Feasibility Project Final

8/14/2019 Feasibility Project Final

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Project Feasibility Study andEvaluation

(1203302)

By

CN_Fantasy Electronic Company

5031205031 TINNAPOB KANOKTIP5031205015 JIRAYOOT KAEWKA5031203089 XU RUI5131203168 REN HE

5131203169 TANG JING5131203170 MA KEYU5131203173 JIN RUI

Present to

Lecturer: Chaiyawat Thongintr

School of Management

Mae Fah Luang University


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Preface

This project is one part of the Project Feasibility Study andEvaluation. The project mains point also point to study andmanagement what the process and strategy of the presentwhole world marketing because in real life, many organizationmust face many more competitors and they would have newstrange strategies to entertain the market and beat us. Thisproject also let us knows to take the analysis research and alot of Mathematical approach that be used to analysis the

findings.This project will never be done by without any help andrecommendation of lecturer. We strongly hope that thisproject will assist for many people who interest in themanagement strategy as much as possible.


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CONTENT

Topic Page

Chapter 1 Introduction 1

Chapter 2 Natural of Industry 3

Chapter 3 Market Feasibility Study 11

Chapter 4 Technical FeasibilityStudy 17

Chapter 5 Financial Analysis 30

Chapter 6 Risk Management 41

Summary 43

Reference 46


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CN_Fantasy Electronic Company

Chapter 1

Introduction

This business project is about importing and selling the digital product. This project

will consider all the business activities will happen in real life. We are going todescribe our business according the process which a real business runs on. Every

information relate with this project will be collected from the research.

Accord the observation of the digital product market of Chiang Rai, we found that

there are approach 20,000 students in Chiang Rai, and the main customers of the

digital product come from those students. Most digital product store only sells the

products of IPod and Sony. But the price of these products is relatively high for the

main customer. So we think a lower-price and high technology digital product such as

Mp4 player watch will satisfy their needs.

Chinese factories make all imaginable types of digital products, usually muchcheaper

than anywhere else. Otherwise in recent year, the transportation between Thailand and

China has enjoyed a rapid development. Transport channel is more and more, but the

price is getting lower and lower. Due to these reasons above, The Company will be

located in Chiang Rai; the store site is near the Rajabhat University. The inventory

will be purchased from China suppliers for selling a lower price than other

competitors.

Project Objective

In this project, the main objective is to find out a more effective way to run our

business, and to make the business be profitable.

To achieve the goals, we will conduct the descriptive, analytical research. We will

apply the quantitative approach to collect and analyze numerical data. In this study,

primary and secondary research will be both incorporated. It supposes to be the


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inductive research as well. We will use the theoretical frame work which consists of

the relative theory of marketing, logistic, especially financing, etc. There are a lot of

Mathematical Approach will be used to analysis the findings.

Benefits of Project

We have already written a lot of business plan, marketing plan and every kinds of

report. Sometimes we really think we know a lot about business. But we never

conduct any of our plans. Actually, knowing how to write a business plan doesnt

mean you know how make the business, at least it may lack of feasibility. Some real

problem which we have not faced in our plan will be face in the real life.

Study on this project, however will cover this drawback, because we must think about

the reality. We should make every of our finding to be reliable. And we will put our

knowledge to work in solving real problems.

At last, through study on this project will help us to enhance knowledge and get more

understanding of the subjects in BA program; acquire skills such as communication

skills, intellectual skills and organization skills through practicing them; identify

opportunities in the future.

Activities/Time Frame

- Conduct an questionnaire about digital product in Mae Fah Luang University/1d- Marketing data analysis/1d- Collect the information about the operating expenses/3d- Interview with the owners of some I.T product stores in Chiang Rai/1d- Searching for the store site/3d- Outsourcing/7~15d- Finance analysis/1d- Advertising making/2d- Writing the project paper/5d- Presentation/1d- Other activities are pending


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Chapter 2

Natural of Industry

2.1 Natural industry Digital product brand in China

RAmos TechRamos Digital Technology Co., Ltd is one of the most famous digital companies inChina. Ramos is a venture company founded by excellent semi-conductorprofessionals in 2001. The company has an abundance of excellent human resourcesand strong technical force, dedicated to the emerging digital consumer market. Themain of their business scope include MP3, MP4 digital player and a variety of digitalperipheral products, products line include high cost performance of RM series, highperformance of V series and fashion personalized of Q series.

Ramos Company launched into consumption digital electron industry completely in

2004. Through a comprehensive expansion and upgrade in Chinese digital market, thecompany started the stable and rapid development in the domestic market. Nowadays,Ramos brand become more and more famous, distribution of partial product occupiesleading position in market and they become a dark horse in China domestic digitalplayer market.

The face of intense domestic and international competition, they are integrating kindsof resources strategically, gradually and effectively. Through effective marketingsystem and rapid market response, they are developing towards the industrial upstream and building up our core competitive capability. Now, they have close tie withseveral large suppliers of digital player chip from domestic and abroad. Besides their

own R&D group, they also keep good relationship with many R&D groups in theworld.

NewsmyNewsmy is one of digital flagship enterprise in China. Beijing Newsmy found in1996, is a research and development, manufacturing, sales and service as a whole ofBeijings Zhong Guan Cun high-tech enterprise. At present, Newsmy Company hasabout 3,500 employees, has about one hundred Professional R & D and technicalpersonnel, and has 27 branch offices in China.

In 2006, Newsmy becomes one of the most well-known digital brands in China. Their

main businesses include MP3, MP4, Mobile Phone, Flash Memory disk, USB Diskand other digital products.

Newsmy MP3 sales volume is always ranked first in domestic. Because theydependent on reliable product quality, excellent after-service, affordable price.Nowadays Newsmy MP3 has become a high-cost MP3 synonymous with a morecost-effective within the digital industry known as the popularity of those products inChina. Newsmy MP4 is preferred brand of MP4 in China. Their flash memory diskand USB disk products have small and fashionable appearance; in addition, they alsohave reliable and stable quality. USB disk sales volume is always keep ranked first indomestic.

Newsmy Company adheres to the "customer-oriented" aims to provide the bestquality service to customers. Customers can use online query, or telephone


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counseling, Newsmy Companys customer service will be in the most efficient

method to give customer Comprehensive solutions, and assist with self-test and repairuntil the product resume normal use as soon as possible.

AIGO

Beijing Huaqi Information Technology Development Co., Ltd found in 1993, thecompany is one high-tech enterprises in Zhong Guan Cun, Beijing, China. Theirannual business turnover maintains the steady growth of 60% in the past ten years,and their products are exported to North America, Europe, Southeast Asia and otherregions. Their AIGO mobile storage products sales volume keep ahead in fourconsecutive years, promote the rapid development of China's mobile storage industry,and become the first large-scale industry entry into international market in China.AIGO MP3 use only one year to achieve the highest occupancy rate in domestic,monopolize this domain last for five years, and become ahead of many internationalcompetitors in digital region.

At present, Beijing Huaqi Information Technology Development Co., Ltd has about1,900 employees, 200 pfessional R & D and technical personnel, and a completemarketing system. They have 17 institutional repository and other subsidiaries. Theirbusinesses include MP3, MP4, digital camera, mobile phone, computer peripheral andother kinds of business.

Beijing Huaqi Information Technology Development Co., Ltd is known as Digital

Industry Outstanding Enterprises, Chinas information technology innovation withthe most potential business by CCID in 2004.

ONDA

ONDA Technologies, Inc. is found in 1989, is a core partner of many well-known ITvendors to develop the domestic market in China. They always provide affordableprice and high-quality high-tech products to customers. They set up 32 regionaldistribution centers, 16 technical service centers, their agents spread all over morethan 200 cities in China.

ONDA Company main businesses include MP3, flash memory, mobile storage, andother digital products. Their products are very popular in China. ONDA become oneof the the largest and most influential brands in the Asia-Pacific region.

All of our products import from famous brands in China. Because they are havingbetter technology and equipments; they can design special and beautiful appearance

products in cording to customers needs. They have good reputations, they can

provide reliable and best quality; can make sure customers benefits and safe. 2.1 Situation of Industry

China Guangdong is the world's manufacturing center, 80% mp3 maker of Chinais from here. In southern China, especially Shenzhen production of various types ofradios, tape recorders, video machines, VCD, DVD, music center, home theater,auditorium sound systems and other audio-visual products for more than 80% of thetest certification is in Shenzhen Electronic Product Quality Testing Center completed,

while the MP3 audio-visual products are also belong to the scope of nationalregulations with the territoriality principle of electronic product testing, most


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produced in Shenzhen, MP3 should be able to find a basis for testing.Consumers to buy mp3 player, the price is the first consideration. Accounted for

75.2%, followed by the sound quality, accounting for 71.9% of users said that thesound quality is good or bad will also decide whether to purchase MP3 products.Capacity factor in the ranking is at the third position, with 66.5% of consumers as an

important reference. In addition, the MP3 market, product homogeneity, the brand isoften highlighted the role to, which is many users will be a brand as a reference factor,the survey showed, considering the brand this factor is as high as 66.1% of users. Theappearance of the product is as a reference of factors account for 52.5% of the usersratio. From the proportion of several factors point of view, did not differ much,indicating that consumers consider when buying MP3 products, many factors, fromthe side reflecting the overall strength of the products with outstanding performanceto get consumers.

