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FAMILY VIOLENCE –
NOT FOR US, NOT FOR OUR
KIDS
www.areyouok.org.nz0800 456 450
Local It’s not OK campaigns are an effective way to change the way people think about family violence and the actions they take when they see it, hear it or know it’s happening in their neighbourhood or community.
Many local campaigns are fronted by everyday ‘champions’ – people who are well known and visible in different sectors of their community. The first champions campaign was developed in Waihi, Hauraki in 2010.
Campaigns which feature
local champions work because
they:
Get people talking
about it
Provide new avenues for getting help
Enable community ownership of family violence prevention
5
4
1 Give visibility to family violence
2Make it OK to ask for help3
01
Champions Campaign Toolkit
A community champion must be violence free.
A champion uses their influence and networks in their community to help others understand what violence is, how and where to get help and that we are all better off without violence in our families and communities.
Champions often appear on posters and billboards, fridge magnets and brochures. Some champions decide to spark their own initiatives. Champions can do as little or as much as they feel comfortable with.
Anyone can be a community champion.
Well known sports people. ‘Seen a lot’ people
such as wheelie bin deliverers, rubbish truck
drivers, posties, petrol station attendants.
Mayors, councillors,
MPs.
Service providers such as GPs, nurses, social workers, youth workers, Police
officers.
Faith leaders.
Young people known around town for their achievements
and/or leadership.
Shop-owners such as greengrocers, Four Square and supermarket staff
and owners – shops where everyone in
the town goes.
Here are some examples:
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Champions Campaign Toolkit
In 2015 It’s not OK interviewed some community champions from Waikato and Bay of Plenty. What they said showed:
They had all had conversations and interactions
with people they knew and people they didn’t know as a result of being a champion
They generally underestimated the impact they were having
in their networks
They wanted to keep in touch with each other regularly to
share ideas and debrief
Training had been essential
Helping is subtle. Many had expected to have to deal with
dramatic situations but found most of their interactions were low key.
Project plan
A successful campaign has clarity about its purpose and target audience. A project plan can be built around these key questions:
What is the best way to reach this audience?
Who are we trying to reach?
What do we want them to:
• hear• know• understand• do
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Champions Campaign Toolkit
04
For tools to plan and evaluate your project go to: areyouok.org.nz/resources/free-resources/creating-change-toolkit/ www.socialchangetoolkit.org.nz/tools-and-resources/research-and-evaluation/
What can you apply for? We fund a wide range of projects, particularly ones that engage the following in family violence prevention:
• businesses and workplaces • faith communities • local government • ethnic communities • young people • neighbours and towns • sports clubs • or that influence media and popular culture.
We generally give grants of up to $10,000. We prioritise applications from groups and organisations who will work together on the project.
We can only give grants to legal entities such as registered charitable trusts or incorporated societies. If you are not a legal entity, you will need to find one that can receive and manage the grant. This entity will be the fundholder and legally responsible for accounting for the grant.
We don’t fund:
• services to individuals affected by family violence • operational costs • capital items such as computers, vehicles or equipment • political advocacy • activities or programmes outside NZ.
What happens to your application? 1. Your application will be assessed by the Social Action Team 2. We will give feedback and/or approve the application 3. A contract will be sent to the fundholder for signing 4. You will return the contract with an invoice 5. The contract will include a provider return template so you can report on the project. Please post to: It’s not OK Campaign, Ministry of Social Development, PO Box 1556, Wellington 6140 or email to: [email protected]
Application Form
Name of contact person and designation
Organisation (please
describe)
Other partners (who
else is involved)
Phone number
Mobile number
1. Define the problem
Example: Too many young people in East Auckland have poor fitness and diet.
2. Goal – what do you hope to achieve?
Example: young people in East Auckland are fit, healthy and feel good about
themselves
3. Objectives – what are the objectives to achieving your project
goal?
