Faculty of Business Management Minor in Marketing

შავი ზღვის საერთაშორისო უნივერსიტეტი -INTERNATIONAL BLACK SEA UNIVERSITY - შავი ზღვის საერთაშორისო უნივერსიტეტი - INTERNATIONAL BLACK SEA UNIVERSITY - შავი ზღვის საერთაშორისო უნივერსიტეტი - INTERNATIONAL BLACK SEA UNIVERSITY - შავი ზღვის საერთაშორისო უნივერსიტეტი

EDUCATIONAL PROGRAM

IBSU.R36.I2.F1E; Revision No.: 0 Page No: 1/1

Coordinated with the Quality Assurance Office

Minutes № 9, August 21, 2017

Head of the office /Assoc. Prof. Dr. Diana Mchedlishvili/

Reviewed at the Faculty Board


Dean of the Faculty /Prof. Dr. Tea Kbiltsetskhlashvili/

Approved by the Academic Board


Rector /Prof. Dr. Ilyas Ciloglu/

Faculty of Business Management

Minor in Marketing

Tbilisi

2017


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Direction: Business Administration - 02

Field/ Specialty: Marketing

Name of the Educational Programme: Marketing / მარკეტინგი

Faculty: Business Management

Programme Coordinator(s): Avtandil Gagnidze, Professor, Doctor

Mobile: +995 597 999 554;

E-mail: [email protected]

Education Cycle: Bachelor’s (First Cycle of Higher Education)

Type of the Programme: Minor

Awarded Qualification:

Code of Qualification:

Language of Education: English

Credit Value of the Programme: 60 ECTS

mailto:[email protected]


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Structure of the Programme: University employs European Credit Transfer System (ECTS): 1 ECTS = 25 hours that contain both contact hours and student’s

independent working hours.

The progam covers 60 credits, including:

Obligatory Courses of Minor – 35 credits;

Elective Courses of Minor – 25 credits;

Free Credits – 15 credits;

Programme Admission Precondition: According to the Georgian law, passing Unified National Exams is required to be admitted to the educational program. Student

of a bachelor program can become anyone with secondary education. Admission to the educational program without passing Unified National exams may be allowed

only in cases considered by the Georgian law.

Purpose of the Programme:

Description of the Field: Market economy and competitive environment requires effective functioning of the organizations, financial profit’s ensuring, costs’ optimization,

creative development that is not possible without professional staff. The task of business education program of the business administration faculty of International Black

Sea University is the preparing of professional experts (managers, market experts, financiers, etc.) for the business activity, which create, assist, and manage the

organizations in the market economy conditions in order to work effectively and/or to achieve a reasonable profit with necessary charges and existing resources. The

task of the existing bachelor program of management direction is to organize the teaching and learning process towards a path, which will take into account the needs

of a labor market, the pursuits and desire of the students and will be oriented to the further professional grow of the student. Aim: Aim of the bachelor program in Management is to provide students with contemporary knowledge and proficient qualification in the field of Management, to bring

up highly skilled managers of contemporary organizations, which are oriented to future development and effective functioning in the existing business-environment.

Our aim is to give to students the knowledge and skills, which gives them an opportunity to act successfully in competitive suddenness business-environment. All above mentioned give to students an opportunity:

- To be formed as a modern manager, which can to analyze business–processes critically and which will deeply know theoretical and practical aspects of

business activity and have knowledge and skills necessary for academic and professional career; - To develop opportunities to think, write and speak effectively and creatively; - To develop a respect to social, ethical and moral values; - To develop skills of analytical thought, decision making, communication, self-confident, responsibility and self-education.

Preparing of high skilled, moral and thinking managers will assist to further development of market oriented business in Georgia.


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Learning Outcome:

Knowledge and understanding:

The students graduated the bachelor program:

- Know the basis of business and management, the main theories and concepts of business organizations administration;

- Have the knowledge about the functional directions of business: general and strategic management, leadership, administration of small, medium and large companies (including international organizations), production and operational management, business strategy, technology and innovation management, business research methods, project management, the basis of micro- and macro economics, marketing and promotion, HR management and PR, organizational changing and development, financing and accounting, IT and communications and understand their interaction;

- Know the most essential categories of financing, banking, lending, insurance and law that assist them to create a strong foundation for further development of theoretical knowledge and professional skills;

- Know the relevant terminology and qualitative, quantitative and mixed methods of business research;

- Have the knowledge about national and global economic environment of organizations.