Experienced the madness in 2006, flat in 2007, MP3 market in 2008 is boom,when the function and design at the same level, entangled, cut prices once againbecome the market's overall trend, whether it is cross-brand, or the China local

brands, both struggle with the residents of the consumer price index rising so thatcontinue updating the price of the MP3 bottom line.

In recent years, MP3 players, the overall prices have been continuously falling,and its price cuts and the reasons for this are similar to other IT products, mainly dueto decline in raw material costs, manufacturing process to improve, enhance and scaledecline in personnel costs and other factors, in addition, weakening of the dollar, theRMB exchange rate increased by a certain extent, MP3 prices accelerated a decline inthe Chinese market.

Core price cuts cause: sharp drop in raw material costs

NAND memory chips are MP3 players, mobile phones and digital cameras andother products, the main raw material, but since late 2006 to early 2007, due to theupstream supplier of NAND memory chips to the market is too optimistic about theprospects for a substantial increase in the output of NAND memory chips, but theactual market demand significantly lower than expected levels, resulting in a serioussurplus production of NAND memory chips, the price plummeted, the market beganto shrink.

Authoritative international market research firm Gartner believes that short-termmarket has no signs of recovery, coupled with the trend of a global recession wasincreasingly evident, its 2008 global semiconductor market expectations, was not veryoptimistic, in fact, only the first two months of 2008, market-mainstream 4GB NANDmemory chip prices already down 26% in early March 2008, in mainland China

memory market, 1GB/2GB/4GB NAND memory chip prices have respectivelydropped to 68 Baht, 97 Baht and 185Baht, and the , the upstream market, the newwave of the impact of price cuts have not yet fully manifested in the end-productmarkets.

As NAND prices have fallen sharply, Samsung, Toshiba, Hyundai and otherrelated manufacturers of memory chips sector has suffered a near devastating blow totheir earnings from profits in 2006 fell to the edge of today's losses, but the price ofmemory chips because they cannot effective demand for support continues to decline.

In addition, due to Rock chip, Chinese domestic chip manufacturers such ascore-fly made great progress, its low price, superior performance, a new generation ofmaster chips on one hand, the high cost of foreign products out of the market will also

be developing MP3/MP4 Player substantially reduced the cost of the master program.In the display, since the TPO, Chi Mei Optoelectronics, BOE and other display


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manufacturers to upgrade manufacturing technology, it has the small size of portabledevices, display to the previous generation (or even the previous generation)production line manufacturing, to ensure of the display yields and low prices.

Overall, due to flash memory chips, the master chip, display three majorsharp drop in raw material costs not fully reflected in the end-product prices,

MP3/MP4 players, lower prices will trend has continued.Other price cuts reasons: technology, manufacturing, the combined effect

of exchange rate

As the size of the domestic MP3 market, the high-speed growth, the market hastaken shape in a handful account for most of the market share leader in the status quo,these leaders with a more adequate capital accumulation, continued to strengthen andconsolidate its manufacturing processes and production scale, through theintroduction of modular, professional, highly efficient new generation ofmanufacturing technology and related equipment, greatly improved the passing rate ofthe product and process standards, and reduce the single-product manufacturing costs,while accelerating the construction of raw materials through the supply chain and

product manufacturing industry chain clusters, gradually reveals the prototype scale.As for the reasons for cross-brand products, price reductions, in addition to the

cost of raw materials to benefit from the decline in the international market, but alsowith their share of China's economic growth related to the outcome, as theinternational transfer of manufacturing to domestic, cross-brand manufacturing plantwill generally be transferred to the southeast coast of areas, low-cost, high qualityhuman resources, coupled with intensive modes of production to a large extent toreduce their production costs.

In addition, the long-term U.S. dollar weakness, rising RMB exchange rate,cross-brand products in the domestic market prices are significantly reduced. Forexample, point of view, a fixed exchange rate in adjusting the RMB ago, a 100 dollarMP3 player, equivalent to about RMB 823 RMB (U.S. dollar and the RMB exchangerate of 1:8.23), is now also a 100 dollar MP3 player, equivalent to RMB only 682RMB (U.S. dollar and the RMB exchange rate of 1:6.82), the price of virtuallydropped 17%. Of course, if even get to the bottom, import MP3 player prices alsoimported electronic products in China customs tariff policy on zero, which is inaccordance with the WTO agreements in China, a major adjustment.

http://www.xe.com/ 07/01/2010Whether manufacturing process improvements, enhanced scale, a decline in

personnel costs or exchange rates, trade, MP3 players, all of which contributed tolower prices, in fact, benefited from the implementation of many of China's advancein recent years, processing and manufacturing, export-oriented trade, macroeconomicpolicy, as consumers, MP3 player, a clear underlying causes of lower prices after theprice cuts for the current product has a clearer understanding.

2.3 Our product and service
http://www.xe.com/http://www.xe.com/http://www.xe.com/


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Our companys main products is MP3, MP4, and U disk, all of them import from

Chinese companies. They are digital technology company, their science andtechnology and quality first, and pursuit of customer satisfactions. In recent years,these four companies in the production of MP3 and MP4 use of advanced technologyand equipment, more and more consumers understanding, acceptance, approval and

love these four brands of MP3 and MP4, products have been exported to Japan,Sweden, Hong Kong and other countries. More and more consumers who buyChinese produce high-quality, low-cost MP3 and MP4.More and more countries havechosen to import Chinese-made MP3 and mp4.

Products name Function ,language Price Cooler, accessoryproduct

Play format

Lan Mo RAMOSmp3,mp4 player(4G)

Recording,Photoview,play,movie,song.English, Chinese ,Thai

1200bath---1500bath

Silver,black,earphone,charge,USB

mp3,wma,RMVB,RM,FLV.

lanmov7+limitededition (2G)

Play,song,E-bookreading.English,Chinese,Thai, FM radio.

500bath---1000bath

Silver,black,earphone ,charge ,USB

Mp3, TXT

LanmoT8touch(8G)

Recording,Photoview,play,movie,songE-book,reading,English,Chinese ,Thai

1850bath---2225bath

Emergency charger+ dark gray plasticprotection sleeve +Charger

mp3,mp4,wma,RMVB,RM,FLV.

Q23 mp3 (2G) Play song ,recording,FM,radio,English,Chinese ,Thai

645bath--1000bath

Any bag + charger+ speaker +headphone, whiter

APE,mp3 FLAC

1. Lan Mo RAMOS 2.v7+limited edition

3. Lan moT8 touch (8G) 4.Q23 mp3 (2G)

Product name Function, language price cooler,accessoryproduct

Play format


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Mini play M6(2G)26hours paly song or4.5house play movie

Recording,Photoview,play,movie,song.English, Chinese ,Thai

1845bath,1995bath

Silver,black,earphone,charge,USB.blackand white

Mp3 ,wma,wav

music carMP3 2GB Lyrics,E--book ,ultra-clear,audio,FM radio

English, Chinese ,Thai

500 btah Red,black,whiteearphone,charge,USB

Mp3 ,wma,wav

Mini play M6(2G) music carMP3 2GB

2.31 services

Our store will provided good service to our customer, meet customer needs andwants. First ,we will introduction our product to customer ,about function and otheraccessory product ,if customer want to buy our product ,them can try to use theproduct listing music and watch movie ,use other function ,make shall the product isgood for them really needs and wants. After customer buy our product our employeewill teach customer how to use the product, how to protect product. We will providethe web--site to download the song and movie, or help the customer download thenew song, movie, and picture--book on store.

Our store will make the web-site ,customer can buy our product on-line, we willdeliver the product to customer ,there can try it ,check it have problem or make shallthis is good ,after than them can pay money to our .If customer use our product have

some quality problem in 3month ,we can change new one or pay the money tocustomer. In 1year, have some damage is customer make, we will have customermaintenance it, customer need to pay the maintenance cost.

2.4 The vision

To be the most popular Electronic product retailer of Thailand

2.5 Mission of our store

- Provided high quality, fashion appearance, popular among young people like it,low price Mp3 and Mp4.

- We will make different destruction channel to sell our product ,find differentsegment ,know customer needs and wants ,make shall our product have rightpositioning achieve our vision.

- We will give the stockholder high profit, if we can sell more quantity product, wewill get more profit.

- Our company will give the employee training, expect salary, employee sell oneproduct can get 5%cost of the product price.

2.6 Strategy analysis

2.61 Corporate levelIntegration strategies


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Backward integration: the supplier is come from China industry ,in China Mp3supplier competitors is large ,so the Mp3 give the stable from our company is veryimportant .So, our store can give the customer stable price ,current supplier can havehigh profit margins.

Horizontal strategies ----Now ,many electronic product import the product from other

development country ,the product have price and tax, if product is broke need to highmaintenance cost ,also need to specialization staff teach customer how to use. Ourproduct have low price, high quality, can easy understanding how to play.

Intensive strategies

Market penetration ---we try to use some marketing strategy promotion our productseeking increase market share present product through Mp3 marketing efforts.

