FACULTY OF COMMERCE & MANAGEMENTapps.nmu.ac.in/syllab/Commerce and Management/2017-18 DME...D1.1 Management Principles Marketing Management D1.3 Import & Export Procedures & Documents

DME&IM

FACULTY OF COMMERCE & MANAGEMENT

North Maharashtra University, Jalgaon

NAAC Reaccredited ‘A’ Grade University

Syllabus of Diploma in

Marketing Export and Import

Management

(DME&IM)

w.e.f AY 2017-18


(NAAC Reaccredited ‘A’ Grade University)


DIPLOMA IN MARKETING EXPORT & IMPORT MANAGEMENT

(DME&IM)

w.e.from A.Y. 2017-18

DME&IM Structure W.e.from AY 2017-18

Code Paper

D1.1 Management Principles

D1.2 Marketing Management

D1.3 Import & Export Procedures & Documents

D1.4 International Business Management

D1.5 Government Policies and Regulations

D1.6 Project Report and Viva Voce




DIPLOMA IN MARKETING EXPORT & IMPORT MANAGEMENT

(DME&IM)

w.e.from A.Y. 2017-18

EQUIVALENCE OF DIPLOMA IN MARKETING EXPORT & IMPORT MANAGEMENT

DME&IM Equivalence W.e.from July 2017

Paper Old Paper New D1.1 Management Principles D1.1 Management Principles

D1.2 Marketing Management D1.2 Marketing Management

D1.3 Promotions Management D1.4 Import & Export Procedures &

Documents

D1.4 International Business

Management D1.3 International Business Management

D1.5 International Marketing and export

Promotion D1.5 Government Policies and Regulations

D1.6 Project Report and Viva Voce D1.6 Project Report and Viva Voce

Paper Maximum marks

Int. Ext. Total

D1.1 Management Principles 40 60 100

D1.2 Marketing Management 40 60 100

D1.3 Import & Export Procedures & Documents

40 60 100

D1.4 International Business Management 40 60 100

D1.5 Government Policies and Regulations 40 60 100

D1.6 Project Report and Viva Voce 40 60 100

Total Maximum Marks 240 360 600




DIPLOMA IN MARKETING EXPORT & IMPORT MANAGEMENT (DME&IM)

w.e.from A.Y. 2017-18

1. TITLE OF THE DEGREE

This degree shall be titled as Diploma in Marketing Export & Import Management

(DME&IM)”. This new curricula shall be effective from Academic year 2017-18.

2. DURATION

The Course shall be of 1 Years duration and of Annual Pattern; comprising of 5

Theory papers, Project report & Viva-voce.

3. ELIGIBILITY FOR ADMISSION

HSC or Equivalent, Simultaneously, a student can be admitted along with regular

UG/PG course.

4. PATTERN

4.1. The suggested curriculum comprises 6 papers, of which for 1 paper the student has

to undergo Project for minimum period of 4 weeks.

4.2. One credit for the theory course shall be of the 15 clock hours (Each course being

taught in the semester will be of 4 credits) that is each course will be of 60 hours.

4.3. Evaluation of the students shall comprise the 60+40 pattern; where every paper of

100 marks, shall be divided as External evaluation of 60 marks and internal

continuous assessment of 40 marks.

5. Evaluation of the student:

5.1. The evaluation of the student shall be divided into two parts viz. Internal

Assessment and Semester examination with a weightage in the ratio of 40:60.

5.2. Standard of passing –

5.2.1. In order to pass the examination the candidate has to obtain at least 40% marks for

each head separately, that is 24 marks out of 60 (External) & 16 marks out of 40 marks

(Internal) for all courses.

5.2.2. Minimum marks for passing the Semester Examination in theory course shall

be 40% of aggregate marks for that subject (internal + External assessment),

provided further that a student shall secure minimum 40% marks in Internal

examination (i.e. 16 marks) as well as in External examination (i.e. 24 marks)

separately.

5.2.3. Minimum marks for passing the Project Report and Viva Voce i.e. the marks

obtained in internal examination and external Viva Voce shall be 50%

separately.

5.2.4. For the internal assessment, a test of 40 marks shall be conducted.

6. GUIDELINES FOR PROJECT REPORT

6.1. Each student shall have to carry out the project work, for minimum period of 4

weeks based on Marketing/Import-export procedures / International business

management/Government policies and procedures using Management Research

Methodology. A project may be carried out at any outside organization or on a sub

system of an organization.

6.2. The project work should be carried out individually. No group work is allowed in

the Project work.