Example: work with schools to establish a healthy packed lunch programme
4. Audience – who needs to think or act differently?
Example: parents
Funding Application for It’s not OK Community Projects
It’s not OK is a social change campaign to end family violence in New Zealand. The campaign aims to change attitudes and behaviours that tolerate any kind of violence. The campaign works in many different ways to deliver its three messages: • Family violence is not OK • Is it OK to ask for help • It is OK to help.
This includes TV ads, research and evaluation, an 0800 information line, printed resources and merchandise, working with the news media, speakers who tell their personal stories and funding for community projects which share the Campaign’s aims.
Community Projects We fund community projects which are designed to reach a particular group of people and propose effective ways to reach that audience. The project proposal needs to show how the target audience will, through the project’s activities:
• Understand more about family violence • Talk more about it – break the silence • Refuse to tolerate violence • Know that change is possible • Ask for help early • Be willing and confident to offer help to whanau, friends, and neighbours • See that everyone has a role to play in creating safe whanau and communities. Campaign research shows that projects with these features have a high rate of success: • strong coordination • involvement of people outside the family violence sector • support from local leaders and people of influence • local champions • adapting It’s not OK branding and messages for use locally.
For more information on successful community projects go to: http://www.areyouok.org.nz/i-want-change/ http://www.areyouok.org.nz/resources/research-and-evaluation/
The It’s not OK funding application form will help you develop a project plan.
You can also use this project planning diagram. Both can be downloaded at:
areyouok.org.nz/i-want-change
PLANNING YOUR COMMUNITY CHANGE PROJECT
THIS IS YOUR
PROJECT GOAL
WHAT IS THE
PROBLEM?
WHO NEEDS TO THINK
OR ACT DIFFERENTLY?
WHAT’S THE CHANGE
(ATTITUDES/BEHAVIOURS)?
WHAT CAUSES
THE PROBLEM?
A.
B.
C.
THESE ARE
YOUR PROJECT
OBJECTIVES
A.
B.
C.
A.
B.
C.
A.
B.
C.
D.
E.
HOW WILL I MAKE IT HAPPEN (ACTIVITIES)?
A.
B.
C.
WHO CAN I WORK WITH?
HOW WILL I MEASURE?
FAMILY VIOLENCE
Champions Campaign Toolkit
We found it worked really well to consult with stakeholders early on – social services, volunteer groups, health services, local iwi, faith groups, schools, sporting groups. This helped us to ascertain willingness and readiness for a campaign. They were all keen
and it made for a better campaign I think.
Champions campaign organiser.
Readiness
There needs to be readiness in a community for a local campaign to work. This means a group of people who are committed to addressing family violence at a community level and are able to commit time to develop and sustain the campaign.
Members of the group do not have to be family violence experts or have prior knowledge of family violence. They will be supported and guided by the national It’s not OK campaign and local people involved in family violence services.
It’s not OK has supported champions campaigns in a range of different communities. Here’s some of what we’ve learned:
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Champions Campaign Toolkit
Share the load
A community campaign will attract people who want to be involved in family violence prevention but haven’t known how to. With the high prevalence of family violence in New Zealand most people have either been affected themselves or know someone who has. There are many people that want to do something about it and will welcome an opportunity to join in.
Helpers
Champions will be seen as helpers and people will go to them for help. Local people who are known in everyday ways feel safe to people who are experiencing violence at home whether they are victims or perpetrators. They can offer practical help and remind people that family violence is not OK.
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Champions Campaign Toolkit
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Champions Campaign Toolkit
There were many times when people who were on a journey of healing themselves wanted to be involved in the campaign. Some needed to talk about their own experiences of violence and we were able to connect them with helping services in the community if they needed support.
Champions campaign organiser.
New ideas
It’s good to encourage champions to have and implement their own ideas – they know best what works in their own networks.
Managing risks
The biggest risk is that one of the champions will engage in violence or inappropriate behaviour and bring the campaign down. All champions need to be Police checked and show that they are violence free. The national It’s not OK team can help manage the situation if a champion behaves badly.