Market development ---we will introduce Chinese Mp3 in our store ,Thailand is newmarket ,now in Thailand Chinese Mp3 is not popular, no retrial sale it , our companythink Chinese Mp3 can sale very well in Thailand and price is better from student to

buy.Product development---our store at the fixed date change our product same Chineseproduct, our supple try to make new product attract more customer to buy product.

2.7 Operational level

Marketing strategy ---we will analysis competition, STP ,marketing mix strategy tohelp our store know customer needs and wants .our store have some marketingpromotion like discount price to attract customer to buy our product.

Finance strategy---- outlining a business operating; clear know our generation profit

and loss. Finance strategy is to ensure the financial resources are provided to supportthe strategic objectives of the organization. It supports these objectives together withthe HR strategy, the value for money strategy, the business development strategy(currently in development) .

Accounting strategy ---we will write moth date every year, balance sheet ,incomestatement and cash flow, how to get the profit ,or our store have loss.

Management system

Manager/Owner

- Mainly focus on management, dealing conflicts between different department- Set mission and vision of business, make sure business is going to the right direction


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- Merchandise control, inventory- Build up good relationship with supplier- Acknowledge strength and weakness among competitors- Provide good working environment- Employees health care, and security to staffsAccounting- Accounting- How well does business performMarketing- Always seek new business opportunities- Attract potential customer, keep profitable customer.- Keep loyalty among customerVeterinary- Perform service to customer- Trained and educatedCOSTS/ STAFF SALARIESManager: 12,000 per monthVeterinarian: 10,000 per monthStaff: 8,000 per monthTotal salaries: 54,000 baht per month


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Chapter 3: Market Feasibility Study

3.1 Market Analysis

3.11 General Environment Analysis

Political - The politics of Thailand are currently conducted within theframework of a constitutional democratic monarchy, whereby the Prime Minister is

the head of government and a hereditary monarch is head of state. The judiciary is

independent of the executive and the legislative branches. After the 'democratic

revolution' in 1932, the country officially became under a constitutional democratic

monarchy with a prime minister as the head of government. The first written

constitution was issued.

During 2008, Thailand saw increasing political turmoil. The conflict makes thepolitical environment worsened slightly in 2009 when compared with before.

Moreover, future investment decisions by Thai companies could well be affected by

the uncertain political environment. Such perceptions, however, should come as no

surprise given the volatile global economic environment over the past few years,

coupled with the highly volatile political situation following the 2006 coup.

Economic - Thailand's real GDP growth in 2008 was 2.6 per cent, falling

below previous Thai Ministry of Finance growth estimates due to the emerging global

economic crisis. Thailands export sector, which accounts for around 60 per cent of its

GDP, suffered due to falling global demanda trend that may continue into 2009. In

the first quarter of 2009, total exports declined by 23.1 per cent year-on-year, which

contributed to a 7.1% contraction in GDP. Headline inflation in January 2009 was -

0.4%.The Thai government has adopted a two-stage fiscal stimulus response to

address the effects of the crisis. The first phase, introduced in February 2009, was

aimed at stimulating domestic purchasing power through cash handouts. The secondphase, worth around $57 billion, will be released over the 2010-12 period for a range

of large scale infrastructure projects.

Social Environment - The culture of Thailand incorporates a great deal

of influence from India, China, Cambodia, and the rest of Southeast Asia. Thailand's

national religion Theravada Buddhism is central to modern Thai identity and belief. In

practice, Thai Buddhism has evolved over time to include many regional beliefs

originating from Hinduism, animism as well as ancestor worship. The official


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language of Thailand is the Thai language, a Kradai language closely related to Lao,

Shan in Burma, and numerous smaller languages spoken in an arc from Hainan and

Yunnan south to the Malaysian border. It is the principal language of education and

government and spoken throughout the country. Most of Thai people have a positive

attitude to foreign products and services. The new generation of Thailand is able to

speak English very well and a little Chinese. There is no difficult for the diffusion of

Western and Asian products onto markets.

Environment -Thailands economic growth over the last three decades has

been fueled and accompanied by rapid industrialization, urbanization, and by

intensified agricultural production and fishing. This growth, which has relied

extensively on the countrys abundant and diverse natural resources, has degradedland and water quality, caused the loss of natural habitats, and generated increasing

levels of air and water pollution. In response, the Government and people of Thailand

have launched new initiatives to improve air and water quality, reforest degraded

land, adopt energy efficient technologies and invest in pollution abatement schemes.

In recent year, the World Banks relationship with Thailand has evolved from lender

to knowledge-sharer. Exemplifying this new role, the Bank and government have

recently established a Country Development Partnership for Environment (CDP-E)(see below), which focuses on improving environmental quality and sustaining natural

resources through knowledge-sharing and demonstration.

Technology - With the exception of multinational companies, businesses in

Thailand limit most of their Internet involvement to basic electronic data interchange,

processing networks and messaging systems. Some customs procedures are conducted

online, and the Stock Exchange of Thailand has permitted online trading since April

2002. Electronic banking is developing, with all the major banks now offering

transaction and account-checking services online. Websites are increasingly offering

interactive transactions, but most are static information outlets. The government is

offering more services online, mainly through its portal: www.ecitizen.go.th. Because

of the licensing structure and the limited scale of commerce in Thailand, Internet-

related transactions are defined purely in technological terms.

3.12 Competition Analysis


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Competitor Analysis - In Chiang Rai, there are lots of digital product

stores, small and big, normal and special. They mainly located in It center of Chiang

Rai city, Big C shopping mall, the neighborhood of the universities. Those stores

consist of most computer stores and little specialty stores. Those computer storesprovide a limited variety and assortment of merchandise at a convenient location.

They enable consumers to make purchases quickly, without having to search through

a large store and wait in long checkout line. They provide low price product but low

service also. For the specialty stores in Chiang Rai, they concentrated on a limited

number of complementary merchandise categories and provide a high level of service

in relatively small stores. Most of these stores just offer quite expensive digital

products, such as product of IPod, Sony, and Philips etc.

Customer Analysis In recent time, we just conducted a study on the

customer behavior of Digital product in Chiang Rai. The results shows that the mainly

customer of Digital product are students whose age is between 15 to 20 years old.

When try to ask: do you like to wear mp3 player-watch? There are almost 70% of

those participators said yes. 42% of them purchased digital product from IT center,

50% from shopping mall and 8% from other stores. The lifestyle of those mainly

customer are sport and nature. They are more interesting with high-technology

product. Most of digital product buyer is the end user. They purchase the products for

themselves. There are a high number of products and services for whom the buyer is

the main driver being making the purchase.

Competitive Analysis Our competitor are those computer stores and

specialty stores. They located in the shopping mall or some convenient site. Their

inventory mostly comes from Thailand with relatively same price. Our store will seek

to the high-technology product with lower price. Most inventories will be purchased

from China suppliers, which will make our product different from our competitors.

Our customers are students those who like sport or nature lifestyle. Unlike the normal

computer stores, we will care both service and product parts. We will provide high

quality product with good service to satisfy those customers.

3.2 STP Analysis

Market segmentation - We divide our customer into groups based on variables such as age,

family size, family life cycle, income, occupation, country region.

Age: 6-15, 15-25, 25-40, 40-60; 60+


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Economic Presentation

Skimming Premium

Family size: 1-2, 3-4, 4-6, 6+

Family life cycle: under 18; Single; married, no children; married, have children; older, single;

other

Month Income (Baht): lower than 5,000; about 7,000-10,000; about 10,000-20,000; more than

30,000

Occupation: Student; government officer; employee; business owner; retirement

City or countryside

Market targeting - Our store will target on one group who lived nearby Rajabhat University. Their age is

between 15 to 25 years old. Their month income lower than 5,000 baht and most of them are students.

Market positioning - We offer our customer a high-technology product but lower price. Because we

purchase the inventory from China, it can increase our stores differentiation from competitors. Due to our

mainly customer are students, we will seek those products which are lower price but fashionable. Moreover

every products of our store will enjoy OEM warranty.

Quality

Low High

Price

Low High

Cn_fantasy


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3.3 Marketing Mix Strategy

Due to our store brand is not well-known, the sale is relatively low. We will focus

on enhance our store awareness through using the multi-communication channel to.

The total communication expenses are 12,000 which will be assigned to each

task respectively for next month. The expense for each relative objective is stated

under:

Objective 1: Increase traffic during dull periods.

Task: Run 30 second radio spots split on two stations and spread over these dates: October1- 10

6000baht

Objective 2: Attract new customers from new students to the communityTask: 2,000 direct-mail letters inviting residents (Most are students) in the community to stop in to

visit the store 0 baht

Objective 3: Build stores reputation.

Task: One quarter-page newspaper ad per month in the IT section of the local newspaper

5000 baht

Objective 4: Clear out end-of-month, slow-moving merchandise.

