Bam 570 E-commerce Management

8/9/2019 Bam 570 E-commerce Management.

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Multiple Choice Questions (Enter your answerson the enclosed answer sheet)

1) The 2008 Olympics in Beijin was the

most diital Olympics to date !or each o!the !ollowin

reasons e"cept#

a$ many o!

the tic%ets were purchased online &y people worldwide' usin Beijin ehue

Tic%etmaster' in what is called &usinessto

&usiness (B2B) ecommerce$

&$ the *nternational Olympic Committee

launched a +ouTu&e channel to &roadcast clips

that were accessi&le in many de,elopin countries$

c$ millions watched the Olympics throuh online

,ideos and *nternetena&led cell phonesand other mo&ile de,ices$

d$ lo&al -ositionin .ystems (-.) were used to trac% the position o! sailin and rowin

&oats$

2) EC can ta%e se,eral !orms dependin on the deree o! diiti/ation o! the !ollowinthree

dimensions#

3) the product or ser,ice sold' theprocess' and the deli,ery method$

4) the &usiness process' thecolla&oration' and the transaction$

5) the payment method' the deli,ery method' and the production method$6) the mar%etin channel' the aent' and the colla&oration method$

7) Boein desinin a product toether with one o! its &usiness partners is an e"ample o!this

type o! interaction$

8) Colla&orati,e commerce9) on&usiness EC10)B2B1C

d$B2B2

C

11) Many companies employ a(n) which is a ateway !or customers' employees andpartners to reach corporate in!ormation and to communicate with the company$

12) corporate portal13) intra net14) e"tra net15) social networ%

16) The diital enterprise shi!ts the !ocus !rom manain indi,idual in!ormation resourcessuch as

de,ices' applications' and data to that de!ine the &usiness and ultimately deli,er

,alue to customers and end users$

Author(s): E!raim Tur&an' a,id 3in' 4ae 5ee' Tin-en 5ian' e&orrah Tur&an

BAM 570E-Commerce Management

Text: Electronic Commerce: A Managerial Perspective

.i"th Edition' 2060

*.B6 0# 0617600178

Publisher: -earson -rentice all

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17) de,elopin models18) orchestratin the ser,ices and wor%!lows19) orani/in supply chains20) trans!ormin re,enue models

35


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21)

22) 9ccordin to the Business En,ironment and -er!ormance *mpact Model' pro,idesupport to orani/ations: acti,ities and to actual per!ormance' counterin &usiness pressures$

23) EC and *T24) missions and strateies25) core competencies and critical response acti,ities26) mar%ets and o,ernment

;) 9ll o! the !ollowin are &ene!its o! EC to society e"cept#

27) more pu&lic ser,ices$28) closin the diital di,ide$29) !ewer permits and less ta"$30) impro,e homeland security$

8) uirements o! larescale B2C34) ?nresol,ed ta"ation' pu&lic policy' and leal issues

@) 9ll o! the !ollowin are nontechnoloical limitations o! EC e"cept#

35) so!tware de,elopment tools are still e,ol,in$36) lac% o! trust in EC and in un%nown sellers hinders &uyin$37) people do not yet su!!iciently trust paperless' !aceless

transactions$38) online !raud is increasin$

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47)

48) Eastern Mountain .ports introduced tools in order to increase colla&oration'in!ormation sharin' and communication amon stores and their employees' suppliers' and

customers$

a$ &usiness intellience

&$B2B

49) B2C50)


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70)

71) The most common and traditional !orm o! auctions in which one seller entertains &ids!rom

many &uyers is re!erred to as AAAAAAAAAAAA

72) !orward auctions73) re,erse auctions74) &iddin auction system75) tenderin system

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92)

22) *n an emar%et' ederal E"press and -ay-al are e"amples o! AAAAAAAAAAAAAA

93) intermediaries94) ser,ice pro,iders

95)content

disseminators96) ,iral mar%eters

21) Compared to the traditional jo& mar%et' the online jo& mar%et AAAAAAAAAAAAAAAAA

97) has a shorter li!e cycle98) is usually speciali/ed and local in

scope

99) tends to &e less relia&le100) tends to &e much less e"pensi,e

2F) ateways to store!ronts and emalls are re!erred to as AAAAAAAAAAAAAAA

101) shoppin portals102) shop&ots103) shoppin &rowsers104) intellient search

enines

2) .o!tware tools that scout the


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109)

Multiple Choice Questions (Enter your answers on the enclosed answer sheet)

110) -aws :n Tails is an online pet shop that wants to in!luence what customers &uy and &uilde!!ecti,e customer relationships and loyalty$


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132)

