facebook marktng

7/28/2019 facebook marktng

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Group - 5

Aneesha -121202036

Anand Asok -121202062

Jagadish -121202097

Mithun Jose -121202106Azad -121202107

Vimal Kanth -121202127


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WHAT IS FACEBOOK ???

Facebook is a social networking service for connecting the peopleall over the globe

Facebook was launched in February 2004 and its mission is to give

people the power to share and make the world more open andconnected

Facebook means many things to many people :

Keeping in touch with family, friends, business colleagues and

professional contacts

Sharing thoughts, activities, photos, videos, events and

hobbies


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HARD FACTS : FACEBOOK

Facebook has reached 1 billion users in the world on October 2012

In January 2013, the countries with the most Facebook users were

United States with (168.8 million)

Brazil with (64.6 million)

India with (62.6 million)

Indonesia with (51.4 million)

Mexico with (40.2 million)

People spend over 700 billion minutes per month on Facebook

More than 30 billion pieces of content (web links, news stories,

blog posts, notes, photo albums, etc.) shared each month


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HARD FACTS : FACEBOOK

There are over 900 million objects that people interact with (pages,

groups, events and community pages)

Average user is connected to 80 community pages, groups & events

There are more than 250 million active users currently accessing

Facebook through their mobile devices

There are more than 200 mobile operators in 60 countries working

to deploy and promote Facebook mobile products

Source: http://www.facebookemarketing.com/


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WHY FACEBOOK AS MARKETING TOOL ??

Knowing about the current

networking potential of

Facebook, Learn how to

make business out of it

Facebook is NOT Free! It iscosting your small business a

fortune!

Business owners need to beaware of the changes and the

opportunities that are

available


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HOW MARKETING CAN BE DONE ??

The important steps to be followed are:

1) Set Up a Professional Personal Profile

2) Like Pages your Customers Like

3) Set up your Business Page

4) Set up a Group

5) Set up a Facebook Ad Campaign

6) Link Facebook to your Business Website

7) Engage and Engage


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BUSINESS MODEL OF FACEBOOK


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BUSINESS MODEL OF FACEBOOK


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REVENUE MODEL OF

FACEBOOK

The main sources of

revenue for Facebook are:

Fan Pages

Sponsored PollsApplications

Interactive Ads

Virtual Gifts


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Facebook comes under Network Effect Model

Source: http://www.riseinteractive.com/blog/post/year-in-review-how-

2012-treated-facebook


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FACEBOOK ADVERTISING

Facebook ads allows you topromote your business, get

more fans for your business and

drive more leads for your sales

team.

To get started visit

http://www.facebook.com/adve

rtising, and clickcreate an ad.
http://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertisinghttp://www.facebook.com/advertising


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Source: http://www.kaushik.net/avinash/facebook-

advertising-marketing-best-metrics-roi-business-value/


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SPECIFYING TARGET

PREFERNCE


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SETTING CAMPAIGNS,

PRICING AND SCHEDULING


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ANALYTICS

Metrics Used:

Cost-Per-Thousand Impressions (CPM)

Cost Per Click(CPC)

Click through Rate (CTR)= Clicks/Impressions (expressed as %)

Cost Per Acquisition (CPA)


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ANALYTICS

Source :http://mashable.com/2012/04/18/facebook-ads-manager-action-measurement/


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SWOT ANALYSIS


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STRENGTHS

Strong Integration

Multiple Income Streams

Multi-platform

Allows for discussion of

diverse content


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WEAKNESS

Reliance on Ads for Revenue

Relies on acquisition of

Existing Ideas

Growing User Distrust


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OPPORTUNITIES

Acquisitions provide rapid

future growth

Emerging markets

Mobile site improvements


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THREATS

Revenue numbers dissuade

future investments

Declining site visitors

Marketers not seeing goodreturns


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FACEBOOK MARKETING :

BENEFITS FOR A BUSINESS

Get more attention from search engines

Tap into the social network

Target a global digital audience

Attract unlimited fans and potentialnew clients

Sync company blog to your Facebook

page

Track fan promotions Facilitate fan-to-fan interaction


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FACEBOOK MARKETING

TOOLS


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RESULTS . !!!

Source: http://allfacebook.com/facebook-marketing-infographic-engagement_b98277


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facebook marktng