Task: Run a full-page newspaper ad on the last Friday of every month 1000 baht

3.4 Sales Forecast/Profit EstimationMonthly income statementSales 134,000

Gross margin (realized) 53,600Rental, maintenance, etc - 17,400Personnel - 13,020Communications - 12,000

Profit 11,180


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3.5 Marketing Expenses

Communication Budget

Level

Communication

expenses

(1)

Sales

(2)

Gross

margin

(realized)

(3)

Rental

Expenses

(4)

Personnel

Expense

(5)

Contribution

before

communicati

on

expense

(6)=(3)-(4)-

(5)

Profit

after

communicatio

n

expense

(7)=(6)-(1)

1 0 48,000 19,200 8,800 10,440 - 40 - 40

2 2,000 66,000 26,400 10,600 11,280 4,520 2,520

3 4,000 84,000 33,600 12,400 11,520 9,680 5,680

4 6,000 100,000 40,000 14,000 12,000 14,000 8,000

5 8,000 114,000 45,600 15,400 12,420 17,780 9,780

6 10,000 125,000 50,000 16,500 12,750 20,750 10,750

7 12,000 134,000 53,600 17,400 13,020 23,180 11,180

8 14,000 141,000 56,400 18,100 13,230 25,070 11,070

According to the communication budget, we can see the level 8 contributes the higher profit, but

the expense levels between 12,000 and 14,000 all result almost the same level of profit. Thus,

our company should choose the level 7 for our communication expenses.

3.6 Conclusion

In conclusion, I view the digital product marketing in Chiang Rai in a positive way. Ithas both stable general environment and low intense competition. In Chiang Rai, we

see the economy has increased faster over the last few years. And the residents are

increase every year because lots of students come here. In addition, since the

establishment of GREAT MEKONG SUBREGION COOPERATION, it has brought a

lot of potential advantages for the business of those countries such as the free tariff

trading. We believe our business will be successful in the near future through seizing

the opportunity.


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Chapter 4

Technical Feasibility Study

1.1 Production and Operations Analysis- Product Characteristics

Our products have special design, nice appearance and many colors; they can givecustomers a different choice as their own style. Our products also have highquality and low cost. At present, we have four distinctive characteristics: JewelryTypes; Mobile Phone Types; Ultrathin Card Types and Cartoon Types.Almost jewelry types design for female customers, they are making intonecklaces, earrings, rings and other kinds of accessories. They can be caught inthe clothes anywhere. These designs are beautiful, compact and colorful.

Mobile Phone types are design as phone, and they have video function.

Usually ultrathin card types design for man, it convenient to carry; they can put itin their pocket.


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Cartoon types often design for children; they have very cute cartoon appearance,and the price is cheap.

- Specification, Feathers, Dimension, Life TimeMP3:

These machines are the figures walkman of the whole new generation equipments.They basic support MP1, MP2, MP3, WMA, WMV, ASF, WAV etc. formatmusic. These machines have perfect sound quality, very credibility quality and

choiceness of external appearance benefit by association together, be rated as thework of master class, they can bring extraordinary enjoyment of the digital era.


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General Description Functions:

Choiceness features designThey all have special external appearance designs, pleasant of hand feeling.Support variety audio frequency format

Support MP1, MP2, MP3, WMA, WMV, ASF, WAV and other formats players.

The Firmware Upgrade functionProvide on the website latest of get stripe software download, realization originthe function of the machine expand.The FM high fidelity radioStrong auto search broadcasting station or hand to move to search broadcastingstation function, 40(each make type 20) native broadcasting station of savingdissimilarity frequency, let you easy listen to a broadcasting station program.Driver-free U disk functionDo not need management procedures, can be directly through the "My Computer"in "removable disk" to file operations, in the above WIN2000 system withouthaving to install drivers.

The disk mode of difference dimension"Make use of random supplementary tool, can divide the line this machine disk astwo disk, and encrypt an among those, conceal space, make keep to encrypt at thispart of the contents be not see by the outsider with read and write, from now on canhide a secret!".

Recording/reply to read

Can pass microphone recording and keep for the speech text of the WAV and theACT format file, can choice the part reply to read or contrast reply to read,realization the real figures reply to read function.7 kinds of machine with balanced tone colorNature, rocks roll, popular, classic, soft, jazz, heavy bassThe variety broadcast mode

Common mode, list song circulation, the catalogue broadcast, catalogue circulation,all circulation, random broadcast, browse to broadcast.In fixed time shut down

Can enactment sleep mode and province electricity mode; make you usage get upto feel more convenience.Whole animation menuKeep the animation menu of view, the match correspond literalness amanifestation, usage get up with proficiency!Multilingual

Can the choice simplified Chinese , traditional Chinese, English, Japanese, Korean,French, German, Italian, Holland, Portugal text, the Tai and Spanish 12 kinds oflanguages.Our products have many kinds of internal storage to choice, for example, 1G, 2G,4G and son on. Usually the life time is 4-5 years, and we will provide one-yearwarranty.MP4:

MP4 are the figures walkman of the whole new generation equipments. Theybasic support MP3, WMA, and other format music players, and support RM,RMVB, AVI, FLV and other forms video players. These machines have perfectsound quality, HD decoding, super Video resolving power, and have very

credibility quality and special external appearance, they can bring extraordinaryenjoyment of the digital era and watch clear films.


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General Description Functions:

High Definition Video function:Support 720P high-definition video player, assure 1280*720 high-quality imagepixel.Film Appreciation Function:

Support RM, RMVB, AVI, FLV and other forms video players, you candownload movies what you like.Metal Appearance:

All make of metal, eye-catching,sparkle fashion and aristocratic temperament.Colorful Screen:TFT LCD, screen real delicate and widescreen display.Video Output Function:

Support HD restore image, easy access to a large number of new source.Music Appreciation Function:

Support MP3, WMA, APE, FLAC pairs of lossless compression forms of musicplayer, and Synchronized lyrics display.

Breakpoint Continued Broadcasting Function:Can record and retain your movie player progress.Super Outer Sound Function:

Support external audio player, and let you enjoyment of good sound quality.Digital Repetition Function:A-B repetition, simplicity of operator, and study foreign language easily.Multitasking Function:Support multitasking operation, you can listen music and read e-book at the sametime.Electronic Album Function:Support a variety of forms of browsing pictures, such as JPG, BMP, PNG and soon.Text Reading Function:TXT text reading, auto browsing, and convenient functions of set bookmark andextraction.Digital Recording Function:Built-in high-definition microphone, set to achieve high-quality recording andtransient records.Energy-Saving Settings Function:

Provide automatic shutdown, auto-off screen and other energy-saving settingsfunctions. It can help you save energy and convenient.

High-Speed Interface Function:USB2.0 high-speed interface, it can quick to read and write.Firmware Upgrade Function:Support firmware upgrade,We have many kinds of internal storage to choice, for example, 1G, 4G, 10G andso on. Support MPEG-4, AVI, ASF, WMV and other forms video player. Usuallythe life time is 4-5 years, and we will provide one-year warranty.


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- Production/Service Process-

Negotiate with Manufacturing

Purchase Products

Transportation

Sale

- After-sale ServiceWe import our products from four brand manufacturers in China. Thesecompanies are famous and have reputable brand in China, and they all productshave reliable quality and reasonable price. Through our negotiation, they agreewith that we can choice product style by ourselves, they are pledge to providethe best quality products to us, if some of our products sale not well, we canreturn these products and change other types. About their products after-saleservice, because of we think about if the product have some problems, we returnit to manufacturer to repair, it would costly, we decide to set up our after-servicedepartment, and these manufacturers are responsible train our staff somenecessary techniques of after-service for free. And they will try their best todesign products if our customers want a special style product. We will cooperatewith Logistics Company, they can use their profession to help us choice the besttransportations, and make sure our products safe. Our store will try our best toprovide excellent service to customer, we have own after-service department, itcan provide best after-service to customers, and can teach customer how tomaintain their products.

- LocationOur store is located in nearby Rajabhat University in Chiang Rai. Because through

our research, the result show that the mainly customers of digital products are 15-20 years old students in Chiang Rai. Rajabhat University has many students, thereare have other schools and church near Rajabhat University, the main of people goto church are students, and it is also nearby Mae Fah Luang University.

- Facility LayoutOur store facility layout is simple and fashionable; the design will meet the tastesof young people. We will purchase some computers to give customer searchinformation, and download music, movies with free. Our store has 4 rooms; theserooms are respectively used for selling, storing, washroom and after- service. Ourafter- service department have sofa, free water provide to customers, and they alsocan play computer with free. When they wait for repairing, they also get our

excellent service.


