice President (Brand & Marketing, Digital Innovation and lyf)The Ascott Limited
MICHELLE TANManager, Business Development & AccountsSGAG
BELINDA ANGFounder & Director of Strategic CommunicationsthinkBIG Communications
BELINDA ANGFounder & Director of Strategic CommunicationsthinkBIG Communications
Moderator:
Panelists:
12:45 Lunch & Networking
122 JULYTUE
MAIN CONFERENCE AGENDA
DAY 2
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
13:45 Growth Hacking Explained: How InstaReM Singapore Growth-Hacked Our Way to Achieve 400% Growth in Less Than a Year
HO CHEE WAICountry Manager Singapore & Director of New ProductsInstaReM
• What growth hacking is and how it can help yourorganization unlock your true potentials and pushyourmissiontothenextlevel
• Understandingwhygrowthhacking is thebuzzwordamongbothstartupsandmultinationalcorporates
• Prerequisites for sustainable growth, principles ofgrowth and ultimately how you should approachfiguringouthowtogroworaccelerategrowth
14:15
15:15
Lazada Case Study: Leveraging on Emerging Strategic Partnership to Drive Marketing Growth for eCommerce
Case Study: Growth Hacking for Grownups: How Big Brands are Leveraging Startup Growth Tactics?
• HowLazadaextendstheirscopeofinfluenceinthedigital ecosystem/platform play through strategicpartnershipprojects
• Helpingpartnerstoenhanceshoppingexperienceviainfluencingtheirproductroadmap
• Leveraging the valuable Lazada `licensing' onpartnerships-LazadaKidsCinema,etc
• Whygrowthhackingisnotonlyastartupphenomenonand how it can be applicable for companies of allsizes
• How to overcome roadblocks in transforming anorganization with traction, decades-old ways ofdoingthingsandasolidcustomerbase
• Getting to the bottom of the challenges largecompaniesfaceandhowtheycanusetheirresourcestoturnthesechallengesintoacompetitiveadvantage
EUNICE YUEGroup Head of Business Development, Marketing & User GrowthLazada
GLENN CATONSenior Vice President Growth: Asia, Australia, Middle East and AfricaMondelez International
15:45 How to Hire and Support a Top-Notch Growth Hacker That Will Actually Get the Job Done
RAVISH DOCTORHead of Growth Marketing, AsiaLuxury Escapes
• Whoyoushouldhireforsustainablegrowth• Understanding the prerequisites of a great growthhackerandhowtotellifacandidateistherightfit
• Whatyouneedtoknowtostaffforsustainablegrowthanddriverealimpactalongyourgrowthcurve
16:15 Panel Discussion: How to Transform from a Traditional to a Growth Oriented Organization
• Bestpracticestoadoptthegrowthmindset,cultureand testing habits needed to become a breakoutgrowthsuccess
• Drivingcross-functionalgrowthalignmentacrosstheorganizationandmaximizesustainablegrowth
• Breakingawayfromthestatusquoandtrulyembracetherelentlesspursuitofgrowth
BENJAMIN CHOOEcosystem LauncherCircles.Life
RESHMI ROYMarket Growth LeadSkyscanner
JAMIE LEERegional Partner Marketing AsiaCarousell
AARON KOHGrowth HackerNTUC Income
17:00 Closing Remarks by Conference Chairperson
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
15:00 Afternoon Refreshment & Networking
BELINDA ANGFounder & Director of Strategic CommunicationsthinkBIG Communications
Moderator:
Panelists:
133 JULYWED
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
WORKSHOP A: MASTERING INFLUENCER MARKETING: GROWING
YOUR BUSINESS IN 2019 AND BEYOND
WORKSHOP B: A COMPLETE GUIDE: DEVELOPING A SUCCESSFUL
GROWTH HACKING ROADMAP TO SUPERCHARGE YOUR BUSINESS GOALS
POST CONFERENCE WORKSHOPS
Thisworkshopprovidebrandsandmarketerswiththenecessaryknowledge,planningframeworksandcompli-anceprocedurestosetupandrunsuccessfulinfluencermarketingprograms.Walkawaywithknowledgeon:
• Best-practiceprinciplestooperationalizeyourin-houseinfluencermarketingactivities
• Howtomaximizeyourreturnontimeandinvestment• Guidelinesoncompliance,brandsafety,andcontract
guidelines• AtoZofsuccessfulinfluencerengagementfromini-
tialresearch,toselectionofinfluencers,compensa-tionandmeasurementofprogramsuccess
• Howtoidentifyfakefollowers&verifyengagement• Techniquesoncontentamplification• CasestudiesfromSingaporeandglobalcompanies
Thisworkshopservesasanall-roundedintroductionsessionontheessentialsofgrowthhackingtoachievesustainablegrowth,fromlayingthefoundationtostruc-turingthegrowthprocess.Hearfromourexceptionalworkshopleaderonhowto:
• Masterthegrowth-hackingprocess• Knowthemostup-to-datewaystoacquirenewcus-
tomersandengendercustomerloyalty.• Learnhowtouseconversionrateoptimizationto
getthemostoutofyouracquisitioneffortsandyourwebsitetraffic.