6.3. The topic of the project should be decided with the consultation & guidance of an

internal guide-teacher of the institute/college. The project should be necessarily

innovative and problem solving.

6.4. Teacher shall not be entrusted/allowed to take more than 15 students for

guidance and supervision of project report.

6.5. The institute / College shall submit the detailed list of candidate to the University

with Project Titles, name of the organization, internal guide and functional elective

on or before 31st March of the academic year.

6.6. The student should clearly mention the need of project, Research Methodology,

Findings, Recommendation, Conclusion, etc.

6.7. The student has to write a report based on the actual training undergone during

the course at the specific selected business enterprise, get it certified by the

concerned teacher that the Project report has been satisfactorily completed and

shall submit one typed Spiral Bound copy of the same to the Head / Director of the

institute along with 1 CD of Project Report. In order to save the paper, both side

printing is allowed.

6.8. It is responsibility of concerned Institute to check the authenticity of Project.

6.9. CD submitted by the student shall be forwarded to the University by the Institute

before the deadline mentioned in University circular.

6.10. Project viva voce shall be conducted at the end of year.

6.11. Viva Voce for one student shall be of minimum 10 minutes. The Student should

prepare PowerPoint presentation based on Project work to be presented at the

time of Viva voce.

6.12. The project work will carry maximum 100 marks, of which internal teacher shall

award out of maximum 40 marks on the basis of project work done by the student

as an internal assessment. Viva voce of 60 marks will be conducted by the panel of

the external examiners to be appointed by the University.

6.13. No students will be permitted to appear for Viva-voce and University

examinations, unless and until (s) he submits the project report before the

stipulated time.

7. STRUCTURE OF THE QUESTION PAPER

7.1. Each question paper shall be of 60 marks and of 3 hours duration.

7.2. For Theory papers there will be 2 Sections. In section I, a candidate shall be

required to answer 3 questions out of 5 questions and in section II, student shall

be required to answer 2 questions out of 3 questions. All questions shall carry

equal marks i.e. 12 marks each.

8. ELIGIBILITY OF THE FACULTY

Strictly As per norms fixed by North Maharashtra University, Jalgaon

(www.nmu.ac.in)

http://www.nmu.ac.in/




Syllabus: DMEIM W.e.f AY 2017-18

Paper: D1.1: Management Principles

60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100

1. Management: an overview

1.1 Definition of management, Scope and importance of management,

1.2 Levels of management their functions, Management Skills

1.3 Contribution of Taylor, Fayol, Chester Bernard and Peter Drucker to management thought,

1.4 Various approaches to management

2. Planning

2.1 Definitions of Planning, Planning premises, Nature of Planning, Significance of Planning,

2.2 Planning Process, Prerequisites for Effective Planning, Limitations of Planning

2.3 Concept of strategic planning, Characteristic and significance of strategic planning, Strategic planning

vs Operational planning

3. Organizing

3.1 Meaning, benefits of Organizing, Formal vs Informal Organization, Functional and divisional

organizational structure and its advantages and disadvantages, Concept of line and staff