133) Two %ey !actors limitin the use o! personali/ation to more precisely taret mar%etine!!orts to

indi,idual customers are AAAAAAAAAAAAAA

134) matchin pro!iles with product o!!erins and deli,erin those o!!erins135) communication costs and !ilterin costs136) pri,acy and trust issues137) lac% o! customer loyalty and ser,ice customi/ation costs

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155)

156) 9s the ,olume o! customers' products' ,endors' and in!ormation increases' it &ecomesuneconomical or impossi&le !or customers to consider all rele,ant in!ormation and a,aila&le

productsGser,ices$ The practical solution to handlin such in!ormation o,erload is

157) to use permission mar%etin158) to use so!tware or intellient aents159) to increase the use o! ad aencies160) to desin uisition o! materials !rom suppliers to pac%ain it and mo,in it to distri&utors and

retailers$

171) hori/ontal mar%etplace172) ,ertical mar%et173) supply chain174) production chain

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179)

67) 9ll are &ene!its o! B2B e"cept#

180) creates new sales or purchase opportunities$181) eliminates paper and reduces administrati,e costs$182) increases channel con!lict$183) lowers search costs and time !or &uyers to !ind products and ,endors$

184) EC companies will usually separate their B2C orders !rom their B2B orders &ecauseB2C and

B2B orders ha,e di!!erent AAAAAAAAAAAAA

185) &uyin and deli,ery processes$186) accountin and !inancial processes$187) mar%etin processes$188) order!ul!illment processes and pricin$

189) 9 company:s ac>uisition


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204)

205) The last !i!teen orders !rom a manu!acturer to its suppliers rane !rom "#00$000 to

"8$750$000. This is an e"ample o! AAAAAAAAAAAAAA

206) the &ullwhip e!!ect207) demand manipulation208) supply inade>uacy209) order insta&ility

22)9 major &loc% in the widespread implementation o! colla&orati,e commerce is AAAAAAAAAAAAAAAA

a$ the theory o! colla&orati,e commerce hasn:t &een pro,en e!!ecti,e in realworld

applications$210) the technoloy needed isn:t a,aila&le$211) colla&orati,e commerce is e"tremely e"pensi,e$212) the lac% o! uni,ersally accepted standards$

21) 9ll o! the !ollowin are true a&out product li!e cycle manaement (-5M) e"cept#

a$ -5M can ha,e sini!icant &ene!icial impacts in cycle time' desin reuse' and

enineerin$

&$ The demand !or -5M is limited &ecause it does not apply to products that ha,e short

li!e cycles or are comple"$

c$ -5M is a &i step !or an orani/ation &ecause it re>uires interatin di!!erent processes

and systems$

d$ -5M tools are o!!ered &y major *T companies such as .9- and *BM$

2F) The 5otus otesGomino suite includes all o! the !ollowin e"cept#

213) instant ,ideo$214) document manaement$215) data&ase$216) communication support$

2) *n!rastructure needed !or roupware include all o! the !ollowin e"cept#

217) Do*-$218) intranets$219) e"tra nets$220) the *nternet$

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221)


6)9ll o! the !ollowin are e"amples o! eo,ernment e"cept#

222) an eBayselier sells surplus army supplies$223) a contractor su&mits an application !or a &uildin permit usin a city hall


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242)

7) uic%ly implement o,ernmentwide systems$

;)9ll o! the !ollowin descri&e .econd 5i!e (.5) and .5 Educators (.5E) e"cept#

a$ .5E sponsors meetandreet e,ents in .5' helpin realli!e educators to connect with

each other$

&$ Educators ha,e &een slow to em&race .5 &ecause o! the comple"ity o! its mediarich

!eatures$c$ .tudents and educators can wor% toether in .5 !rom anywhere in the world as part o! alo&ally networ%ed ,irtual classroom en,ironment$

d$ ?sin .5 as a supplement to traditional classroom en,ironments pro,ides new

opportunities !or enrichin e"istin curricula$

8) More and more people are willin to pay !or diital music' as shown &y the success o!

a$

apster

&$3a/aa

c$ iTunes

%.&2&

@) E&oo%s can &e deli,ered in all o! the !ollowin ways e"cept#

247) ,ia


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2)

66) 9 major purpose o! an orani/ational %nowlede &ase is to support and allow AAAAAAAAAAAAAAAA

a$ %nowlede sharin

&$e*earnin256) responsi&le &loin257) orani/ational capital

62) Mcommerce transactions and acti,ities re>uire AAAAAAAAAAAAAAAand AAAAAAAAAAAAA