• Understandhowtouseyourknowledgeofyourcur-rentcustomerstogainnewcustomerswhilesimulta-neouslyincreasingthelifetimevalueofyourcurrentcustomers.
9:00AM – 12:30PM
1:30PM – 5:00PM
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
EVANGELINE LEONGFounder & CEOKobe Global Technologies Pte Ltd
JONATHAN ANGFounderAdscelerate Marketing
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
14
CAPITALIZE ON THIS CONFERENCE
PANEL PRESENTER:
PARTNERSHIP OPPORTUNITIES
Doyouhavesolutionstoassistandcontributetotheoverallimprovementofthemarketing,communicationsandCXindustry?LookingfortheidealplatformtoraiseyourprofileandtoincreaseyourROI?
Leverageourlimitedsponsorshippackagestostrengthenandconfirmyourmarketpositionthroughconsistentandcontinualbrandingawarenessandtakeadvantageoftheplethoraofopportunitieswithhighleveldecisionmakers.
YourPartnershipwithuswillprovideyouwith:• Unparalleled industry exposure • Leads generation and set-up of meetings with key decision makers • Positioning of your company as a thought-leader • Reaffirmation of your position in the industry
Affable.ai is a venture backed Singapore based start-up that developsAIsolutions that marketers use to run highly effective influencer marketingcampaigns.UsingadvancedMachineLearningandBigData,Affableprovidesin-depthintelligenceandinsightsaboutinfluencersthatmarketerscanusetofindrelevantinfluencersandmeasuretheirperformance.
Withaglobalrosterofclientsincludingsomeofthelargestconsumerbrandsandmediaagenciesandstatisticsofover1M influencers,Affable.ai is theleadinginfluencermarketingplatform.
Formoreinformation,visitwww.affable.ai
PleasecontactEmma at +65 6716 9961 [email protected] to discusspotentialsponsorshipopportunitiesortocustommakeyourownpackage.
BenefitsasMediaPartnerorSupportingOrganizationatthe Influencer, Millennial and Growth Hacking Marketing Conference
• Enhance your corporate profile and visibility within your industry - Yourcompany’slogowillbeemblazonedonourbrochuresanddistributedtomarketing,communications&CXvisionariesacrossSouthEastAsia
• Affiliation with an internationally recognized commercial event organizer
ClaridenGlobaleventsarewidelyknownandtrustedthroughouttheworldforprovidingbestvaluetoseniorindustryexecutives.Throughpartneringwithselectedmediaandsupportingorganizations,wearecapableofdeliveringthehighestcalibreofexpertknowledgeandkeyindustryinsightstothetargetmarket.
Ifyoumeetthecriteriamentionedaboveandwouldliketoexploretheopportunitytopartnerwithusforthe2nd Applying Artificial Intelligence and Deep Learning for Enterprises Conference,pleasecontactKaren Williams at +65 6899 5030 [email protected].
QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
REGISTRATION PAGE
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE1 - 3 JULY 2019 | SHANGRI-LA HOTEL SINGAPORE
Register with your Colleagues Today to Enjoy Group Discount*:Group discount of 10% for the 2nd participant from the same organization.For limited time only by 3 June 2019, register 3 participants and the 4th participant will receive a complimentary seat.For 5 or more registrations, please contact Karen Williams at [email protected] Discount will only be applicable to the package of the lowest value.*Only 1 discount scheme will apply. Discount will compound on top of your early bird discount! This offer is valid for a limited time only, till 3 June 2019.
PLEASE NOTE: The conference fee includes lunch, refreshments and conference documentation. Payments are required with registration and must be received prior to the conference to guarantee your place.