3.2 Concept of Span of Management, factor affecting span of management

3.3 Centralization vs. Decentralization, Advantages and limitation of decentralization

3.4 Concept of delegation of authority, factors affecting delegation of authority

4. Staffing and leading

4.1 Meaning of recruitment and sources of recruitment, Selection process

4.2 Concept of performance appraisal, Importance of appraisal, Formal vs. Informal Appraisals 4.3

Sources of Organizational conflict and managing conflict

4.4 Meaning of leadership, Difference between leader and manager, leadership skills, Transformational

theory of leadership

5. Coordination & Controlling

5.1 Need of Co-ordination, techniques of co-ordination,

5.2 Meaning of control, types of control, Control process, Importance of controlling

5.3 Management audit and its advantages, Management information system and its component

6. Expanding horizon in management

6.1 Japanese management practices

6.2 Benchmarking its need, benefits and limitation

6.3 Kaizen and its benefits, 5-S System, Theory Z

6.4 Concept of Empowerment its need and Holistic management

References-

1. Principles of Management – Bhat & Kumar - Oxford

2. MGMT – Williams Tripathi-Cengage Learning

3. Principles and practices of Management-L.M.Prasad-S.chand

4. Principles of management- C.B.Gupta, National Publishing House, 2006

5. Principles of management-T.Ramaswamy, Himalaya publishing house

6. Principles of management- P.C.Triphati and P.N.Reddy, Tata McGraw Hills





Paper: D1.2: Marketing Management


1. Introduction

1.1 Meaning, functions of marketing, Various concepts of marketing,

1.2 Types of marketing organization, factor influencing marketing environment,

1.3 Selling and marketing, Process of marketing

2. Product

2.1 Meaning, Components of product, Difference between product and service,

2.2 Product mix and its type, Stages in Product life cycle, Product positioning,

2.3 New product development process

3. Price

3.1 Meaning, Importance, objectives of pricing

3.2 Types of pricing policies and decisions, Pricing Strategies, Pricing in practices, Pricing of new

products

4. Promotion

4.1 Meaning and objectives of promotion, elements of promotion mix, sales promotion tools,

4.2 Advertising objectives, role of media in advertising, advertising media planning and selection process

4.3 Personal selling objectives, personal selling process, public relations tools and publicity

5. Place

5.1 Meaning of distribution channel, types of channel distribution, factors affecting channel decisions

5.2 Logistic functions, reverse logistics and its scope

5.3 Warehousing functions, transportation networks and containerization

6. Modern trends in marketing

Digital marketing, Direct marketing, Mobile marketing, Marketing automation, CSR marketing

