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FACEBOOK AND SOCIAL MEDIA MARKETING
A Guide To Using It As A Business Tool
USING IT SUCCESSFULLY AS A BUSINESS TOOL
• Why you want to be there• The basics (getting started)– Setting up your company page– Promoting your page– Examples
• How it comes together– Search Engine help– Good sites
Reach:
Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18
(Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.)
Facebook Status Update
• New Phonebook?• The New Email?• The New World?• FREE - Kinda
THE FACTS
• More than 4 million users become fans of pages DAILY• Facebook users
share more than 1 billion forms of content EACH week
WHY YOU WANT TO BE HERE
SOME STATISTICS ON USE:
• Site membership grew 85% in 2008
• Over 150 million users, 54.5M unique visitors/month
• Less than 20% of users are under 18
• 85% of users are 18-54• Clean layout, easy to find
information
SETTING UP YOUR COMPANY PAGE
• Company vs. Group vs. Product Page
Customize!
• Content• Landing Pages
& Tabs• Layout
WHAT CAN YOU DO?
• Send updates to Fans• Use sparingly
• Update Page Status• New content• Goes in News feeds
• Create Polls• Separate tab • Appears so friends can
see it
WHAT CAN YOU DO?
• Post Events• Product launch?• Time sensitive
promotion
• Encourage participation
• Share photos or videos• Write on page walls• Add Feeds• Twitter, Picasa,
Flickr, and Delicious
Connect it all
• Facebook• Blog• Twitter• Homepage• Traditional
Media
PROMOTING YOUR PAGE
• Use key media– Your Blog– Your Homepage– Advertising
Efforts– Brand
Ambassadors
Don’t let it die…
• Develop New News & Update Regularly– News and
information– Photos and videos
help capture attention
– Events/Promotions– Add applications
OTHER TIPSINTEGRATE WITH YOUR OTHER MARKETING
• Tie Facebook Promotions in with Other Media– Announce in other media – Log into Facebook to participate
• Include Facebook address in identity listings– Traditional ads (print, TV)– Online marketing (banner ads,
website)– Letterhead & Business cards
• Link to your company blog
Use Facebook
as PR Tool• Calendar of
community events
• PR announcements
• Include Facebook address in identity listings– Traditional ads
(print, TV)– Online
marketing (banner ads, website)
– Letterhead & Business cards
– Email Signatures
Other Uses
• Employees• Competition• Candidates that are
applying• Promotional Micro
Site• Recruiting
Let’s get Personal
• If you face the public DO NOT put anything on your FaceBook page that you wouldn’t want your mother to see.
Use it as a way to reconnect/connect
• Pages give a lot of information – pay attention!– Kids?– Hobbies?– Like Pages?
Legal Issues
• Just a matter of time before the lawyers ruin it.
• Conversations matter• Careful who you slam
and what you say.• Don’t make
judgments too fast based on someone’s page
Return On Investment
• Huge Search Value• More Visibility• Measure by Fans• Measure by Posts• Measure by Polls• Measure by
Promotions
Good sites
www.facebookflow.com
www.insidefacebook.com
www.tweetdeck.com
www.appdata.com
www.xobni.com
www.nutshellmail.com
Add a personal URL now!
For your facebook page!
QUESTIONS?
THANK YOU
Todd Swickard, CEO
People To My Site
Facebook.com/peopletomysite
Twitter: toddswickard