GROUP DISCOUNTS
Booking Contact (Approving Manager) Mr/Mrs/Ms:____________________________Job Title:______________________________ Department:______________________Telephone:_____________________________ Fax: ______________________________Email:____________________________________________________________________Organization:______________________________________________________________Address:_________________________________________________________________________________________________________________Postal Code:_______________
I would like to receive more information on hotel accommodation using Clariden Global coporate rate.
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Please register the following participant(s) for this Conference
(Please tick to select your conference packages. You may tick more than one.)
1st Participant Name (Mr/Mrs/Ms): ______________________________________________
Job Title:__________________________ Department:_______________________________
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Email:__________________________________________ Date of Birth:_________________
Conference Package Selected: _______________________________________________
2nd Participant Name (Mr/Mrs/Ms): _____________________________________________
Job Title:__________________________ Department:_______________________________
Telephone:_______________________________ Fax:________________________________
Email:__________________________________________ Date of Birth:_________________
Conference Package Selected: _______________________________________________
3rd Participant Name (Mr/Mrs/Ms): _____________________________________________
Job Title:__________________________ Department:_______________________________
Telephone:_______________________________ Fax:________________________________
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Conference Package Selected: _______________________________________________
4th Participant Name (Mr/Mrs/Ms): _____________________________________________
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Conference Package Selected: _______________________________________________
A: Main Conference Only (2 Days) Most Popular SG$2,395
SG$2,895B: Main Conference + Post-Conference Workshops (3 Days) Most Value
Regular FeeConference Packages
CONFERENCE FEES
INDUSTRY PROFESSIONALS
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Shangri-La Hotel Singapore1 – 3 JULY 2019 22 Orange Grove Rd, Singapore 258350Phone: +65 6737 3644Website: http://www.shangri-la.com/singapore/shangrila/
FOR OFFICIAL USEFEE RECEIVED REFERENCE L19078/HV/KW
4 WAYS TO REGISTER
Email: [email protected]
Fax: +65 6567 4328
Call: +65 6899 5030
Website: www.claridenglobal.com
PAYMENT METHODS
HOW TO REGISTER AND PAY
ACCOMMODATIONAccommodation is not included in the program fee but you will be entitled to use our corporate rate for your accommodation. Information will be sent along with your registration confirmation.
CANCELLATIONS AND SUBSTITUTIONSOnce we have received your booking, the place(s) are confirmed. No refunds will be made for any cancellations, however, program credits of equivalent value only applicable for Clariden Global events will be provided. Credits can only be redeemed for 1 program and is valid for only one (1) year from date of issue.Substitution with a qualified candidate is allowed by providing at least 5 working days of advance notice to Clariden Global. One time substitution is allowed with no charges. Subsequent substitutions will be charged 10% admin fee.
ALL CANCELLATIONS MUST BE RECEIVED IN WRITTEN FORM
PLEASE NOTE: CLARIDEN GLOBAL PTE LTD reserves the r ight to change the content and timing of the programme, the speakers and the date and venue due to reasons beyond their control. If in the unlikely event that the course is cancelled, CLARIDEN GLOBAL PTE LTD will refund the full amount and disclaim any further liability.
ENQUIRIES: If you have any queries about registration or payment please do not hesitate to contact our client services department on +65 6899 5030
PRIVATE DISCLOSURE STATEMENT: Any information provided by you in relation to this event is being collected by CLARIDEN GLOBAL PTE LTD and will be held in the strictest confidence. It will be added to our database for the primary purpose of providing you with information about future events and services.Visit us at www.claridenglobal.com for upcoming events
An invoice and registration confirmation will be sent within 7 days, please contact us if you have not heard from us within 7 days. Payment can be made by credit card, by bank transfer or by cheque made payable to “CLARIDEN GLOBAL PTE LTD”. ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT.
CONFERENCE VENUE AND ACCOMMODATION INFORMATION
BY CHEQUE / BANK DRAFT :Made payable to CLARIDEN GLOBAL PTE LTD and mail to: 3 International Business Park, #04-29, Nordic European Centre, Singapore 609927.BY TELEGRAPHIC TRANSFER TO:Bank Name: DBS BANKBank Branch code: 027Bank Address: 6 Shenton Way, DBS Building, Singapore 068809Bank Account No: 027-903583-8Bank Account name: Clariden Global Pte LtdSWIFT Code: DBSSSGSGPlease note that all bank charges are to be borne by participants. Please ensure Clariden Global International Limited receives the full invoiced amount.Note: Please include invoice number on all payment types and your company’s name in your payment instructions for our reference.CREDIT CARD:To make payment by credit card, please call our client services hotline at +65 6716 9980