References-

1) Marketing Management – Banes, Fill, Page, Sinha – Oxford University Press

2) Marketing Management-Rajan Saxena-Tata Mcgraw hills

3) Marketing Management by Koontz Weihrich – McGraw Hill

4) Marketing Management-S.A.Sherlekar- Himalaya publishing House

5) Advertising and Sales promotion-S.A.Chunawala- Himalaya publishing House

6) Marketing Management-T.N.Chabra and S.K.Grover-Dhanpat Roy and Company

7) Marketing Mangement-Dr. K.Karunakaran-Himalaya publishing House





Paper: D1.3: Export-Import procedures and Documentation


1. Preliminaries for Export

1.1. Meaning of Exports and Imports

1.2. Classification of Exports and Imports

1.3. Categories of Exporters

1.4. Strategy and Preparation for Foreign Trade

1.5. Identifying Foreign Markets

1.6. International Market Selection Process

1.7. Methods of Entering International Market

1.8. Constraints in Entering Foreign Markets

1.9. Export Contract

1.10. Force Majeure in Export Contract

1.11. Exchange Earner's Foreign Currency (EEFC) Account

2. Export Procedure

2.1. Registration Procedure

2.2. Pre-shipment Procedure

2.3. Shipment Procedure

2.4. Post-shipment Procedure (Realisation of Export Proceeds)

2.5. Excise Clearance for Exportable Goods

2.6. Quality Control and Pre-shipment Inspection

2.7. Objectives of Quality Control and Pre-shipment Inspection

2.8. Methods of Quality Control and Pre-shipment Inspection

2.9. Procedure for Pre-shipment Inspection

2.10. Procedure for Shipping and Customs Clearance

2.11. Marine Insurance Policy

2.12. Procedure for Marine Insurance Policy

2.13. Types of Marine Insurance Policies

2.14. Procedure for Filing Marine Insurance Claim

2.15. Importer Exporter Code (IEC) Number

2.16. Registration-cum-Membership Certificate (RCMC)

2.17. Role of Customs House Agents (CHAs)

2.18. Exchange Rate Fluctuation Risks

2.19. Forward Contracts

2.20. ISO 9000 Certification

2.21. Procedure for Obtaining ISO 9001 Certification

3. Import Procedures and documentations

3.1. Categories of Importers

3.2. Import Licence

3.3. Import of Samples

3.4. Import Contract

3.5. Pre-import Procedure

3.6. Legal Dimensions of Import Procedure

3.7. Retirement of Import Documents

3.8. Customs Clearance for Imported Goods

3.9. Warehousing of Imported Goods

3.10. Exchange Control Provisions for Imports

3.11. Import Risks

3.12. Import Duties

3.13. Valuation for Customs Duty

3.14. Import Incentives under Special Schemes

3.15. Import of Personal Baggage

3.16. Import of Gifts

3.17. Documentation in import trade

3.18. Warehousing of imported goods and their clearance, Self-assessment schemes and green

channel facility for imports

3.19. Import incentives, Special import facilities for NRI’s and PIO’s.

4. Methods of Payments

4.1. Conditions for Realisation of Export Proceeds

4.2. Factors Affecting Export Payment Terms

4.3. Methods of Export Payment

4.4. Letter of Credit

4.5. Procedure for Opening Letter of Credit

4.6. Types of Letter of Credit

4.7. Advantages of Letter of Credit

5. Export Finance

5.1. Types of Export Finance

5.2. Pre-shipment Finance

5.3. Features of Post-shipment Finance

5.4. Procedure for Obtaining Export Finance

5.5. Pre-shipment Finance vs. Post-shipment Finance

5.6. Institutional Framework for Export Finance

5.7. Role of Commercial Banks in Export Finance

5.8. Role of EXIM Bank in Export Finance

5.9. Forfeiting Scheme of EXIM Bank

5.10. Role of SIDBI in Export Finance

5.11. Risks in Export Marketing

5.12. Export Credit and Guarantee Corporation (ECGC) of India

5.13. Role of ECGC in Export Credit Insurance for Exporters

5.14. Role of ECGC in Providing Finance to Exporters

6. International Trade Documents

6.1. Aligned Documentation System (ADS)

6.2. Proforma Invoice

6.3. Commercial Invoice

6.4. Packing List

6.5. Shipping Bill

6.6. Certificate of Origin

6.7. Consular Invoice

6.8. Certificate of Origin vs. Consular Invoice

6.9. Commercial Invoice vs. Consular Invoice

6.10. Mate's Receipt

6.11. Bill of Lading

6.12. Mate's Receipt vs. Bill of Lading

6.13. Guaranteed Remittance (GR) Form

6.14. Bill of Exchange

6.15. Airway Bill

6.16. Import Documents

6.17. Specimen of Export Documents

References-

1. Foreign Trdae – Theory Procedures, Practices and Documentation – Jain & Jain – Himalaya

2. Government of India: Export-Import policy and procedures, Volume 1 and Volume 2

3. Export Import Management – Justine Paul - OUP

4. Export-Import procedures and documentations-Acharya and Jain-Himalaya publishing house

5. International trade and export management-Francis Cherunilum- Himalaya publishing house

6. International Business-P.Subba Rao- Himalaya publishing house

7. International Business Environment-Francis Cherunilum- Himalaya Publishing House





Paper: D1.4: International Business Management


1. Introduction

1.1. Essentials for exporting business, export order processing and export contracts

1.2. Essentials for importing business, regulatory institution in import trade, various categories of

imports and importers in current EXIM policy

1.3. India’s Foreign Trade: Major Exports (Commodities) of India,

1.4. Major Imports (Commodities) of India,

1.5. Major Exports (Services) of India,

1.6. India’s Share in world Trade and FTP 2015-2020,

1.7. Prospect’s and Challenges for India’s foreign trade development

2. Multinational Corporations

2.1 Meaning of MNCs, factors contributing for growth of MNCs in India

2.2 Advantages and disadvantages of MNCs, distinction between MNCs and TNCs, Role of MNCs in

India

3. International business environment

3.1 Meaning of international business environment, economic, socio-cultural, political and legal

environment of international business

3.2 International business entry and international business approaches

4. International trade policies

4.1 Need for international trade policy, various instruments of trade policy, Government intervention in

formulating trade policies

4.2 Meaning of economic integration, various kind of economic integration and its advantages, objectives

of NAFTA, ASEAN and SAARC

5. International finance and institutions of finance

5.1 Meaning of international finance, concept of foreign direct investment, advantages and disadvantages

of FDI,

5.2 Concept of balance of trade and balance of payment, Salient features of India’s balance of payment

5.3 Objectives and functions of European commission, Asian Development Bank, World Bank and IMF

6. International Marketing Management

6.1 Meaning of international marketing, objectives and difficulties of international marketing,

6.2 Difference between domestic and international marketing, international product life cycle,

6.3 Meaning and components of international marketing mix, Concept of international transfer pricing,

6.4 Objective and functions of international logistics, components of international marketing information

system.

