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5 Secret Elements for Luxury Brands’
Online Success
Starting Shortly…Past presentations:
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Internal Training Only – Not For Clients
5 Secret Elements for Luxury Brands’
Online Success
Social MediaIn the News
5 Secret Elements for Luxury Brands’
Online Success
#Ogilvy@thomascrampton
or
Questions and Comments
@ThomasCramptonAPAC DirectorOgilvy
Speakers
@JohnStaufferRegional Director, Hong KongOgilvy
5 Secret Elements for Luxury Brands’
Online Success Ogilvy
PR; 32%
OgilvyOne; 27%Advertising; 23%
Action; 9%
Other; 9%
96 people14 Markets
Social Media Updates Email List
To join email: [email protected]
Group Buying Facebook Deals
Google’s Social Search
Weibo and Egypt
AGENDA
…and other social media news
Group BuyingA 100 million dollar industry
Group buying sites in Australia have grown from virtually nothing to a sector likely to generate more than AU $100m per year.
Groupon banner ads are proliferating on the web
Google will launch Google Offers, a group buying service that will compete directly with Groupon and Living Social.
Google’s Social SearchOne step forward in social shopping
Source: IT Toolbox
Google delivers relevant content based on the user’s social network through tweets and
blogposts
Facebook DealsOne step forward in social shopping
See who’s checked in nearby
Generating a story in their News Feed
And tell your friends where you are and who you’re with
Reward customers when they check-in on Facebook
Facebook DealsA new way to connect with customers
‣ Generate in-store traffic
‣ Generate buzz among friends online
‣ Build loyalty
The Indonesian demographic with the highest penetration of mobile users is between the age
of 15-19
Indonesia’s mobile phone marketA surge in young Indonesian mobile users
Teenagers do not yet possess the “weak ties” that fuel the growth of communities in a
platform such as Twitter.
Social Media and TeensA very different style of usage
The service may face constraints beyond censorship if the unrest carries on in the Arab
world
Weibo and EgyptUnrest in Arab world affects microblog
Sina Weibo and China UnicomLaunch of voice posting service
Users are allowed to record a voice message
one minute in length that is posted on the
user’s microblog account
Xinhua News Agency and China MobileLaunch of panguso.com to compete against China’s mobile search engines
China’s mobile Internet search market has yet to produce a clear dominant winner
Renren Goes Public
The IPO proceeds will be used to promote and develop Renren techology and products
Social Media is too risky
5 Secret Elements for Luxury Brands’
Online Success
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