Ability to use the knowledge in practice:

The students graduated the bachelor program will have: The field specific competencies:

- The main skills of organization’s management: definition of business topics, analyze and evaluation of a business situation, implementation of business-processes;

- Measurement of business activity’s efficiency, determination of business-processes’ participants and so on;

- The main managerial and marketing skills: collection of marketing data, manipulation, analysis, determination of market opportunities and participation in development of relevant strategy and its implementation;

- The main financial skills: participation in reports’ preparing and introducing, analysis of financial information and preparing of reports, accounting systems’ using, participation in budget preparing and so on;

- The main skill of project management: participation in goals formulation, determination of relations between tasks and results , schedule planning, monitoring of project implementation, managing of the tasks in the frame of responsibility, identification of relevant resources and so on;

- The skill of identification and diagnostic of the functional and/or operational problem, the skill of the relevant methods’ using for the problem solving, its justification and defense and so on;

- The skill of decision making on the operational and tactical level, the skill of formulation of decision making’s goals and criteria; The graduating students will be able:

- To study the functions of an organization and the factors and components influenced on, to estimate the results of the influence and relations between them;


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- To understand and go deeply into global role and goals of management, to analyze an organization’s activity from the point of managerial view;

- To examine and participate in finance-banking-insurance cooperation, in forming of a company’s finance statement, budget and balance sheet;

- To describe the specific characteristics of business activity and perspectives for the given frame of corporate and main directions, to connect a potential profit and possible finance relations with the risks in conditions of changed market and during entrance into foreign markets and foreign investors inputting.

General competences:

Ability to make conclusions:

- The ability of business data collection, manipulation, analysis, interpretation and making of the relevant conclusion;

- The ability of identification of the problems of business activity and recommendations’ development in order to diagnose them; The ability of findings the optimal ways for business problems’ solving;

- The ability of analytical materials’ preparing and recommendations’ development in order to relevant decisions’ making;

- Participation in the process of organization’s finance results analyzing and short- and long-terms planning, seeking financial sources;

- Argumentation and defense of positions.

Communication skills

- In Georgian language can prepare reports in detail about ideas, existing problems and their solution and transfer them to specialists and not specialists orally. Participation in discussions with the specialists of the relevant field; preparing of research reports, abstracts, and business documentations using business terminology;

- In foreign language - in English and one of the other foreign (Turkish, Spanish, German, Russian) language can formulate complicated topics/questions and present/introduce them both in writing and orally;

- Communication – can understand the content of the complicated texts with specific and abstract themes, understand the field of his/her profession and can conduct business discussion and casual conversation, normal dialogue with native speaker of English without efforts; can talk clear and in detail about various themes, explain the relations with any actual topic and indicate advantages and weaknesses of various opportunities.

- Reading – can independently and quickly read various English texts, using various sources of information; May be it will be difficult to understand some idioms using rarely.

- Writing – can clear explain in English own ideas and points of view about various themes; can write reports and essays, use arguments for supporting any view or against. Using of communication and information technology Know and use well modern information and communication technologies, can work with electronic documentation, electronic tables, presentations, data-bases, using information bases and relevant programs


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Learning skills Can estimate the process of own learning sequentially and from the multiple point of view, decide the necessity of graduate education (both in Georgia and abroad), can independently use the literature, improve the knowledge, independently work with specific field tutorials and scientific literature.

Values Participates in the process of business and general ethical values form and strive for their establishment; has a respect to diversity; can participate in professional negotiations and conflict resolutions; participate in development of team decision; demonstrate enthusiasm and initiatives; effectively cooperate with working/teaching team; can discovery ethical problems, which take place in finance institutions, accounting, HR management, marketing, analyze them, select relevant decisions and defend them; understand law, ethical and cross-cultural responsibility in organizations and society; has professional responsibility and understand the main principles of ethics and stable development.


