() Caddy Hung

E-mail: caddy@cosmas.com.tw2012.07.08

TBSA (WBSA) World Business Strategist Association

()

(B2B) IT IE

&

2

3

1.2.3.4.

1. 2. 3. 4.

4

1. 2.

3. 4. (What to do?)5. 6. 7. 8.

1. 2.

3. 4. (How to do?)5. 6. 7. 8.

5

6

7

8

/

9

--

--

--,,, --,,

10

,(Documentation)

/// ,

,

,,

11

?

PPlan

AAction

DDo

CCheck

12

13

SMART

14

15

16

17

18

19

20

SWOT

(Strength) (Weakness)

(Opportunity) (Threat)

21

SWOT

SO: Maxi-Maxi

WT: Mini-Mini

(S)....

WO: Mini-Maxi

(W)....

(O)....

(T)....

ST: Maxi-Mini

22

--

() SWOT

()

23

6W2H1E

What

Why ///

Whom

When

Where //

Who /

How

How much

Evaluate

24

()()

()()

()()

()()()()

()()

25

26

27

?

??

(Dimension)(Context)(Dimension)(Context)

28

21

29

30

31

32

show them the money

33

()

before after

1 : 6-7:2-3

35

1. 10%...2.

A1000

3. SWOT

4. : 5.

STP4P...6.

7.

36

()

1 : 6-7:2-3

37

1.

2.

3.

4.

5.

6.

38

39

40

PEST/SWOT/

41

2000692

2001835120.6% (: Digital Content Association of Japan)200251720063700

ME

33.8%

20042228PEST

MEOEM/ODM

:()

42

43

44

KJ

45

KJ KJ(Kawakita Jiro)KJKJ

46

KJ

KJ()

47

Brainstorming, BSOsborn 1938

48

()

?

24

TQM

49

///

50

Herry L. Gantt 1971

1 2 3 4 5 6 7 8 9 10

1

2

3

4

51

52

() One voice plan

one voice()

()

()

100-200 ()

()

53

54

55

:

()

()

56

(1) (2) (3) (4) (5) (6)

57

Thank You.image source: DAIMLERCHRYSLER