FEATURED

12

Our Design Approach

Good Design

LOOKS GREAT.GREAT DESIGN

performs.

RED brings a powerful combination of design creativity and 16 years of industry experience

to give your business a point of difference.

Our design team blends branding, planning, interior design and architecture to create a better customer experience. We aim to

increase visitation, brand loyalty and improve financial performance.

CUSTOMER EXPERIENCE

MARKET ANALYSIS

FINANCIAL METRICS

DOCUMENTATION

Customer insightsCompetitorsDesign strategy

Brand positioningBrand identitySignage & graphicsUniforms & menusMarketing

ConceptualPlanningArchitectureLightingFinishesFF+E schedule

Journey mappingInteractive digitalDigital interactionContent design Customer service

Fitout drawingsConstruction drawingsSignage & graphicsDigital, video & animations

RevenueReturn per sqm & ROIFootfall & dwell timeAverage spendMembership

DESIGN THE BRAND

DESIGN THE SPACE

YOUR CUSTOMER

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UNIQLO

RETAIL

Uniqlo partnered with Red Design Group to implement their international flagship format throughout four levels of the 2900m2 retail store within Emporium Melbourne, before moving into an Australia-wide roll out of more than 16 stores.

UNIQLO Melbourne VIC

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Mecca Maxima is an Australian brand synonymous with a curated offering of the best global cosmetics. Red Design Group was engaged to support the roll-out of the new Mecca Maxima brand, a one-stop beauty customer experience, across different formats including department store concessions, airport tenancies, and stand-alone stores.

MECCA MAXIMA

RETAIL

Mecca Maxima Chadstone VIC

Mecca Maxima Eastland VIC

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Applying a generic concept to over 50 store rollouts for Loreal brands including Kiehls, YSL, Giorgio Armani and Lancome tenancies.

including Department store concessions within major shopping centres and stand alone stores.

KIEHL’S

RETAIL

Kiehl’s Melbourne VIC

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When Toyota decided to go to locations where the customer shops rather than the traditional dealership model, it commissioned the Red Design Group to design the first Toyota Shopping Centre Retail Store at Rouse Hill.

The interior is inspired by the product, bringing the curved shape and form of the vehicles into the overall interior and joinery items of the showroom The space delivers a welcoming environment where the store becomes the canvas for the product and the customers can learn, view and interact with the vehicles through the use of kiosks and digital screens.

Toyota Rouse Hill NSW

TOYOTA

RETAIL

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Positioned in the art grunge scene of Melbourne’s iconic Brunswick Street, Fitzroy, Wine Republic is a new concept store redefining the humble bottle shop.

With the rise of the inner city craft markets and Fitzroy’s established reputation for street art, our aim was to introduce an arts focus incorporating sculptural talking points, illustrations and visual merchandising.

WINE REPUBLIC

RETAIL

Wine Republic Fitzroy VIC

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Our brief was to elevate the Rogerseller brand beyond the reach of competitors, redefining the bathroom showroom market while retaining existing, and attracting new customers.

We wanted to play on the juxtaposition of an urban grunge setting in industrial Richmond, inserting a layer of slick design into the historic building envelope and functional venue that is welcoming, luxurious and comfortable.

ROGERSELLER

RETAIL

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RED created The Retail Evolution Lab for AOpen that made the product the hero within an immersive, interactive space. The gallery like white palette provides an ideal space to showcase the product inclusive of a working café.

RED has a thorough understanding of digital devices, integration with interior architecture and the contribution that they make in the customer journey to add sales revenue to any business.

RETAIL EVOLUTION LAB

RETAIL

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Trading in Melbourne since 1890, Henry Bucks embarked on a journey that has reinvented their brand through design led and generational change to make it more relevant to a broader younger demographic.

Henry Bucks Collins Street Melbourne VIC

HENRY BUCKS

RETAIL

“I think we’ve struck an excellent balance between a contemporary and innovative space, while retaining what Henry Bucks represents to our loyal customers.”

TIM J CECIL – CEO, HENRY BUCKS

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Red Design Group designed the interiors and brand identity for this flagship store with the understanding that their client wanted to create an upmarket, boutique-style pharmacy. The client sought to emulate the European apothecary and target a discerning, style-conscious customer, delivering personalised prescriptions.

BLUE GOOSE

Blue Goose Melbourne VIC

RETAIL

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This Australian brand is a retail food concept based on organic and natural foods which provide a healthier way of life. Red Design Group worked on bringing together over 30 stores around the eastern states of Australia. Using natural materials to create a rustic, market feel, the overall result is a unique blend of products that promote a healthier, more sustainable lifestyle.