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Learning Outcome Map: [Fill in the table below:

Course / Module / Internship / Research

Component

Criteria of Competencies

Kn

ow

led

ge

an

d

Un

der

stan

din

g

Ap

ply

ing

Kn

ow

led

ge

Mak

ing

Ju

dgm

ents

Com

mu

nic

ati

on

Sk

ills

Lea

rnin

g S

kil

ls

Valu

es

Principles of Marketing √ √ √ √ √ √

Marketing Management √ √ √ √ √ √

Consumer Behavior √ √ √ √ √ √

Services Marketing √ √ √ √ √ √

Integrated Marketing Communications √ √ √ √ √ √

Brand Marketing Management √ √ √ √ √ √

Marketing Research √ √ √ √ √ √

Strategic Marketing √ √ √ √ √ √

Global Marketing √ √ √ √ √ √

√ √ √ √ √ √

Corporate Communication √ √ √ √ √ √

Advertising and Social Media √ √ √ √ √ √

Marketing of Financial Services √ √ √ √ √ √

Sociology √ √ √ √ √ √

Business Ethics and Corporate Social Responsibility √ √ √ √ √ √

Public Relations √ √ √ √ √ √

Online Marketing √ √ √ √ √ √

Quality Management √ √ √ √ √ √

Copywriting for Marketing √ √ √ √ √ √

Sales Management √ √ √ √ √ √

Business to Business Marketing √ √ √ √ √ √


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Direct Marketing √ √ √ √ √ √

Retailing √ √ √ √ √ √

Minor Study Plan

Course / Module / Internship / Research

Component

Status

Cre

dit

nu

mb

er

Distribution of credits per courses and

semesters

Distribution of hours

Nu

mb

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f co

nta

ct h

ours

per

wee

k

I s.y. II s.y. III s.y. IV s.y. Contact hours

Ind

epen

den

t w

ork

Tot

al n

um

ber

of

hou

rs

I Se

mes

ter

II S

emes

ter

III

Sem

este

r

IV S

emes

ter

V S

emes

ter

VI

Sem

este

r

VII

Sem

este

r

VII

I Se

mes

ter

Lec

ture

/ C

onsu

ltat

ion

Sem

inar

/ G

rou

p W

ork

/ P

ract

ice

/

Lab

. Wor

k

Mid

term

exa

m(s

)

Fin

al e

xam

Tot

al n

um

ber

of

con

tact

hou

rs

Principles of Marketing Compulsory 5 5 28 15 2 2 47 78 125 3

Marketing Management Compulsory 5 5 15 28 2 2 47 78 125 3

Consumer Behavior Compulsory 5 5 29 14 2 2 47 78 125 3

Integrated Marketing Communications Compulsory 5 5 24 19 2 2 47 78 125 3

Principles of Branding Compulsory 5 5 29 14 2 2 47 78 125 3

Marketing Research Compulsory 5 5 16 27 2 2 47 78 125 3


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Note:

1. Distribution of hours for elective courses is provided as it is in the elective course which is first in the list, as there is no homogeneous distribution of hours for elective courses;

Strategic Marketing Compulsory 5 5 28 15 2 2 47 78 125 3

Global Marketing Compulsory 5 5 25 18 2 2 47 78 125 3

Compulsory 10 5 5 5 5 5 5

Elective Courses of Major Elective 30 5 5 5 5 5 5

Corporate Communication Elective 5 5 29 14 2 2 47 78 125 3

Advertising and Social Media Elective 5 5 28 15 2 2 47 78 125 3

Marketing of Financial Services Elective 5 5 26 17 2 2 47 78 125 3

Sociology Elective 5 5 26 17 2 2 47 78 125 3

Business Ethics and Corporate Social Responsibility Elective 5 5 29 14 2 2 47 78 125 3

Public Relations Elective 5 5 29 14 2 2 47 78 125 3

Online Marketing Elective 5 5 24 19 2 2 47 78 125 3

Quality Management Elective 5 5 25 18 2 2 47 78 125 3

Copywriting for Marketing Elective 5 5 26 17 2 2 47 78 125 3

Sales Management Elective 5 5 28 15 2 2 47 78 125 3

Business to Business Marketing Elective 5 5 26 17 2 2 47 78 125 3

Direct Marketing Elective 5 5 28 15 2 2 47 78 125 3

Retailing Elective 5 5 18 25 2 2 47 78 125 3

Services Marketing Elective 5 5 29 14 2 2 47 78 125 3

Free Credits Elective 10 5 5

Total numbers 60 10 10 10 10 10 10


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2. Distribution of hours for foreign language is provided as it is in the syllabus for English Language;