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JUL AUG SEP OCT NOV DEC TOTAL

B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B120,000

4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 48, 80014,640 14,640 14,640 14,640 14,640 14,640 175,680

666.666 666.666 666.666 666.666 666.666 666.666 8, 000

125 125 125 125 125 125 1,500

3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 40,000

6,100 6,100 6,100 6,100 6,100 6,100 73,200

Asset

610 610 610 610 610 610 7,320

4,166.66 4,166.66 4,166.66 4,166.66 4,166.66 4,166.66 50,000

61,000 61,000 61,000 61,000 61,000 61,000 732,00083.3333 83.3333 83.3333 83.3333 83.3333 83.3333 1,000

2,500 2,500 2,500 2,500 2,500 2,500 30,000

143,891.5 143,891.5 143,891.5 143,891.5 143,891.5 143,891.5 1,726,699

Pre-Operating Cost for Year 2011, Monthly

Expenses/Asset JAN FEB MAR APR MAY JUN

Expenses

Rent B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B10, 000

Insurance 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6

Salary (3) 14,640 14,640 14,640 14,640 14,640 14,640

Advertising 666.666 666.666 666.666 666.666 666.666 666.666

Internet Portal 0 0 0 0 0 0

Shipping fee 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33

Decorating fee 6,100 6,100 6,100 6,100 6,100 6,100

Asset

Equipment 610 610 610 610 610 610Computer (5) 4,166.66 4,166.66 4,166.66 4,166.66 4,166.66 4,166.66

MP3,MP4/Produc

t

61,000 61,000 61,000 61,000 61,000 61,000

License 83.3333 83.3333 83.3333 83.3333 83.3333 83.3333

Vehicle 2,500 2,500 2,500 2,500 2,500 2,500

Total 143,766.5 143,766.5 143,766.5 143,766.5 143,766.5 143,766.5


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B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B120,000

4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 48, 800

14,640 14,640 14,640 14,640 14,640 14,640 175,680666.666 666.666 666.666 666.666 666.666 666.666 8, 000

0 0 0 0 0 0 0

3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 40,000

6,100 6,100 6,100 6,100 6,100 6,100 73,200

Asset

610 610 610 610 610 610 7,320

4,166.66 4,166.66 4,166.66 4,166.66 4,166.66 4,166.66 50,000

61,000 61,000 61,000 61,000 61,000 61,000 732,000

83.3333 83.3333 83.3333 83.3333 83.3333 83.3333 1,000

2,500 2,500 2,500 2,500 2,500 2,500 30,000

143,766.5 143,766.5 143,766.5 143,766.5 143,766.5 143,766.5 1,725,199



Expenses

Rent

B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B10, 000Insurance 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6

Salary (3) 14,640 14,640 14,640 14,640 14,640 14,640

Advertising 666.666 666.666 666.666 666.666 666.666 666.666

Internet Portal 125 125 125 125 125 125

Shipping fee 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33

Decorating fee 7,116.66 7,116.66 7,116.66 7,116.66 7,116.66 7,116.66

Asset

Equipment 1,016.66 1,016.66 1,016.66 1,016.66 1,016.66 1,016.66

Computer (5) 4,166.66 4,166.66 4,166.66 4,166.66 4,166.66 4,166.66MP3,MP4/Produc

t

80,000 80,000 80,000 80,000 80,000 80,000

License 83.3333 83.3333 83.3333 83.3333 83.3333 83.3333

Vehicle 2,500 2,500 2,500 2,500 2,500 2,500

Total 164,314.9 164,314.9 164,314.9 164,314.9 164,314.9 164,314.9


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B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B120,000

4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 48, 800

14,640 14,640 14,640 14,640 14,640 14,640 175,680666.666 666.666 666.666 666.666 666.666 666.666 8, 000

125 125 125 125 125 125 1,500

3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 40,000

7,116.66 7,116.66 7,116.66 7,116.66 7,116.66 7,116.66 85,400

Asset

1,016.66 1,016.66 1,016.66 1,016.66 1,016.66 1,016.66 12,200

4,166.66 4,166.66 4,166.66 4,166.66 4,166.66 4,166.66 50,000

80,000 80,000 80,000 80,000 80,000 80,000 960,000

83.3333 83.3333 83.3333 83.3333 83.3333 83.3333 1,000

2,500 2,500 2,500 2,500 2,500 2,500 30,000

164,314.9 164,314.9 164,314.9 164,314.9 164,314.9 164,314.9 1,532,580



Expenses

Rent B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B10, 000

Insurance 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6

Salary (3) 14,640 14,640 14,640 14,640 14,640 14,640

Advertising 666.666 666.666 666.666 666.666 666.666 666.666

Internet Portal 0 0 0 0 0 0

Shipping fee 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33

Decorating fee 6,100 6,100 6,100 6,100 6,100 6,100

Asset

Equipment 1,016.66 1,016.66 1,016.66 1,016.66 1,016.66 1,016.66Computer (5) 5,000 5,000 5,000 5,000 5,000 5,000

MP3,MP4/Produc

t

91,500 91,500 91,500 91,500 91,500 91,500

License 83.3333 83.3333 83.3333 83.3333 83.3333 83.3333

Vehicle 2,500 2,500 2,500 2,500 2,500 2,500

Total 175,506.5 175,506.5 175,506.5 175,506.5 175,506.5 175,506.5


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B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B120,000

4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 48, 800

14,640 14,640 14,640 14,640 14,640 14,640 175,680666.666 666.666 666.666 666.666 666.666 666.666 8, 000

0 0 0 0 0 0 0

3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 40,000

6,100 6,100 6,100 6,100 6,100 6,100 73,200

Asset

1,016.66 1,016.66 1,016.66 1,016.66 1,016.66 1,016.66 12,200

5,000 5,000 5,000 5,000 5,000 5,000 180,000

91,500 91,500 91,500 91,500 91,500 91,500 1,098,000

83.3333 83.3333 83.3333 83.3333 83.3333 83.3333 1,000

2,500 2,500 2,500 2,500 2,500 2,500 30,000

175,506.5 175,506.5 175,506.5 175,506.5 175,506.5 175,506.5 1,786,880



Expenses

Rent B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B10, 000

Insurance 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6

Salary (3) 14,640 14,640 14,640 14,640 14,640 14,640

Advertising 666.666 666.666 666.666 666.666 666.666 666.666

Internet Portal 125 125 125 125 125 125

Shipping fee 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33

Decorating fee 6,100 6,100 6,100 6,100 6,100 6,100

Asset

Equipment 1,138 1,138 1,138 1,138 1,138 1,138

Computer (5) 5,000 5,000 5,000 5,000 5,000 5,000

MP3,MP4/Produc

t

101,666 101,666 101,666 101,666 101,666 101,666

License 83.3333 83.3333 83.3333 83.3333 83.3333 83.3333

Vehicle 2,500 2,500 2,500 2,500 2,500 2,500

Total 185,918.9 185,918.9 185,918.9 185,918.9 185,918.9 185,918.9


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B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B10, 000 B120,000

4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 4,0666.6 48, 800

14,640 14,640 14,640 14,640 14,640 14,640 175,680666.666 666.666 666.666 666.666 666.666 666.666 8, 000

125 125 125 125 125 125 1,500

3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 3,333.33 40,000

6,100 6,100 6,100 6,100 6,100 6,100 73,200

Asset

1,138 1,138 1,138 1,138 1,138 1,138 13,656

5,000 5,000 5,000 5,000 5,000 5,000 60,000

101,666 101,666 101,666 101,666 101,666 101,666 1220,000

83.3333 83.3333 83.3333 83.3333 83.3333 83.3333 1,000

2,500 2,500 2,500 2,500 2,500 2,500 30,000

185,918.9 185,918.9 185,918.9 185,918.9 185,918.9 185,918.9 1,791,836

Investment Cost for Year 2010INVESTMENT AMOUNT DEPRECIATION ANNUAL DEP. MONTHLY DEP.

Computer 150, 000 3 Years 50, 000 4, 166.666

Equipment 14, 640 2 Years 7, 320 610

Vehicle 150, 000 5 Years 30, 000 2, 500

Depreciation for Year 2010, MonthlyINVESTMEN

T

AMOUNT JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL

COMPUTER 150, 000 4,

166.6

4,

166.6

4,

166.6

4,

166.6

4,

166.6

4,

166.6

4,

166.6

4,

166.6

4,

166.6

4,

166.6

4,

166.6

4,

166.6

50, 000

EQUIPMENT 14, 640 610 610 610 610 610 610 610 610 610 610 610 610 7, 320

VEHICLE 150,000 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 30,000

TOTAL 314, 640 7,276.6

7,276.6

7,276.6

7,276.6

7,276.6

7,276.6

7,276.6

7,276.6

7,276.6

7,276.6

7,276.6

7,276.6

87, 320


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Depreciation for Year 2011, MonthlyINVESTMEN

T


COMPUTER 100, 000 4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

50, 000

EQUIPMENT 7320 610 610 610 610 610 610 610 610 610 610 610 610 7, 320

VEHICLE 120, 000 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 30,000

TOTAL 227, 320 3,943.3

3,943.3

3,943.3

3,943.3

3,943.3

3,943.3

3,943.3

3,943.3

3,943.3

3,943.3

3,943.3

3,943.3

87, 320

Depreciation for Year 2012, MonthlyINVESTMENT


COMPUTER 50, 000 4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

4,166.6

50, 000

EQUIPMENT 0 0 0 0 0 0 0 0 0 0 0 0 0 0

VEHICLE 90, 000 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 30,000

TOTAL 140, 000 6,666.6

6,666.6

6,666.6

6,666.6

6,666.6

6,666.6

6,666.6

6,666.6

6,666.6

6,666.6

6,666.6

6,666.6

80,000

Depreciation for Year 2013, MonthlyINVESTMENT


COMPUTER 0 0 0 0 0 0 0 0 0 0 0 0 0 0

EQUIPMENT 0 0 0 0 0 0 0 0 0 0 0 0 0 0

VEHICLE 60, 000 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 30,000

TOTAL 60, 000 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 30,000

Depreciation for Year 2014, Monthly

INVESTMEN

T


COMPUTER 0 0 0 0 0 0 0 0 0 0 0 0 0 0

EQUIPMENT 0 0 0 0 0 0 0 0 0 0 0 0 0 0

VEHICLE 30,000 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 30,000

TOTAL 30,000 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 2, 500 30,000


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Administration Cost for per monthElectricity B 2,475Telephone 1,800

Fax Salary 1,500Internet fee 1,000Water fee 30Receipts 800Total 7,605

-Management AnalysisThe form above display every month our company has to pay for support theoperation of our company. It is essential for every company which want toperformance good. It calculated that we need 7,605 baht to support our company permonth. Exclude the Internet fee and water fee is fix cost, others are variable cost likeelectricity, telephone, fax salary, receipts. So we just can estimate.

