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www.loexpo.ca
Produced by In partnership with
Inspire New RetailCanada’s fall show for the garden and f loral industry
main red
PMS 1795CC0 M96 Y90 K2
YOUTUBE LOGO SPECS
PRINTgradient bottom
PMS 1815CC13 M96 Y81 K54
on dark backgroundson light backgrounds
standard
no gradients
watermark
stacked logo (for sharing only)
standard
no gradients
watermark
stacked logo (for sharing only)
white
WHITEC0 M0 Y0 K0
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BLACKC100 M100 Y100 K100
Wednesday, October 23 and Thursday, October 24, 2013Toronto Congress Centre, North Building, Toronto, Ont., CanadaONTARIO
nspire New RetailChange in the retail world happens at extreme velocity. Designers, retailers, vendors and consultants are challenged daily to meet the demands of increasingly fickle customers. How do you command customers’ attention when they are being bombarded with instant global messaging?
To grow and prosper in the horticultural industry, vendors and retailers are working together to remain relevant and top-of-mind with the gardening public.
Garden & Floral Expo is Canada’s preeminent event bringing thought leaders, multinational vendors and progressive retailers together to tackle issues, explore ideas and purchase products. Here is where the business partners and practices, creativity and inspiration needed to survive and thrive are sourced.
Do you have tomorrow’s solution for today’s retail challenges?
If you offer unrivalled solutions, ideas and inspiration that will strengthen relationships with top-notch green industry professionals, then you’ll want to exhibit at Garden & Floral Expo 2013.
Two days: Intense customer engagement!Unparalleled opportunities to increase brand awareness and sales for your company
nclude dynamic signage with product SKUs
Strike up conversation with new customers
www.loexpo.caInspire New Retail
Connect to Leading
Business Partners
Increase
visibility and brand
awareness
Get together with
current clients
Strike up
conversations with
new customers
Thrive in tomorrow’s retail environmentThe Canadian horticulture industry, with an economic impact of $14.49 billion, is viable and competitive. Nearly 90% of ornamental sales are distributed among three Canadian provinces, of which Ontario represents 50%. COHA-ACHO The Impact of Ornamental Horticulture on Canada’s Economy Study, January 2009.
You are a solution provider. Connect with retail decision- makers interested in the effective solutions, tools and technologies provided by your company. Exhibit at Garden & Floral Expo — it’s your most effective marketing strategy. Reserve your booth today! Call 1-800-265-5656 ext. 366 or visit www.loexpo.ca
What will you get? Exhibitors reported great results:
Why you need to exhibit at Expo 2013
• Theshowconsistentlyattracts2,000greenindustryleaders
• Itoffersahighconcentrationofprospectsinoneplace
• Optimismpersistsforthespring2013season
• 8%expecttoseesalesincreaseabove20%;
• 31%anticipatethattheiroperationswillpostgainsinthe 10% - 20% range
• 15%believesaleswillholdsteady
• Lessthan1%expectsalestodecrease (2012 Canadian Garden Centre & Nursery Survey Reader Survey, March, 2012)
• Greenindustryprofessionalsreadytodobusinesswithyourcompany
87.5% got new leads*
www.loexpo.caInspire New Retail
Attendance Profile Expo 2012
Interior Designer, Plantscaper, Event Manager 3%
LandscapeArchitects, Contractor, Designers 14%
Greenhouse/Wholesale Nursery Grower/Distributor 15%
OthersAllied to Trade (Suppliers, Media, Students, Visitors) 27%
Retail (Garden Centre, Gifts, Florists, Mass Merchant, Convenience & Discount) 41%
NEW! Demonstration platform to introduce new products, hosted by Denis Flanagan
66.4% reached a quality audience of decisions makers and buyers*
53.6% got written orders*
*Expo 2011, Garden & Floral Exhibitor Survey, January 2012
Marketing support: Get your share of a quality audienceGarden & Floral Expo uses a range of compelling marketing tools to connect you to qualified, decision-makers — your target audience.
• Direct Mail:
• Media Buys: PrintandelectroniccampaignsinNorthAmerica.
