www.crcpress.com/authors 1

MARKETING MATERIALSConference PosterAudience: Designed primarily for customers, can also be

used for authors. Focuses on exclusivity of the community and how site benefits visitors

Dimensions: 11” x 17”

Usage Instructions: Place posters within the booth space to engage potential customers and/or authors. One posterwill be automatically sent to each conference – you may request more

Customization: Marketing Managers – To order additional copiesor custom versions, process DEDREditors – Contact your Marketing Manager

Email Banner AdsAudience: Designed specifically for customers, banner ads

allow for easy access to either the main page (Spotlight) or the profile of a specific author

Dimensions: To specifications

Usage Instructions: Designed to fit in the sidebar of our current emaillayout, these banners provide a more prominentlink to Featured Authors, ultimately driving morebrowse time and increasing sales

Placement/Customization: Marketing Managers – For placement and customization, include in your email DEDREditors – Contact your Marketing Manager

Links directly to

Author Profile page!

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MARKETING MATERIALSMini-Catalog Ad – GenericAudience: Designed specifically for customers

Dimensions: 4.75” x 7.75”

Usage Instructions: Placed on the inside front or back covers, this adhighlights the exclusivity of the community andthe broad benefits of the site. Its purpose is toshow potential customers how Featured Authorswill enhance their shopping experience, ultimatelydriving more browse time and increasing sales

Placement/Customization: Marketing Managers – For placement and customization, include with your minicat DEDR notes with book and authorEditors – Contact your Marketing Manager

Mini-Catalog Ad – Author SpecificAudience: Designed for customers, but can be used to

encourage authors to post their profiles

Dimensions: 4.75” x 7.75”

Usage Instructions: Focuses on the benefits of the site, but also highlights a single author - a Featured Author – and their book, giving customers more reasons to visit CRCPress.comPlaced on the inside front or back covers, this adhighlight the “hero” book within the catalog

Placement/Customization: Marketing Managers – For placement and customization, include with your minicat DEDR notes with book and authorEditors – Contact your Marketing Manager

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MARKETING MATERIALSPress ReleaseAudience: Media is primary focus; states concisely the site’s

many highlights - rich content, author/audienceengagement, cutting-edge technology, and includes links to CRCPress.com and the Featured Authors main page

Usage Instructions: Send this out to authors, customers, prospectiveauthors, or the media who want more informationabout Featured Authors

Customization not available

Sales Sell SheetAudience: Resellers, wholesalers, retailers, sales affiliates,

and distributors

Dimensions: 8 ½” x 11”

Usage Instructions: Focuses on the benefits for both customers and authors; demonstrates CRC’s commitment to ourpartners with this groundbreaking initiative thatcreates demand and drives sales

Customization: Sales - For customization, please contact the appropriate Marketing Manager

– Access Press Release Here –

– Access Sales Sell Sheet Here –

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MATERIALS FOR AUTHORSAuthor Sell SheetAudience: Authors

Dimensions: 8 ½” x 11”

Usage Instructions: Not only for selling Featured Authors to existingCRC authors, this sell sheet can be used for authoracquisitions. Promotes Featured Authors as the cor-nerstone of our integrated marketing program anddemonstrates CRCs commitment to increasing theonline visibility of our authors with the goal of sell-ing MORE of their books

Customization: Marketing Managers – For customization, create drop with DEDREditors – Contact your Marketing Manager

Author Quick Start GuideAudience: Authors

Usage Instructions: To be used by marketing and editors when invitingauthors to join Featured Aauthors, the Quick StartGuide provides a 2-page short version of thelonger, more detailed Author Tutorial and is idealfor emailing.The document presents the basics to get authorsstarted and includes the link to the long version tutorial should they need it, as well as access to ourhelp desk.

– Access Author Sell Sheet Here –

– Access Author Quick Start Guide Here –

To be used by the editorial and marketing staff, the Featured Authors conferencepacket provides authors with a comprehensive guide to Featured Authors. De-signed with the author in mind, it will include the Author Sell Sheet, Quick StartGuide, Featured Authors Sell Sheet, Press Release, and the Marketing Your Bookflyer. This all-in-one tool is ideal for use at conferences.

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MATERIALS FOR AUTHORSAuthor Tutorial (updated January 2013)Audience: Authors

Usage Instructions: The long version Author Tutorial is the comprehen-sive document for taking authors from enrollmentthrough publishing their profile, and everything inbetweenThis document resides on the Featured Authors siteand the link is included in most Featured Authorcorrespondence to our authors

Featured Authors Conference Packet

– Access Author Tutorial Here –

COMING SOON!