3. Distribution of hours for free credits or for the courses of minor program is tentative.

№ Course / Module / Internship /

Research Component Code

Sem

este

r

Prerequisites Lecturer Obligatory Literature

9 Principles of Marketing 101075 /

MKT102 II No

Irakli Khvtisiashvili, MA in

Social Sciences in International

Business and Emerging

Markets

Kakhaber Jakeli, PhD in

Economics

Tornike Khoshtaria, PhD-c in

Marketing

1. Kotler P. (2014) Marketing Management, 14th

edition, Prentice Hall, Pearsons, Millennium

Edition.

Weekly Summary of Lectures

(http://smart.ibsu.edu.ge).

Marketing Management 101063 /

MKT 414 V

Principles of

Marketing

Irakli Khvtisiashvili, MA in ???

Kakhaber Djakeli, PhD in

Economics

Kotler P. (2014) Marketing Management, 14th edition,

Prentice Hall, Pearsons, Millenium Edition

Weekly Summary of Lectures (http://smart.ibsu.edu.ge).

Consumer Behavior 101027 /

MKT 308 VI

Principles of

Marketing

Salome Chikviladze, PhD-c in

Marketing

Solomon, Michael R. (2013), Consumer Behavior

Custom 10th ed., Pearson Prentice-Hall.

Services Marketing 101090 /

MKT 303 V

Principles of

Marketing

Salome Chikviladze, PhD-c in

Marketing

Tengiz Lomitashvili, MA in

Marketing

Christopher H. Lovelock, Lauren K. Wright.,

Principles of Service Marketing and Management,

Prentice Hall, 1999

Integrated Marketing

Communications

101045 /

MKT401 VII

Principles of

Marketing

Nino Jinjolava, PhD-c in

Marketing

Keneth E. Clow – Integrated Advertising , Promotion and

Marketing Communications Global Edition, 7E edition,

http://smart.ibsu.edu.ge/



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Economics

ISBN 10: 1-292-09363-3, ISBN 13: 978- 1-298-09363-5

Principles of Branding 100268 /

MKT304 VI

Principles of

Marketing

Tengiz Lomitashvili, MA in

Marketing

Dimitri Kobakhidze, PhD-C in

Marketing

Kelvin Keller: “Strategic Brand Management”

Fourth Edition, Pearson Education Limited, 2013

Marketing Research 101064 /

MKT306 VI

Principles of

Marketing

Aygul Isaeva, PhD

Giorgi Mamniashvili, PhD-c

Joseph Hair, Jr., Robert P Bush, David J.Ortinau. 2006.

“Marketing Research: Within a Changing Information

Environment”. 3rd edition. London: McGraw Hill.

Strategic Marketing 101094 /

MKT403 VII

Principles of

Marketing

Irakli Khvtisiashvili, MA


Economics

C. Gilligan and M.S. Willson (2003) Strategic

Marketing Planning, Genesis Typesetting, Rochester,

Kent Printed and bound in Italy C. Gilligan and M.S.

Willson

P.J. Patsula (2013) successful business planning in 30

days, 3rd edition, Times Publishing

P.J. Patsula

2. Weekly Summary of Lectures

(http://smart.ibsu.edu.ge). Irakli Khvtisiashvili

Global Marketing 101040 /

MKT402 VIII

Principles of

Marketing



Economics

1. Muhlbacher, H., Dahringer, L, and Leihs, H.

(2006), International Marketing, 3rd edition,

International Thomson Business Press,

London.

2. Temporal, Paul. (2000) Branding in Asia: the



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creation, development, and management of

Asian brands for the global market. Singapore,

New York

Corporate Communication 101028 /

BUS302 V No

Lali Gigauri, PhD-c in

Marketing

Lela Abdushelishvili, PhD in

???