Police and social services need to know that there may be more people asking for help as a result of the campaign.
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Champions Campaign Toolkit
Case Study Papamoa CampaignA champions campaign launched in Papamoa
in March 2015 after six months of planning and
preparation.
Papamoa is a beach suburb of Tauranga and has
a strong identity; people who live there have a
sense of belonging. It’s known as a summer holiday
destination and surfing paradise, a place where
people might be surprised to know that family
violence does happen.
The idea for the campaign began with the Tauranga
Moana Abuse Prevention Strategy coordinator
Heather Beddie. Heather visited a number of
communities in and around Tauranga and decided
that Papamoa had the best readiness and potential
for a successful campaign.
A working group was formed of people already
involved in community activities through the
Papamoa Family Support Service. Their plan was
for a local It’s not OK campaign featuring well
known people from the community on billboards
and posters. It would be launched with a march and
family fun day on 1 March 2015.
Members of the working group put the word out to
their networks to identify people from all walks of life
who are known and respected in Papamoa.
With the support of the national It’s not OK
campaign a slogan was developed. In 2011 the
Papamoa community had been mobilised and
united in the clean-up following an oil spill when the
MV Rena grounded on a reef off Papamoa beach.
The working group decided to build on this with the
message:
In Papamoa we protect our beach. Let’s protect our families too.
Around 20 people were approached and invited to
be part of the campaign; 12 of those decided to
become champions and were provided with family
violence training and champions training. Each had
their photo taken and developed their own individual
message.
Three billboards were erected on the approaches to
Papamoa and 15 individual posters were produced.
The family fun day to launch the campaign offered a
range of free and fun activities, local bands played
and representatives from local social services were
scattered throughout the grounds. The champions
were visible, as was the message that It’s OK to
Ask for Help.
Mayor Stuart Crosbie launched the project but
speeches were kept to a minimum. Members of the
working group and volunteers wore It’s not OK t shirts
which added to visibility of the campaign message.
More than 1000 people attended the day at some
stage across the morning.
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Champions Campaign Toolkit
Six months after the launch, Papamoa had a new
group of champions step forward wanting to be part
of the campaign.
“This is because the community is noticing change
and wants to be part of it,” Heather Beddie said.
“Papamoa also has its own media person now who
gets all the advertising into the local paper and the
Papamoa team is supporting development of a
champions campaign in nearby Te Puke.
“The strength of the relationships is very important,
right through from the initial idea to the launch and
on-going life of the project,” Heather said.
“It is vital for the champions to meet, to share, to
gather ideas and to direct their own kaupapa.
“It’s almost (sounds corny) like tending a baby,
letting it take little steps and then letting it walk
unaided on its own. I do very little at Papamoa now
in comparison to when we first began this project.
We have a core group of champions committed to
this cause who continue to keep the project alive.”
In the months after the launch some of the
Papamoa champions have expanded the It’s not
OK message to their own networks.
Colin Gardiner works for Kleana Bins and has the
message
Family violence is not OK. Klean up your act.
With the support of his employer all Kleana wheelie
bins have an It’s not OK sticker on them. Colin
has branded his truck with It’s not OK stickers and
promotes it on the business’s social media sites.
He says that business has picked up since the
company made a stand against family violence – he
believes people are choosing the business because
it cares about the Papamoa community.
Colin and some of the other male champions
have set up a local men’s group and have made
themselves available at local events and the
shopping centre if people need someone to talk to.
Another champion Serena Johnston works at the
Z Petrol station in Papamoa. Her employers have
met with the Papamoa It’s not OK working group
to explore making all Z Petrol Stations in the Bay of
Plenty branded with It’s not OK with their own staff
champions.
The Papamoa champions show how each champion
has the opportunity to reach people in their own
spheres of influence. This makes it easier for people
who are experiencing violence at home to get help.