-ConclusionFrom the data of pre-operation 2010, 2011, 2012, 2013, 2014 display that the

total investment for year decrease year by year until year 2012, at year 2013 and year2014 happened some small inflation because of the exchange rate. From currentexchange rate we can get the conclusion about the Chinese RMB exchange Thai Bahtlower than before, so we assume that the rate will be decrease for a long time untilyear 2012. At year 2013, we assume that the rate will be increase at that time, so at thesame money, we can exchange more Thai Baht. So the expense at year 2013 is

especially high. Decorating fee, equipment fee, computer, MP3, Mp4 product fee arechanged along with the exchange rate prospect. And the internet portal we updatedonce every other year for attract customers, at the same time we can save cost.


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Chapter 5

Financial analysis

Introduction :

In this chapter we will use the accounting and financial analysis ourcompany situation,use the profit and loss statement ,cash flow ,balancesheet to analysis ,can help our origination know ,our company can get theprofit or get loss ,when can get profit,can plan about 5years accountingand financial situation .

5.1 Profit/loss statement

2010 year

Periodending

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Totalrevenue

12733

12733 12733 12733 12733 12733 12733

12733 12733 12733 12733 12733$152800

cost ofrevenue

3491 3491 3491 34 91 3191 3419 3419 3419 3419 3419 3419 3419 $419

00

Grossprofit

9241 9241 9241 9241 9241 9241 9241 9241 9241 9241 9141 9241 $110900

Operatingexpense

Rentalmaint 1450 1450 1450 450 1450 1450 1450 1450 1450 1450 1450 1450 $17400Rentstore

1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 $12000

Advertising

670 670 670 670 670 670 670 670 670 670 670 670 $8000

Decorating fee

0 0 0 0 0 0 0 0 0 0 0 0 0

Total

operating

expense

3116 3116 3116 3116 3116 3116 3116 3116 3116 3116 3116 3116 $37400

Operatin

g income

or loss

6125 6125 6125 61252 6125 6125 6125 6125 6125 6125 6125 6125 $73500

Year 2011Periodending


Totalrevenue

12800

12800 12800 12800 12800 12800 12800

12800 12800 12800 12800 12800$15360

cost ofrevenue 3483 3483 3483 3483 3483 3483 3483 3483 3483 3483 3483 3483 $41800


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Grossprofit

9316 9316 9316 9316 9316 9316 9316 9316 9316 9316 9316 9316 $111800

Operatingexpense

Rental

maint

1408 1408 1408 1408 1408 1408 1408 1408 1408 1408 1408 1408 $16900

Rentstore

1083 1083 1083 1083 1083 1083 1083 1083 1083 1083 1083 $13000

Advertising

833 833 833 833 833 833 833 833 833 833 833 833 $10000

Decorating fee

3333 3333 3333 3333 3333 3333 3333

3333 3333 3333 3333 3333 $40000

Total

Total

operating

expense

6499 6499 6499 6499 6499 6499 6499 6499 6499 6499 6499 $77900

Operating income

or loss 2817 2817 2817 2817 2817 2817 2817 2817 2817 2817 2817 2817 $3381

0

Year 2012

Periodending


Totalrevenue

12653

12653 12653 12653 12653 12653 12653

12653 12653 12653 12653 12653$151840

cost ofrevenue

3349 3349 3349 3349 3349 3349 3349 3349 3349 3349 3349 3449 $40190

Grossprofit

9304 9304 9304 9304 9304 9304 9304 9304 9304 9304 9304 9304 $111650

Operatingexpense

Rentalmaint

1416 1416 1416 1416 1416 1416 1416 1416 1416 1416 1416 1416 $17000

Rentstore

1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 $15000

Advertis

ing

833 833 833 833 833 833 833 833 833 833 833 833 $1000

0Decorating fee

0 0 0 0 0 0 0 0 0 0 0 0 0

Total

Total

operating

expense

31666

31666 31666 31666 31666 31666 3166 31666 31666 31666 31666 31666$38000

Operatin

g income

or loss

6137 6137 6137 6137 6137 6137 6137 6137 6137 6137 6137 6137 $73650

Year 2013


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Periodending


Totalrevenue

12808 12808 12808 12808 12808 12808 12808

12808 12808 12808 12808 12808$153700

cost ofrevenue

3630 3630 3630 3630 3630 3630 3630 3630 3630 3630 3630 3630 $43560

Grossprofit

9178 9178 9178 9178 9178 9178 9178 9178 9178 9178 9178 9178 $110114

Operatingexpense

Rentalmaint

1400 1400 1400 1400 1400 1400 1400 1400 1400 1400 1400 1400 $18600

Rentstore

1166 1166 1166 1166 1166 1166 1166 1166 1166 1166 1166 1166 $14000

Advertising

250 250 250 250 250 250 250 250 250 250 250 250 $3000

Decorating fee

0 0 0 0 0 0 0 0 0 0 0 0 0

Total

Total

operating

expense

2816 2816 2816 2816 2816 2816 2816 2816 2816 2816 2816 2816 $33800

Operating

income or

loss

6361 6361 6361 6361 6361 6361 6361 6361 6361 6361 6361 6361 $76340

Year 2014

Periodending


Totalrevenue

12726 12726 12726 12726 12725 12726 12726

12726 12726 12726 12726 12726$152720

cost ofrevenue

3529 3529 3529 3529 3529 3629 3529 3529 3529 3529 3529 3529 $42350

Grossprofit

9197 9197 9197 9197 9197 9197 9197 9197 9197 9197 9197 9197 $110370

Operatingexpense

Rentalmaint

1404 1404 1404 1404 1404 1404 1404 1404 1404 1404 1404 1404 $16850

Rentstore

1166 1166 1166 1166 1166 1166 1166 1166 1166 1166 1166 1166 $14000

Advertising

166 166 166 166 166 166 166 166 166 166 166 166 $2000

Decorating fee

0 0 0 0 0 0 0 0 0 0 0 0 0

Total

Total

operatingexpense

1404 1404 1494 1405 1505 1404 1404 1404 1404 1404 1404 1404 $16850


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Operating

income or

loss

7793 7783 7793 7793 7793 7793 7793 7793 7793 7793 7703 7703 $93520

Period ending 27-Sep-10 28--Sep--11 26--Sep--12 26--Sep--13 28--Sep--14

Total revenue 152,800 153,600 151,840 153,700 152,720

cost of revenue 41,900 41,800 40,190 43,560 42,350

Gross profit $ 110,900 $ 111,800 $111,650 $110,140 $110,370

OperatingexpenseRentalmaintenance

17,400 16,900 17,000 16,800 16,850

Rent store12,000 13,000 15,000 14,000 13,000

Advertising 8,000 10,000 6,000 3,000 2,000

Decorating fee --- 40,000 ---- ---- -----

Total operating

expense37,400 77,990 38,000 33,800 16,850

Operating

income or loss73,500 33,810 73,650 76,340 93,520

In the profit or loss statement we calculate the total revenue,gross margin,and

operating expenses at our company , combine the total operating expense and grossprofit ,get the operating income or loss.The profit will increaseing in future . thisinvolves the creation of a profit and loss budget setting out expected future profits/losses for thebusiness. This is important in assessing the return on the business

5.2 Cash flow

Year 1 Year2 Year3 Year4 Year5

Capital -300,000

Resident capital 140,000

Loan 800,000

Interest -50,000 -40,000 -30,000 -20,000

Repayment -40,000 -40,000 -40,000 -40,000

Variable cost

Supplement -432,000 -564,000 -443,000 -357,000 -321,000

Others -29,400 -32,700 -45,600 -25,400 -31,400

Total variable

cost

-461,400 -696,700 -488,600 -392,400 -352,400
http://www.thetimes100.co.uk/glossary--profits-1139.phphttp://www.thetimes100.co.uk/glossary--return-1226.phphttp://www.thetimes100.co.uk/glossary--return-1226.phphttp://www.thetimes100.co.uk/glossary--profits-1139.php


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Fixed cost

Rent -120,000 -120,000 -120,000 -120,000 -120,000

Insurance -48,800 -48,000 -48,000 -48,000 -48,000

Advertising -8,000 -7,000 -7,000 -6,000 -5,000

Internet portal -1500 -1500 -1500 -1500 -1500

Salary -71,400 -71,400 -71,400 -71,400 -71,400

License -5,000 -5,000 -5,000 -5,000 -5,000

Vehicle -150,000 -150,000 -150,000 -150,000 -150,000

Total fixed cost -404,700 -404,800 -404,800 -404,900 -405,000

Working captail

Working capitalcash 10% of fixed

cost-40,470 -40,480 -40,480 -40,490 -40,500

The cash flow statement calculate fixed cost ,variable cost in our company .we need

pay the fixed cost every year ,variable depend on our store sell quanlity of Mp3and

mp4 product ,if we can sell more product we can have more variable cost and more

profit .Budgeting - creating a budget setting out planned cash flows in and out of the business.

