Facebook Places for Nonprofit

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What Your Nonprofit Needs to Know aboutthe New Facebook Places

John Haydon&

Charityhowto

What Your Nonprofit Needs to Know about the New Facebook Places

Wednesday, October 6, 2010



President / Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA

Speaker / Presenter at Techsoup.Org, Philanthopy.Com, NetworkForGood.Com and several conferences.

Over 7 years of experience working with non-profits (plus 15 years of corporate sales and marketing)

Donation-enabled websites, WordPress,blogs, Facebook Pages, NING sites, BuddyPress, Strategy, Coaching

Who is John Haydon?





What is Facebook Places?

Why should I care?

How do I create and claim a Facebook Places Page?

How can I use places to promote my nonprofit?

What are examples of organizations using Facebook Places?

What we’ll be talking about today





What is Facebook Places?

1) A location-based mobile application that...

2) Allows users to check-in to places they hang out, and...

3) Share that info with their Facebook friends.





How is it different from Gowalla and FourSquare?


1) Facebook Places arrives in a market that’s already educated.

2) Facebook Places’ network dwarfs FourSquare and Gowalla in both quality and size.




6

50% of active Facebook users log in daily Places is a way to spread awareness about

your org during an event - as it’s happening .

Why should I care?





How do I create / claim a Facebook Places Page?


http://www.johnhaydon.com/2010/09/video-guide-facebook-places/








Non-iPhone users: the mobile app can be viewed at:


http://touch.facebook.com/






How can I use Facebook Places for my nonprofit?

1) Following is an fictionalized example demonstrating the basic principles of how

Facebook Places allows friends to connect in the real world.





1) Kurt and I attend a huge bake sale event sponsored by “Muffin Mania” to

raise money for a local nonprofit.


T h a t ’ s u s r i g h t t h e r e




2) We want to find our good friend Jane, but the crowd is huge and we’re

not sure if she has arrived yet or not.


T h e r e ’ s J a n e




3) We use my iPhone to log into the Facebook Application and find “Muffin

Mania” listed nearby.


T h e r e ’ s M u f fi n M a n i a




4) I see that she has checked in to the “Muffin Mania” Facebook Place.



T h e r e ’ s J a n e




5) Kurt and I also check into “Muffin Mania” and tag Jane who get’s a message

on her phone. We meet up and have a great time at the event.



T h e r e ’ s J a n e ?!




6) Meanwhile, all of our collective Facebook friends are exposed to an

amazingly cool nonprofit that they weren’t aware of before.





How can I use Facebook Places to promote my nonprofit?

• Don't let shiny replace strategy






• Work with local businesses






• Leverage events you’re already having (PayPal and Microsoft

pledged 25 cents per login = $15,000 to Children Haiti Relief Fund

at SXSW)






• Play tag and other games






• Give your event participants a stage (Read Dan Zarrella)






• Make is real like the University of Kentucky did






• Ask your supporters for ideas






• Be creative (Book recommendation: “A Whack On The Side Of The

Head”)






• Look into QR codes






• Start using Facebook Places





Facebook Pages(aka “Official Page”)

Represents an organizationCustomized user experience

Target UpdatesWall

FanBoxAll public and searchable

Represents a cause or ideaNo customizationLimited messaging

WallSome private, some public

Facebook Groups

Facebook Profile

Connect with friendsShare photosShare videos

Send messagesFan Pages

Join Groups

Facebook Profiles, Pages, Places, Community Pages &Groups

One singlecredential

Facebook

Community Pages(aka “Unofficial Page”)

Represents a “topic orexperience”.

Owned collectively by thecommunity.

Content from Wikipedia.

Facebook PlacesUser-generatedCan be claimed

Will eventually merge with Page





Documents

Facebook Places for Nonprofit