Excellence in Business Communication, 11th Edition, John V. Thill, Courtland L. Bovee, 2013

28 Advertising and Social Media 100283 /

MKT 307 V No

Nino Jinjolava, PhD-c in

Marketing

Keneth E. Clow – Integrated Advertising , Promotion and

Marketing Communications Global Edition, 7E edition,

ISBN 10: 1-292-09363-3, ISBN 13: 978- 1-298-09363-5

Marketing of Financial

Services

100269 / MKT 409

VII Principles of

Marketing


Economics

1. Lecture notes 2. Dale M. Lewison (1999) retailing, Canada, Prentice

Hall Canada inc. S. Bhaala (2009) Visual Merchandising, UK, McGraw Hill

Sociology 100121 /

FSS003 VI No

Givi Amaghlobeli, PhD-C Margaret L. Anderson, Howard F. Taylor. Sociology

(The Essentials). 6th edition.

Business Ethics and

Corporate Social

Responsibilities

100260 / BUS 310

VI No

Tatia Khubulava,

Salome Zurabishvili

O.C. Ferrell, John Fraedrich, Linda Ferrell, Business Ethics: Ethical Decision Making and Cases, Eighth Edition, South-Western CENGAGE Learning, 2010. International Trade Administration, US Department of Commerce, Business Ethics, Manual for Managing a Responsible Business Enterprise in Emerging Market Economy, Washington, 2004.

Public Relations 101080 /

MGT314 VI No

Nikoloz Makharashvili, PhD in

Arts

Exploring Public Relations by Ralph Tench and Liz Yeomans. Pearson Education. UK. 2006

http://www.google.com/search?tbo=p&tbm=bks&q=+inauthor:%22Dale+M.+Lewison%22


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Online Marketing 101066 /

MKT 309 V No

PHDc, Master Dimitri

Kobakhidze

Guram Sherozia, PhD-c in

Marketing

1. Trengove Jones Alex, Malczyk Anna, Beneke Justin

"Internet Marketing: A highly practical guide to

every aspect of internet marketing", 2011

2. Philip T. Kotler, Gary Armstrong

"Principles of Marketing", 14th Edition, 2011

Quality Management 100289 /

MGT312 VI

Principles of

Management

Murat Erguven, PhD in

Education Management

Zaza Koiava, PhD in

Management

Goetsch, D. L., & Davis, S. B. (2014). Quality

management for organizational excellence (7th ed.).

USA: Pearson Education Limited.

Copywriting for Advertising 100284

/MKT407 VII No

Irakli Khvtisiashvili, MA

Kakhaber Djakeli, PhD

3. Mark Shaw (2012) Copywriting: Successful

Writing for Design, Advertising and

Marketing. New York p.3-11

4. Nancy Lee, Philip Kotler (fourth edition) 2011

: Social Marketing, influencing behaviors for

good. Sage Publication

5. Jean-Claude Usunier , Julie Anne Lee -

Marketing Across Cultures (6th Edition) 2013,

NY pp.

6. Anthony G. Bennett “The Big Book of

Marketing” 2010

Strategic Marketing Problems: Cases and

Comments (12th Edition) by Roger Kerin and

Robert Peterson (Hardcover - Aug 14, 2009)


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Sales Management 101085 /

MKT310 VI

Principles of

Marketing


Marketing

Selling and Sales Management, David Jobber, Geoffrey Lancaster, 8thedition,Frentice Hall,2009

Business to Business

Marketing

101022 /

MKT 411 VII No

Tornike Khoshtaria, PhD-C Michael D.Hutt &Thomas W. Speh ,Business Marketing Management:B2B, 9th edition, Thomson South-Western, 2007

Direct Marketing 100278 /

MKT 408 VIII No


Marketing

“The Power of Selling” by Kimberly Richmond,

Flatworld Knowledge, 2010

Retailing 101083 / MKT 406

VIII No


Marketing

Lika Okhanashvili, MA in

Management

3. Lecture notes 4. Dale M. Lewison (1999) retailing, Canada, Prentice

Hall Canada inc. 5. S. Bhaala (2009) Visual Merchandising, UK, McGraw

Hill

http://www.google.com/search?tbo=p&tbm=bks&q=+inauthor:%22Dale+M.+Lewison%22

Documents

Faculty of Business Management Minor in Marketing