By monitoring a cash flow budget it is possible to identify any potential crisis points where

liquidity will be poor. Budgets can also be set out for income and expenditure by the business, as

well as a capital budget showing major capital spending

5.3 Revenue forecast

Year 1 Year2 Year3 Year4 Year5

Estimate salesvolume

Amount ofcustomer

7200 8280 9522 10950 12593

Estimate saleprice(bath)

Service 190 190 190 190 190

Product 110 110 110 110 110

Revenueforecast

Service 11,180 13,400 15,300 16,700 16,900

Product 435,000 534,000 643,000 652,900 674,800

Total revenueforecast

445,180 547,400 653,300 679,600 691,700

Revenue is very important in organization , we make the business is think how to getthe profit ,we calculate the revenue forecast can know future revenue,can know our
http://www.thetimes100.co.uk/glossary--budgeting-147.phphttp://www.thetimes100.co.uk/glossary--budgeting-147.phphttp://www.thetimes100.co.uk/theory/theory--budgeting-cash-flow--296.phphttp://www.thetimes100.co.uk/glossary--liquidity-813.phphttp://www.thetimes100.co.uk/glossary--budgets-148.phphttp://www.thetimes100.co.uk/glossary--capital-176.phphttp://www.thetimes100.co.uk/glossary--capital-176.phphttp://www.thetimes100.co.uk/glossary--budgets-148.phphttp://www.thetimes100.co.uk/glossary--liquidity-813.phphttp://www.thetimes100.co.uk/theory/theory--budgeting-cash-flow--296.phphttp://www.thetimes100.co.uk/glossary--budgeting-147.php


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product and service in our company .

5.4 Operating activities

02/11 02/12 02/13 02/14 02/15

Net income (loss) 134,000 156,000 178,000 187,000 197,000Depreciation 17,320 18,450 19,320 20,450 21,230Amotization 0 0 0 0 0Deferred income taxes 21,300 22,430 23,470 24,560 24,780Operating gains (loss) 73,500 33,810 73,650 76,340 93,520Inecrease in inventories 61,000 59,000 57,800 48,790 48,990Inecrease in current assets 269,340 326,974 37,838 406,770 443,702Decrease in working capital -40,470 -40,480 -40,480 -40,490 -40,450

Net Cash from

Operating 535,990 576,184 349,590 723,420 788,772

Year 2011

Period Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Netincome

11166 11166 11166 11166 11166 11166 11166 11166 11166 11166 11166 11166 $134000

Depreciation

1443 1443 1443 1443 1443 1443 1443 1443 1443 1443 1443 1443 $17320

Income taxes

1775 1775 1775 1775 1775 1775 1775 1775 1775 1775 1775 1775 $21300

Operating

gain

6125 6125 6125 6125 6125 6125 6125 6125 6125 6125 6125 6125 $73500

Inventory

50833 50833 50833 50833 50833 50833 50833 50833 50833 50833 50833 50833 $61000

Assets 22445 22445 22445 22445 22445 22445 22445 22445 22445 22445 22445 22445 $269340

Workingcapital

--3372.5

--3372.5

--3372.5

--3372.5

---3372.5

---3372.5

--3372.5

--3372.5

---3372.5

---3372.5

---3372.5

---3372.5

---$4047

0

Netcashflow

44665 44665 44665 44665 44665 44665 44665 44665 44665 44665 44665 44665 $535990

Year 2012


Netincome

13000 13000 13000 13000 13000 13000 13000 13000 13000 13000 13000 13000 $156000

Depreciation

1537.5 1537.5 1537.5 1537.5 1537.5 1537.5 1537.5 1537.5 1537.5 1537.5 1537.5 1537.5$18450

Incom

e taxes

18691 1869 1869 1869 1869 1869 1869 1869 1869 1869 1869 1869 $2243

0


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39

Operatinggain

2817.5 2817.5 2817.5 2817.5 2817.5 2817.5 2817.5 2817.5 2817.5 2817.5 2817.5 2817.5$33810

Inventory

4916 4916 49116 4916 4916 4916 4916 4916 4916 4916 4916 4916 $59000

Assets 27247 27247 27247 27247 27247 27247 27247 27247 27247 27247 27224

7

27247 $326974

Workingcapital

(3373) (3373 03373)

(3373) (3373) 3373 3373 3373 3373 3373 3373 3373 $40480

Netcashflow

48015 48015 48015 48015 48015 48015 48015 48015 48015 48015 48015 48015 $576184

Year 2013


Netincome

15583 15583 15583 15583 15583 15583 15583 15583 15583 15583 15583 15583 $187000

Depreciation

1610 1610 1610 1610 1610 1610 1610 1610 1610 1610 1610 1610 $19320

Income taxes

1955 1955 1955 1955 1955 1955 1955 1955 1955 1955 1955 1955 $23470

Operatinggain

6137.5 6137.5 6137.5 6137.5 6137.5 6137.5 6137.5 6137.5 6137.5 6137.5 6137.5 6137.5$73650

Inventory

48166 48116 48116 48116 48116 48116 48116 48116 48116 $8116 48116 48116 $57800

Assets 3153 3153 3153 3153 3153 3153 3153 3153 3153 3153 3153 3153 $37838

Workingcapital

(3373) (3373 03373)

(3373) (3373) 3373 3373 3373 3373 3373 3373 3373 $40480

Netcashflow

29123.5

29123.5

29123.5

28123.5

29123.5

29123.5

29123.5

29123.5

29123.5

29123.3

29123.5

29123.5

#3405

90

Year 2014


Netincome

15583 15583 15583 15583 15583 15583 15583 15583 15583 15583 15583 15583 $187000


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40

Depreciation

1704 1704 1704 1704 1704 1704 1704 1704 1704 1704 1704 1704 $20450

Incometaxes

20466 20466 20466 20466 20466 20466 20466 20466 20466 20466 20466 20466 $24560

Operatinggain

6361 6361 6361 6361 6361 6361 6361 6361 6361 6361 6361 6361 $76340

Inventory

4065 4065 4065 4065 4065 4065 4065 4065 4065 4065 4065 4065 $48790

Assets 3387.5 33897.5

33897.5

33897.5

33897.5

33897.5

33897.5

33897.5

33897.5

33897.5

33897.5

33897.5

$4067

70

Workingcapital

(3374) --3374 --3374 --3374 --3374 --3374 --3374 --3374 --3374 --3374 --3374 --3374 ($40490)

Net

cashflow

60285 60285 60285 60285 60285 60285 60285 60285 60285 60285 60285 60285 $7234

20

Year 2015Period Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Netincome

16416 16416 16416 16416 16416 16416 16416 16416 16416 16416 16416 16416 $197000

Depre

ciation

7793 7793 7793 7793 7793 7793 7793 7793 7793 7793 7793 7793 $93520

Income taxes

2046 2046 2046 2046 2046 2046 2046 2046 2046 2046 2046 2046 $24560

Operatinggain

7793 7793 7793 7793 7793 7793 7793 7793 7793 7793 7793 7793 $93520

Inventory

4082.5 4082.5 4082.5 4082.5 4082.5 4082.5 4082.5 4082.5 4082.5 4082.5 4082.5 4082.5$48990

Assets 3697.5 3697.5 3697.5 3697.5 3697.5 3697.5 3697.5 3697.5 3697.5 3697.5 3697.5 3697.5$443702

Workingcapital

3370 3370 3370 3370 3370 3370 3370 3370 3370 3370 3370 3370 $40450

Netcashflow

65731 65731 65731 65731 65731 65731 65731 65731 65731 65731 65731 65731 $778772

5.4 Investment activities

Sale of propert ,plant 0 0 0 0 0equipment

Sale of long term investment 0 0 0 0 0Sale of short term investment 732,000 745,000 765,000 786,000 798,000


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41

Purchase of propert ,platequipment 83,440 84,560 86,780 81,450 84,870

Net Cash from Investing 648,560 660,440 678,220 704,560 713,130

5.6 balance sheet

Balance sheet --Assets 02/09 02/10 02/11 02/12 02/13

Cash and equivalents 526,300 560,500 446,600 723,600 675,400Marketing securities 18,201 18,570 20,540 18,400 19.670Accounts receivable 33.600 26,860 19,320 21,960 23.560Receivable 33.600 26,860 19,320 21,960 23.560Other inventories 45,500 38,000 32,100 39,600 35,600

Inventories 45,500 38,000 32,100 39,600 35,600

Current deferredincome taxes 21,100 17,310 15,930 32,400 33,720Other current assets 20,600 20,700 20,400 20,560 20,340Total current assets 744,401 746,800 606,310 927,080 927,450

Balance sheet --Liabilities

Accounts payable 56,100 48,540 39,700 47,510 54,300Deferred revenues 10,350 8,460 7,150 45,600 45,890Total current liabilities 19,280 16,650 13,750 14,560 18,670Deferred income 0 0 0 0 86,500

Total liabilities 85,730 73,650 60,600 107,670 205,360

Balance sheet--- equity

Cash flow 319,401 307,700 240,560 432,100 456,670Working capital 110,560 100,430 89,670 120,340 113,450Free cash flow 64,700 86,670 86,670 169,910 165,890Invested capital 335,470 325,650 300,340 312,400 320,700Total equity 830,131 820,450 666,910 1034,750 1132810

5.7 cost of goods sold

Year 2010 cost of good sold

Cost of goods soldBeginning inventory $732.000


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+ purchase $36,600Goods variable to sold $768,600-- ending merchandise inventory $45,700Cost of goods sold $722,900

The 2011 cost of goods will start at year 2012

Year 2011 cost of goods sold

Cost of goods soldBeginning inventory $722.900


Year 2012 cost of goods soldCost of goods soldBeginning inventory $713,800



Cost of goods soldBeginning inventory $ 714,600



Cost of goods soldBeginning inventory $ 738,600


After 5 years our company cost of goods sold is $742200.