Champions Toolkit
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Champions Campaign Toolkit
EXAMPLE: Project description
Aroha in Action – Violence Free Thames is a primary prevention campaign to raise awareness about the effect of family violence on the children of Thames. The campaign will be focussed around enlisting a groundswell of people from all walks of life (champions) to raise awareness about family violence in Thames.
Setting up a champions projectBelow is a list of steps to take to set up a champions project:
Project Description
Develop a description of the project kaupapa, aims and activities
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Champions Campaign Toolkit
We held a community meeting that was open to everyone, where we discussed a vision for the community. We did this before we developed the project aims and activities and it was helpful in giving us something to aim for.”
Rachel Harrison, Hauraki campaigns.
012
Champions Campaign Toolkit
Job Description
Prepare a “job description” for champions outlining what they will be expected to do.
EXAMPLE: Job description
A champion is someone who is willing to ‘champion the cause’ of Family Violence Free Otorohanga and to work with the campaign team to help us understand the opportunities available in their sub-community to raise awareness and help change behaviours.
The criteria for champions for the ‘Aroha in Action – Violence Free Thames’ campaign include:
> good reach into one (or more) of the sub communities of Thames. A champion is someone who is willing to take the violence free messages into their own community
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Champions Campaign Toolkit
We enlisted a working party from the community meeting and they identified various sub-communities such as farmers, sports people, businesses, tradespeople, so that we had a spread right across the community. This process helped when we were challenged about how someone became a champion as we could honestly say that the
community nominated them.”
Champions campaign organiser.
> someone people relate to
> prepared to `up skill` (there will be training for the champions)
> good communicator
> prepared to undergo a Police and CYF check.
> someone who has Mana within own sub-community
> someone who has no crimes within the last five years (not just reported ones) and is well healed from their own experiences of interpersonal violence
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Champions Campaign Toolkit
Arrange for a signed agreement between the organising group and each champion that covers responsibilities, expectations and support, including:
> that they uphold the kaupapa
> that they remain violence-free
> that they tell the organisers if anything happens that could bring the project into disrepute such as getting arrested
> what support they will be given
> what to do if any serious issues come up.
Gather a list of prospective champions from across the community
Meet with and interview each prospective champion and their family to ensure their suitability
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Champions Campaign Toolkit
> basic understanding of family violence
> what to do and say if they are asked for help
> maintaining safety and confidentiality
> ideas about community action - what they can do to spread the message in their networks
Deliver training that provides champions with:
FAMILY VIOLENCE –
NOT FOR US, NOT FOR OUR
KIDS
www.areyouok.org.nz0800 456 450
Arrange media coverage
Decide how the campaign will be launched
Identify how each champion will be supported
Run a Police check and request disclosure of past violence for each
champion.
Provide each champion with an information pack about local services and where to get help/information.
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Champions Campaign Toolkit
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Strategies/ Tasks M
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Project sign off from MFVIN Project duration x x x x x xCommunity Awareness raising of project x x x xNominations and vetting x x xTraining of champions/local faces x x x xSelection of Buddies to support champions x x xLaunch event planning x x x x x x xCommunication strategy promoting project radio/newspaper
x x x x
Funding applications x x x xEvaluation report x x x
PROJECT PLAN TIMELINE
Example of a Project Plan timeline
Examples of posters and fliers
Champions Campaign Toolkit
The national It’s not OK team has been involved with a number of community champion campaigns and can help with all aspects
of the project, including training.
For an in depth look at community mobilisation: nzfvc.org.nz/issues-paper-8-creating-change-2015
Visit the campaign website
areyouok.org.nz
facebook.com/ItsNotOK
People asking for help
Comments and congratulations from friends, family, colleagues
Conversations about family violence
Encourage champions to record everything:
Media stories
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Champions Campaign Toolkit
ISBN 978-0-947513-00-9
0800 456 450areyouok.org.nz