• Association Advantage: ProducedbyLandscapeOntarioHorticulturalTradesAssociation,Garden&FloralExpoispromotedthroughallofLO’scommunicationschannels:print,electronic,web,video,facebookand twitter.
• Public Relations: Your news and the latest show news is distributed toNorthAmericanassociations,consumerandtrademedia.Gardenwriters and bloggers visit the show for an annual Connect Meeting and walk the show as official Trend Spotters.
• Social Media: Likeusandtellyour‘friends’aboutyourinvolvementwith Garden & Floral Expo. Visit www.youtube.com/landscapeontario to view our videos.
• Sponsorship: Collaborating with the show to create a lasting impression of your brand is the ideal way to engage attendees.
• Advertising: Wegetdelegatestotheshow;yourjobistogetthemintoyourbooth.LetSteveMoyer,1-800-265-5656ext316,developmarketing and advertising campaigns to boost traffic. Remember Landscape Trades publishes the official show preview and show guide. Exhibitors have exclusive advertising opportunities.
Merchandise to grab attention and silent sales
Offer exclusive distribution
main red
PMS 1795CC0 M96 Y90 K2
YOUTUBE LOGO SPECS
PRINTgradient bottom
PMS 1815CC13 M96 Y81 K54
on dark backgroundson light backgrounds
standard
no gradients
watermark
stacked logo (for sharing only)
standard
no gradients
watermark
stacked logo (for sharing only)
white
WHITEC0 M0 Y0 K0
black
BLACKC100 M100 Y100 K100
Wednesday, October 23 and Thursday, October 24, 2013Toronto Congress Centre, North BuildingToronto, Ont., Canada
Get involved today – www.loexpo.ca
Produced by
In partnership with
Inspire New RetailCanada’s fall show for the garden and f loral industry
Conference Guide
www.loexpo.caInspire New Retail
• Education, Events & Features: Garden & Floral Expo, produced by LandscapeOntario,offersnoviceandveteranretailers,designers,and florists the professional development needed to operate their businessesprofitably.LandscapeOntarioiscelebrating40yearsofhorticultural leadership and doing the groundwork to ensure future prosperity. You’ll meet today’s top executives and future leaders.
• New! Lunch Event: Wednesday, October 23, 2013 SponsoredbyLandscapeOntario’sGardenSectorGroup
• Destintation Inspiration Theatre: If you have an idea for a powerful presentation on merchandising, store design, technology or consumer trends call Kristen McIntyre, Conference & Event Coordinator, 1-800-265-5656 ext 321
• New! Demonstration Platform: Exhibiting companies with new, complex or intriguing products can do a five-minute infomercial for the product.HostedbyLandscapeOntario’sDirectorofPublicRelationsand popular media personality, Denis Flanagan, this is your opportunity to show and tell how your products will differentiate purchasers from the competition.
• New! Top Executives Forum – Business Strategies For Growth: Adaptingquicklytochangeisthekeytobusinesssuccess.Intoday’seconomy, business owners need to adapt even faster. This is a must-attend event to hear what the future holds.
• New! Lunch Event: Thursday, October 24, 2013 SponsoredbyLandscapeOntario’sInteriorPlantscapeGroup
• New Product Showcase: There’s nothing like innovative products or recentintroductionstocreateanexcitingexhibitandamajorincentiveto attract media and customers to your booth. Innovation defines those companies and products that standout and create buying interest and purchases.
• Trend Spotters: Watch for popular garden writers, wearing their Trend Spotting buttons. Eye-catching displays and cool product will garner free media exposure and third-party endorsements from the experts consumer look to for knowledgeable gardening advice.
• Plant ID Challenge:‘Iron’horticulturalistsarechallengedtoprovidenames of popular and peculiar plants. Got a plant that will get them thinking, call us 1-800-265-5656 ext 353
Launch a new retail service or technology
Step up your game with show specials
NEW! Theatre presentations to boost creativity
www.loexpo.caInspire New Retail
Benefit from Cost-Saving Exhibit StrategiesGetting involved with Garden & Floral Expo puts you face-to-face with green industry professionals. The show provides one of the highest concentrations of qualified decision-makers, ready to purchase product.