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Chapter 6: Risk Management

Every business has risk, so we need set up risk management, it will help us minimizelosing. We set up our own risk management information system, we use a computer

software program that assist in performing this task.The risk management includes risk measurement, assessment and responsestrategies. Risk management through risk identification, prediction and measurement,select an effective means to reduce costs as much as possible; there are plans toaddress the risks in order to obtain the company's basic security.

At first, we should predict the risk of our future. We use the method of FinancialAnalysis Form to identify our risk. Through the enterprise's balance sheet, profit andloss statement, business report and other relevant information for analysis, we willidentify and found the risk about our existing property, liability and other risks. Or usethe method of risk prediction; we hire professional people to help us predict our risk.The risk managers use scientific methods to analysis and research that known

statistical information, risk information and the nature of risk, in turn, determine thefrequency and intensity of risk, in order to select the appropriate risk managementapproach to reduce losing. When we know the potential risks, we must be prepared avariety of ways to address these risks, thereby helping to reduce the losses and

minimum damages.

Risk management ensures that an organization identifies and understands the risks towhich it is exposed. Risk management also guarantees that the organization createsand implements an effective plan to prevent losses or reduce the impact if a lossoccurs.

A risk management plan includes strategies and techniques for recognizing andconfronting these threats. Good risk management doesnt have to be expensive or

time consuming; it may be as uncomplicated as answering these three questions:

1 What can go wrong?2 What will we do, both to prevent the harm from occurring and in response to

the harm or loss?

3 If something happens, how will we pay for it?


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Benefits to managing risk

Risk management provides a clear and structured approach to identifying risks.Having a clear understanding of all risks allows an organization to measure andprioritize them and take the appropriate actions to reduce losses. Risk management

has other benefits for an organization, including: Saving resources: Time, assets, income, property and people are all valuable

resources that can be saved if fewer claims occur.

Protecting the reputation and public image of the organization. Preventing or reducing legal liability and increasing the stability of operations. Protecting people from harm. Protecting the environment. Enhancing the ability to prepare for various circumstances. Reducing liabilities. Assisting in clearly defining insurance needs.

An effective risk management practice does not eliminate risks. However, having aneffective and operational risk management practice shows an insurer that yourorganization is committed to loss reduction or prevention. It makes your organizationa better risk to insure.

Role of insurance in risk management

Insurance is a valuable risk-financing tool. Few organizations have the reserves orfunds necessary to take on the risk themselves and pay the total costs following a loss.

Purchasing insurance, however, is not risk management. A thorough and thoughtfulrisk management plan is the commitment to prevent harm. Risk management alsoaddresses many risks that are not insurable, including brand integrity, potential loss oftax-exempt status for volunteer groups, public goodwill and continuing donor support.

Why manage our risk?

An organization should have a risk management strategy because:

People are now more likely to sue. Taking the steps to reduce injuries couldhelp in defending against a claim.

Courts are often sympathetic to injured claimants and give them the benefit ofthe doubt.

Organizations and individuals are held to very high standards of care. People are more aware of the level of service to expect, and the recourse they

can take if they have been wronged.

Organizations are being held liable for the actions of theiremployees/volunteers.

Organizations are perceived as having a lot of assets and/or high insurancepolicy limits.


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45

SummaryThe CN_Fantasy Electronic Company is importing and selling the

digital products that it will happen in real activity life. The company, they

focus on Chinese factories make all imaginable types of digital products,usually muchcheaper than anywhere else. Otherwise in recent year, the

transportation between Thailand and China has enjoyed a rapid

development. Our company would be mind on the objective to be

profitable and archive the goal; we have to conduct the descriptive, take

analysis research and a lot of Mathematical approach that be used to

analysis the findings. The problem that we meet that is we have not faced

in our plan will be face in the real life; however will cover this drawback,

because we must think about the reality. We should make every of ourfinding to be reliable. And we will put our knowledge to work in solving

real problems.

Lets look the Digital product brand in China; Ramos Digital Technology

Co., Ltd is one of the most famous digital companies in China. Ramos is

a venture company founded by excellent semi-conductor professionals in

2001. Then the second brand is Newsmy is one of digital flagship

enterprise in China. Beijing Newsmy found in 1996, is a research and

development, manufacturing, sales and service as a whole of Beijings

Zhong Guan Cun high-tech enterprise. At present, Newsmy Company has

about 3,500 employees, has about one hundred Professional R & D and

technical personnel, and has 27 branch offices in China. The third brand

is AIGO Beijing Huaqi Information Technology Development Co., Ltd

has about 1,900 employees, 200 professional R & D and technical

personnel, and a complete marketing system. They have 17 institutional

repository and other subsidiaries. Their businesses include MP3, MP4,

digital camera, mobile phone, computer peripheral and other kinds of

business. ONDA Company main businesses include MP3, flash memory,

mobile storage, and other digital products. Their products are very

popular in China. ONDA become one of the largest and most influential

brands in the Asia-Pacific region.

The product of our company is MP3, MP4, and U disk, all of them

import from Chinese companies. They are digital technology company,

their science and technology and quality first, and pursuit of customersatisfactions.


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46

Actually the services of our store will provided good service to our

customer, meet customer needs and wants. First ,we will introduction our

product to customer ,about function and other accessory product ,if

customer want to buy our product ,them can try to use the product listingmusic and watch movie ,use other function ,make shall the product is

good for them really needs and wants. After customer buy our product

our employee will teach customer how to use the product, how to protect

product. We will provide the web--site to download the song and movie,

or help the customer download the new song, movie, and picture--book

on store. Our store will make the web-site ,customer can buy our product

on-line, we will deliver the product to customer ,there can try it ,check it

have problem or make shall this is good ,after than them can pay moneyto our .If customer use our product have some quality problem in 3month

,we can change new one or pay the money to customer. In 1year, have

some damage is customer make, we will have customer maintenance it,

customer need to pay the maintenance cost.

On the vision is To be the most popular Electronic product retailer

of Thailand

We set up our own risk management information system, we use acomputer software program that assist in performing this task. The risk

management includes risk measurement, assessment and response

strategies. Risk management through risk identification, prediction and

measurement, select an effective means to reduce costs as much as

possible; there are plans to address the risks in order to obtain the

company's basic security.

Saving resources: Time, assets, income, property and people are allvaluable resources that can be saved if fewer claims occur.


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47

Protecting the reputation and public image of the organization. Preventing or reducing legal liability and increasing the stability of

operations.

Protecting people from harm. Protecting the environment. Enhancing the ability to prepare for various circumstances. Reducing liabilities. Assisting in clearly defining insurance needs.

The market feasibility and technical feasibility study we found manyproblems and learn how to reach the profits then the financial analysisalso included how much the money would be spent on and the cash flow

during the process. Risk management found that the problems would beheld on many stakeholders and investors, the marketing target might befocus on the wrong customers and there is the pricing problems alsowould be happen, if the price would be more expensive andinappropriately.


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Reference

English official site

Ramos:http://en.mumumusic.com/

Aigo:http://en.aigo.com/en/ProductCategory-28.aspx

Newsmy:http://www.newsmy.com/en/Products.asp

Meizu:http://en.meizu.com/m/m8.html
http://en.mumumusic.com/http://en.mumumusic.com/http://en.mumumusic.com/http://en.aigo.com/en/ProductCategory-28.aspxhttp://en.aigo.com/en/ProductCategory-28.aspxhttp://en.aigo.com/en/ProductCategory-28.aspxhttp://www.newsmy.com/en/Products.asphttp://www.newsmy.com/en/Products.asphttp://www.newsmy.com/en/Products.asphttp://en.meizu.com/m/m8.htmlhttp://en.meizu.com/m/m8.htmlhttp://en.meizu.com/m/m8.htmlhttp://en.meizu.com/m/m8.htmlhttp://www.newsmy.com/en/Products.asphttp://en.aigo.com/en/ProductCategory-28.aspxhttp://en.mumumusic.com/

Documents

Feasibility Project Final