Macro Wholefoods Richmond VIC

MACRO WHOLEFOODS

RETAIL

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Red Design Group were commissioned to work on Project Energise, a strategic plan to reinvigorate the business nationally through brand re-positioning, new products, and a new store format.

Three store layouts were developed to suit different locations and environments: a small CBD store, a medium sized suburban store and a large suburban store with fuel.

7 ELEVEN

RETAIL

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MYER

RETAIL

Myer Bourke Street Melbourne VIC

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Well versed in the business of Department Stores, RED listened to the customer which in this case was the youth customer who wanted a space of their own to shop in the Myer Basement.

The result is was dynamic space filled with colour and theatre that delivers an experience that truly presents the merchandise in a unique manner.

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Mimco Chadstone Melbourne VIC

“The unique slatted ceiling cleverly disguises a grid which allows products to be hung from above anywhere in the store.”

DARREN HOSE, RED

The brief was to redesign eight boutiques and design two new outlets with the objective of elevating the brand in the market place without losing the distinct personality of each store. Unlike most retail chains where replication of design is paramount, the uniqueness of each Mimco boutique created challenges in terms of product ranging. No two stores are the same, nor are their fixtures and fittings.

MIMCO

RETAIL

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JOHNNY BIGG SYDNEY NSW

Red Design Group worked with the client to define the Johnny Bigg brand attributes. Bold, confident, urban, authentic, irreverent, and gusto were words that they agreed would shape the brand personality.

Referencing these attributes, the design process began. All brand elements from the brandmark through to swings tags, labels, signage, boxes, shopping bags, posters and the interiors were designed by Red Design Group.

JOHNNY BIGG

RETAIL

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Our client wanted the store to be edgy, humorous, and uniquely charismatic to highlight the whimsical nature of the product. It was not to be simply a shop, it had to be a destination and an experience.

THE CANDY ROOM

RETAILThe Candy Room Melbourne VIC

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langdonlorraine Hotel Z brand presentation

Concept 1 Building signage

langdonlorraine Hotel Z brand presentation

Concept 1 Building signage

langdonlorraine Hotel Z brand presentation

zhotel.com.au101 Flinders LaneMelbourneAustralia +61 (03) 8123 4567Lorem ipsum dolor sit amet, consectetur

experience infinite

H OT E L

Concept 2 Promotional postcards

Concept 1 Brand

langdonlorraine Hotel Z brand presentation

Concept 1 Branded wallpaper A

Detail

langdonlorraine Hotel Z brand presentation

Concept 1 Brand collateral

langdonlorraine Hotel Z brand presentation

Concept 1 Promotional postcards

H OT E L

Experienceinfinite

101 Flinders LaneMelbourneAustralia T+61 (03) 8123 4567F+61 (03) 8123 4567info@zhotel.com.auzhotel.com.au

langdonlorraine Hotel Z brand presentation

Concept 1 Business card

H OT E L Z

101 Flinders LaneMelbourne Australia T+61 (03) 8123 4567F+61 (03) 8123 4567info@zhotel.com.auzhotel.com.au

Business card to be laser cut like below

langdonlorraine Hotel Z brand presentation

Concept 1 Business card

H OT E L Z

101 Flinders LaneMelbourne Australia T+61 (03) 8123 4567F+61 (03) 8123 4567info@zhotel.com.auzhotel.com.au

Business card to be laser cut like below

RED brand team created an elegant yet strong brand for Hotel Z. It is modern, dynamic and gives the illusion of depth and movement. It allows infinite possibility. The brand is applied onto stationery, hotel cards, packaging, promotional, wallpapers, signage and wayfinding.

HOTEL Z

Hotel Z Flinders Lane, Melbourne VIC

BRAND

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CROWN RESORTS

HOSPITALITYCrown Perth VIP Enclave & Pool Area Crown Perth All Day Dining Restaurant

The All Day Dining Restaurant has been designed to be a light, breezy, textural and comfortable environment, making the most of the Western Australian climate and light. The interior echoes classical design but with a contemporary edge, blending styles with the use of bleached timbers, white marble and luxurious custom carpet, bespoke furniture and light fittings.

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CROWN RESORTS Since 2009 RED has worked

alongside Crown Resorts to deliver premium design premium F&B offers inclusive of restaurants, cafes, gaming rooms, retail offers, private lounges and lobbies.La Vie at Crown Perth is an example of a highly detailed

project full of polished finishes that provides a special place for Crown patrons to socialize.The articulation of colour facetted glass, form , shape and brand combine to deliver an outstanding jewel in the Crown offer.

HOSPITALITY

Crown Perth La Vie Champagne & Wine Bar

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Red Design Group worked with Guillaume Brahimi and Crown for a second time to bring the renowned chef’s signature Bistro Guillaume to Perth.