If your marketing budget is tight, consider the following:• Reusethesameexhibitdisplay.Refurbish,ifnecessary,
but minimize changes
• Limitthenumberofstaffworkinginthebooth
• Minimizetravelexpensesbyschedulinglocalstafftoworkyourbooth
• Displayonlyyourinnovativeandbestsellingproductstominimizebooth size
• ContinuousandconsistentparticipationinGarden&FloralExpoletsyour customers know you’re ready to do business
• TakeadvantageoftheSpecialtyDrapeBoothPackagefromStroncoGroup of Companies. Includes draped booth, carpet, skirted table, and chair for only $289 Cdn.
nclusive Exhibit Package and Rates Allboothsare10feetby10feetormultiplesthereof. Your exhibitor package includes:• (1)500wattquartzlight
• (1)800wattduplexoutletpercompany
• Freeblackboothdraperyuponrequest
• Freeblackaislecarpeting
• Complimentarymaterialshandlingduringmove-in
• Freecratestorage
• Freeparking
• 24-hoursecurity
• Freespecialtysignage
• Allexhibitorsarerequiredtopre-payforelectrical/lightingpackageincluded with rate
• Allexhibitorsarerequiredtoprovideexhibitspacefloorcovering by bringing to the show or renting from show decorator
Show nformation Move-in: Monday, October 21, 2013 8 a.m. – 5 p.m.
Tuesday, October 22, 2013 7 a.m. – 7 p.m.Show Hours: Wednesday, October 23, 2013 9 a.m. – 5 p.m. Thursday, October 24, 2013 9 a.m. – 4 p.m.Move-out: Thursday, October 24, 2013 4 p.m. – midnight
Location: Toronto Congress Centre, North Building 650 Dixon Road, Toronto, Ont., Canada M9W 1J1
Contact/Mailing address: LandscapeOntarioEvents and Trade Show Department 7856FifthLineS,Milton,Ont.,CanadaL9T2X8 Tel: 905-875-1805 or 1-800-265-5656 Fax: 905-875-3942 Email: [email protected] www.loexpo.ca
www.loexpo.caInspire New Retail
NON-MEMBER LOMEMBER Add HST (13%) TOTAL COST (in Canadian dollars)
100 SQ FT: $1598.00 $1,473.00 x = 200 SQ FT: $3,110.00 $2,860.00 x = 300 SQ FT: $4,621.00 $4,246.00 x = 400 SQ FT: $6,133.00 $5,633.00 x =
Adapt to Change: Create New PossibilitiesSeize the opportunity to be a forward thinking company. Today’s green industry professionals and consumers have become very sophisticated. They are using more technology tools for sales andpurchases.AtGarden&FloralExpo,youhave the opportunity to explain how flexibility in the face of change can create success and prosperity for your customers.
Why don’t you set trends that your competitors and customers follow? Engage your customers at our trade shows, conferences and events. Exhibit at Garden & Floral Expo, Canada’s largest fall trade show in the garden and floral industry!
Reserve your exhibit space today! Call 1-800-265-5656 x366
www.loexpo.ca
n the Limelight SelectYourExhibitLocationToday. Visit www.loexpo.ca for best available location
We work with you Our trade show team will work to strengthen your position as a green industry leader.
Heather MacRae Director of Events and Trade Shows, ext 323 or email: [email protected]
Darryl Bond ExhibitSalesAssociate,ext366 or email: [email protected]
Linda Nodello Customer Care Manager, ext 353 or email: [email protected]
Kristen McIntyre Coordinator Conference and Events, ext 321 or email: [email protected]
Shawna Barrett Trade Show and Events Support Coordinator, ext 302 or email: [email protected]
HST #R119005049 LandscapeOntariomemberrateincludesadiscountof$1.25persq.foot.
A20%depositisrequiredtosecureyourexhibitspacealongwithyourRequest for Exhibit Space contract. The balance is due July 20, 2012.
www.loexpo.caInspire New Retail
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EXPO CAFENEW PLANT & PRODUCT SHOWCASE SHOW OFFICE
DESTINATION INSPIRATION THEATRE
PLANT IDCHALLENGE