258) wired networ%sH access points259) cell phonesH porta&le computers260) hardware and so!tware in!rastructuresH in!rastructure

support

261) smartphonesH switches

' 1) Characteristics o! mo&ile de,ices that need to &e considered when desinin mo&ile

computin systems include all o! the !ollowin e"cept#

262) small screens$263) reduced memory$264) restricted input capa&ilities$265) &road &andwidth$

#4)9 is suita&le !or mo&ile users who need to ma%e ,ery shortrane de,icetode,ice

wireless connections within a small space' such as a sinle room' and most commonly with

Bluetooth$

266) personal area networ%

267)local area networ%

268) wireless area networ%269)


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2;F)

275) +ou are wal%in near a co!!ee shop and suddenly your cell phone &eeps with amessae#

ICome inside and et a !ree &iscotti with anypurchase.'his is an e"ample o! AAAAAAAAAAAAAAAA

276) permission mar%etin277) location&ased ad,ertisin278) customer relationship manaement279) mcommerce

6;) ealth ris%s o! cell phone use include all o! the !ollowin e"cept#

280) cell phone addiction$281) damae !rom cell radio !re>uency emissions$282) spinal injury$283) repetiti,e stress injury$

68) Ethical issues raised &y mcommerce include all o! the !ollowin e"cept#

284) limited access to data and documents$285) pri,acy in,asion$286) in!rinin on wor%ers:personal time$287) isolation$

6@) *n order to protect the pri,acy o! indi,iduals' pri,acy protection de!enses must &e AAAAAAAAAAAAA

288) desined into * tas' nodes' and networ%s289) a%%resse% in a pos! hoc (ashion290) addressed in an ad hoc !ashion291) the responsi&ility o! o,ernment aencies

292) The &an%in industry was a ood candidate !or disruption &y persontoperson(-2-)

technoloy and disintermediation &y JO-9 &ecause AAAAAAAAAAAAAAA

293) the industry o!!ers a widelyneeded ser,ice294) o! !ierce competition and low &arriers to entry295) the industry was ma%in hue pro!it marins o!!

customers

296) the industry had small pro!it marins

26) are companies that introduce a sini!icant chane in their industries' thus

causin a disruption in normal &usiness operations$

297) isruptors298) Mashups299) *n!ormation clouds

d$


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100)

301) The real estate &ro%erae industry has &een disrupted &y companies such as Jillow and

omeain !or each o! the !ollowin reasons e"cept#

a$ omeowners can enter /illow$com and o to /estimate to et an appro"imation o! their

home:s mar%et ,alue with a map o! the neih&orhood$

302) The Jillow and omeain sites pro,ide more ser,ices and in!ormation than


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16)


316) Capa&ilities o! the *nternet that ha,e made it more di!!icult !or companies to capturepro!its

include all o! the !ollowin e"cept#

317) the *nternet ma%es in!ormation widely a,aila&le$318) the *nternet reduces the di!!iculty o! purchasin' mar%etin' and distri&ution$319) the *nternet allows &uyers and sellers to !ind and transact &usiness with oneanother

more easily$

d$ the *nternet ma%es it easier to ma%e secure payments$

2)9ll o! the !ollowin are situations when a &usiness plan should &e done e"cept#

320) when an e"istin &usiness is deployin a CM system$321) when a new &usiness is see%in startup !unds and other resources$

322)when an e"istin company is plannin to create a separate di,ision$

323) when an e"istin company is plannin to launch the company in a newdirection$

1) The most e!!icient way to e"pand an orani/ation:s scope is AAAAAAAAAAAAAA

a$ to introduce new products or ser,ices into new or e"istin mar%ets without increasin

production !acilities or sta!!$324) &y increasin the si/e or scale o! the &usiness$325) &y e"pandin the !irm:s appeal to a new set o! customers$326) to &uy a company with complementary products or ser,ices$

F) AAAAAAAAAAAAAAAAAare the hottest applications in today:s &usiness en,ironment$

327) Dirtual worlds328) ich media329) .ocial networ%in technoloies330) Online &rands

331) 9ll o! the !ollowin determine the deree o! colla&oration &etween o!!line and onlineacti,ities

in a &usiness e"cept#

332) corporate culture$333) the a&ility o! top manaement to introduce chane properly$334) the pricin stratey$335) the use o! inno,ati,e processes that support colla&oration$

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117)

337) The pricin stratey means addin up all the costs involved, such as material'la&or' rent' o,erhead' and so !orth and addin a percentae mar%up as pro!it$

338) costplus

339) competitor model340) re,enue mar%up341) price percentae

342) *mplementin EC o!ten re>uires sini!icant in,estments in in!rastructure$ There!ore' a oodway

to start is to underta%e AAAAAAAAAAAA

343) a lare' nontri,ial ECproject

344) one or a !ew small EC pilotprojects

345) a multidi,isional ECproject

346) a sinle di,ision EC project

347) 9 is a !orm o! &usiness alliance composed o! several &usiness partners that share thecosts and resources !or the de,elopment or production o! a product or ser,ice$

