Fair Lady Magazine Analysis.pptx

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    Fair Lady (2011) Magazine

    Analysis

    By Shanelle Peters

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    The masthead of the magazine cover is covered by

    the actress Anne Hathaway. The main image of the

    actress takes up over half of the magazine cover

    suggesting that Anne Hathaway is the main selling

    point of the magazine, as Fair Lady is a SouthAfrican womens magazine and is not globally

    recognised.

    Fair Lady is a magazine that aims to

    network passionate and intelligent women.

    This is evident in the anchorage textunderneath the model credit which quotes

    Anne Hathaway Im going to be exactly

    who I am. It is evident that the magazine

    content alludes to female independence.

    This links with the magazines niche

    audience of women, specifically women

    who do not wish to read celebrity tabloids

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    The model credit is positioned near the bottom right

    of the magazine as the actresses name does not

    need to be explicitly positioned across the face of

    the magazine. The white serif font of Anne

    Hathaways name adds to the femininity of theposter.

    The cover lines across the

    magazine cover are written in a

    range of colours. The lack ofuniformity in the poster reflects the

    emotional ranges of women, for

    example, the yellow depicts joy and

    happiness and the red is indicative

    of passion and courage. This

    reinforces the independent female

    ideology of the magazine as these

    women have the courage to be

    outspoken.

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    The cerise red is a theme within the magazine cover

    and reinforces the feminine ideology. The

    independence of women links to the film One Day

    and Anne Hathaways character Emma, who is a

    dependent and headstrong woman.

    The cover lines around the magazine target the

    typical readers of the magazine. The colour

    palette of the colour lines utilises pink,back and

    yellow. However, certain parts of the text that is

    designed to be eye catching will include a

    layering of colour.

    The paradigmatic feature of

    the floral dress reinforces

    the femininity of the

    magazine cover. This

    creates the syntagmaticmeaning of effeminacy.

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    The paradigmatic feature of the colour palette and the

    focus on red and pink creates the syntagmatic

    meaning of ladies. Both the mast head and the

    main image incorporate similar tones and as a

    result the composition creates an enticing aesthetic

    that will allow it to stand out on the magazine shelf.

    The paradigmatic components such as Anne

    Hathaways pose and hairstyle subtly conveys the

    style of the magazine creating syntagmatic

    connotations of the gender of the magazine and the

    desired readers of the magazine content.