References-

1. International business - Joshi – Oxford Uniersity Press

2. International business-Justin Paul-Prentice Hall of India

3. International business-Sharan- Pearson

4. International Business-Text and Cases-P.Subba Rao-Himalaya Publishing House

5. International marketing management-Subhash C. Jain-CBS Publishers and distributors

6. International Business Environment-Francis Cherunilum- Himalaya Publishing House




Syllabus: DMEIM w.e.f AY 2017-18

Paper: D1.5: Government Policies And Procedures


1. Export Import Policy of India

1.1. Meaning of export-import policy and its general Objectives

1.2. Highlights and implications of current export-import policy of India

2. India’s foreign trade Policy

2.1. General Objectives of EXIM Policy

2.2. Foreign Trade Policy - A Snapshot

2.3. Foreign Trade Policy, 2015-2020

2.4. Implications of the Foreign Trade Policy, 2015-2020

2.5. Privileges of Status Holders

2.6. Negative List of Exports

2.7. Negative List of Imports

2.8. Board of Trade

3. Policy Assistance and Incentives

3.1. Incentives and Assistance for Exporters

3.2. Duty Drawback (DBK)

3.3. Procedure for Claiming Duty Drawback

3.4. Exports from India Scheme

3.5. Export Promotion Capital Goods (EPCG) Scheme

3.6. Towns of Export Excellence (TEE)

3.7. Deemed Exports

3.8. Export Oriented Units (EOUs), Electronic Hardware Technology Parks (EHTPs),

3.9. Software Technology Parks (STPs) and Bio-technology Parks

3.10. Quality Control and Trade Disputes (QCTD)

3.11. Assistance to States for Developing

3.12. Export Infrastructure and Allied Activities (ASIDE)

4. Export Assistance of India

4.1. Meaning and importance of export assistance

4.2. Export Promotion Measure in India, expansion of production base for exports, liberal import of

capital goods, relaxation in industrial Licensing Policy /MRTP/FERA/ Foreign Collaborations,

4.3. Need and functions of Electronic Hardware Technology Parks (EHTP) and Software Technology

Park Units (STP)

5. Institutional Framework for Foreign Trade

5.1. Institutional Framework for Foreign Trade

5.2. Role of Export Promotion Organisations

5.3. Department of Commerce

5.4. Objective and functions of Indian Trade Promotion Organization (ITPO)

5.5. Director General of Foreign Trade (DGFT)

5.6. Directorate General of Commercial Intelligence and Statistics (DCI&S)

5.7. Agricultural and Processed Food Products Development Authority (APEDA)

5.8. Marine Products Export Development Authority (MPEDA)

5.9. Export Promotion Councils (EPCs)

5.10. Commodity Boards (CBs)

5.11. Indian Institute of Foreign Trade (IIFT)

5.12. Federation of Indian Export Organisations (FIEO)

5.13. National Centre for Trade Information (NCIT)

5.14. State Trading Corporation of India (STC)

5.15. Chamber of Commerce (CoC)

5.16. States Involvement in Promoting Foreign Trade

5.17. Indian Institute of Foreign Trade (IIFT)

5.18. Indian Institute of Packaging (IIP),

5.19. Indian Counsel of Arbitration (ICA),

5.20. Visvesvaraya Industrial Research & Development Center (MVIRDC),

6. Special Economic Zones (SEZs) & Export processing zones (EPZs)

6.1. Various types of economic zones, concept of special economic zones

6.2. Objectives and functions of SEZs, Incentives and facilities offered to the SEZs

6.3. Agri Export Zones (AEZs)

6.4. Meaning, objectives, benefits and facilities of EPZs

6.5. Export oriented units (EOUs) and Export houses

6.6. Meaning, Objectives, benefits and facilities of EOUs

6.7. Meaning, objectives, benefits and facilities of Export houses, Deemed exports and their

objectives

References-

1. Foreign Trdae – Theory Procedures, Practices and Documentation – Jain & Jain – Himalaya

2. book on foreign trade policy and guide to export-import, Published by-The Institute of Chartered

Accountants of India, ICAI Bhawan

3. Handbook of procedures (1st April, 2015 – 31st March, 2020), Government of India Ministry of

Commerce and Industry, Department of Commerce

4. Export-import procedures and Documentation-Acharya and Jain-Himalaya Publishing house




Syllabus: DMEIM W.e.f. AY 2017-18

D 1.6 Project Report

External Marks 50 + Internal Marks 50 = Maximum Total Marks: 100

1. Each student shall have to carry out the project work based on Marketing/Import-export

procedures/International business management/Government policies and procedures using

Management Research Methodology. A project may be carried out at any outside organization or

on a sub system of an organization.

2. The project work should be carried out individually. No group work is allowed in the Project

work.

3. The topic of the project should be decided with the consultation & guidance of an internal

guide-teacher of the institute/college. The project should be necessarily innovative and problem

solving.

4. The student should clearly mention the need of project, Research Methodology, Findings,

Recommendation, Conclusion, etc.

6. The student has to write a report based on the actual work undertaken during the vacations at

the specific selected enterprise/ organization or sub system and get it certified by the concerned

teacher that the Project report has been satisfactorily completed and submit TWO typed copies of

the same to the Head / Director of the institute /Principal of the college.

7. One copy of the report submitted by the student shall be forwarded to the University by the

Institute.

8. No student will be permitted to appear for Viva-Voce examinations, unless and until the

project report is submitted within the stipulated time.