348) temporary corporation349) supply chain350) ,irtual corporation351) coopetition

352)


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176)

362) The ew +or% Metropolitan Transit 9uthority (MT9) did not need to open another airport!or

almost two decades' e,en thouh air tra!!ic had tripled &ecause o! producti,ity ains deri,ed

!rom impro,ed *T systems$ *T systems added &y the MT9 played critical roles in tic%et

reser,ations' passener and luae chec%in' crew assinment and schedulin' runwaymaintenance and manaement' and ate assinments$ This case illustrates that AAAAAAAAAAAAA

363) intani&le &ene!its can &e comple"' yet su&stantial364) tani&le &ene!its can &e comple"' yet su&stantial365) tani&le costs can &e hih' yet payo!!s can &e achie,ed >uic%ly366) intani&le costs can &e hih' yet payo!!s can &e achie,ed >uic%ly

62) 4usti!yin in!ormation security projects AAAAAAAAAAAAAAA

a$ is not needed &ecause it is well%nown that pre,entin networ% security pro&lems is less

la&or intensi,e than cleanin up ,irus in!ections$367) is not done &ecause O* calculators are not a,aila&le$368) should !ocus on de!endin aainst e"ternal threats such as hac%ers and malware$

369) should &e done &ecause employee security trainin is usually poorly done$

61) The a,eraecost cur,es (9DC) o! physical products and diital products are AAAAAAAAAAAA

a$ di!!erent &ecause the 9DC o! diital products declines as >uantity increases !ormin

l-shape$ while the 9DC o! physical products is ?shaped$370) &oth ?shaped$371) &oth 5shaped$372) di!!erent &ecause the 9DC o! physical products declines as >uantityincreases

!ormin an l-shape$ while the 9DC o! diital products is ?shaped$

6F) 9ll o! the !ollowin apply to EC in de,elopin economies e"cept#

a$ de,elopin economies o!ten !ace power &lac%outs and unrelia&le in!rastructure and

deli,ery mechanisms creatin limitations that ma%e it di!!icult !or !irms to predict

whether EC in,estments will payo!! and when$

&$ de,elopin economies' such as China and *ndia' represent a sini!icant opportunity !or

EC to connect &usinesses to customers' as well as other &usinesses$

c$ de,elopin economies strule with ,arious issues that create too many &usiness and

technoloy ris%s to justi!y in,estment in those economies at this time$

d$ the potential ,olume o! transactions in de,eloped countries can ma%e EC in,estments

more attracti,e !or esta&lished !irms than new !irms &ecause esta&lished !irms ha,e

already reco,ered the costs o! their *T in!rastructures$

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373)

374) 9s a company mo,es to incorporate an online presence with its traditional &ric%andmortar

operation' it adds the costs related to trainin !or all personnel in the capa&ilities o! the EC

system and a new ad,ertisin campain to announce its new site to the costs directly

associated with &uildin the new uirements and capa&ilities e"cept#

385)


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18;)

388) a,in control o,er the collection' storae' and dissemination o! personal in!ormationis

included in the cateory o! AAAAAAAAAAAAAA

389) property390) rihts391) duties392) pri,acy

393) 9 music company can !ile a aainst +ouTu&e and My.pace !or any inter!erencewith the a&ility to pro!it !rom its *- or !or pro!itin !rom the recordin industry:s property

without authori/ation and compensation$

394) criminal chare395) nelience chare396) nuisance chare397) lawsuit or ci,il chare

21) .ection o! the TC 9ct does each o! the !ollowin e"cept#

398) prohi&its un!air or decepti,e EC practices$399) i,es the TC authority to ta%e action aainst companies whose la" securitypractices

could e"pose customersG!inancial in!ormation to the!t or loss$

400) protects pri,acy$401) re>uires monitorin o! employees: emall$

402) Companies can impro,e their responsi&ility as custodians o! customers: personaldata &y

implementin AAAAAAAAAAAAAA

a$ optin and optout in!ormation practices

&$9?-

403) email monitorin404) !irewalls

405) The AAAAAAAAAAAAAAAAAi,es law en!orcement aencies &roader rane in their e!!orts to protect thepu&lic$

406) 9merican Ci,il 5i&erties ?nion (9C5?)407) Electronic reedom oundation (E)408) ?$s$ epartment o! 4ustice (O4)

409) ?.9 -9T*OT 9ct

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Bam 570 E-commerce Management