The Perth Bistro Guillaume is situated in a prime location off the main lobby of Crown, overlooking the hotel’s lavish new pool development. The brief sought to carry over some defining elements associated with the Melbourne entity whilst maintaining a unique palette for a distinctive and fresh identity.

CROWN RESORTSBISTRO GUILLAUME

HOSPITALITY

Crown Perth Bistro Guillaume

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Our client wished to create a more inviting and intimate space, feeling Café Baci was often overlooked due to a lack of seating options and confusion around the demarcation of the Cafe and Crown’s other precincts.

Honeycomb shaped anodised aluminium light-fittings were custom designed to foster an intimate dining experience, and the striking herringbone-patterned feature wall gives the Café’s entry point more prominence.

CROWN RESORTS CAFE BACI

HOSPITALITY

Cafe Baci Crown Casino Melbourne VIC

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CROWN RESORTSCALATRAVA

HOSPITALITYCalatrava Crown Casino Melbourne VIC

Calatrava offer desserts and coffee with a special emphasis on their delicious gelato. After operating in the Crown Casino food court under a different name, our clients desired a new brand, creating a more boutique offering and defining a more classic, luxurious brand position.

After considering the project brief, Red Design Group took to researching the Italian way of life with the aim of evoking this romantic European feel and sense of nostalgia. We studied the patisseries found in the grand central cities of Italy, rich environments that combine coffee aromas with the visual delights of cakes, biscuits, and gelato.

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As competition for the entertainment dollar increases, clubs need to constantly evolve and stay relevant to their clientele.

The recently refurbished Earlwood Bardwell Park RSL in Sydney is a perfect example where a considered design makes a significant difference to the future of the club.

RED has elevated the existing RSL offering and positioned the club favourably for the future. The result is an inspiring and functional venue that is welcoming, luxurious and comfortable.

EARLWOOD BARDWELL PARK CLUB

HOSPITALITY

Earlwood Bardwell Park RSL Sydney NSW

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RED was first commissioned to give the new entry lobby a 5-star resort ambience and create a new café that welcomes members on entry. The hues of local parkland and bays inspired the fitout of the club’s opulent new lobby and Gymea café.

A new brand was developed and applied to signage, stationery, staff uniforms and marketing. Together the graphic and interior convey a consistent message.

TRADIES CLUB

HOSPITALITY

Tradies Club Sydney NSW

“In the two months directly after unveiling the updates, Tradies have signed up 2,000 new members”

TRADIES CLUB

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“I’ve had many members say thank you for bringing their club back to life and bringing the venue to where it can be and on the right track.”

CLARE PATON CEO MAROOCHY RSL

Maroochy RSL is a community club located on Queensland’s Sunshine Coast. Recognising the need to stay relevant and compete for share-of-wallet, Maroochy RSL commissioned Red Design Group to complete a major rebranding exercise and refurbishment of the entire club.

MAROOCHY RSL

HOSPITALITY

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Maroochy RSLMaroochy RSL - LetterheadMRS0001 - GPRES0007 - 11 CONCEPT DESIGN

M e m o r i a l A v e n u e M a r o o c h y d o r e Q l d 4 5 5 8

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m a r o o c h y r s l . c o m . a u

R S L

Maroochy RSLMaroochy RSL - Business cardMRS0001 - GPRES0007 - 11 CONCEPT DESIGN

M e m o r i a l A v e n u e M a r o o c h y d o r e Q l d 4 5 5 8

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m a r o o c h y r s l . c o m . a u

C L A R E P A T O NC H I E F E X E C U T I V E

O F F I C E R

M e m o r i a l A v e n u e M a r o o c h y d o r e Q l d 4 5 5 8

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C L A R E P A T O NC H I E F E X E C U T I V E

O F F I C E R

M e m o r i a l A v e n u e M a r o o c h y d o r e Q l d 4 5 5 8

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m a r o o c h y r s l . c o m . a u

C L A R E P A T O NC H I E F E X E C U T I V E

O F F I C E R

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Maroochy RSLMaroochy RSL - Destination BrandingMRS0001 - GPRES0007 - 11 CONCEPT DESIGN

ATM

WELCOME

SPORTS BAR

CAFE

Maroochy RSLMaroochy RSL - BrandmarkMRS0001 - GPRES0007 - 11 CONCEPT DESIGN

R S L

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PMS 407 CCMYK 10, 0, 0, 70

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Westmead has become a showcase for innovative thinking in retail and hospitality design and at the forefront in scale and quality of design, food, and service. It is a public and private partnership that’s revolutionized day-to-day hospital conveniences.ZOUKI

WESTMEAD

HOSPITALITYWestmead Hospital Sydney NSW

5150

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